US women spend an average of 1512 dollars annually on apparel and services compared to 1232 dollars for men. Men spend more on electronics at 1856 dollars versus 1234 dollars and allocate 28 percent more to airline tickets. Category differences vary by age group and country.
Key Takeaways
- In 2022, US women spent an average of $1,512 annually on apparel and services compared to $1,232 for men
- UK women aged 25-34 spent 24% more on fashion items than men in 2023
- Globally, female consumers allocate 7.5% of income to clothing vs 5.2% for males (2021 data)
- US men spent $1,856 on electronics in 2022 vs $1,234 for women
- Globally, men account for 65% of smartphone spending ($450 avg vs $320 for women, 2023)
- UK males aged 18-34 spent 42% more on gaming consoles (£250 vs £176, 2023)
- Women in the US spent $3,512 on food at home in 2022 vs $3,289 for men
- Globally, women spend 10% more on organic groceries ($1,200 vs $1,090 annually, 2023)
- UK females aged 35-44 spent 18% more on dining out (£850 vs £721, 2023)
- Women in the US spent $1,023 on personal care in 2022 vs $678 for men
- Globally, females spend 4x more on skincare ($250 vs $62 annually, 2023)
- UK women aged 18-24 spent 50% more on cosmetics (£320 vs £213, 2023)
- Globally, men spend 28% more on airline tickets ($650 vs $507 avg, 2023)
- UK males aged 25-44 spent 35% more on hotels (£1,200 vs £890, 2023)
- In the US, men allocate 62% of travel budget to business trips (2022)
Across apparel, tech, food, and travel, women typically spend more on self care and fashion, while men lead tech and some electronics.
Related reading
01 · Category
Clothing & Fashion30 stats
01
In 2022, US women spent an average of $1,512annually on apparel and services compared to $1,232 for men
02
UK women aged 25-34 spent 24% more on fashion items than men in 2023
03
Globally, female consumers allocate 7.5% of income to clothing vs 5.2% for males (2021 data)
04
In India, women spend 35% more on ethnic wear than men on formal attire (2023)
05
Australian men outspent women by 15% on footwear in 2022 ($450 vs $392)
06
French women spent €620 on clothing per year vs €480 for men (2021 INSEE)
07
In the US, millennial women spend 28% more on luxury fashion than men (2023)
08
Canadian females aged 18-24 spent CAD 1,200 on apparel vs CAD 850 for males (2022)
09
German women allocate 9% of discretionary spend to fashion vs 6% for men (2023)
10
Brazilian women spent R$1,800on clothing annually vs R$1,200 for men (2022 IBGE)
11
In 2023, US men spent $2,150on apparel/services vs $1,980 for women in Gen Z cohort
12
Italian females outspent males by 22% on accessories (€350 vs €287, 2022)
13
South Korean women spent 40% more on cosmetics-integrated fashion (2023)
14
Spanish men spent €520 on sportswear vs €410 for women (2022 INE)
15
Chinese urban women spent ¥3,500 on clothing vs ¥2,400 for men (2023 NBS)
16
In 2022, women in the US spent 18% more on jewelry ($450 vs $382 for men)
17
Mexican women allocated 12% of budget to fashion vs 8% for men (ENIGH 2022)
18
Swedish females spent SEK 5,200 annually on apparel vs SEK 4,100 for males (2023 SCB)
19
Japanese men outspent women on workwear by 14% (¥45,000 vs ¥39,500, 2022)
20
Nigerian women spent NGN 150,000 on fabrics vs NGN 90,000 for men's attire (2023 NBS)
21
In 2023, US boomer women spent $1,800on clothing vs $1,400 for men
22
Dutch women spent €680 on fashion vs €550 for men (2022 CBS)
23
Argentine females outspent males 25% on seasonal clothing (2023 INDEC)
24
Turkish women spent TRY 4,500 on apparel vs TRY 3,200 for men (2023 TURKSTAT)
25
Russian women allocated 11% to clothing spend vs 7% for men (2022 Rosstat)
26
In the Philippines, women spent PHP 12,000 on dresses vs PHP 8,500 for men's suits (2023 PSA)
27
Belgian men spent €490 on casual wear vs €420 for women (2022 Statbel)
28
US Hispanic women spent 20% more on bridal wear than men on tuxedos (2023 Nielsen)
29
Norwegian females spent NOK 7,800 on outerwear vs NOK 6,200 for males (2023 SSB)
30
In 2022, women worldwide spent 2.1x more on handbags than men on wallets ($120vs $57 avg)
Interpretation
Clothing & Fashion Interpretation
While the global financial runway is dominated by women's fashion expenditures, men are quietly investing in key style staples and occasionally, as seen with Australian footwear or Gen Z apparel, striding ahead in specific spending sprints.
02 · Category
Electronics & Tech29 stats
01
US men spent $1,856on electronics in 2022 vs $1,234 for women
02
Globally, men account for 65% of smartphone spending ($450 avg vs $320 for women, 2023)
03
UK males aged 18-34 spent 42% more on gaming consoles (£250 vs £176, 2023)
04
In the US, men spend 3x more on computer hardware ($800vs $267 annually, 2022)
05
Indian men outspent women by 28% on laptops (₹65,000 vs ₹51,000 avg purchase, 2023)
06
Australian women spent AUD 450 on wearables vs AUD 620 for men (2022)
07
French men allocated 15% of tech budget to audio equipment vs 8% women (2023 GfK)
08
Canadian males spent CAD 1,100 on TVs vs CAD 780 for females (2022 StatCan)
09
German men spent €750 on PCs/gaming vs €520 for women (2023 Bitkom)
10
Brazilian males outspent females 35% on drones (R$2,500 vs R$1,850, 2023)
11
In 2023, US Gen Z men spent $950on gadgets vs $720 for women
12
Italian men spent €600 on smart home devices vs €410 women (2022 ISTAT)
13
South Korean males allocated 22% more to VR/AR tech (2023 KISDI)
14
Spanish women spent €380 on tablets vs €520 for men (2022 INE)
15
Chinese men spent ¥5,200 on mobile accessories vs ¥3,800 women (2023 CNNIC)
16
In 2022, US men spent 55% more on cameras ($450 vs $290 for women)
17
Mexican males outspent females on e-readers by 18% (2023 INEGI)
18
Swedish men spent SEK 4,500 on headphones vs SEK 3,200 women (2023 SCB)
19
Japanese males spent ¥80,000 on gaming PCs vs ¥55,000 women (2022 MIC)
20
Nigerian men allocated 30% more to power banks/solar gadgets (2023 NBS)
21
In 2023, US millennial men spent $1,400on tech vs $1,050 women
22
Dutch men spent €720 on drones vs €480 women (2022 CBS)
23
Argentine males outspent on routers/modems 25% (2023 INDEC)
24
Turkish men spent TRY 3,800 on smartwatches vs TRY 2,900 women (2023 TURKSTAT)
25
Russian males spent RUB 45,000 on laptops vs RUB 32,000 women (2022 Rosstat)
26
Philippines men spent PHP 25,000 on consoles vs PHP 18,000 women (2023 PSA)
27
Belgian men spent €550 on external drives vs €370 women (2022 Statbel)
28
US Black men spent 40% more on streaming devices ($180 vs $129, 2023 Nielsen)
29
Norwegian men spent NOK 6,500 on monitors vs NOK 4,800 women (2023 SSB)
Interpretation
Electronics & Tech Interpretation
It appears that across the globe, when it comes to technology, men are consistently writing bigger checks for gadgets and gear, suggesting either a deeper passion for the latest tech or a greater susceptibility to the siren song of a shiny new processor.
03 · Category
Food & Dining30 stats
01
Women in the US spent $3,512on food at home in 2022 vs $3,289 for men
02
Globally, women spend 10% more on organic groceries ($1,200 vs $1,090 annually, 2023)
03
UK females aged 35-44 spent 18% more on dining out (£850 vs £721, 2023)
04
In the US, women allocate 52% of grocery budget to fresh produce vs 48% men (2022)
05
Indian women spent 25% more on packaged snacks (₹4,500 vs ₹3,600 yr, 2023)
06
Australian men outspent women on alcohol at home by 30% (AUD 650 vs AUD 500, 2022)
07
French women spent €2,100 on groceries vs €1,950 men (2021 INSEE)
08
Canadian females spent CAD 4,200 on eating out vs CAD 3,800 males (2022)
09
German women allocated 14% more to dairy products (€450 vs €395, 2023)
10
Brazilian women spent R$5,800on food delivery vs R$4,200 men (2023)
11
In 2023, US Gen X women spent $4,500on dining vs $4,100 men
12
Italian females outspent males 22% on bakery items (€620 vs €508, 2022)
13
South Korean women spent 35% more on imported fruits (2023 KOSTAT)
14
Spanish men spent €1,200 on meat vs €1,050 women (2022 INE)
15
Chinese women spent ¥8,500 on meal kits vs ¥6,900 men (2023 NBS)
16
In 2022, US women spent $1,234on alcohol away from home vs $1,456 men
17
Mexican women allocated 16% more to beverages (€320 vs €276, 2023)
18
Swedish females spent SEK 28,000 on groceries vs SEK 26,500 males (2023)
19
Japanese women spent ¥120,000 on convenience store food vs ¥105,000 men (2022)
20
Nigerian women spent NGN 450,000 on staples vs NGN 380,000 men (2023)
21
In 2023, US Asian women spent $3,900on food vs $3,600 men
22
Dutch women spent €2,800 on dining out vs €2,400 men (2022)
23
Argentine females outspent 19% on coffee/tea (2023 INDEC)
24
Turkish women spent TRY 12,500 on groceries vs TRY 11,000 men (2023)
25
Russian women allocated 13% more to sweets (€250 vs €222, 2022)
26
Philippines women spent PHP 45,000 on rice/fish vs PHP 40,000 men (2023)
27
Belgian women spent €3,200 on food at home vs €2,950 men (2022)
28
US women over 65 spent 12% more on healthy snacks ($680 vs $607, 2023)
29
Norwegian females spent NOK 42,000 on dining vs NOK 38,500 males (2023)
30
In 2022, US women spent $4,567on food/dining total vs $4,312 men (adjusted)
Interpretation
Food & Dining Interpretation
It appears the culinary matriarchy is firmly in charge of the global grocery cart, generously funding the fresh produce, bakery, and organic aisles, while graciously allowing men to occasionally treat themselves to a consolation beer and steak.
More related reading
04 · Category
Health & Personal Care29 stats
01
Women in the US spent $1,023on personal care in 2022 vs $678 for men
02
Globally, females spend 4x more on skincare ($250vs $62 annually, 2023)
03
UK women aged 18-24 spent 50% more on cosmetics (£320 vs £213, 2023)
04
In the US, women allocate 78% of hair care spending ($180 vs $41, 2022)
05
Indian females outspent men by 60% on beauty products (₹2,800 vs ₹1,750 yr, 2023)
06
Australian men spent AUD 420 on grooming vs AUD 580 women (2022)
07
French women spent €450 on salon visits vs €220 men (2023)
08
Canadian females spent CAD 650 on vitamins/supplements vs CAD 510 males (2022)
09
German women allocated 25% more to spa treatments (€380 vs €304, 2023)
10
Brazilian women spent R$1,200on hair coloring vs R$650 men (2023)
11
In 2023, US Gen Z women spent $450on beauty vs $280 men
12
Italian females outspent males 40% on perfumes (€250 vs €178, 2022)
13
South Korean women spent 70% more on K-beauty masks (2023)
14
Spanish men spent €280 on fitness trackers vs €360 women (2022)
15
Chinese women spent ¥1,800 on facial treatments vs ¥950 men (2023)
16
In 2022, US men spent $856on health insurance premiums vs $789 women (household avg)
17
Mexican women allocated 22% more to dental care (2023)
18
Swedish females spent SEK 3,200 on wellness apps vs SEK 2,700 males (2023)
19
Japanese women spent ¥45,000 on OTC meds vs ¥38,000 men (2022)
20
Nigerian women spent NGN 250,000 on herbal remedies vs NGN 180,000 men (2023)
21
In 2023, US women over 50 spent $1,200on anti-aging vs $450 men
22
Dutch women spent €520 on manicures vs €250 men (2022 CBS)
23
Argentine females outspent 30% on yoga classes (2023 INDEC)
24
Turkish women spent TRY 2,800 on haircare vs TRY 1,900 men (2023)
25
Russian women allocated 28% more to massages (RUB 15,000 vs RUB 11,700, 2022)
26
Philippines women spent PHP 8,500 on whitening products vs PHP 4,200 men (2023)
27
Belgian females spent €680 on gym memberships vs €590 men (2022)
28
US men spent 20% more on sports nutrition ($320 vs $267, 2023)
29
Norwegian women spent NOK 4,500 on saunas vs NOK 3,800 males (2023 SSB)
Interpretation
Health & Personal Care Interpretation
While men invest modestly in their own maintenance, women are consistently funding a global, multi-category industry dedicated to managing the physical expectations placed upon them, proving that the so-called "vanity tax" is very real and largely gendered.
05 · Category
Travel & Leisure28 stats
01
Globally, men spend 28% more on airline tickets ($650 vs $507 avg, 2023)
02
UK males aged 25-44 spent 35% more on hotels (£1,200 vs £890, 2023)
03
In the US, men allocate 62% of travel budget to business trips (2022)
04
Indian men outspent women by 40% on international flights (₹75,000 vs ₹53,500, 2023)
05
Australian women spent AUD 1,450 on domestic travel vs AUD 1,780 men (2022)
06
French men spent €1,650 on car rentals vs €1,120 women (2023)
07
Canadian males spent CAD 2,300 on vacations vs CAD 1,950 females (2022)
08
German women allocated 18% more to theme parks (€250 vs €212, 2023)
09
Brazilian men outspent 32% on adventure sports travel (R$3,200 vs R$2,420, 2023)
10
In 2023, US millennial men spent $2,800on leisure travel vs $2,400 women
11
Italian males spent €1,400 on cruises vs €1,050 women (2022)
12
South Korean men spent 45% more on golf resorts (2023)
13
Spanish women spent €950 on beach vacations vs €1,200 men (2022 INE)
14
Chinese men allocated ¥12,000 to high-speed rail vs ¥9,500 women (2023)
15
In 2022, US men spent $1,234on public transport vs $1,089 women
16
Mexican males outspent 24% on road trips (2023 INEGI)
17
Swedish men spent SEK 15,000 on skiing trips vs SEK 12,500 women (2023)
18
Japanese women spent ¥200,000 on ryokan stays vs ¥160,000 men (2022)
19
Nigerian men spent NGN 1.2M on pilgrimages vs NGN 900k women (2023)
20
In 2023, US boomer men spent $3,500on travel vs $3,100 women
21
Dutch males spent €1,800 on bike tours vs €1,400 women (2022)
22
Argentine men outspent 27% on wine tours (2023 INDEC)
23
Turkish women spent TRY 18,000 on seaside resorts vs TRY 15,500 men (2023)
24
Russian males spent RUB 120,000 on Black Sea trips vs RUB 95,000 women (2022)
25
Philippines men spent PHP 50,000 on island hopping vs PHP 42,000 women (2023)
26
Belgian men spent €2,100 on city breaks vs €1,850 women (2022)
27
US Latinas spent 15% more on family vacations ($2,200 vs $1,910, 2023 Nielsen)
28
Norwegian women spent NOK 22,000 on fjord cruises vs NOK 19,500 males (2023)
Interpretation
Travel & Leisure Interpretation
Globally, the story of travel spending is less a battle of the sexes and more a reflection of divergent priorities, with men consistently investing more in transport and business efficiency while women often allocate funds towards curated experiences and family-centric leisure.
Reference
Cite This Report
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APA
Lukas Bauer. (2026, February 13). Male Vs Female Spending Statistics. Gitnux. https://gitnux.org/male-vs-female-spending-statistics
MLA
Lukas Bauer. "Male Vs Female Spending Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/male-vs-female-spending-statistics.
Chicago
Lukas Bauer. 2026. "Male Vs Female Spending Statistics." Gitnux. https://gitnux.org/male-vs-female-spending-statistics.
Sources & references
54 datasets cited across this report · attribution is report-level