GITNUX MARKETDATA REPORT 2024

Household Cleaning Products Industry Statistics

The household cleaning products industry is expected to experience steady growth in revenue, driven by increasing consumer demand for eco-friendly and effective cleaning solutions.

Highlights: Household Cleaning Products Industry Statistics

  • The global household cleaning products market size was valued at USD 31.2 billion in 2019.
  • The market is expected to expand at a CAGR of 4.97% from 2020 to 2027.
  • The home care sector accounted for 22.5% of the chemical industry in 2020.
  • In 2020, the total revenue of the household cleaners market was over $31 billion.
  • In 2020, about 85% of consumers used surface care products for cleaning purposes in the United States.
  • Asia Pacific is expected to witness the fastest growth in the household cleaning products market from 2020 to 2027 with a CAGR of 5.8%.
  • E-commerce sales of cleaning products amounted to approximately $6.9 billion in 2017.
  • The dishwashing products segment was valued at $3.42 billion in 2019.
  • Clorox, a major player in the household cleaning products market, reported sales of $6.72 billion in 2020.
  • As of 2021, Procter & Gamble is the leading household cleaning products company with a market share of 29.4%.
  • The laundry product segment of household cleaning products is expected to grow at a CAGR of 5.2% from 2020 to 2027.
  • Bio-based cleaning products are expected to witness a CAGR of 5.3% from 2020 to 2027.
  • In 2019, about 52.5% of consumers in the United States used Clorox bathroom cleaners.
  • The demand for eco-friendly household cleaners is projected to increase by 11% by 2023.
  • In 2020, 67% of consumers reported using more home cleaning products than the previous year due to the COVID-19 pandemic.

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The Latest Household Cleaning Products Industry Statistics Explained

The global household cleaning products market size was valued at USD 31.2 billion in 2019.

The statistic indicates that the global household cleaning products market reached a total value of USD 31.2 billion in the year 2019. This figure represents the total revenue generated from the sales of various cleaning products used in households worldwide during that year. The market size is a critical indicator of the scope and scale of the industry, reflecting the demand for cleaning products by consumers around the world. This statistic provides valuable insight into the economic significance of the household cleaning products sector, highlighting its substantial market value and suggesting potential growth opportunities and trends within the industry.

The market is expected to expand at a CAGR of 4.97% from 2020 to 2027.

This statistic indicates that the market is projected to experience a Compound Annual Growth Rate (CAGR) of 4.97% over the period from 2020 to 2027. The CAGR is a measure used to understand the average annual growth rate of an investment or market over a specified period of time, assuming that the growth happens steadily from the base value to the end value. In this context, a 4.97% CAGR suggests a consistent and sustainable level of growth for the market, indicating potential opportunities for expansion and increased market size over the specified timeframe. This statistic can be valuable for investors, businesses, and policymakers looking to understand and plan for the future trajectory of the market.

The home care sector accounted for 22.5% of the chemical industry in 2020.

This statistic indicates that in 2020, the home care sector comprised 22.5% of the overall chemical industry. This suggests that a significant portion of the chemical industry’s production and revenue can be attributed to the manufacturing and distribution of products specifically designed for home care purposes, such as cleaning agents, detergents, and personal care products. The prominence of the home care sector within the chemical industry highlights the importance and demand for such products in the market, showcasing a substantial market share and economic contribution within the chemical industry.

In 2020, the total revenue of the household cleaners market was over $31 billion.

The statistic “In 2020, the total revenue of the household cleaners market was over $31 billion” indicates the significant economic value associated with the household cleaners industry during that year. This figure represents the combined revenue generated by various products such as surface cleaners, disinfectants, laundry detergents, and other household cleaning solutions. The high revenue implies a strong demand for these products, likely driven by factors such as increased emphasis on cleanliness and hygiene in response to the COVID-19 pandemic. Additionally, the sizeable revenue figure underscores the market’s importance within the broader consumer goods sector, reflecting the essential role household cleaners play in maintaining sanitation and cleanliness in households globally.

In 2020, about 85% of consumers used surface care products for cleaning purposes in the United States.

The statistic that about 85% of consumers used surface care products for cleaning purposes in the United States in 2020 indicates a high prevalence of using such products among the general population. This data suggests that a significant majority of households or individuals engage in cleaning routines that involve the use of specialized surface care products, highlighting the importance placed on cleanliness and hygiene in American homes. The widespread adoption of these products may be driven by various factors such as the desire for disinfection, aesthetics, health concerns, or simply following cultural norms and cleanliness standards. This statistic serves as valuable information for businesses in the cleaning product industry, policymakers seeking to understand consumer behavior, and researchers studying household cleaning habits.

Asia Pacific is expected to witness the fastest growth in the household cleaning products market from 2020 to 2027 with a CAGR of 5.8%.

This statistic indicates that the household cleaning products market in the Asia Pacific region is projected to experience the highest growth rate compared to other regions between 2020 and 2027, with a Compound Annual Growth Rate (CAGR) of 5.8%. This growth rate suggests a significant increase in demand for household cleaning products in Asia Pacific over the forecast period, potentially driven by factors such as rising disposable incomes, urbanization, changing consumer preferences, and an increasing focus on hygiene and cleanliness, especially in light of events such as pandemics. The robust CAGR of 5.8% signals a promising market outlook for manufacturers and retailers operating in the household cleaning products industry in the Asia Pacific region, presenting opportunities for expansion and market penetration strategies to capitalize on the growing demand in this market segment.

E-commerce sales of cleaning products amounted to approximately $6.9 billion in 2017.

The statistic “E-commerce sales of cleaning products amounted to approximately $6.9 billion in 2017” highlights the significant economic activity generated through online retail platforms in the cleaning products industry for that specific year. This figure represents the total value of sales made through e-commerce channels for a range of cleaning products such as household cleaners, detergents, disinfectants, and other related items. The substantial amount of $6.9 billion underscores the growing trend of consumers choosing to purchase cleaning products online, likely due to factors such as convenience, competitive pricing, and a wider variety of product options available for purchase. This statistic also reflects the ongoing shift towards digital commerce and the increasing reliance on e-commerce platforms for everyday household needs.

The dishwashing products segment was valued at $3.42 billion in 2019.

The statistic “The dishwashing products segment was valued at $3.42 billion in 2019” refers to the total market value of products related to dishwashing, such as dish soap, detergent, and related accessories, for the year 2019. This value indicates the amount of revenue generated from the sales of dishwashing products within that specific period. The $3.42 billion figure provides insights into the market size, consumer demand, and overall economic significance of the dishwashing products industry in 2019. Analyzing this statistic can help businesses understand the competitive landscape, make strategic decisions, and forecast future trends within the dishwashing products market.

Clorox, a major player in the household cleaning products market, reported sales of $6.72 billion in 2020.

The statistic provided indicates that Clorox, a prominent company in the household cleaning products industry, generated total sales of $6.72 billion in the year 2020. This information signifies the significant scale of Clorox’s operations and market presence within the cleaning products sector. The sales figure reflects the revenue generated by Clorox from the products it sells to consumers for household cleaning purposes. Analyzing sales data for a specific period like 2020 enables stakeholders, investors, and analysts to gauge the company’s financial performance, growth trajectory, and competitive standing within the market. The reported sales figure of $6.72 billion underscores Clorox’s robust market position and its significance as a key player in the household cleaning products market.

As of 2021, Procter & Gamble is the leading household cleaning products company with a market share of 29.4%.

The statistic indicates that as of 2021, Procter & Gamble holds the top position in the household cleaning products industry with a market share of 29.4%. This means that nearly a third of the market for household cleaning products is dominated by Procter & Gamble, showcasing their strong presence and competitive edge in the industry. The high market share suggests that Procter & Gamble’s products are popular and preferred by consumers over its competitors, positioning the company as a key player in the market. This statistic highlights the company’s significant impact and influence in the household cleaning products sector, shaping industry dynamics and reflecting its success in meeting consumer needs and capturing market demand.

The laundry product segment of household cleaning products is expected to grow at a CAGR of 5.2% from 2020 to 2027.

This statistic indicates that the laundry product segment within the household cleaning products industry is projected to experience a Compound Annual Growth Rate (CAGR) of 5.2% over the period spanning from 2020 to 2027. CAGR is a measure used to represent the annualized growth rate of an investment over a specified time period, assuming the growth happens steadily over the time frame. In this context, a CAGR of 5.2% suggests that the revenue or market size of laundry products within household cleaning products is expected to increase by an average of 5.2% per year during the stated period. This projected growth signifies a potentially promising and lucrative market opportunity within the laundry product segment for businesses operating in the household cleaning products industry.

Bio-based cleaning products are expected to witness a CAGR of 5.3% from 2020 to 2027.

This statistic indicates that the market for bio-based cleaning products is projected to experience a Compound Annual Growth Rate (CAGR) of 5.3% between the years 2020 and 2027. This means that the demand and sales of bio-based cleaning products are forecasted to increase at a steady pace over the specified time period. The CAGR of 5.3% implies a consistent annual growth rate for the industry, reflecting a positive trend towards the adoption of eco-friendly and sustainable cleaning solutions. Factors such as increasing awareness of environmental issues, shifting consumer preferences towards safe and natural ingredients, and government regulations promoting sustainability are likely to drive this growth in the bio-based cleaning products market.

In 2019, about 52.5% of consumers in the United States used Clorox bathroom cleaners.

The statistic that 52.5% of consumers in the United States used Clorox bathroom cleaners in 2019 indicates a high level of market penetration for this particular brand within the household cleaning products industry. This percentage suggests that Clorox bathroom cleaners were a popular choice among consumers in the U.S. during that year, showcasing a significant market share for the brand. This statistic highlights the brand’s strength in the marketplace and suggests that it was likely a top contender in the competitive landscape of bathroom cleaning products, appealing to a large portion of American consumers.

The demand for eco-friendly household cleaners is projected to increase by 11% by 2023.

The statistic indicates that there is a growing interest and demand for eco-friendly household cleaners in the market, with a projected increase of 11% by the year 2023. This suggests an upward trend in consumer preferences towards environmentally friendly products, possibly driven by concerns for sustainability, health, and reducing environmental impact. As consumers become more conscious about the ingredients and packaging of the products they use in their homes, the demand for eco-friendly household cleaners is expected to continue to rise steadily over the next few years, offering opportunities for companies in this sector to innovate and expand their offerings to cater to this growing market segment.

In 2020, 67% of consumers reported using more home cleaning products than the previous year due to the COVID-19 pandemic.

The statistic indicates that in 2020, a majority of consumers, specifically 67%, reported an increase in their usage of home cleaning products compared to the previous year, with this surge attributed to the impacts of the COVID-19 pandemic. This trend suggests a heightened awareness and emphasis on cleanliness and hygiene practices among individuals, likely driven by public health concerns regarding the spread of the virus. The substantial increase in the consumption of home cleaning products reflects a shift in consumer behavior and priorities in response to the global health crisis, highlighting a greater focus on maintaining sanitary living environments to help prevent the transmission of diseases such as COVID-19.

Conclusion

Given the steady growth and high demand for household cleaning products, the industry is expected to continue thriving in the coming years. Consumers are increasingly prioritizing cleanliness and hygiene, leading to an ongoing need for effective and eco-friendly cleaning solutions. With changing consumer preferences and technological advancements driving innovation, the household cleaning products industry is poised for further expansion and evolution in the future.

References

0. – https://www.www.ibisworld.com

1. – https://www.www.grandviewresearch.com

2. – https://www.www.statista.com

3. – https://www.www.nielsen.com

4. – https://www.www.marketresearch.com

5. – https://www.www.macrotrends.net

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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