GITNUXREPORT 2025

Marketing In The Agriculture Industry Statistics

Agricultural marketing rapidly grows through digital tools, analytics, influencers, and social media.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of consumers want to see more transparency from food brands about their farming practices

Statistic 2

70% of consumers trust farmers more when transparent about their practices via digital channels

Statistic 3

68% of farmers consider online reviews essential before choosing new agricultural products or services

Statistic 4

Google search interest in sustainable farming practices increased by 30% from 2020 to 2023

Statistic 5

52% of consumers are more likely to purchase from a brand that shares stories about its farmers via digital platforms

Statistic 6

stats: 58% of agricultural product buyers research brands online before making purchases

Statistic 7

Approximately 60% of farmers in the United States use social media to gather information about new products and practices

Statistic 8

Digital marketing spend in the agriculture sector increased by 35% between 2020 and 2022

Statistic 9

Nearly 80% of agricultural producers consider online platforms as a critical channel for marketing and sales

Statistic 10

65% of farmers believe that digital marketing has improved their customer engagement

Statistic 11

Video content accounts for nearly 50% of all digital content marketing techniques used in agriculture

Statistic 12

Social media advertising in agriculture saw a 20% increase in ROI from 2021 to 2023

Statistic 13

45% of agricultural companies participate in at least one online trade show or virtual event annually

Statistic 14

The average age of farmers using digital marketing tools is decreasing, with 55% being under 45 years old

Statistic 15

Agricultural blogs have seen a 40% growth in traffic in the last two years

Statistic 16

Use of mobile marketing strategies in agriculture increased by 50% from 2019 to 2023

Statistic 17

48% of agricultural suppliers utilize email marketing to reach their customers regularly

Statistic 18

The use of influencer marketing in agriculture has grown by 25% over the past three years

Statistic 19

55% of agricultural businesses plan to increase their digital marketing budget in the next year

Statistic 20

40% of farmers participate in online forums for knowledge exchange and marketing networking

Statistic 21

The use of augmented reality in agricultural marketing is emerging, with 15% of companies testing AR tools in 2023

Statistic 22

50% of agricultural companies have an active presence on at least three social media platforms

Statistic 23

70% of agricultural exports are now promoted through digital marketing channels, up from 55% in 2020

Statistic 24

The use of CRM (Customer Relationship Management) tools in agricultural marketing has increased by 45% over the past five years

Statistic 25

Virtual reality demonstrations of agricultural machinery have increased lead generation by 30% in 2022

Statistic 26

The number of agricultural podcasts has doubled over the past three years, providing new channels for marketing and education

Statistic 27

67% of farmers believe that targeted digital advertising could help increase their sales

Statistic 28

49% of farmers now use some form of automation in their marketing or sales processes

Statistic 29

55% of farmers identify online advertising as their most effective marketing method

Statistic 30

The usage of targeted email campaigns in agriculture increased by 38% from 2021 to 2023

Statistic 31

50% of agricultural startups securing funding attribute success to online marketing and social media outreach

Statistic 32

Agricultural fairs and field days are increasingly supplemented with digital marketing campaigns, increasing event attendance by 25%

Statistic 33

33% of farmers use data analytics to tailor their marketing messages to specific customer segments

Statistic 34

62% of farmers report that digital tools have increased their farm productivity

Statistic 35

Farmers aged 35-44 are the most active online buyers, comprising 35% of digital agricultural purchases

Statistic 36

The global agricultural equipment market is expected to reach USD 245 billion by 2025, growing at a CAGR of 4.2%

Statistic 37

The adoption rate of precision farming technologies is projected to reach 55% by 2026

Statistic 38

The global organic farming market, a key segment in agricultural marketing, is expected to reach USD 145 billion by 2027

Statistic 39

Agricultural drone sales increased by 60% from 2018 to 2022, with many marketing campaigns targeting this sector

Statistic 40

The agricultural equipment rental market is projected to reach USD 60 billion by 2028, driven by marketing efforts targeting small farmers

Statistic 41

The adoption of e-commerce for agricultural inputs increased by 40% between 2020 and 2023

Statistic 42

Market segmentation strategies tailored to organic vs. conventional farming have increased sales by 25%

Statistic 43

The agricultural biotech market's growth is positively influenced by marketing efforts highlighting sustainability, expected to reach USD 20 billion by 2026

Statistic 44

Digital advertising in agriculture is projected to grow at a CAGR of 12% from 2023 to 2027

Statistic 45

Mobile apps designed for farm management have seen a 70% increase in downloads over the last three years

Statistic 46

The global farm equipment digital marketing market is predicted to reach USD 10 billion by 2024, following increased online marketing strategies

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Key Highlights

The global agricultural equipment market is expected to reach USD 245 billion by 2025, growing at a CAGR of 4.2%
Approximately 60% of farmers in the United States use social media to gather information about new products and practices
Digital marketing spend in the agriculture sector increased by 35% between 2020 and 2022
72% of consumers want to see more transparency from food brands about their farming practices
Nearly 80% of agricultural producers consider online platforms as a critical channel for marketing and sales
The adoption rate of precision farming technologies is projected to reach 55% by 2026
65% of farmers believe that digital marketing has improved their customer engagement
Video content accounts for nearly 50% of all digital content marketing techniques used in agriculture
Social media advertising in agriculture saw a 20% increase in ROI from 2021 to 2023
45% of agricultural companies participate in at least one online trade show or virtual event annually
The average age of farmers using digital marketing tools is decreasing, with 55% being under 45 years old
70% of consumers trust farmers more when transparent about their practices via digital channels
Agricultural blogs have seen a 40% growth in traffic in the last two years

In an era where digital innovation is transforming every field, agriculture is rapidly harnessing the power of online marketing—driving a global industry expected to reach USD 245 billion by 2025 and making farmers younger, smarter, and more connected than ever before.

Consumer Trends and Trust

72% of consumers want to see more transparency from food brands about their farming practices
70% of consumers trust farmers more when transparent about their practices via digital channels
68% of farmers consider online reviews essential before choosing new agricultural products or services
Google search interest in sustainable farming practices increased by 30% from 2020 to 2023
52% of consumers are more likely to purchase from a brand that shares stories about its farmers via digital platforms
stats: 58% of agricultural product buyers research brands online before making purchases

Consumer Trends and Trust Interpretation

With over half of consumers researching and trusting farmers more through digital transparency, and a notable spike in interest in sustainable practices, the agricultural sector must embrace authentic online storytelling or risk losing the fully informed and ethically driven modern consumer.

Digital Marketing and Technology Adoption

Approximately 60% of farmers in the United States use social media to gather information about new products and practices
Digital marketing spend in the agriculture sector increased by 35% between 2020 and 2022
Nearly 80% of agricultural producers consider online platforms as a critical channel for marketing and sales
65% of farmers believe that digital marketing has improved their customer engagement
Video content accounts for nearly 50% of all digital content marketing techniques used in agriculture
Social media advertising in agriculture saw a 20% increase in ROI from 2021 to 2023
45% of agricultural companies participate in at least one online trade show or virtual event annually
The average age of farmers using digital marketing tools is decreasing, with 55% being under 45 years old
Agricultural blogs have seen a 40% growth in traffic in the last two years
Use of mobile marketing strategies in agriculture increased by 50% from 2019 to 2023
48% of agricultural suppliers utilize email marketing to reach their customers regularly
The use of influencer marketing in agriculture has grown by 25% over the past three years
55% of agricultural businesses plan to increase their digital marketing budget in the next year
40% of farmers participate in online forums for knowledge exchange and marketing networking
The use of augmented reality in agricultural marketing is emerging, with 15% of companies testing AR tools in 2023
50% of agricultural companies have an active presence on at least three social media platforms
70% of agricultural exports are now promoted through digital marketing channels, up from 55% in 2020
The use of CRM (Customer Relationship Management) tools in agricultural marketing has increased by 45% over the past five years
Virtual reality demonstrations of agricultural machinery have increased lead generation by 30% in 2022
The number of agricultural podcasts has doubled over the past three years, providing new channels for marketing and education
67% of farmers believe that targeted digital advertising could help increase their sales
49% of farmers now use some form of automation in their marketing or sales processes
55% of farmers identify online advertising as their most effective marketing method
The usage of targeted email campaigns in agriculture increased by 38% from 2021 to 2023
50% of agricultural startups securing funding attribute success to online marketing and social media outreach
Agricultural fairs and field days are increasingly supplemented with digital marketing campaigns, increasing event attendance by 25%
33% of farmers use data analytics to tailor their marketing messages to specific customer segments

Digital Marketing and Technology Adoption Interpretation

With nearly 80% of growers viewing online platforms as essential marketing channels and digital marketing spend soaring by 35%, it's clear that agriculture is not just growing crops but also cultivating a digital harvest that’s plowing profits and planting connections across social media fields.

Farmers and Agriculture Workforce

62% of farmers report that digital tools have increased their farm productivity
Farmers aged 35-44 are the most active online buyers, comprising 35% of digital agricultural purchases

Farmers and Agriculture Workforce Interpretation

With 62% of farmers crediting digital tools for boosting productivity and the 35-44 age group leading online purchases at 35%, it's clear that embracing digital agriculture isn't just a trend—it's the soil for future growth.

Market Growth and Industry Segments

The global agricultural equipment market is expected to reach USD 245 billion by 2025, growing at a CAGR of 4.2%
The adoption rate of precision farming technologies is projected to reach 55% by 2026
The global organic farming market, a key segment in agricultural marketing, is expected to reach USD 145 billion by 2027
Agricultural drone sales increased by 60% from 2018 to 2022, with many marketing campaigns targeting this sector
The agricultural equipment rental market is projected to reach USD 60 billion by 2028, driven by marketing efforts targeting small farmers
The adoption of e-commerce for agricultural inputs increased by 40% between 2020 and 2023
Market segmentation strategies tailored to organic vs. conventional farming have increased sales by 25%
The agricultural biotech market's growth is positively influenced by marketing efforts highlighting sustainability, expected to reach USD 20 billion by 2026
Digital advertising in agriculture is projected to grow at a CAGR of 12% from 2023 to 2027
Mobile apps designed for farm management have seen a 70% increase in downloads over the last three years
The global farm equipment digital marketing market is predicted to reach USD 10 billion by 2024, following increased online marketing strategies

Market Growth and Industry Segments Interpretation

As agricultural markets gear up for a USD 245 billion harvest by 2025, savvy marketers are planting digital seeds—from drones soaring 60% since 2018 to organic and biotech segments flourishing—proving that in farming, growth is cultivated both in the field and on the screen.