Loyalty Program Industry Statistics

In this post, we explore the thriving world of loyalty programs and delve into the significant impact they have on consumer behavior and business revenue. With statistics revealing the staggering number of memberships, financial projections, and key preferences of participants, it’s evident that loyalty programs play a crucial role in shaping the modern marketplace. Join us as we uncover the compelling data behind this multi-billion dollar industry.

Statistic 1

"By 2020, there were over 3.3 billion loyalty memberships in the US."

Statistic 2

"54.7% of internet users worldwide believe earning rewards or loyalty points is beneficial."

Statistic 3

"The average US household is a member of 14.8 loyalty programs."

Statistic 4

"The US loyalty program industry is projected to reach $201 billion by 2022."

Statistic 5

"63% of customers say the ability to earn rewards changes their spending behavior."

Statistic 6

"46% of consumers feel that the most critical feature of a loyalty program is ease of use."

Statistic 7

"In 2019, the global loyalty management market reached $6.9 billion."

Statistic 8

"Airline loyalty programs generate up to $25 billion in annual revenue."

Statistic 9

"67% of customers will modify when and where they buy to maximize the benefits they receive from a loyalty program."

Statistic 10

"80% of U.S. adults belong to at least one loyalty program."

Statistic 11

"65% of the company's business comes from existing customers."

Statistic 12

"Loyal customers spend 67% more than new ones."

Statistic 13

"The average consumer is a member of 4.2 travel loyalty programs."

Statistic 14

"Only 19% of loyalty program members are completely satisfied."

Statistic 15

"59% of marketers plan on increasing their loyalty program budgets."

Statistic 16

"The total loyalty program market value globally is projected to reach $201 billion by 2022."

Statistic 17

"The average U.S. consumer belongs to 14.8 loyalty programs, but is active in just 6.7."

The statistics presented illustrate the widespread popularity and significant impact of loyalty programs in the US and globally. With billions of memberships and billions of dollars in revenue, it is evident that businesses are increasingly utilizing loyalty programs to attract and retain customers. Consumers are actively engaged in loyalty programs, often modifying their behavior to maximize benefits. However, there is room for improvement, as satisfaction levels vary and not all members are active participants. Despite this, the future of the loyalty program industry looks promising, with increasing budgets and market values projected in the coming years.