GITNUXREPORT 2025

Marketing In The Big Data Industry Statistics

Big data analytics boosts marketing effectiveness, personalization, revenue, and customer insights.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

77% of marketing executives believe big data analytics will play a pivotal role in future marketing strategies

Statistic 2

80% of companies use big data analytics to improve marketing strategies

Statistic 3

75% of companies plan to increase their big data marketing budget in the next year

Statistic 4

85% of marketers use customer data platforms (CDPs) to unify consumer data

Statistic 5

55% of marketers say that big data analytics shorten the sales cycle

Statistic 6

65% of organizations use AI-powered marketing tools driven by big data

Statistic 7

82% of B2B marketers plan to increase their use of big data analytics

Statistic 8

85% of companies report gaining actionable insights from big data analytics

Statistic 9

70% of marketing automation tools utilize big data analytics for campaign optimization

Statistic 10

80% of companies feel that big data provides insights that were previously unattainable

Statistic 11

55% of brands leverage big data for real-time marketing campaigns

Statistic 12

63% of marketers believe big data will be key to future marketing success

Statistic 13

48% of companies use big data for marketing predictive modeling

Statistic 14

57% of marketers believe big data can mitigate marketing risks

Statistic 15

74% of organizations are investing in data-driven marketing technology

Statistic 16

49% of organizations report that big data helps identify emerging market trends

Statistic 17

65% of marketers say big data helps them understand their customers better

Statistic 18

70% of marketers leverage predictive analytics to target customers effectively

Statistic 19

Big data-driven personalized marketing campaigns see a 20% increase in conversions

Statistic 20

60% of marketing professionals believe big data provides a competitive advantage

Statistic 21

45% of marketing teams say they depend on big data for content personalization

Statistic 22

77% of marketers report that big data analytics improve campaign ROI

Statistic 23

72% of marketers state that big data enables better customer segmentation

Statistic 24

68% of organizations find that big data improves targeting accuracy

Statistic 25

49% of marketers believe big data enhances customer experience

Statistic 26

61% of marketers say big data helps reduce marketing costs

Statistic 27

76% of marketing analytics projects involve machine learning algorithms

Statistic 28

51% of marketers report that big data has improved customer retention

Statistic 29

89% of marketing decision-makers find big data critical for understanding customer journeys

Statistic 30

69% of consumers expect personalized experiences based on data insights

Statistic 31

67% of marketers use social media data analytics powered by big data for targeted advertising

Statistic 32

72% of marketers see big data as essential for measuring marketing effectiveness

Statistic 33

53% of marketers say big data analytics have helped identify new market segments

Statistic 34

78% of marketers agree that big data analytics improve personalization across channels

Statistic 35

81% of digital marketers incorporate big data insights into their overall marketing strategy

Statistic 36

73% of marketers report that big data helps in identifying customer needs faster

Statistic 37

66% of organizations say big data improves marketing agility

Statistic 38

58% of marketers say big data enables better cross-channel marketing

Statistic 39

60% of marketing professionals see big data as essential for customer engagement

Statistic 40

85% of marketing teams utilize big data to personalize offers in real-time

Statistic 41

62% of CMOs say big data analytics influence their strategic decisions

Statistic 42

69% of organizations have integrated big data with customer loyalty programs

Statistic 43

80% of companies using big data analytics see improved customer insights

Statistic 44

90% of marketers report that big data analytics increases revenue

Statistic 45

58% of organizations see measurable ROI from big data marketing initiatives

Statistic 46

69% of companies said big data analytics increased their marketing ROI

Statistic 47

92% of digital marketing professionals use analytics tools driven by big data

Slide 1 of 47

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

80% of companies use big data analytics to improve marketing strategies
65% of marketers say big data helps them understand their customers better
90% of marketers report that big data analytics increases revenue
70% of marketers leverage predictive analytics to target customers effectively
Big data-driven personalized marketing campaigns see a 20% increase in conversions
60% of marketing professionals believe big data provides a competitive advantage
75% of companies plan to increase their big data marketing budget in the next year
85% of marketers use customer data platforms (CDPs) to unify consumer data
55% of marketers say that big data analytics shorten the sales cycle
45% of marketing teams say they depend on big data for content personalization
65% of organizations use AI-powered marketing tools driven by big data
77% of marketers report that big data analytics improve campaign ROI
72% of marketers state that big data enables better customer segmentation

In an era where 80% of companies harness big data to transform their marketing strategies, the industry is experiencing a revolution in personalization, targeting, and revenue growth driven by advanced analytics—making big data not just an option, but a necessity for competitive success.

Future Outlook and Strategic Planning

77% of marketing executives believe big data analytics will play a pivotal role in future marketing strategies

Future Outlook and Strategic Planning Interpretation

With 77% of marketing executives recognizing big data analytics as a cornerstone of future strategies, it's clear that in the data-driven race, those who harness the numbers will lead—and those who ignore them risk falling behind.

Market Adoption and Investment Trends

80% of companies use big data analytics to improve marketing strategies
75% of companies plan to increase their big data marketing budget in the next year
85% of marketers use customer data platforms (CDPs) to unify consumer data
55% of marketers say that big data analytics shorten the sales cycle
65% of organizations use AI-powered marketing tools driven by big data
82% of B2B marketers plan to increase their use of big data analytics
85% of companies report gaining actionable insights from big data analytics
70% of marketing automation tools utilize big data analytics for campaign optimization
80% of companies feel that big data provides insights that were previously unattainable
55% of brands leverage big data for real-time marketing campaigns
63% of marketers believe big data will be key to future marketing success
48% of companies use big data for marketing predictive modeling
57% of marketers believe big data can mitigate marketing risks
74% of organizations are investing in data-driven marketing technology
49% of organizations report that big data helps identify emerging market trends

Market Adoption and Investment Trends Interpretation

With over 80% of companies harnessing big data to sharpen marketing strategies and nearly half using it for predictive insights and trend spotting, it's clear that in the world of marketing, going data-driven isn't just a trend—it's the new currency for staying ahead, even as the industry nervously eyes the ever-looming challenge of turning these vast insights into actionable wins.

Marketing Effectiveness and Customer Insights

65% of marketers say big data helps them understand their customers better
70% of marketers leverage predictive analytics to target customers effectively
Big data-driven personalized marketing campaigns see a 20% increase in conversions
60% of marketing professionals believe big data provides a competitive advantage
45% of marketing teams say they depend on big data for content personalization
77% of marketers report that big data analytics improve campaign ROI
72% of marketers state that big data enables better customer segmentation
68% of organizations find that big data improves targeting accuracy
49% of marketers believe big data enhances customer experience
61% of marketers say big data helps reduce marketing costs
76% of marketing analytics projects involve machine learning algorithms
51% of marketers report that big data has improved customer retention
89% of marketing decision-makers find big data critical for understanding customer journeys
69% of consumers expect personalized experiences based on data insights
67% of marketers use social media data analytics powered by big data for targeted advertising
72% of marketers see big data as essential for measuring marketing effectiveness
53% of marketers say big data analytics have helped identify new market segments
78% of marketers agree that big data analytics improve personalization across channels
81% of digital marketers incorporate big data insights into their overall marketing strategy
73% of marketers report that big data helps in identifying customer needs faster
66% of organizations say big data improves marketing agility
58% of marketers say big data enables better cross-channel marketing
60% of marketing professionals see big data as essential for customer engagement
85% of marketing teams utilize big data to personalize offers in real-time
62% of CMOs say big data analytics influence their strategic decisions
69% of organizations have integrated big data with customer loyalty programs
80% of companies using big data analytics see improved customer insights

Marketing Effectiveness and Customer Insights Interpretation

With nearly 9 out of 10 marketing leaders deeming big data essential for understanding and engaging customers, it’s clear that in the digital age, the only thing bigger than the data is the opportunity to turn insights into competitive edge—if only marketers can keep pace with the relentless analytics arms race.

Return on Investment and Business Outcomes

90% of marketers report that big data analytics increases revenue
58% of organizations see measurable ROI from big data marketing initiatives
69% of companies said big data analytics increased their marketing ROI

Return on Investment and Business Outcomes Interpretation

These statistics underscore that in the high-stakes arena of big data marketing, leveraging analytics isn't just savvy—it's essential for turning data into dollars and staying ahead of the curve.

Technologies and Tools in Big Data Analytics

92% of digital marketing professionals use analytics tools driven by big data

Technologies and Tools in Big Data Analytics Interpretation

With 92% of digital marketers harnessing big data analytics, it's clear that in today's landscape, ignoring data isn't just unwise—it's marketing malpractice.