GITNUXREPORT 2025

Location Based Marketing Statistics

80% of consumers share location data for personalized marketing benefits.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

40% of locations-based campaigns reported ROI improvements

Statistic 2

72% of marketers report a positive ROI from their location-based marketing efforts

Statistic 3

55% of consumers find personalized location-based offers useful

Statistic 4

45% of location-based marketing messages are ignored or dismissed

Statistic 5

80% of location-based marketing campaigns use SMS or push notifications

Statistic 6

72% of consumers prefer to receive location-based offers while shopping in-store

Statistic 7

66% of consumers use mobile devices to navigate when shopping locally

Statistic 8

51% of in-store shoppers say they use their smartphones to compare prices or find offers

Statistic 9

31% of consumers are more likely to visit a retail store if they receive a personalized location-based promotion

Statistic 10

70% of consumers say they find location-based notifications helpful

Statistic 11

46% of consumers are willing to share their location for exclusive deals

Statistic 12

49% of consumers say they’ve used their mobile device to find a store location

Statistic 13

54% of mobile users turn to location services when they want to discover local services and businesses

Statistic 14

29% of consumers have ignored a location-based ad because it was irrelevant

Statistic 15

78% of consumers are more likely to visit a business if they receive a personalized experience based on their location

Statistic 16

70% of mobile users have accepted app permission for location tracking

Statistic 17

68% of consumers have opted into location tracking on their smartphones

Statistic 18

43% of consumers perceive location-based ads as intrusive

Statistic 19

63% of consumers have made a purchase based on a targeted location-based ad

Statistic 20

50% of consumers who receive location-based messages visit the store within 24 hours

Statistic 21

62% of retail store visits are influenced by mobile location data

Statistic 22

75% of smartphone users have used their device's location services to find local businesses

Statistic 23

42% of marketers reported an increase in customer engagement after implementing location-based marketing campaigns

Statistic 24

54% of businesses that use geofencing see an increase in customer loyalty

Statistic 25

21% of retail sales are influenced by location-based marketing efforts

Statistic 26

29% of smartphone users have engaged with a location-based ad within the past week

Statistic 27

60% of consumers are more likely to visit a store after receiving a location-based alert

Statistic 28

38% of retailers have experienced increased foot traffic due to geofencing campaigns

Statistic 29

33% of consumers find in-store navigation via location data helpful

Statistic 30

69% of consumers believe location-based marketing enhances their shopping experience

Statistic 31

24% of consumers have made a purchase after receiving a location-based push notification

Statistic 32

57% of urban consumers prefer shopping from brands that use location data to personalize offers

Statistic 33

49% of users with GPS-enabled smartphones have received location-based marketing messages during shopping

Statistic 34

64% of consumers believe that location-based marketing makes shopping more convenient

Statistic 35

80% of consumers are willing to share their location data for personalized offers

Statistic 36

58% of marketers plan to increase their location-based marketing budgets in the next year

Statistic 37

35% of brands have integrated geofencing into their marketing strategies

Statistic 38

65% of brands plan to expand their use of geotargeting technology in the coming year

Statistic 39

85% of marketers believe location data will become even more critical for personalized marketing strategies

Statistic 40

55% of companies consider location data essential for real-time personalization

Statistic 41

27% of location-based marketing campaigns target audiences on social media platforms

Statistic 42

63% of marketers report improved conversion rates through geofencing campaigns

Statistic 43

76% of consumers are open to receiving location-triggered messages if relevant

Statistic 44

48% of brands plan to increase their investment in location technology throughout 2023

Statistic 45

55% of marketers utilize beacon technology for proximity marketing

Statistic 46

60% of small businesses see location-based marketing as a cost-effective way to reach local customers

Statistic 47

30% of digital advertising spend is projected to be directed towards location-based marketing by 2025

Statistic 48

50% of marketers report improved customer targeting accuracy with location data

Statistic 49

69% of retail stores utilize geofencing for promotional campaigns

Statistic 50

38% of consumers prefer receiving loyalty offers based on their current location

Statistic 51

44% of marketers see location data as vital for omnichannel marketing strategies

Statistic 52

55% of brands are exploring AI to enhance location-based marketing personalization

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Sources

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Key Highlights

80% of consumers are willing to share their location data for personalized offers
70% of mobile users have accepted app permission for location tracking
63% of consumers have made a purchase based on a targeted location-based ad
58% of marketers plan to increase their location-based marketing budgets in the next year
50% of consumers who receive location-based messages visit the store within 24 hours
62% of retail store visits are influenced by mobile location data
75% of smartphone users have used their device's location services to find local businesses
55% of consumers find personalized location-based offers useful
45% of location-based marketing messages are ignored or dismissed
35% of brands have integrated geofencing into their marketing strategies
68% of consumers have opted into location tracking on their smartphones
42% of marketers reported an increase in customer engagement after implementing location-based marketing campaigns
80% of location-based marketing campaigns use SMS or push notifications

With 80% of consumers eager to share their location for personalized offers and over 70% of marketers ramping up their geofencing efforts, it’s clear that location-based marketing is transforming how businesses connect with local shoppers and drive conversions.

Business Strategies and ROI in Location Marketing

40% of locations-based campaigns reported ROI improvements
72% of marketers report a positive ROI from their location-based marketing efforts

Business Strategies and ROI in Location Marketing Interpretation

With 72% of marketers experiencing positive ROI and 40% of location-based campaigns seeing improvements, it’s clear that hitting the right spot can truly pay off in the world of marketing—literally.

Consumer Engagement and Preferences

55% of consumers find personalized location-based offers useful
45% of location-based marketing messages are ignored or dismissed
80% of location-based marketing campaigns use SMS or push notifications
72% of consumers prefer to receive location-based offers while shopping in-store
66% of consumers use mobile devices to navigate when shopping locally
51% of in-store shoppers say they use their smartphones to compare prices or find offers
31% of consumers are more likely to visit a retail store if they receive a personalized location-based promotion
70% of consumers say they find location-based notifications helpful
46% of consumers are willing to share their location for exclusive deals
49% of consumers say they’ve used their mobile device to find a store location
54% of mobile users turn to location services when they want to discover local services and businesses
29% of consumers have ignored a location-based ad because it was irrelevant
78% of consumers are more likely to visit a business if they receive a personalized experience based on their location

Consumer Engagement and Preferences Interpretation

While over half of consumers find personalized location-based offers helpful and nearly 80% respond positively to such campaigns, the challenge remains in capturing their attention amidst the 45% who dismiss messages and the 29% who find irrelevant ads, underscoring that in the realm of geo-marketing, personalization is key but precision is king.

Data Privacy, Sharing, and Ethical Considerations

70% of mobile users have accepted app permission for location tracking
68% of consumers have opted into location tracking on their smartphones
43% of consumers perceive location-based ads as intrusive

Data Privacy, Sharing, and Ethical Considerations Interpretation

While a large majority of users willingly grant location access and opt into tracking, nearly half still find location-based ads intrusive, highlighting the delicate balance between personalized marketing and respecting consumer privacy.

Impact on Consumer Behavior and Retail

63% of consumers have made a purchase based on a targeted location-based ad
50% of consumers who receive location-based messages visit the store within 24 hours
62% of retail store visits are influenced by mobile location data
75% of smartphone users have used their device's location services to find local businesses
42% of marketers reported an increase in customer engagement after implementing location-based marketing campaigns
54% of businesses that use geofencing see an increase in customer loyalty
21% of retail sales are influenced by location-based marketing efforts
29% of smartphone users have engaged with a location-based ad within the past week
60% of consumers are more likely to visit a store after receiving a location-based alert
38% of retailers have experienced increased foot traffic due to geofencing campaigns
33% of consumers find in-store navigation via location data helpful
69% of consumers believe location-based marketing enhances their shopping experience
24% of consumers have made a purchase after receiving a location-based push notification
57% of urban consumers prefer shopping from brands that use location data to personalize offers
49% of users with GPS-enabled smartphones have received location-based marketing messages during shopping
64% of consumers believe that location-based marketing makes shopping more convenient

Impact on Consumer Behavior and Retail Interpretation

With over half the population now influenced by location-based marketing—boosting store visits, customer engagement, and loyalty—it’s clear that when brands target you based on your whereabouts, they’re not just tracking your steps but also paving the way for more personalized, convenient shopping experiences that could make you wonder if your smartphone knows you better than your best friend.

Location-Based Marketing Adoption and Technology

80% of consumers are willing to share their location data for personalized offers
58% of marketers plan to increase their location-based marketing budgets in the next year
35% of brands have integrated geofencing into their marketing strategies
65% of brands plan to expand their use of geotargeting technology in the coming year
85% of marketers believe location data will become even more critical for personalized marketing strategies
55% of companies consider location data essential for real-time personalization
27% of location-based marketing campaigns target audiences on social media platforms
63% of marketers report improved conversion rates through geofencing campaigns
76% of consumers are open to receiving location-triggered messages if relevant
48% of brands plan to increase their investment in location technology throughout 2023
55% of marketers utilize beacon technology for proximity marketing
60% of small businesses see location-based marketing as a cost-effective way to reach local customers
30% of digital advertising spend is projected to be directed towards location-based marketing by 2025
50% of marketers report improved customer targeting accuracy with location data
69% of retail stores utilize geofencing for promotional campaigns
38% of consumers prefer receiving loyalty offers based on their current location
44% of marketers see location data as vital for omnichannel marketing strategies
55% of brands are exploring AI to enhance location-based marketing personalization

Location-Based Marketing Adoption and Technology Interpretation

As location data becomes the new currency of personalization, brands betting big on geofencing and geotargeting are reaping higher conversions and deeper customer engagement, proving that in the race for relevance, every mile counts.