GITNUXREPORT 2025

Marketing In The Automation Industry Statistics

Automation industry marketing thrives on personalized, AI-driven, multi-channel content strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

75% of automation industry consumers prefer personalized content

Statistic 2

58% of automation manufacturers utilize chatbots on their websites to improve customer engagement

Statistic 3

49% of automation providers believe AI enhances personalization efforts

Statistic 4

67% of automation companies see a measurable increase in customer retention after implementing targeted email campaigns

Statistic 5

75% of automation industry teams prioritize customer testimonials to improve credibility

Statistic 6

55% of automation companies see improvements in customer engagement through targeted advertising

Statistic 7

44% of automation companies incorporate customer feedback surveys into their marketing strategy

Statistic 8

65% of automation firms believe personalized marketing improves customer satisfaction

Statistic 9

60% of automation companies adopt video tutorials to enhance customer education

Statistic 10

44% of automation marketing professionals believe AI personalization tools reduce churn

Statistic 11

60% of automation-sector firms find email marketing to be their most effective digital strategy

Statistic 12

64% of automation companies leverage LinkedIn for B2B marketing efforts

Statistic 13

50% of automation marketers see digital channels as the primary source of new leads

Statistic 14

72% of automation industry vendors use PPC advertising to drive traffic to their websites

Statistic 15

70% of automation industry marketers prioritize content marketing to engage target audiences

Statistic 16

65% of B2B automation firms use webinars as a primary lead generation tool

Statistic 17

48% of automation industry marketers plan to increase their marketing spend in AI-based tools in 2024

Statistic 18

40% of marketing budgets in automation are allocated to social media advertising

Statistic 19

80% of automation industry companies use CRM data for targeted marketing campaigns

Statistic 20

45% of automation industry marketers see a positive impact from influencer collaborations

Statistic 21

53% of automation companies invest in video marketing to demonstrate product capabilities

Statistic 22

68% of automation marketers believe that mobile optimization enhances lead conversions

Statistic 23

52% of automation businesses plan to adopt account-based marketing strategies in 2024

Statistic 24

81% of automation industry executives see digital marketing as essential for growth

Statistic 25

59% of automation firms use data analytics to refine their marketing strategies

Statistic 26

70% of automation companies report that SEO is a major driver of website traffic

Statistic 27

61% of automation manufacturers attend industry trade shows as part of their marketing strategy

Statistic 28

55% of automation industry marketers plan to invest more in content marketing in the upcoming year

Statistic 29

78% of automation firms use case studies as part of their marketing content

Statistic 30

48% of automation companies have increased their social media engagement in the past year

Statistic 31

55% of automation firms invest in automation-specific email campaigns to nurture leads

Statistic 32

54% of automation companies see a significant impact from personalized marketing

Statistic 33

59% of automation marketers believe content marketing generates the highest ROI

Statistic 34

63% of automation marketers plan to increase their investment in video content in the coming year

Statistic 35

70% of automation marketers focus on inbound marketing tactics over outbound approaches

Statistic 36

69% of automation companies reported a boost in brand awareness after digital marketing campaigns

Statistic 37

66% of automation firms report that their digital marketing efforts have reduced customer acquisition costs

Statistic 38

54% of automation businesses see a direct link between their content marketing and sales growth

Statistic 39

67% of automation companies utilize data-driven marketing strategies to improve decision making

Statistic 40

72% of automation marketers plan to increase their budget for influencer marketing in the next year

Statistic 41

68% of automation industry firms leverage predictive analytics to improve lead nurturing

Statistic 42

53% of automation companies believe marketing automation improves sales alignment

Statistic 43

75% of automation B2B marketers find that thought leadership content enhances brand credibility

Statistic 44

55% of automation companies report a 20% or higher ROI from their inbound marketing efforts

Statistic 45

66% of automation industry firms track their marketing ROI continuously

Statistic 46

42% of automation companies have increased their content output by over 30% in the past year

Statistic 47

70% of automation marketers use analytics to measure campaign effectiveness

Statistic 48

49% of automation companies calculate their marketing funnel conversion rates regularly

Statistic 49

63% of automation companies experience a significant increase in lead quality after implementing marketing automation

Statistic 50

73% of automation marketers use marketing automation platforms to nurture leads

Statistic 51

45% of automation marketing teams report challenges in integrating multiple marketing tools

Statistic 52

62% of automation companies plan to expand their use of AI-powered marketing tools in the next year

Statistic 53

60% of automation firms utilize marketing automation for customer onboarding processes

Statistic 54

52% of automation firms use AI chatbots to generate leads on their websites

Statistic 55

58% of automation industry marketing teams use marketing automation to improve lead scoring

Statistic 56

77% of automation companies invest in analytics tools to measure marketing effectiveness

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Sources

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Key Highlights

70% of automation industry marketers prioritize content marketing to engage target audiences
55% of automation companies report a 20% or higher ROI from their inbound marketing efforts
65% of B2B automation firms use webinars as a primary lead generation tool
48% of automation industry marketers plan to increase their marketing spend in AI-based tools in 2024
63% of automation companies experience a significant increase in lead quality after implementing marketing automation
40% of marketing budgets in automation are allocated to social media advertising
75% of automation industry consumers prefer personalized content
60% of automation-sector firms find email marketing to be their most effective digital strategy
80% of automation industry companies use CRM data for targeted marketing campaigns
58% of automation manufacturers utilize chatbots on their websites to improve customer engagement
45% of automation industry marketers see a positive impact from influencer collaborations
53% of automation companies invest in video marketing to demonstrate product capabilities
68% of automation marketers believe that mobile optimization enhances lead conversions

In a rapidly evolving automation industry where 70% of marketers prioritize content marketing and 55% report a 20% or higher ROI from inbound strategies, understanding the latest digital marketing trends is essential for staying ahead in this competitive landscape.

Customer Engagement and Preferences

75% of automation industry consumers prefer personalized content
58% of automation manufacturers utilize chatbots on their websites to improve customer engagement
49% of automation providers believe AI enhances personalization efforts
67% of automation companies see a measurable increase in customer retention after implementing targeted email campaigns
75% of automation industry teams prioritize customer testimonials to improve credibility
55% of automation companies see improvements in customer engagement through targeted advertising
44% of automation companies incorporate customer feedback surveys into their marketing strategy
65% of automation firms believe personalized marketing improves customer satisfaction
60% of automation companies adopt video tutorials to enhance customer education
44% of automation marketing professionals believe AI personalization tools reduce churn

Customer Engagement and Preferences Interpretation

In an industry where nearly three-quarters favor personalized content and a majority see AI and targeted strategies boosting engagement and retention, automation companies are clearly shifting gears from one-size-fits-all to tailored touches—proving that in automation, personal doesn't just mean individual, it means essential.

Digital Marketing Channels and Tactics

60% of automation-sector firms find email marketing to be their most effective digital strategy
64% of automation companies leverage LinkedIn for B2B marketing efforts
50% of automation marketers see digital channels as the primary source of new leads
72% of automation industry vendors use PPC advertising to drive traffic to their websites

Digital Marketing Channels and Tactics Interpretation

In an industry where precision and efficiency reign, automation firms' reliance on targeted digital channels—especially email, LinkedIn, and PPC—proves that even the most automated sectors still believe that a well-crafted digital touchpoint is the key to human connection and growth.

Marketing Strategies and Investment

70% of automation industry marketers prioritize content marketing to engage target audiences
65% of B2B automation firms use webinars as a primary lead generation tool
48% of automation industry marketers plan to increase their marketing spend in AI-based tools in 2024
40% of marketing budgets in automation are allocated to social media advertising
80% of automation industry companies use CRM data for targeted marketing campaigns
45% of automation industry marketers see a positive impact from influencer collaborations
53% of automation companies invest in video marketing to demonstrate product capabilities
68% of automation marketers believe that mobile optimization enhances lead conversions
52% of automation businesses plan to adopt account-based marketing strategies in 2024
81% of automation industry executives see digital marketing as essential for growth
59% of automation firms use data analytics to refine their marketing strategies
70% of automation companies report that SEO is a major driver of website traffic
61% of automation manufacturers attend industry trade shows as part of their marketing strategy
55% of automation industry marketers plan to invest more in content marketing in the upcoming year
78% of automation firms use case studies as part of their marketing content
48% of automation companies have increased their social media engagement in the past year
55% of automation firms invest in automation-specific email campaigns to nurture leads
54% of automation companies see a significant impact from personalized marketing
59% of automation marketers believe content marketing generates the highest ROI
63% of automation marketers plan to increase their investment in video content in the coming year
70% of automation marketers focus on inbound marketing tactics over outbound approaches
69% of automation companies reported a boost in brand awareness after digital marketing campaigns
66% of automation firms report that their digital marketing efforts have reduced customer acquisition costs
54% of automation businesses see a direct link between their content marketing and sales growth
67% of automation companies utilize data-driven marketing strategies to improve decision making
72% of automation marketers plan to increase their budget for influencer marketing in the next year
68% of automation industry firms leverage predictive analytics to improve lead nurturing
53% of automation companies believe marketing automation improves sales alignment
75% of automation B2B marketers find that thought leadership content enhances brand credibility

Marketing Strategies and Investment Interpretation

In the automation industry, where 70% of marketers champion content marketing and nearly three-quarters see thought leadership boosting brand credibility, it's clear that building intelligent, data-driven narratives—not just machinery—is what drives growth in the digital age.

Performance Metrics and Business Impact

55% of automation companies report a 20% or higher ROI from their inbound marketing efforts
66% of automation industry firms track their marketing ROI continuously
42% of automation companies have increased their content output by over 30% in the past year
70% of automation marketers use analytics to measure campaign effectiveness
49% of automation companies calculate their marketing funnel conversion rates regularly

Performance Metrics and Business Impact Interpretation

In an industry where nearly half ramp up content output and two-thirds diligently monitor ROI, automation companies are proving that embracing analytics and continuous measurement isn't just smart—it's essential for turning marketing into a well-oiled revenue machine.

Technology Adoption and Utilization

63% of automation companies experience a significant increase in lead quality after implementing marketing automation
73% of automation marketers use marketing automation platforms to nurture leads
45% of automation marketing teams report challenges in integrating multiple marketing tools
62% of automation companies plan to expand their use of AI-powered marketing tools in the next year
60% of automation firms utilize marketing automation for customer onboarding processes
52% of automation firms use AI chatbots to generate leads on their websites
58% of automation industry marketing teams use marketing automation to improve lead scoring
77% of automation companies invest in analytics tools to measure marketing effectiveness

Technology Adoption and Utilization Interpretation

As automation companies increasingly harness AI-driven marketing tools—from nurturing leads to refining lead scoring and analytics—they're not just automating processes but are orchestrating smarter, more efficient pathways to grow their business, even as integration challenges remind us that navigating innovation is a complex algorithm of progress.