GITNUXREPORT 2025

Interaction Statistics

Interactive content boosts engagement, sales, loyalty, and brand differentiation significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Companies with high employee engagement report 21% higher profitability

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81% of marketers saw an increase in sales due to interactive content

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Personalization can reduce acquisition costs by up to 50%

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63% of consumers expect companies to use their data to personalize experiences

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72% of consumers prefer to learn about products via video

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49% of consumers use some kind of search engine before making a purchase decision, highlighting the need for interactive search capabilities

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85% of consumers prefer live interactions with brands, such as live chat or video, over traditional methods

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55% of consumers abandon web pages if content is not interactive or engaging

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72% of respondents prefer chatbots for quick customer service responses

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60% of users find interactive content more memorable than static content

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65% of consumers want more live video content from brands

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65% of consumers prefer to make purchases after engaging with a brand’s interactive content

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85% of users want more interactive experiences on mobile devices

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62% of consumers say they are more likely to share interactive content than static content

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78% of people watch online videos with interactive elements, like clickable links or forms

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59% of purchasers prefer conversational interactions with brands, such as via live chat, over traditional channels

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69% of viewers watch interactive videos till the end, compared to 20% for static videos

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78% of users want to interact with chatbots for around 5 minutes during customer service inquiries

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Interactive content increases conversion rates by 70%

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83% of marketers believe interactive content is effective at educating prospects

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75% of marketers reported increased website traffic due to richer, interactive content

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65% of B2B marketers say interactive content is essential for attracting lead prospects

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74% of marketers agree interactive content creates better brand recognition

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58% of decision-makers watch webinars at least once a month

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71% of marketers say interactive content helps generate more leads

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Interactive infographics are 67% more called upon for sharing in marketing campaigns

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75% of marketers believe interactive content outperforms static content in ROI

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86% of brands say interactive content helps distinguish them from competitors

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71% of businesses reported a higher conversion rate after adopting interactive content

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70% of customers feel more connected to brands through personalized interactions

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90% of consumers find personalized interactions helpful

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80% of respondents prefer brands that offer personalized experiences

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Interactive webinars have a 73% attendee retention rate

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67% of marketers say their audiences engage more with interactive content

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78% of business buyers say they will engage more with a vendor that uses personalized content

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60% of social media users prefer brands that actively interact with users

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Interactive advertising leads to 2x higher engagement rates

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52% of consumers say they are more loyal to brands that engage them directly through digital channels

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Interactive experiences are shared 3x more likely on social media

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80% of companies using chatbots report higher customer satisfaction

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77% of consumers are more likely to buy from brands that personalize messages based on their behaviors

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Successfully engaged customers are 3x more likely to provide referrals

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66% of marketers plan to increase investments in interactive content in the next year

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50% of customers engage more deeply with brands that utilize augmented reality (AR) interactions

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90% of brands include some form of interactive element in their digital marketing strategy

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88% of consumers say they would be more loyal to brands that offer engaging, interactive experiences

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65% of digital marketers see interactive content as crucial for improving customer journey and engagement

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64% of consumers say that interactive websites encourage them to spend more time exploring

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77% of marketers plan to increase their use of interactive email content in the coming year

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83% of marketers experienced increased email engagement through interactive emails

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55% of marketers increased their content output after integrating more interactive formats

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Key Highlights

Companies with high employee engagement report 21% higher profitability
70% of customers feel more connected to brands through personalized interactions
Interactive content increases conversion rates by 70%
90% of consumers find personalized interactions helpful
80% of respondents prefer brands that offer personalized experiences
Interactive webinars have a 73% attendee retention rate
63% of consumers expect companies to use their data to personalize experiences
67% of marketers say their audiences engage more with interactive content
78% of business buyers say they will engage more with a vendor that uses personalized content
81% of marketers saw an increase in sales due to interactive content
72% of consumers prefer to learn about products via video
83% of marketers believe interactive content is effective at educating prospects
60% of social media users prefer brands that actively interact with users

Did you know that 81% of consumers prefer brands that offer personalized interactions, and interactive content can boost conversion rates by a staggering 70%—proving that engaging experiences are no longer optional but essential for business success?

Business Impact and Marketing Strategies

Companies with high employee engagement report 21% higher profitability
81% of marketers saw an increase in sales due to interactive content
Personalization can reduce acquisition costs by up to 50%

Business Impact and Marketing Strategies Interpretation

Engaged employees and interactive, personalized content aren't just feel-good strategies—they're the secret sauces propelling profitability and slashing customer acquisition costs in today's competitive landscape.

Consumer Preferences and Behavior

63% of consumers expect companies to use their data to personalize experiences
72% of consumers prefer to learn about products via video
49% of consumers use some kind of search engine before making a purchase decision, highlighting the need for interactive search capabilities
85% of consumers prefer live interactions with brands, such as live chat or video, over traditional methods
55% of consumers abandon web pages if content is not interactive or engaging
72% of respondents prefer chatbots for quick customer service responses
60% of users find interactive content more memorable than static content
65% of consumers want more live video content from brands
65% of consumers prefer to make purchases after engaging with a brand’s interactive content
85% of users want more interactive experiences on mobile devices
62% of consumers say they are more likely to share interactive content than static content
78% of people watch online videos with interactive elements, like clickable links or forms
59% of purchasers prefer conversational interactions with brands, such as via live chat, over traditional channels
69% of viewers watch interactive videos till the end, compared to 20% for static videos
78% of users want to interact with chatbots for around 5 minutes during customer service inquiries

Consumer Preferences and Behavior Interpretation

In an era where consumers crave personalized, interactive experiences, brands that fail to adapt—offering engaging videos, live interactions, and chatbot-powered instant service—risk being outshined by those who understand that in the digital age, engagement isn’t just a metric, it’s the new currency of loyalty.

Content Marketing Effectiveness

Interactive content increases conversion rates by 70%
83% of marketers believe interactive content is effective at educating prospects
75% of marketers reported increased website traffic due to richer, interactive content
65% of B2B marketers say interactive content is essential for attracting lead prospects
74% of marketers agree interactive content creates better brand recognition
58% of decision-makers watch webinars at least once a month
71% of marketers say interactive content helps generate more leads
Interactive infographics are 67% more called upon for sharing in marketing campaigns
75% of marketers believe interactive content outperforms static content in ROI
86% of brands say interactive content helps distinguish them from competitors
71% of businesses reported a higher conversion rate after adopting interactive content

Content Marketing Effectiveness Interpretation

In the race to captivate audiences and boost ROI, interactive content emerges as the high-performance engine propelling marketers ahead, transforming passive viewers into engaged prospects and setting brands apart in an increasingly crowded digital landscape.

Customer Engagement and Loyalty

70% of customers feel more connected to brands through personalized interactions
90% of consumers find personalized interactions helpful
80% of respondents prefer brands that offer personalized experiences
Interactive webinars have a 73% attendee retention rate
67% of marketers say their audiences engage more with interactive content
78% of business buyers say they will engage more with a vendor that uses personalized content
60% of social media users prefer brands that actively interact with users
Interactive advertising leads to 2x higher engagement rates
52% of consumers say they are more loyal to brands that engage them directly through digital channels
Interactive experiences are shared 3x more likely on social media
80% of companies using chatbots report higher customer satisfaction
77% of consumers are more likely to buy from brands that personalize messages based on their behaviors
Successfully engaged customers are 3x more likely to provide referrals
66% of marketers plan to increase investments in interactive content in the next year
50% of customers engage more deeply with brands that utilize augmented reality (AR) interactions
90% of brands include some form of interactive element in their digital marketing strategy
88% of consumers say they would be more loyal to brands that offer engaging, interactive experiences
65% of digital marketers see interactive content as crucial for improving customer journey and engagement
64% of consumers say that interactive websites encourage them to spend more time exploring
77% of marketers plan to increase their use of interactive email content in the coming year

Customer Engagement and Loyalty Interpretation

In a digital landscape where 90% of consumers find personalized interactions helpful and interactive experiences are sharing the social media stage threefold, brands embracing engagement tools—from chatbots to augmented reality—aren't just connecting more deeply with their audiences; they're building loyalty, boosting referrals, and ensuring their message isn't just heard but celebrated.

Interactive Content Technologies and Tools

83% of marketers experienced increased email engagement through interactive emails
55% of marketers increased their content output after integrating more interactive formats

Interactive Content Technologies and Tools Interpretation

With over four-fifths of marketers boosting email engagement and more than half ramping up their content through interactive formats, it's clear that in the digital landscape, engagement isn't just an option—it's an interactive obligation.