Live Streaming Industry Statistics

In this post, we will explore the rapidly growing live-streaming industry, backed by a range of compelling statistics. From the industry’s staggering financial worth to consumer preferences and platform-specific data, these figures shed light on the significant impact and future projections of live streaming across various platforms and regions. Let’s dive into the data behind this dynamic industry.

Statistic 1

"In 2020, the live-streaming industry hit $70.05 billion in value."

Statistic 2

"The industry is projected to reach $247.27 billion by 2027."

Statistic 3

"As of 2019, 80% of consumers prefer live videos from a brand to social posts."

Statistic 4

"China is the largest market for live streaming, with a projected $15.9 billion by 2020."

Statistic 5

"Live streaming for gaming experienced a 99% increase in hours watched in 2020."

Statistic 6

"YouTube Live had 345 billion viewing hours in 2020, a 65% increase from the previous year."

Statistic 7

"Based on a 2020 survey, 47% of live streaming video viewers across the world are streaming more live content as compared to the year before."

Statistic 8

"By 2027, the number of online streaming users is expected to reach over 3.9 billion."

Statistic 9

"An average viewer watches live stream for up to 10-20 minutes each time."

Statistic 10

"95% of the live streams on Facebook Live happen on mobile devices."

Statistic 11

"As of 2020, gaming live streams represent 91% of all content on Twitch."

Statistic 12

"LinkedIn Live streams get 7 times more reactions and 24 times more comments than regular video posts."

Statistic 13

"The top three countries, in terms of live gaming stream viewership, are the United States, Japan, and South Korea."

Statistic 14

"As of 2021, 82.7% of US internet users have used a service to stream and watch video content."

Statistic 15

"On Twitch, viewer engagement peaks between 09:00 – 10:00 AM, and most viewers tune in between 02:00 PM – 03:00 PM."

The live-streaming industry has experienced significant growth and shows no signs of slowing down. With a value of $70.05 billion in 2020 projected to reach $247.27 billion by 2027, the industry is capturing the attention of consumers worldwide. Live videos are preferred by 80% of consumers, with streaming hours on platforms like YouTube Live and Twitch on the rise. Mobile devices play a crucial role in live streaming, with 95% of Facebook Live streams happening on mobile. The future looks promising, as the number of online streaming users is expected to exceed 3.9 billion by 2027. The data indicates a shift towards interactive, engaging content, with gaming live streams and platforms like LinkedIn Live seeing increased viewer engagement. The live-streaming landscape continues to evolve, offering opportunities for brands and content creators to connect with their audiences in new and innovative ways.