GITNUXREPORT 2025

Marketing In The Apparel Industry Statistics

Apparel marketing thrives through social media, personalization, and sustainability strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

65% of consumers prefer buying from brands that promote sustainability

Statistic 2

45% of online apparel shoppers abandon their shopping carts

Statistic 3

78% of consumers say personalized marketing influences their purchasing decisions

Statistic 4

60% of apparel consumers are influenced by user-generated content when making purchase decisions

Statistic 5

55% of apparel consumers want to try clothes virtually before purchasing

Statistic 6

30% of apparel shopping is now done via mobile apps

Statistic 7

55% of online apparel orders are influenced by social media ads

Statistic 8

The average return rate for online apparel orders is 25%, due primarily to sizing issues

Statistic 9

60% of consumers check product reviews before buying apparel online

Statistic 10

35% of app-based apparel purchases are made during promotional sales events

Statistic 11

50% of apparel consumers are more likely to purchase from brands that offer virtual styling consultations

Statistic 12

78% of apparel brands use data analytics to tailor marketing campaigns

Statistic 13

32% of apparel shoppers have purchased clothing directly through social media platforms in 2023

Statistic 14

40% of consumers prefer to shop for apparel via mobile apps rather than desktop

Statistic 15

60% of consumers are influenced by sustainability claims in apparel marketing

Statistic 16

70% of consumers trust online reviews over brand advertising when making apparel purchase decisions

Statistic 17

62% of apparel shoppers are more likely to buy when offered free shipping

Statistic 18

58% of consumers prefer brands that offer virtual fitting rooms

Statistic 19

68% of consumers follow at least one fashion influencer on social media

Statistic 20

55% of consumers make fashion purchases based on peer recommendations

Statistic 21

40% of apparel buyers are willing to pay more for eco-friendly products

Statistic 22

32% of apparel shoppers use virtual try-on features before purchasing

Statistic 23

80% of consumers want to see more sustainable fashion options

Statistic 24

60% of consumers prefer shopping from brands that are active on TikTok

Statistic 25

70% of apparel brands use social media influencers for marketing campaigns

Statistic 26

Video marketing in apparel industry generates 54% higher engagement than static images

Statistic 27

40% of apparel consumers follow at least one brand on social media

Statistic 28

The average time spent on a fashion brand’s website is 3 minutes and 15 seconds

Statistic 29

43% of apparel brands use influencer marketing primarily on Instagram

Statistic 30

62% of apparel brands have integrated TikTok into their marketing strategies as of 2023

Statistic 31

45% of apparel marketers report increased engagement after implementing influencer partnerships

Statistic 32

77% of apparel brands plan to incorporate more social commerce features in 2024

Statistic 33

50% of apparel brands utilize user-generated content in marketing campaigns

Statistic 34

The average engagement rate for fashion brands on Instagram is 1.4%

Statistic 35

The global apparel market is projected to reach $1.5 trillion by 2027, growing at a CAGR of 8.4%

Statistic 36

Mobile devices account for 52% of all fashion ecommerce sales worldwide

Statistic 37

83% of apparel brands plan to increase their digital marketing budgets in 2024

Statistic 38

The average conversion rate for apparel ecommerce websites is 2.43%

Statistic 39

Social media advertising spend on apparel brands increased by 25% in 2023

Statistic 40

Retail sales of apparel online grew by 12% in Q2 2023 compared to previous year

Statistic 41

The use of augmented reality (AR) in apparel shopping increased by 35% in 2023

Statistic 42

52% of apparel brands plan to implement AI-driven personalization in their marketing efforts by 2025

Statistic 43

The global sustainable apparel market is expected to grow at a CAGR of 9.7% through 2028

Statistic 44

65% of apparel brands utilize email marketing as their primary digital marketing channel

Statistic 45

The resale apparel market became worth $24 billion in 2023, with a 15% annual growth rate

Statistic 46

70% of fashion brands plan to increase their investment in video content in 2024

Statistic 47

60% of apparel brands are experimenting with AI chatbots for customer service

Statistic 48

The global online apparel market is growing at a rate of 10% annually

Statistic 49

The average spend on digital marketing per apparel brand is $250,000 annually

Statistic 50

The apparel resale sector is expected to double in the next five years, reaching $48 billion by 2028

Statistic 51

The average open rate for apparel email marketing campaigns is 20%

Statistic 52

The global fast fashion market is projected to reach $43 billion by 2027, growing at a CAGR of 5.8%

Statistic 53

35% of apparel brands are investing in sustainable packaging solutions

Statistic 54

25% of apparel sales are attributed to social commerce platforms in 2023

Statistic 55

The resale fashion market is expected to reach $48 billion by 2028, with a CAGR of 15%

Statistic 56

80% of fashion brands invest in omnichannel marketing strategies

Statistic 57

Personalized email marketing campaigns have a 26% higher open rate in apparel marketing

Statistic 58

Influencer marketing campaigns for apparel brands have an ROI of $6.50 for every dollar spent

Statistic 59

55% of apparel brands use augmented reality to enhance the online shopping experience

Statistic 60

45% of apparel companies use data-driven personalization to improve customer experience

Statistic 61

45% of apparel marketers report using video content as their primary marketing tool

Statistic 62

42% of consumers are more likely to buy from a brand that uses ethical manufacturing practices

Statistic 63

48% of apparel consumers want brands to be more transparent about their supply chain

Statistic 64

60% of consumers actively seek out brands with transparent supply chains

Slide 1 of 64

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global apparel market is projected to reach $1.5 trillion by 2027, growing at a CAGR of 8.4%
65% of consumers prefer buying from brands that promote sustainability
70% of apparel brands use social media influencers for marketing campaigns
45% of online apparel shoppers abandon their shopping carts
Mobile devices account for 52% of all fashion ecommerce sales worldwide
83% of apparel brands plan to increase their digital marketing budgets in 2024
Video marketing in apparel industry generates 54% higher engagement than static images
78% of consumers say personalized marketing influences their purchasing decisions
The average conversion rate for apparel ecommerce websites is 2.43%
Social media advertising spend on apparel brands increased by 25% in 2023
60% of apparel consumers are influenced by user-generated content when making purchase decisions
80% of fashion brands invest in omnichannel marketing strategies
Retail sales of apparel online grew by 12% in Q2 2023 compared to previous year

In a dynamic industry projected to hit $1.5 trillion by 2027, apparel brands are leveraging innovative marketing strategies—from social media influencers and augmented reality to personalized content—to capture consumers who prioritize sustainability, authenticity, and seamless digital experiences.

Consumer Preferences and Behaviors

65% of consumers prefer buying from brands that promote sustainability
45% of online apparel shoppers abandon their shopping carts
78% of consumers say personalized marketing influences their purchasing decisions
60% of apparel consumers are influenced by user-generated content when making purchase decisions
55% of apparel consumers want to try clothes virtually before purchasing
30% of apparel shopping is now done via mobile apps
55% of online apparel orders are influenced by social media ads
The average return rate for online apparel orders is 25%, due primarily to sizing issues
60% of consumers check product reviews before buying apparel online
35% of app-based apparel purchases are made during promotional sales events
50% of apparel consumers are more likely to purchase from brands that offer virtual styling consultations
78% of apparel brands use data analytics to tailor marketing campaigns
32% of apparel shoppers have purchased clothing directly through social media platforms in 2023
40% of consumers prefer to shop for apparel via mobile apps rather than desktop
60% of consumers are influenced by sustainability claims in apparel marketing
70% of consumers trust online reviews over brand advertising when making apparel purchase decisions
62% of apparel shoppers are more likely to buy when offered free shipping
58% of consumers prefer brands that offer virtual fitting rooms
68% of consumers follow at least one fashion influencer on social media
55% of consumers make fashion purchases based on peer recommendations
40% of apparel buyers are willing to pay more for eco-friendly products
32% of apparel shoppers use virtual try-on features before purchasing
80% of consumers want to see more sustainable fashion options
60% of consumers prefer shopping from brands that are active on TikTok

Consumer Preferences and Behaviors Interpretation

In an era where sustainable claims sway 60% of consumers and 78% rely on online reviews, it’s clear that apparel brands must blend eco-conscious storytelling, personalized digital experiences, and savvy social media engagement—particularly on TikTok—to turn virtual window shopping into real-world loyalty, or risk seeing 45% of their carts abandoned and margins impacted by high return rates.

Digital and Social Media Engagement

70% of apparel brands use social media influencers for marketing campaigns
Video marketing in apparel industry generates 54% higher engagement than static images
40% of apparel consumers follow at least one brand on social media
The average time spent on a fashion brand’s website is 3 minutes and 15 seconds
43% of apparel brands use influencer marketing primarily on Instagram
62% of apparel brands have integrated TikTok into their marketing strategies as of 2023
45% of apparel marketers report increased engagement after implementing influencer partnerships
77% of apparel brands plan to incorporate more social commerce features in 2024
50% of apparel brands utilize user-generated content in marketing campaigns
The average engagement rate for fashion brands on Instagram is 1.4%

Digital and Social Media Engagement Interpretation

In a digital runway where 70% of apparel brands harness social media influencers and video marketing sparks 54% higher engagement, it's clear that today's fashion industry is stitching together influencer power, platform dominance—especially Instagram and TikTok—and user-generated content to craft a seamless, interactive shopping experience that keeps consumers scrolling and clicking, even if the average website visit clocks in at just over three minutes.

Market Trends and Projections

The global apparel market is projected to reach $1.5 trillion by 2027, growing at a CAGR of 8.4%
Mobile devices account for 52% of all fashion ecommerce sales worldwide
83% of apparel brands plan to increase their digital marketing budgets in 2024
The average conversion rate for apparel ecommerce websites is 2.43%
Social media advertising spend on apparel brands increased by 25% in 2023
Retail sales of apparel online grew by 12% in Q2 2023 compared to previous year
The use of augmented reality (AR) in apparel shopping increased by 35% in 2023
52% of apparel brands plan to implement AI-driven personalization in their marketing efforts by 2025
The global sustainable apparel market is expected to grow at a CAGR of 9.7% through 2028
65% of apparel brands utilize email marketing as their primary digital marketing channel
The resale apparel market became worth $24 billion in 2023, with a 15% annual growth rate
70% of fashion brands plan to increase their investment in video content in 2024
60% of apparel brands are experimenting with AI chatbots for customer service
The global online apparel market is growing at a rate of 10% annually
The average spend on digital marketing per apparel brand is $250,000 annually
The apparel resale sector is expected to double in the next five years, reaching $48 billion by 2028
The average open rate for apparel email marketing campaigns is 20%
The global fast fashion market is projected to reach $43 billion by 2027, growing at a CAGR of 5.8%
35% of apparel brands are investing in sustainable packaging solutions
25% of apparel sales are attributed to social commerce platforms in 2023
The resale fashion market is expected to reach $48 billion by 2028, with a CAGR of 15%

Market Trends and Projections Interpretation

As the apparel industry swiftly stitches together a future embroidered with AI, AR, and sustainable fibers, brands must keep pace in a digital runway where mobile dominates, social commerce thrives, and resale racks nearly double, ensuring that in fashion as in marketing, staying ahead is truly a matter of style and strategy.

Marketing Strategies and Advertising Trends

80% of fashion brands invest in omnichannel marketing strategies
Personalized email marketing campaigns have a 26% higher open rate in apparel marketing
Influencer marketing campaigns for apparel brands have an ROI of $6.50 for every dollar spent
55% of apparel brands use augmented reality to enhance the online shopping experience
45% of apparel companies use data-driven personalization to improve customer experience
45% of apparel marketers report using video content as their primary marketing tool

Marketing Strategies and Advertising Trends Interpretation

With 80% of fashion brands embracing omnichannel strategies and nearly half leveraging AR and video to personalize experiences, it's clear that in apparel marketing, blending cutting-edge technology with targeted storytelling isn't just fashionable—it's fundamental to stitching together success in an increasingly digital wardrobe.

Sustainability and Ethical Shopping

42% of consumers are more likely to buy from a brand that uses ethical manufacturing practices
48% of apparel consumers want brands to be more transparent about their supply chain
60% of consumers actively seek out brands with transparent supply chains

Sustainability and Ethical Shopping Interpretation

With a growing majority of consumers prioritizing ethical manufacturing and transparency, apparel brands ignoring the supply chain’s story risk turning off over half their audience and missing out on a key competitive advantage.