GITNUXREPORT 2025

Marketing In The Cleaning Industry Statistics

Digital marketing drives cleaning industry growth and customer engagement effectively.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers prefer booking cleaning services online

Statistic 2

55% of potential cleaning clients have found service providers through online reviews

Statistic 3

22% of cleaning companies rely solely on word-of-mouth marketing

Statistic 4

87% of consumers trust online reviews as much as personal recommendations for choosing a cleaning service

Statistic 5

80% of cleaning service searches are initiated from a mobile device

Statistic 6

65% of customers prefer a cleaning company with a strong online presence

Statistic 7

55% of cleaning companies use customer testimonials in their marketing materials

Statistic 8

49% of consumers search for cleaning services via voice search

Statistic 9

52% of cleaning businesses believe that personalization in marketing increases customer engagement

Statistic 10

57% of cleaning companies recognize brand reputation management as essential to their marketing strategy

Statistic 11

80% of consumers are more likely to trust a cleaning service if it has positive online reviews

Statistic 12

68% of consumers research cleaning companies online before making a booking

Statistic 13

74% of consumers prefer companies that provide transparent pricing in their marketing communications

Statistic 14

43% of consumers look for eco-friendly cleaning options online

Statistic 15

49% of cleaning companies track customer satisfaction via online surveys

Statistic 16

62% of cleaning companies plan to increase their content marketing efforts in the next year

Statistic 17

Customer retention rate improves by 20% when cleaning companies implement loyalty programs promoted via marketing campaigns

Statistic 18

78% of cleaning companies use digital marketing to attract new clients

Statistic 19

83% of cleaning companies implement SEO strategies to improve visibility

Statistic 20

70% of cleaning companies incorporate content marketing into their strategy

Statistic 21

Lead conversion rates increase by 30% when cleaning companies use targeted online advertising

Statistic 22

38% of cleaning services used influencer marketing in 2023

Statistic 23

Social media advertising accounts for 45% of marketing budgets for top cleaning firms

Statistic 24

31% of cleaning companies plan to increase their digital marketing budget in the next year

Statistic 25

65% of cleaning service providers track their marketing analytics to measure ROI

Statistic 26

73% of revenue growth in cleaning companies is attributed to online marketing efforts

Statistic 27

29% of cleaning businesses have implemented automated marketing tools such as CRM systems

Statistic 28

46% of cleaning companies reported an increase in customer inquiries after launching a targeted Facebook ad campaign

Statistic 29

53% of cleaning businesses plan to incorporate more video content in their marketing strategies

Statistic 30

65% of cleaning businesses track their marketing campaigns using analytics tools

Statistic 31

55% of cleaning companies have personalized their marketing emails in 2023

Statistic 32

36% of cleaning companies leverage customer loyalty apps to retain clients

Statistic 33

70% of cleaning industry marketers consider SEO as their most effective digital strategy

Statistic 34

42% of cleaning businesses report increased revenue due to social media marketing

Statistic 35

Email marketing has an average ROI of 4200% for cleaning service providers

Statistic 36

Mobile searches for cleaning services have increased by 50% over the past two years

Statistic 37

35% of cleaning companies reported growth after adopting PPC advertising

Statistic 38

41% of cleaning companies utilize referral programs as part of their marketing approach

Statistic 39

The average cost-per-lead for cleaning service digital advertising is $45

Statistic 40

37% of cleaning services invest in local sponsorships and community events as part of marketing

Statistic 41

The average length of a customer lifetime in the cleaning industry is 3.5 years

Statistic 42

33% of cleaning companies see growth through partnerships with local businesses

Statistic 43

60% of cleaning businesses invest in local SEO to attract nearby customers

Statistic 44

The use of video marketing in the cleaning industry boosts engagement by 40%

Statistic 45

48% of cleaning service companies have an active blog

Statistic 46

Chatbots are used by 25% of cleaning service providers for customer engagement and support

Statistic 47

44% of cleaning businesses see increased online inquiries after launching a new website

Statistic 48

Loyalty email campaigns have a click-through rate of approximately 15% for cleaning services

Statistic 49

The average cleaning company’s website converts 3% of visitors into leads

Statistic 50

69% of cleaning companies see social media as an effective channel for customer engagement

Statistic 51

22% of cleaning service providers offer virtual consultations to attract new clients

Statistic 52

50% of cleaning companies use online booking systems to streamline customer interactions

Statistic 53

57% of cleaning service providers use Pinterest to reach potential clients

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Sources

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Key Highlights

78% of cleaning companies use digital marketing to attract new clients
65% of consumers prefer booking cleaning services online
42% of cleaning businesses report increased revenue due to social media marketing
83% of cleaning companies implement SEO strategies to improve visibility
Email marketing has an average ROI of 4200% for cleaning service providers
55% of potential cleaning clients have found service providers through online reviews
70% of cleaning companies incorporate content marketing into their strategy
Lead conversion rates increase by 30% when cleaning companies use targeted online advertising
60% of cleaning businesses invest in local SEO to attract nearby customers
The use of video marketing in the cleaning industry boosts engagement by 40%
48% of cleaning service companies have an active blog
Mobile searches for cleaning services have increased by 50% over the past two years
35% of cleaning companies reported growth after adopting PPC advertising

In a rapidly digitalizing industry, where 78% of cleaning companies now harness online channels and 87% of consumers trust online reviews as much as personal recommendations, mastering marketing in the cleaning industry has become essential for growth and client retention.

Consumer Preferences and Trust

65% of consumers prefer booking cleaning services online
55% of potential cleaning clients have found service providers through online reviews
22% of cleaning companies rely solely on word-of-mouth marketing
87% of consumers trust online reviews as much as personal recommendations for choosing a cleaning service
80% of cleaning service searches are initiated from a mobile device
65% of customers prefer a cleaning company with a strong online presence
55% of cleaning companies use customer testimonials in their marketing materials
49% of consumers search for cleaning services via voice search
52% of cleaning businesses believe that personalization in marketing increases customer engagement
57% of cleaning companies recognize brand reputation management as essential to their marketing strategy
80% of consumers are more likely to trust a cleaning service if it has positive online reviews
68% of consumers research cleaning companies online before making a booking
74% of consumers prefer companies that provide transparent pricing in their marketing communications
43% of consumers look for eco-friendly cleaning options online
49% of cleaning companies track customer satisfaction via online surveys

Consumer Preferences and Trust Interpretation

In an industry where trust is built on reviews, visibility on mobile devices, and transparent, eco-conscious communication, cleaning companies can no longer afford to clean house digitally; embracing online presence and personalized marketing isn't just a boost—it's the backbone of attracting today’s discerning consumers.

Content Marketing and Customer Loyalty

62% of cleaning companies plan to increase their content marketing efforts in the next year

Content Marketing and Customer Loyalty Interpretation

With 62% of cleaning companies set to boost their content marketing, the industry is suds-denly shifting from mops to marketing strategies—highlighting that even dirt can't outrun good content.

Customer Retention Rate Improvements through Loyalty Programs

Customer retention rate improves by 20% when cleaning companies implement loyalty programs promoted via marketing campaigns

Customer Retention Rate Improvements through Loyalty Programs Interpretation

Implementing marketing-promoted loyalty programs isn't just good for customer retention—it's the secret weapon transforming one-time cleaners into lifelong clients, boosting retention rates by a impressive 20%.

Digital Marketing Adoption and Strategies

78% of cleaning companies use digital marketing to attract new clients
83% of cleaning companies implement SEO strategies to improve visibility
70% of cleaning companies incorporate content marketing into their strategy
Lead conversion rates increase by 30% when cleaning companies use targeted online advertising
38% of cleaning services used influencer marketing in 2023
Social media advertising accounts for 45% of marketing budgets for top cleaning firms
31% of cleaning companies plan to increase their digital marketing budget in the next year
65% of cleaning service providers track their marketing analytics to measure ROI
73% of revenue growth in cleaning companies is attributed to online marketing efforts
29% of cleaning businesses have implemented automated marketing tools such as CRM systems
46% of cleaning companies reported an increase in customer inquiries after launching a targeted Facebook ad campaign
53% of cleaning businesses plan to incorporate more video content in their marketing strategies
65% of cleaning businesses track their marketing campaigns using analytics tools
55% of cleaning companies have personalized their marketing emails in 2023
36% of cleaning companies leverage customer loyalty apps to retain clients
70% of cleaning industry marketers consider SEO as their most effective digital strategy

Digital Marketing Adoption and Strategies Interpretation

In an industry where traditional brooms once swept in customers, today’s cleaning companies are sweeping up digital insights—recognizing that a strong SEO strategy and targeted online advertising now reliably mop up revenue, while influencer and video content polish brand visibility, proving that in the cleaning business, as in marketing, a spotless strategy leads to a cleaner profit margin.

Market Growth and Business Performance

42% of cleaning businesses report increased revenue due to social media marketing
Email marketing has an average ROI of 4200% for cleaning service providers
Mobile searches for cleaning services have increased by 50% over the past two years
35% of cleaning companies reported growth after adopting PPC advertising
41% of cleaning companies utilize referral programs as part of their marketing approach
The average cost-per-lead for cleaning service digital advertising is $45
37% of cleaning services invest in local sponsorships and community events as part of marketing
The average length of a customer lifetime in the cleaning industry is 3.5 years
33% of cleaning companies see growth through partnerships with local businesses

Market Growth and Business Performance Interpretation

In an industry where a well-timed social media post can clean up, savvy cleaning companies are leveraging digital tactics—from email ROI surpassing 4200% to strategic local sponsorships—proving that in the cleaning world, marketing isn't just about cleanliness but also about staying spotless in the competitive spotlight.

Online Presence and Engagement

60% of cleaning businesses invest in local SEO to attract nearby customers
The use of video marketing in the cleaning industry boosts engagement by 40%
48% of cleaning service companies have an active blog
Chatbots are used by 25% of cleaning service providers for customer engagement and support
44% of cleaning businesses see increased online inquiries after launching a new website
Loyalty email campaigns have a click-through rate of approximately 15% for cleaning services
The average cleaning company’s website converts 3% of visitors into leads
69% of cleaning companies see social media as an effective channel for customer engagement
22% of cleaning service providers offer virtual consultations to attract new clients
50% of cleaning companies use online booking systems to streamline customer interactions
57% of cleaning service providers use Pinterest to reach potential clients

Online Presence and Engagement Interpretation

In an industry where dirt was once the main concern, today's cleaning businesses are sweeping up online, with nearly 70% leveraging social media, half offering virtual consultations, and many refining their digital presence—proof that in the world of cleaning, a sparkling online strategy is just as vital as a spotless service.