GITNUX MARKETDATA REPORT 2024

Ios Game Industry Statistics

Continued growth in the iOS game industry with increasing market share and revenue driven by popularity of freemium models and in-app purchases.

Last Updated: June 22, 2024

Written & Summarized by: Jannik Lindner

How we write

In the following post, we will explore a collection of statistics that offer valuable insights into the dynamic landscape of the iOS game industry. From revenue figures and consumer spending habits to user demographics and popular game categories, these statistics shed light on key trends and patterns shaping the mobile gaming market within the Apple App Store.

Statistic 1

"As of September 2020, the Apple App store had nearly 1.96 million available apps."

Statistic 2

"13.75 billion mobile game downloads occurred in 2020 from the Apple App Store."

Statistic 3

"Multilingual games make up 53% of the top 100 iOS games."

Statistic 4

"In 2020, mobile games accounted for 66.7% of total App Store revenue."

Statistic 5

"The Apple App Store is projected to reach $185 billion in mobile game revenue by 2025."

Statistic 6

"In 2019, App Store game consumer spending reached $33.2 billion."

Statistic 7

"In the U.S, 63% of mobile gamers are women on iOS."

Statistic 8

"As of Q3 2019, games accounted for 65% of iOS app store downloads."

Statistic 9

"In 2020, 50% of iOS game revenue was made by just 0.15% of the player base."

Statistic 10

"The average iOS user spends around $21 per year on gaming."

Statistic 11

"Arcade is the most popular gaming category in the Apple App Store encompassing 8.58% of active apps."

Statistic 12

"In 2020, approximately 76% of Apple's mobile gaming revenue was made up of in-app purchases."

Statistic 13

"In the US, iOS users spend on average $58 per year on mobile games."

Statistic 14

"The number of mobile gamers on iOS expected to surpass 1 billion by 2024."

Statistic 15

"The most popular gaming app on iOS in 2021 was Roblox with over 413.8 million downloads worldwide."

Statistic 16

"On iOS, Puzzle games generated the highest revenue in the U.S. throughout 2020."

Statistic 17

"The U.S accounted for roughly 40% of total consumer spend on iOS gaming apps in 2020."

Statistic 18

"In 2020, 482 billion hours were spent globally on iOS games."

The statistics presented highlight the significant impact and growth of the iOS game industry. Key takeaways include the dominance of mobile games in the App Store revenue, the prevalence of multilingual games in the top charts, and the concentration of revenue among a small player base. The data also underline the importance of in-app purchases in revenue generation and the strong presence of female gamers in the U.S market. As the industry continues to expand, with projections of reaching $185 billion in revenue by 2025, developers and stakeholders must adapt to changing trends and player behaviors to capitalize on the growing market opportunities.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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