Summary
- • The live streaming industry was valued at $42.6 billion in 2019.
- • Twitch had over 9.8 billion hours watched in Q1 2021.
- • YouTube Live has over 30 million daily active users.
- • Facebook Live users watch live videos 3 times longer than pre-recorded videos.
- • 82% of viewers prefer watching live video from a brand over social posts.
- • Live streaming viewership in the U.S. increased by 72% in 2020.
- • 63% of people ages 18-34 watch live streaming content regularly.
- • In 2020, Asia-Pacific dominated the global live streaming market with a share of over 37%.
- • LinkedIn Live streams receive 7x more reactions and 24x more comments than native video.
- • The global live stream market is expected to reach $184.2 billion by 2028.
- • 43% of live streaming viewers find branded live video content more engaging.
- • 95% of internet users have watched an explainer video to learn more about a product or service.
- • Amazon-owned Twitch had 1.4 million average concurrent viewers in 2020.
- • 80% of people would rather watch live video from a brand than read a blog.
- • Netflix accounts for 8.4% of global video streaming traffic.
Move over Hollywood, theres a new star in town – the live streaming industry! Valued at a whopping $42.6 billion in 2019 and with mind-boggling statistics like Twitch clocking over 9.8 billion hours watched in just the first quarter of 2021, its clear that the world is getting hooked on real-time content. Whether its YouTube Lives 30 million daily active users or the fact that Facebook Live viewers just cant seem to get enough, these numbers speak volumes about the power of live streaming. So, grab your popcorn and get ready to dive into the electrifying world of live video where viewers just cant seem to look away.
Industry Revenue Projections
- The global live stream market is expected to reach $184.2 billion by 2028.
- Netflix accounts for 8.4% of global video streaming traffic.
- Live video is set to account for 17% of internet traffic by 2022.
- The live streaming market is expected to grow at a CAGR of 28.2% from 2021 to 2028.
- The live streaming market is projected to grow by 28.1% CAGR from 2020 to 2027.
- Live internet video will account for 13% of internet video traffic by 2022.
- The live streaming market is expected to reach $70.5 billion by 2021.
- The global live streaming market accounted for $38.56 billion in 2018 and is projected to reach $149.35 billion by 2026.
- The live streaming industry is growing at a pace of 15% annually.
- Live streaming is expected to rise by 82% to a $70.5 billion industry by 2021.
- The live streaming market is expected to be valued at $253.53 billion by 2028.
- The live streaming market is projected to grow at a CAGR of 21.6% from 2020 to 2027.
- By 2022, live internet video will account for 17% of internet traffic.
- The Asia-Pacific region leads in the global live streaming market, accounting for over 37% of market share.
- Netflix accounts for 8.4% of total global internet traffic.
- Live video content is set to account for 13% of internet video traffic by 2022.
- The live video streaming market is anticipated to reach $132.83 billion by 2027.
- Live streaming is expected to grow by 18.3% annually and reach $223.98 billion by 2028.
- The live streaming industry is estimated to grow by a CAGR of 27.9% from 2020 to 2027.
- 15% of companies are currently streaming live video and 47% plan to start this year.
- 13% of internet traffic will be live streaming content by 2027.
- By 2028, live streaming is expected to account for 82% of all internet traffic.
- 60% of all video content in 2022 will be live.
- 66% of internet traffic comes from video content.
- Global live streaming revenues are expected to reach $247 billion by 2027.
- 79% of internet traffic will be video content by 2022.
Interpretation
In an age where virtual experiences are becoming the new norm, the live streaming industry shows no signs of slowing down, much like a heart-racing, never-ending episode of your favorite Netflix series. With statistics flying faster than a viral cat video, it seems that live streaming is not just a trend but a lucrative force to be reckoned with. As we navigate through the buffering and occasional pixelated faces, one thing is clear: the world is turning to live streaming for entertainment, information, and connection at an astonishing pace. So grab your popcorn and buckle up, because it looks like our online reality is about to get a whole lot livelier.
Market Value of the Live Streaming Industry
- The live streaming industry was valued at $42.6 billion in 2019.
- In 2020, Asia-Pacific dominated the global live streaming market with a share of over 37%.
- In 2019, the live streaming market value was over $38 billion.
- The global live streaming market was valued at $44.89 billion in 2020.
Interpretation
The Live Streaming industry sure knows how to keep us on our toes, much like a suspenseful cliffhanger in a thrilling TV series. With numbers fluctuating more than a rollercoaster ride, from $38 billion in 2019 to a staggering $44.89 billion in 2020, it's clear that this market is not just live; it's alive and thriving. And while Asia-Pacific may have stolen the spotlight in 2020 with a dominating 37% share, one thing's for sure: the show must go on, with viewers around the globe tuning in for the next big hit in the world of live streaming.
User Engagement Statistics
- Twitch had over 9.8 billion hours watched in Q1 2021.
- YouTube Live has over 30 million daily active users.
- Live streaming viewership in the U.S. increased by 72% in 2020.
- 63% of people ages 18-34 watch live streaming content regularly.
- LinkedIn Live streams receive 7x more reactions and 24x more comments than native video.
- Amazon-owned Twitch had 1.4 million average concurrent viewers in 2020.
- Mobile live video viewers spend 3 times longer watching videos compared to prerecorded videos.
- Viewers spend 8x longer with live video than on-demand video content.
- 71% of sports fans enable push notifications to receive alerts for live content.
- Average live streaming video length has increased by 21% in 2020.
- Over 60% of publishers use live video for news coverage.
- Facebook Live broadcasts have increased by 30% in 2017.
- The surge in live streaming has led to a 30% increase in virtual event attendance.
- Live streaming viewership has increased by 93% since 2018.
- 53% of consumers engage with a brand after watching their live video content.
- 71% of sports fans enable push notifications to receive alerts for live streaming events.
- Twitch had over 6 billion hours watched in Q4 2020.
- 85% of internet users in the U.S. watched online videos in May 2021.
- Live streaming events have seen a 122% increase in virtual attendance.
- 85% of businesses believe that live streaming provides an opportunity to increase engagement.
- Twitch viewers watched over 6.9 billion hours of content in Q4 2020.
- On Facebook Live, daily watch time has doubled within a year.
- 74% of brand marketers report that live streaming has been effective in their digital marketing strategies.
- 28% of live video viewers engage with the content within the first 3 seconds.
- 92% of mobile video viewers share videos with others.
Interpretation
With over 9.8 billion hours watched on Twitch in Q1 2021 and YouTube Live boasting 30 million daily users, it's clear that live streaming has taken the digital world by storm. The surge in live streaming viewership, especially among the coveted 18-34 age group, highlights a shift towards real-time, interactive content consumption. From the explosive growth of LinkedIn Live to the skyrocketing viewership on platforms like Twitch, Facebook, and Amazon-owned channels, the statistics speak volumes about the power and allure of live video. In a world where attention spans are fleeting, capturing engagement through live streaming has proven to be a potent tool for businesses and brands alike. So, if you're not tuning in to the live streaming revolution, you might just be missing out on a virtual front-row seat to the future of content consumption.
Viewer Preferences
- Facebook Live users watch live videos 3 times longer than pre-recorded videos.
- 82% of viewers prefer watching live video from a brand over social posts.
- 43% of live streaming viewers find branded live video content more engaging.
- 95% of internet users have watched an explainer video to learn more about a product or service.
- 80% of people would rather watch live video from a brand than read a blog.
- 80% of consumers would rather watch a live video from a brand than read a blog.
- More than half of marketing professionals worldwide name video as the type of content with the best ROI.
- 63% of people aged 18-34 watch live streaming content regularly.
- 45% of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.
- 47% of live streaming video viewers are live streaming events and concerts.
- 67% of viewers say quality is the most important factor when watching a livestream broadcast.
- 82% of viewers prefer live video to social media posts from brands.
- 65% of viewers skip through online video ads (live streaming viewers tend to watch them).
- 82% of people prefer live video from a brand to social posts.
- 45% of live streaming viewers say they would pay for live and on-demand video from their favorite celebrity or influencer.
- 80% of consumers would rather watch live video from a brand than read a blog.
- Live streaming audiences watch live content 8 times longer than on-demand videos.
- 67% of live stream viewers say quality is the most important factor when watching a live broadcast.
- 47% of live streaming video viewers watch live events and concerts.
- 84% of consumers say they have purchased a product after watching a brand's video.
- 55% of people watch live video daily.
- 90% of users said that video quality is the most important aspect of live video streaming.
- Live streaming viewers are willing to spend 49.5 minutes watching live video content.
- 80% of users would rather watch live video from a brand than read a blog.
- Viewers spend 8 times longer watching live video compared to video on-demand.
Interpretation
In a world where attention spans are shorter than a goldfish's memory, live streaming has emerged as the hero of the digital age. Facebook Live users are glued to their screens three times longer for live videos, ditching pre-recorded content faster than you can say buffering. With 82% of viewers choosing live brand videos over social posts, it seems like authenticity is the new black. It's no wonder that even in a sea of online noise, 43% find branded live content engaging enough to hit that 'like' button. In a society where information overload is as common as avocado toast, video reigns supreme – with more than half of marketing professionals declaring it the ROI maestro. So, grab your popcorn, because live streaming isn't just a trend – it's a revolution where quality takes center stage, consumers are cash-ready for exclusivity, and brands are no longer competing with blogs, they're starring in their own feature films. Sit back, relax, and press play – the future is live, unfiltered, and impossible to skip.