GITNUXREPORT 2025

Marketing In The Automotive Aftermarket Industry Statistics

Automotive aftermarket marketing thrives through digital, personalized strategies and technology integration.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Video content in automotive marketing leads to 3x higher engagement rates compared to static images

Statistic 2

Automotive aftermarket e-newsletters have an average click-through rate of 3.7%, higher than the industry average

Statistic 3

55% of automotive aftermarket companies utilize video testimonials as part of their marketing strategy, citing higher trust and conversion rates

Statistic 4

The average cost-per-click (CPC) for automotive aftermarket Google Ads is $2.50, with competitive bidding

Statistic 5

85% of consumers use manufacturer or auto part retailer websites during vehicle repairs or maintenance

Statistic 6

78% of consumers say that relevant content increases their likelihood of purchasing from an aftermarket parts provider

Statistic 7

Customer reviews influence 92% of auto parts purchasing decisions

Statistic 8

The COVID-19 pandemic accelerated the shift to online parts purchasing, with 45% of consumers now preferring online over in-store buying

Statistic 9

Customized marketing campaigns tailored to vehicle type and customer demographics have increased conversion rates by 20%

Statistic 10

70% of consumers research automotive products on mobile before making a purchase, emphasizing the importance of mobile-optimized websites

Statistic 11

The integration of social proof such as reviews and testimonials on product pages increases conversion rates by up to 50% in the automotive aftermarket industry

Statistic 12

80% of automotive aftermarket customers prioritize fast and reliable shipping options, influencing their purchasing decisions

Statistic 13

Approximately 65% of automotive aftermarket sales are now influenced by online research

Statistic 14

The average customer journey for automotive parts includes 3.4 touchpoints, including online and offline interactions

Statistic 15

Loyalty program participation in the automotive aftermarket has increased by 15% over the past three years

Statistic 16

The average lifetime value of a customer in the automotive aftermarket industry is estimated at $1,200, influenced heavily by repeat purchases and loyalty

Statistic 17

Customer retention rates in the automotive aftermarket industry improve by an average of 15% when businesses implement personalized marketing strategies

Statistic 18

Automotive aftermarket companies investing in proactive online customer service experience see a 20% increase in repeat sales

Statistic 19

Interactive content such as quizzes and configurators are used by 25% of automotive aftermarket retailers to engage customers and increase sales

Statistic 20

55% of consumers prefer personalized email offers based on their browsing behavior, which increases click-through rates by 18%

Statistic 21

The average dwell time on automotive aftermarket product pages increased by 12 seconds after implementing enriched multimedia content

Statistic 22

Search engine optimization (SEO) remains the most effective digital marketing tactic, with 72% of users never scrolling past the first page of search results

Statistic 23

Email marketing campaigns in the aftermarket industry have an average open rate of 22%

Statistic 24

According to industry surveys, 68% of automotive aftermarket retailers plan to increase their digital marketing budget in the next year

Statistic 25

The use of data analytics for customer segmentation in the automotive aftermarket increased by 40% over the last two years, optimizing targeted ad campaigns

Statistic 26

Email marketing in the automotive aftermarket has an average conversion rate of 2.2%, outperforming many other digital channels

Statistic 27

Auto parts e-commerce platforms with integrated AR features see 30% higher conversion rates, highlighting the impact of emerging technology

Statistic 28

The global automotive aftermarket advertising spend accounts for approximately $16 billion annually, with digital channels representing over 60% of this budget

Statistic 29

Nearly 70% of automotive aftermarket companies utilize customer data platforms (CDPs) to unify customer data for targeted marketing

Statistic 30

Automotive aftermarket brands that leverage influencer partnerships see a 27% higher engagement rate compared to traditional advertising

Statistic 31

There has been a 50% rise in the use of machine learning algorithms in marketing automation for the automotive aftermarket since 2022, improving predictive analytics

Statistic 32

40% of automotive aftermarket retailers plan to implement AI-driven predictive maintenance marketing in the next two years, aiming to personalize offers and services

Statistic 33

The global automotive aftermarket is projected to reach $1.4 trillion by 2028

Statistic 34

Digital marketing spend in the automotive aftermarket grew by 22% in 2022

Statistic 35

Mobile devices account for over 62% of all automotive aftermarket website traffic

Statistic 36

The use of augmented reality (AR) in marketing automotive parts increased by 35% in 2023

Statistic 37

Social media advertising accounts for nearly 40% of digital marketing budgets within the automotive aftermarket sector

Statistic 38

Gen Z consumers represent approximately 30% of the automotive aftermarket market, with a growing influence on purchasing decisions

Statistic 39

The average ROI for automotive aftermarket digital advertising is estimated at $4.20 for every dollar spent

Statistic 40

E-commerce sales for automotive parts grew by 25% in 2022, reaching $65 billion globally

Statistic 41

The most searched-for automotive aftermarket products are brake components, filters, and lighting, with search volume increasing annually

Statistic 42

Subscription-based marketing models are emerging in the automotive aftermarket, with 18% of companies adopting such strategies by 2023

Statistic 43

The use of chatbots in automotive aftermarket customer service increased by 40% in 2023, providing instant support and lead generation

Statistic 44

The adoption rate of CRM systems among automotive aftermarket companies is approximately 65%, improving targeted marketing efforts

Statistic 45

Influencer marketing campaigns in the automotive aftermarket saw a 28% increase in ROI in 2023, especially with micro-influencers

Statistic 46

The use of AI-powered marketing tools in the automotive aftermarket sector grew by 32% in 2023, enhancing personalization and targeting

Statistic 47

Automotive aftermarket industry trade shows reported a 15% increase in virtual event participation in 2023, expanding their reach globally

Statistic 48

The automotive aftermarket industry is expected to see a Compound Annual Growth Rate (CAGR) of 4.3% from 2023 to 2030, according to industry forecasts

Statistic 49

Virtual showrooms and 3D visualization tools are becoming more common, with 65% of aftermarket retailers adopting them by 2024, to improve customer experience

Statistic 50

The percentage of automotive aftermarket advertising spent on programmatic digital ads increased by 33% in 2023, reflecting the move towards automated ad buying

Statistic 51

The adoption of voice search technology in the automotive aftermarket sector increased by 38% in 2023, enhancing voice-assisted shopping

Statistic 52

The use of personalized video marketing in the automotive aftermarket increased by 45% in 2023, leading to higher customer engagement

Statistic 53

The number of automotive aftermarket companies participating in online review platforms increased by 22% from 2022 to 2023, recognizing reviews as a critical decision factor

Slide 1 of 53

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global automotive aftermarket is projected to reach $1.4 trillion by 2028
Approximately 65% of automotive aftermarket sales are now influenced by online research
85% of consumers use manufacturer or auto part retailer websites during vehicle repairs or maintenance
Digital marketing spend in the automotive aftermarket grew by 22% in 2022
Search engine optimization (SEO) remains the most effective digital marketing tactic, with 72% of users never scrolling past the first page of search results
78% of consumers say that relevant content increases their likelihood of purchasing from an aftermarket parts provider
The average customer journey for automotive parts includes 3.4 touchpoints, including online and offline interactions
Mobile devices account for over 62% of all automotive aftermarket website traffic
The use of augmented reality (AR) in marketing automotive parts increased by 35% in 2023
Social media advertising accounts for nearly 40% of digital marketing budgets within the automotive aftermarket sector
Email marketing campaigns in the aftermarket industry have an average open rate of 22%
Video content in automotive marketing leads to 3x higher engagement rates compared to static images
Gen Z consumers represent approximately 30% of the automotive aftermarket market, with a growing influence on purchasing decisions

The automotive aftermarket industry is rapidly transforming into a digital powerhouse, with projections to reach $1.4 trillion by 2028 and over 60% of consumers relying on online research and shopping—driving unprecedented opportunities for brands to accelerate growth through SEO, AI, AR, and targeted content.

Advertising and Content Strategies

Video content in automotive marketing leads to 3x higher engagement rates compared to static images
Automotive aftermarket e-newsletters have an average click-through rate of 3.7%, higher than the industry average
55% of automotive aftermarket companies utilize video testimonials as part of their marketing strategy, citing higher trust and conversion rates
The average cost-per-click (CPC) for automotive aftermarket Google Ads is $2.50, with competitive bidding

Advertising and Content Strategies Interpretation

In a landscape where a picture might be worth a thousand words, automotive aftermarket marketers are turbo-charging their engagement and trust with video content—proving that in the digital showroom, motion truly accelerates sales, even at a cost per click that’s worth every dollar.

Consumer Behavior and Preferences

85% of consumers use manufacturer or auto part retailer websites during vehicle repairs or maintenance
78% of consumers say that relevant content increases their likelihood of purchasing from an aftermarket parts provider
Customer reviews influence 92% of auto parts purchasing decisions
The COVID-19 pandemic accelerated the shift to online parts purchasing, with 45% of consumers now preferring online over in-store buying
Customized marketing campaigns tailored to vehicle type and customer demographics have increased conversion rates by 20%
70% of consumers research automotive products on mobile before making a purchase, emphasizing the importance of mobile-optimized websites
The integration of social proof such as reviews and testimonials on product pages increases conversion rates by up to 50% in the automotive aftermarket industry
80% of automotive aftermarket customers prioritize fast and reliable shipping options, influencing their purchasing decisions

Consumer Behavior and Preferences Interpretation

In a digital-dominated automotive aftermarket, where 85% of consumers turn to manufacturer sites, 92% rely on reviews, and 70% research via mobile, brands that craft relevant, personalized, and trustworthy online experiences—bolstered by social proof and swift delivery—are steering ahead in converting hesitant browsers into loyal buyers.

Customer Engagement and Loyalty

Approximately 65% of automotive aftermarket sales are now influenced by online research
The average customer journey for automotive parts includes 3.4 touchpoints, including online and offline interactions
Loyalty program participation in the automotive aftermarket has increased by 15% over the past three years
The average lifetime value of a customer in the automotive aftermarket industry is estimated at $1,200, influenced heavily by repeat purchases and loyalty
Customer retention rates in the automotive aftermarket industry improve by an average of 15% when businesses implement personalized marketing strategies
Automotive aftermarket companies investing in proactive online customer service experience see a 20% increase in repeat sales
Interactive content such as quizzes and configurators are used by 25% of automotive aftermarket retailers to engage customers and increase sales
55% of consumers prefer personalized email offers based on their browsing behavior, which increases click-through rates by 18%
The average dwell time on automotive aftermarket product pages increased by 12 seconds after implementing enriched multimedia content

Customer Engagement and Loyalty Interpretation

In an industry where an impressive 65% of sales are now shaped by online research and personalized touches boost customer loyalty and lifetime value, embracing interactive content, tailored marketing, and proactive digital engagement isn't just savvy—it's essential for staying ahead in the fast-paced automotive aftermarket race.

Digital Marketing Strategies and Technologies

Search engine optimization (SEO) remains the most effective digital marketing tactic, with 72% of users never scrolling past the first page of search results
Email marketing campaigns in the aftermarket industry have an average open rate of 22%
According to industry surveys, 68% of automotive aftermarket retailers plan to increase their digital marketing budget in the next year
The use of data analytics for customer segmentation in the automotive aftermarket increased by 40% over the last two years, optimizing targeted ad campaigns
Email marketing in the automotive aftermarket has an average conversion rate of 2.2%, outperforming many other digital channels
Auto parts e-commerce platforms with integrated AR features see 30% higher conversion rates, highlighting the impact of emerging technology
The global automotive aftermarket advertising spend accounts for approximately $16 billion annually, with digital channels representing over 60% of this budget
Nearly 70% of automotive aftermarket companies utilize customer data platforms (CDPs) to unify customer data for targeted marketing
Automotive aftermarket brands that leverage influencer partnerships see a 27% higher engagement rate compared to traditional advertising
There has been a 50% rise in the use of machine learning algorithms in marketing automation for the automotive aftermarket since 2022, improving predictive analytics
40% of automotive aftermarket retailers plan to implement AI-driven predictive maintenance marketing in the next two years, aiming to personalize offers and services

Digital Marketing Strategies and Technologies Interpretation

In the fiercely competitive automotive aftermarket industry, nearly two-thirds are turbocharging their digital marketing budgets, leveraging advanced tools like data analytics, AI, and AR to shift gears toward personalization and higher engagement, proving that in the race for customer attention, those who innovate fastest are most likely to accelerate past the competition.

Industry Trends and Market Growth

The global automotive aftermarket is projected to reach $1.4 trillion by 2028
Digital marketing spend in the automotive aftermarket grew by 22% in 2022
Mobile devices account for over 62% of all automotive aftermarket website traffic
The use of augmented reality (AR) in marketing automotive parts increased by 35% in 2023
Social media advertising accounts for nearly 40% of digital marketing budgets within the automotive aftermarket sector
Gen Z consumers represent approximately 30% of the automotive aftermarket market, with a growing influence on purchasing decisions
The average ROI for automotive aftermarket digital advertising is estimated at $4.20 for every dollar spent
E-commerce sales for automotive parts grew by 25% in 2022, reaching $65 billion globally
The most searched-for automotive aftermarket products are brake components, filters, and lighting, with search volume increasing annually
Subscription-based marketing models are emerging in the automotive aftermarket, with 18% of companies adopting such strategies by 2023
The use of chatbots in automotive aftermarket customer service increased by 40% in 2023, providing instant support and lead generation
The adoption rate of CRM systems among automotive aftermarket companies is approximately 65%, improving targeted marketing efforts
Influencer marketing campaigns in the automotive aftermarket saw a 28% increase in ROI in 2023, especially with micro-influencers
The use of AI-powered marketing tools in the automotive aftermarket sector grew by 32% in 2023, enhancing personalization and targeting
Automotive aftermarket industry trade shows reported a 15% increase in virtual event participation in 2023, expanding their reach globally
The automotive aftermarket industry is expected to see a Compound Annual Growth Rate (CAGR) of 4.3% from 2023 to 2030, according to industry forecasts
Virtual showrooms and 3D visualization tools are becoming more common, with 65% of aftermarket retailers adopting them by 2024, to improve customer experience
The percentage of automotive aftermarket advertising spent on programmatic digital ads increased by 33% in 2023, reflecting the move towards automated ad buying
The adoption of voice search technology in the automotive aftermarket sector increased by 38% in 2023, enhancing voice-assisted shopping
The use of personalized video marketing in the automotive aftermarket increased by 45% in 2023, leading to higher customer engagement
The number of automotive aftermarket companies participating in online review platforms increased by 22% from 2022 to 2023, recognizing reviews as a critical decision factor

Industry Trends and Market Growth Interpretation

As the automotive aftermarket accelerates towards a $1.4 trillion future with digital marketing surging by 22% and innovations like AR, AI, and voice search revving up customer engagement, it’s clear that in this fast lane, data-driven personalization and digital prowess are the keys to steering ahead—because in this industry, staying in park is not an option.