GITNUXREPORT 2025

Marketing In The Consumer Products Industry Statistics

Personalization significantly boosts consumer trust, engagement, and purchasing in marketing.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of consumers feel that brands should increase personalization efforts

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63% of consumers express frustration if personalization efforts are inaccurate or poorly executed

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73% of consumers prefer personalized marketing experiences

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85% of consumers trust online reviews as much as personal recommendations

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66% of consumers prefer brands that personalize their offers

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92% of mobile consumers access their smartphones daily

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65% of consumers find brands more trustworthy when they personalize content

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78% of consumers will stop engaging with a brand if the content is irrelevant

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57% of younger consumers (Millennials and Gen Z) prefer brands that tailor their marketing messages

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75% of online shoppers expect personalized experiences across all channels

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60% of retailers report that personalization increases customer loyalty

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61% of consumers expect brands to understand their needs and expectations

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63% of consumers prefer browsing personalized content tailored to their interests

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81% of consumers want brands to tailor their messaging based on their preferences

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65% of consumers think that ads personalized to their interests are more relevant

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72% of consumers say they are more likely to buy from brands that send personalized offers

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54% of consumers trust brands more when they offer personalized customer service

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37% of consumers have unliked or unfollowed brands due to irrelevant content

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78% of marketers agree that personalized marketing improves customer satisfaction

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71% of marketing leaders see personalization as key to overall digital marketing strategy

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52% of consumers are willing to share personal data in exchange for personalized experiences

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83% of consumers are willing to share data to receive more relevant offers

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82% of consumers are willing to share data if it results in more relevant and personalized experiences

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80% of consumers are more likely to purchase from a brand that offers personalized experiences

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60% of consumers say authentic content influences their purchasing decisions

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70% of consumers have made a purchase based on social media exposure

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58% of marketers report increased engagement with personalized email marketing campaigns

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46% of consumers say their purchasing decision is influenced by social media ads

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70% of marketers believe improving personalization will significantly boost revenue

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84% of consumers are more likely to buy from a brand that personalizes their shopping experience

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50% of consumers have made a purchase after seeing a personalized ad on social media

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78% of marketers say targeted advertising increases engagement and conversions

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69% of consumers say they are more likely to buy from a brand that recognizes them by name

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65% of shoppers will abandon their cart if a personalized discount isn’t offered

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67% of consumers have made at least one purchase based on a personalized email

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50% of consumers are more likely to buy from a brand that offers customized product options

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51% of brands that incorporate personalization see a ROI increase within the first year

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74% of marketing professionals consider analytics to be crucial for improved decision-making

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55% of consumers learn about new products via social media

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72% of marketers find content personalization to be an effective strategy for increasing engagement

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Key Highlights

73% of consumers prefer personalized marketing experiences
80% of consumers are more likely to purchase from a brand that offers personalized experiences
85% of consumers trust online reviews as much as personal recommendations
60% of consumers say authentic content influences their purchasing decisions
70% of consumers have made a purchase based on social media exposure
74% of marketing professionals consider analytics to be crucial for improved decision-making
55% of consumers learn about new products via social media
58% of marketers report increased engagement with personalized email marketing campaigns
46% of consumers say their purchasing decision is influenced by social media ads
66% of consumers prefer brands that personalize their offers
92% of mobile consumers access their smartphones daily
52% of consumers are willing to share personal data in exchange for personalized experiences
65% of consumers find brands more trustworthy when they personalize content

In a world where 73% of consumers crave personalized experiences, mastering targeted marketing has become the ultimate game changer for brands aiming to boost engagement, loyalty, and sales in the consumer products industry.

Consumer Expectations and Frustrations

60% of consumers feel that brands should increase personalization efforts
63% of consumers express frustration if personalization efforts are inaccurate or poorly executed

Consumer Expectations and Frustrations Interpretation

While a solid 60% of consumers crave personalized experiences, the 63% who are frustrated by inaccuracies highlight that in the quest for individualization, brands must tread carefully — or risk losing trust entirely.

Consumer Trust and Preferences in Personalization

73% of consumers prefer personalized marketing experiences
85% of consumers trust online reviews as much as personal recommendations
66% of consumers prefer brands that personalize their offers
92% of mobile consumers access their smartphones daily
65% of consumers find brands more trustworthy when they personalize content
78% of consumers will stop engaging with a brand if the content is irrelevant
57% of younger consumers (Millennials and Gen Z) prefer brands that tailor their marketing messages
75% of online shoppers expect personalized experiences across all channels
60% of retailers report that personalization increases customer loyalty
61% of consumers expect brands to understand their needs and expectations
63% of consumers prefer browsing personalized content tailored to their interests
81% of consumers want brands to tailor their messaging based on their preferences
65% of consumers think that ads personalized to their interests are more relevant
72% of consumers say they are more likely to buy from brands that send personalized offers
54% of consumers trust brands more when they offer personalized customer service
37% of consumers have unliked or unfollowed brands due to irrelevant content
78% of marketers agree that personalized marketing improves customer satisfaction
71% of marketing leaders see personalization as key to overall digital marketing strategy

Consumer Trust and Preferences in Personalization Interpretation

In an era where 73% of consumers crave personalized experiences and 81% demand tailored messaging, brands ignoring this trend risk losing trust, relevance, and loyalty—proving that in the consumer product world, one size no longer fits all, and personalization is the new currency of trust.

Data Sharing and Privacy Attitudes

52% of consumers are willing to share personal data in exchange for personalized experiences
83% of consumers are willing to share data to receive more relevant offers
82% of consumers are willing to share data if it results in more relevant and personalized experiences

Data Sharing and Privacy Attitudes Interpretation

With over half of consumers ready to trade personal data for tailored experiences, winning their trust with relevant offers and personalization is becoming the ultimate marketing game — rewrite the rules or risk being left behind.

Impact of Personalization on Purchase Behavior

80% of consumers are more likely to purchase from a brand that offers personalized experiences
60% of consumers say authentic content influences their purchasing decisions
70% of consumers have made a purchase based on social media exposure
58% of marketers report increased engagement with personalized email marketing campaigns
46% of consumers say their purchasing decision is influenced by social media ads
70% of marketers believe improving personalization will significantly boost revenue
84% of consumers are more likely to buy from a brand that personalizes their shopping experience
50% of consumers have made a purchase after seeing a personalized ad on social media
78% of marketers say targeted advertising increases engagement and conversions
69% of consumers say they are more likely to buy from a brand that recognizes them by name
65% of shoppers will abandon their cart if a personalized discount isn’t offered
67% of consumers have made at least one purchase based on a personalized email
50% of consumers are more likely to buy from a brand that offers customized product options
51% of brands that incorporate personalization see a ROI increase within the first year

Impact of Personalization on Purchase Behavior Interpretation

In an era where 84% of consumers crave personalized shopping experiences and 70% of marketers see personalization as key to boosting revenue, it’s clear that in the consumer products industry, standing out means truly knowing your customer—or risk being forgotten in the digital shuffle.

Marketing Strategies and Engagement Metrics

74% of marketing professionals consider analytics to be crucial for improved decision-making
55% of consumers learn about new products via social media
72% of marketers find content personalization to be an effective strategy for increasing engagement

Marketing Strategies and Engagement Metrics Interpretation

With 74% of marketers relying on analytics and 72% praising personalized content, it’s clear that in the consumer products industry, data-driven insights and tailored messaging are the secret sauces fueling smarter decisions and deeper consumer connections, even as more than half of consumers discover products through social media.