GITNUX REPORT 2024

Internet Use Statistics: Global Trends and User Behavior Insights

Exploring the Global Internet Landscape: 4.66 Billion Users, 1.8 Billion Websites, and More Insights.

Author: Jannik Lindner

First published: 7/17/2024

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Over 306 billion emails are sent and received each day

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WhatsApp has over 2 billion active users worldwide

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55% of US adults get news from social media often or sometimes

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3.6 billion people use messaging apps

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Zoom has over 300 million daily meeting participants

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71% of businesses use visual collaboration tools

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Mobile devices account for 50.81% of web traffic worldwide

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52% of internet users access the internet only through mobile devices

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There are over 3.8 billion smartphone users worldwide

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Tablet users account for 5% of total internet traffic

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Smart TV internet usage has increased by 27% in 2020

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Amazon Prime has over 150 million subscribers globally

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Global e-commerce sales are expected to reach $4.9 trillion in 2021

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77% of internet users read online reviews before making a purchase

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Mobile e-commerce sales account for 72.9% of total e-commerce sales

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Cyber Monday 2020 was the biggest online shopping day in US history, with $10.8 billion in sales

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48% of consumers start their product searches on Amazon

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There are over 24 million e-commerce sites globally

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91% of US adults use the internet

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As of 2021, 4.66 billion people use the internet globally

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59% of the global population has internet access

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North America has the highest internet penetration rate at 94.6%

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Africa has the lowest internet penetration rate at 39.3%

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China has the most internet users with over 854 million

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51% of internet users are in Asia

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There are over 1.8 billion websites on the internet

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The average internet speed globally is 11.03 Mbps

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The average webpage size is 2080 KB

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There are over 4.2 million mobile apps available

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IPv6 adoption has reached 34% globally

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The first website was published on August 6, 1991

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HTTPS is used by 95% of websites

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72% of internet users have searched online for health information

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70% of healthcare providers use telehealth or telemedicine tools

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41% of US adults use wearable devices to track health metrics

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The global digital health market is expected to reach $509.2 billion by 2025

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27% of internet users have used online dating sites or apps

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Google processes over 3.5 billion searches per day

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Facebook has 2.8 billion monthly active users

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There are 4.48 billion active social media users globally

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TikTok has over 1 billion monthly active users

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Instagram has over 1 billion monthly active users

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Twitter has 330 million monthly active users

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LinkedIn has over 740 million members

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Pinterest has 459 million monthly active users

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Snapchat has 265 million daily active users

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Reddit has 430 million monthly active users

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The average person has 8.6 social media accounts

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90% of internet users have visited a social media site in the past month

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Internet users spend an average of 6 hours and 43 minutes online each day

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Users spend an average of 2 hours and 24 minutes on social media daily

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YouTube users watch over 1 billion hours of video daily

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Netflix has over 203 million paid subscribers worldwide

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70% of YouTube watch time comes from mobile devices

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Netflix accounts for 15% of global internet traffic

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Twitch users watch 95 minutes per day on average

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Disney+ reached 100 million subscribers in just 16 months

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46% of US adults use voice assistants for internet searches

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31% of internet users utilize voice search weekly

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Google Assistant is available on over 1 billion devices

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20% of mobile queries are voice searches

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55% of households are expected to own a smart speaker by 2022

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72% of voice-activated speaker owners use their devices as part of their daily routines

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Summary

  • 91% of US adults use the internet
  • As of 2021, 4.66 billion people use the internet globally
  • Internet users spend an average of 6 hours and 43 minutes online each day
  • Mobile devices account for 50.81% of web traffic worldwide
  • Google processes over 3.5 billion searches per day
  • Facebook has 2.8 billion monthly active users
  • YouTube users watch over 1 billion hours of video daily
  • Netflix has over 203 million paid subscribers worldwide
  • Amazon Prime has over 150 million subscribers globally
  • Global e-commerce sales are expected to reach $4.9 trillion in 2021
  • There are over 1.8 billion websites on the internet
  • The average internet speed globally is 11.03 Mbps
  • 72% of internet users have searched online for health information
  • 46% of US adults use voice assistants for internet searches
  • Over 306 billion emails are sent and received each day

With 91% of US adults hooked on the internet, it’s no surprise that the digital realm is a bustling hub of activity! From the staggering 4.66 billion global netizens to the 3.5 billion daily Google searches, the online world is a virtual playground where 2.8 billion Facebook addicts and 1 billion YouTube enthusiasts can be found. So, buckle up as we delve into the internets wild ride, where mobile reigns supreme with over 50% of web traffic and where e-commerce sales skyrocket to $4.9 trillion in a single year. Welcome to the internet jungle, where the average internet speed is 11.03 Mbps and an astonishing 306 billion emails flutter across the digital ether daily. Lets navigate this digital universe together!

Communication

  • Over 306 billion emails are sent and received each day
  • WhatsApp has over 2 billion active users worldwide
  • 55% of US adults get news from social media often or sometimes
  • 3.6 billion people use messaging apps
  • Zoom has over 300 million daily meeting participants
  • 71% of businesses use visual collaboration tools

Interpretation

In a digital age where communication knows no bounds, it seems our screens are constantly buzzing with news updates, emails, and virtual meetings. With billions of messages zipping around cyberspace daily, from WhatsApp to Zoom, our reliance on technology for connection and information is indisputable. Social media has become a digital newspaper for many, shaping our perceptions and keeping us in the loop, while businesses are increasingly embracing visual collaboration tools to enhance productivity. So, as we navigate this maze of 1s and 0s, one thing is clear: the Internet isn't just a tool; it's a way of life.

Device Usage

  • Mobile devices account for 50.81% of web traffic worldwide
  • 52% of internet users access the internet only through mobile devices
  • There are over 3.8 billion smartphone users worldwide
  • Tablet users account for 5% of total internet traffic
  • Smart TV internet usage has increased by 27% in 2020

Interpretation

In a world where our digital footprints seem to outpace our actual strides, these statistics paint a vivid picture of our interconnected lives. With more internet users navigating the online world solely through their trusty smartphones, it's clear that the mobile revolution is here to stay. As tablet users inch their way into the mix and smart TVs assert their dominance in living rooms worldwide, one thing is certain: the landscape of web traffic is ever-evolving, and it's essential for us to keep up—or risk being left in the buffering zone of obsolescence.

E-commerce

  • Amazon Prime has over 150 million subscribers globally
  • Global e-commerce sales are expected to reach $4.9 trillion in 2021
  • 77% of internet users read online reviews before making a purchase
  • Mobile e-commerce sales account for 72.9% of total e-commerce sales
  • Cyber Monday 2020 was the biggest online shopping day in US history, with $10.8 billion in sales
  • 48% of consumers start their product searches on Amazon
  • There are over 24 million e-commerce sites globally

Interpretation

In a world where Amazon Prime subscriptions outnumber actual countries and online shopping carts are the new shopping carts, the power of the digital realm is undeniable. With e-commerce sales reaching sky-high figures and mobile devices becoming the ultimate shopping companions, it's clear that the internet is not just a virtual space but a thriving marketplace. From Cyber Monday breaking records to consumers seeking guidance from online reviews like modern-day connoisseurs, the rise of e-commerce sites is unstoppable. So, embrace the pixels, folks, because in this digital age, the shopping spree never ends, and the internet is the ultimate storefront where 24 million doors await your virtual knock.

Internet Adoption

  • 91% of US adults use the internet
  • As of 2021, 4.66 billion people use the internet globally
  • 59% of the global population has internet access
  • North America has the highest internet penetration rate at 94.6%
  • Africa has the lowest internet penetration rate at 39.3%
  • China has the most internet users with over 854 million
  • 51% of internet users are in Asia

Interpretation

As the digital realm continues to reign supreme, these statistics paint a vivid picture of our interconnected world, where cat videos and world news seamlessly coexist. With 91% of US adults logged on, it seems even Aunt Mildred is navigating the cyber highway. From the bustling metropolises of North America to the far reaches of Africa, the digital divide remains apparent, highlighting disparities in accessibility and opportunity. Yet, amidst the chaos, one can't help but marvel at the sheer magnitude of 4.66 billion global internet users – that's a lot of potential binge-watchers and armchair activists. So, whether you're part of China's powerhouse online community or in the vast web of Asia's cyber denizens, remember, with great bandwidth comes great responsibility.

Internet Infrastructure

  • There are over 1.8 billion websites on the internet
  • The average internet speed globally is 11.03 Mbps
  • The average webpage size is 2080 KB
  • There are over 4.2 million mobile apps available
  • IPv6 adoption has reached 34% globally
  • The first website was published on August 6, 1991
  • HTTPS is used by 95% of websites

Interpretation

In a world where the digital landscape continues to expand at warp speed, our online playground boasts a staggering 1.8 billion websites - a virtual metropolis that never sleeps. With an average internet speed of 11.03 Mbps, we are hurtling through this cyber universe at a dizzying pace, navigating webpages laden with an average size of 2080 KB. As we browse through over 4.2 million mobile apps, the adoption of IPv6 is forging new connectivity pathways, now embraced by 34% of global users. Let us not forget that it all began with the humble first website emerging on August 6, 1991, paving the way for the secure browsing experience we enjoy today, with HTTPS shielding 95% of websites from digital prowlers. In this digital era, let us surf the waves of information with savvy and caution, as we ride the ever-evolving internet wave towards an unknown but exciting future.

Online Health

  • 72% of internet users have searched online for health information
  • 70% of healthcare providers use telehealth or telemedicine tools
  • 41% of US adults use wearable devices to track health metrics
  • The global digital health market is expected to reach $509.2 billion by 2025
  • 27% of internet users have used online dating sites or apps

Interpretation

In today's digital age, it seems our online activities are as varied as our health goals. From scouring the web for medical advice to engaging in virtual doctor consultations, tracking our steps on wearable devices, and swiping through dating profiles, the internet has become our go-to tool for wellness, connection, and information. With the digital health market booming and telemedicine on the rise, it's clear that our screens are not just for entertainment but also for revolutionizing the way we care for ourselves and relate to others. So next time you reach for your device, remember, you might just be one click away from a healthier you and a potential romantic rendezvous.

Search Engines

  • Google processes over 3.5 billion searches per day

Interpretation

In a world where Google processes over 3.5 billion searches per day, one can't help but wonder if we're all searching for answers, solutions, or perhaps just a distraction from the chaos of everyday life. It's a staggering number that reflects our insatiable curiosity and our growing reliance on technology to navigate through the maze of information at our fingertips. Are we truly seeking knowledge, or simply drowning in the vast ocean of data available to us? Only time, and perhaps a few more billion searches, will reveal the true extent of our digital dependency.

Social Media

  • Facebook has 2.8 billion monthly active users
  • There are 4.48 billion active social media users globally
  • TikTok has over 1 billion monthly active users
  • Instagram has over 1 billion monthly active users
  • Twitter has 330 million monthly active users
  • LinkedIn has over 740 million members
  • Pinterest has 459 million monthly active users
  • Snapchat has 265 million daily active users
  • Reddit has 430 million monthly active users
  • The average person has 8.6 social media accounts
  • 90% of internet users have visited a social media site in the past month

Interpretation

In a digital age where social media reigns supreme, the staggering numbers speak volumes about our collective online existence: from the global giant Facebook's 2.8 billion monthly active users to the eclectic dance floors of TikTok boasting over a billion enthusiasts. With an average person juggling 8.6 social media accounts, it's clear that our virtual identities have stitched themselves tightly into the fabric of our everyday lives. As we collectively immerse ourselves in this digital universe, it's both a reflection of our interconnectedness and a poignant reminder of the ever-evolving landscape of human interaction in the 21st century.

Usage Time

  • Internet users spend an average of 6 hours and 43 minutes online each day
  • Users spend an average of 2 hours and 24 minutes on social media daily

Interpretation

These internet use statistics paint a vivid picture of our modern society, where the digital realm has become a bustling metropolis that never sleeps. With users spending nearly seven hours online each day, it's no wonder that the virtual world has woven itself intricately into the fabric of our daily lives. However, it's the staggering amount of time spent on social media—clocking in at over two hours per day—that reveals the true heartbeat of our interconnected world. In this digital age, where time is a currency and attention is a precious commodity, these statistics serve as a stark reminder of the ever-expanding influence of the online landscape on our collective consciousness.

Video Streaming

  • YouTube users watch over 1 billion hours of video daily
  • Netflix has over 203 million paid subscribers worldwide
  • 70% of YouTube watch time comes from mobile devices
  • Netflix accounts for 15% of global internet traffic
  • Twitch users watch 95 minutes per day on average
  • Disney+ reached 100 million subscribers in just 16 months

Interpretation

In a world where cat videos and binge-watching reign supreme, it's no surprise that our screens have become our windows to both entertainment and escape. With YouTube users consuming a staggering 1 billion hours of video daily and Netflix boasting over 203 million paid subscribers worldwide, it's clear that the digital age has fully engulfed us. The fact that 70% of YouTube watch time comes from mobile devices speaks volumes about our on-the-go lifestyles and insatiable thirst for content. Meanwhile, Netflix's dominance is further solidified by accounting for 15% of global internet traffic, a testament to its hold on our collective attention. Twitch users, on the other hand, spend an average of 95 minutes daily immersed in live streams, showcasing the growing popularity of interactive entertainment. Disney+ is the new kid on the block, making a splash by reaching 100 million subscribers in a mere 16 months, proving that nostalgic content still holds powerful sway in a rapidly evolving digital landscape. In this era of endless options and limitless content, our screens have transformed into portals of limitless possibilities, shaping not just our entertainment choices, but also our cultural landscape.

Voice Search

  • 46% of US adults use voice assistants for internet searches
  • 31% of internet users utilize voice search weekly
  • Google Assistant is available on over 1 billion devices
  • 20% of mobile queries are voice searches
  • 55% of households are expected to own a smart speaker by 2022
  • 72% of voice-activated speaker owners use their devices as part of their daily routines

Interpretation

In a world where talking to an inanimate object no longer raises eyebrows, the rise of voice assistants for internet searches is reaching new heights. With nearly half of US adults relying on Siri, Alexa, or Google Assistant to navigate the vast realm of the internet, it's clear that the voice search phenomenon is not just a passing trend. From finding recipes on your smart speaker to asking Google Assistant to play your favorite song, these devices are becoming an integral part of daily routines for more and more individuals. So, if you thought talking to your phone was strange, just wait until your toaster starts answering back.

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