GITNUX MARKETDATA REPORT 2024

Household Cleaning Industry Statistics

The household cleaning industry is a rapidly growing sector with continuous demand for various cleaning products and services.

Highlights: Household Cleaning Industry Statistics

  • In 2020, the global household cleaners market size was valued at USD 31.2 billion.
  • The household cleaners market is projected to reach USD 40.38 Billion by 2025.
  • In the U.S, the household cleaning product industry accounts for about USD 24.6 billion in value.
  • The detergent segment accounted for 62.0% of the total revenue share in 2020.
  • North America held the largest market share of about 31.0% in 2020 in terms of revenue.
  • Over 70% of consumers believe that eco-friendly cleaning products are as effective as traditional ones.
  • The global demand for eco-friendly household cleaning products is expected to grow at a CAGR of 5.8% between 2020 and 2027.
  • The Asia Pacific region is expected to be the fastest-growing region in terms of household cleaners with a CAGR of 4.5% from 2019 to 2025.
  • In 2020, Procter & Gamble's sales in the fabric and home care segment amounted to approximately USD 22.5 billion.
  • Market research found that 37% of consumers think it’s vital for brands to show care for the environment.
  • 47% of people say they won't buy products with harmful environmental impacts.
  • The green cleaning products market is expected to reach USD 27.83 billion by 2024.
  • The pandemic has resulted in a 30% increase in demand for cleaning products.
  • Organic household cleaning products are expected to observe the fastest growth, at a CAGR of 5.6% from 2021 to 2028.
  • 66% of respondents in Italy are willing to pay more for eco-friendly cleaning products.
  • E-commerce accounted for a 14.3% share of the global household cleaners market in 2020 due to the growing preference for online shopping amid the COVID-19 pandemic.
  • The annual household expenditure for laundry and cleaning supplies in the U.S. averaged at about 185.00 U.S. dollars per consumer unit in 2019.

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The Latest Household Cleaning Industry Statistics Explained

In 2020, the global household cleaners market size was valued at USD 31.2 billion.

The statistic states that in the year 2020, the worldwide market for household cleaners was worth USD 31.2 billion. This figure represents the total value of sales generated by household cleaning products such as surface cleaners, laundry detergents, and dishwashing liquids across various regions. The market size serves as a key indicator of the demand for and consumption of household cleaners on a global scale, reflecting the importance of maintaining cleanliness and hygiene in households worldwide. Factors contributing to the market size may include increasing awareness of hygiene practices, lifestyle changes, and a growing focus on health and wellness, all of which drive the demand for household cleaning products in the market.

The household cleaners market is projected to reach USD 40.38 Billion by 2025.

The statistic “The household cleaners market is projected to reach USD 40.38 Billion by 2025” indicates the forecasted value of the market size for household cleaning products by the year 2025. This projected figure suggests a significant growth potential in the industry, with an estimated market value of $40.38 billion, representing both current market trends and future market expectations. Factors such as changing consumer preferences, increased focus on cleanliness and hygiene, and the introduction of innovative cleaning products are likely driving forces behind this projected growth. This statistic serves as a valuable insight for businesses, investors, and policymakers to better understand and anticipate the evolving dynamics of the household cleaners market.

In the U.S, the household cleaning product industry accounts for about USD 24.6 billion in value.

The statistic that the household cleaning product industry accounts for about USD 24.6 billion in value in the United States represents the total revenue generated by companies within this industry. This figure encompasses the sales of various cleaning products such as detergents, disinfectants, soaps, and other household care items. The significant market value indicates a strong demand for these products among consumers, likely driven by factors such as hygiene awareness, convenience, and aesthetic appeal. The industry’s substantial contribution to the economy underscores the importance of household cleaning products in everyday life and their role in maintaining a clean and healthy living environment for individuals and families across the country.

The detergent segment accounted for 62.0% of the total revenue share in 2020.

The statistic ‘The detergent segment accounted for 62.0% of the total revenue share in 2020’ indicates that within the market studied, the sales from the detergent segment made up 62.0% of the total revenue generated in that year. This suggests that the detergent segment was a significant driver of revenue for the industry in 2020. It provides insight into the relative importance and performance of the detergent segment compared to other product segments within the market. This statistic can be valuable for decision-makers in the industry to understand the market dynamics, allocate resources effectively, and tailor strategies to capitalize on the strong performance of the detergent segment.

North America held the largest market share of about 31.0% in 2020 in terms of revenue.

The statistic indicates that in 2020, North America accounted for the highest proportion of total market revenue compared to other regions. Specifically, North America’s market share was approximately 31.0%, signifying a dominant presence in the industry. This suggests that North America’s market activity and economic impact in that sector outpaced other regions during that year. Factors such as strong consumer demand, advanced infrastructure, technological advancements, and effective market strategies by North American companies likely contributed to achieving this significant market share. This statistic highlights the importance and influence of North America in driving revenue growth within the industry in 2020.

Over 70% of consumers believe that eco-friendly cleaning products are as effective as traditional ones.

The statistic indicates that a significant majority of consumers, specifically over 70%, hold the belief that eco-friendly cleaning products are just as effective as traditional ones. This finding suggests a positive perception and acceptance of environmentally friendly cleaning solutions among the general population. The high percentage of consumers endorsing the effectiveness of eco-friendly products may reflect a growing awareness and preference for sustainable and non-toxic cleaning options. This statistic could also imply potential opportunities for companies to capitalize on the demand for eco-friendly products in the market.

The global demand for eco-friendly household cleaning products is expected to grow at a CAGR of 5.8% between 2020 and 2027.

The statistic indicates that there is a projected Compound Annual Growth Rate (CAGR) of 5.8% in the global demand for eco-friendly household cleaning products from 2020 to 2027. This signifies a steady and consistent increase in consumer interest and adoption of environmentally friendly cleaning solutions over the specified time period. The growth rate suggests that there is a growing emphasis on sustainability and environmental consciousness among consumers, leading to a shift in preference towards eco-friendly cleaning products. This trend is likely to have significant implications for both the household cleaning industry and broader environmental sustainability efforts, showcasing a clear market opportunity for companies in this sector to capitalize on the growing demand for eco-friendly alternatives.

The Asia Pacific region is expected to be the fastest-growing region in terms of household cleaners with a CAGR of 4.5% from 2019 to 2025.

This statistic indicates that the Asia Pacific region is projected to experience the highest compound annual growth rate (CAGR) in the household cleaners market from 2019 to 2025. A CAGR of 4.5% suggests that on average, the market for household cleaners in this region is expected to increase by 4.5% each year during this period. This strong growth forecast highlights a growing demand for household cleaning products in the Asia Pacific region, potentially driven by factors such as increasing urbanization, rising disposable incomes, changing consumer lifestyles, and heightened awareness of hygiene and cleanliness. This trend presents significant market opportunities for household cleaner manufacturers and retailers operating in the Asia Pacific region.

In 2020, Procter & Gamble’s sales in the fabric and home care segment amounted to approximately USD 22.5 billion.

The statistic “In 2020, Procter & Gamble’s sales in the fabric and home care segment amounted to approximately USD 22.5 billion” indicates the total revenue generated by Procter & Gamble specifically from products related to fabric and home care during the year 2020. This figure reflects the significant financial performance of Procter & Gamble in that particular segment, highlighting the company’s strong presence and market share in the industry. The substantial revenue suggests that Procter & Gamble’s fabric and home care products were in high demand among consumers, resulting in substantial sales and contributing significantly to the company’s overall financial success during the specified period.

Market research found that 37% of consumers think it’s vital for brands to show care for the environment.

The statistic indicates that 37% of consumers view it as crucial for brands to demonstrate care for the environment. This finding suggests that a significant portion of consumers place emphasis on environmental stewardship when evaluating and choosing products or services from different brands. Companies may benefit from incorporating sustainability practices into their business operations and marketing strategies to align with this consumer sentiment and potentially attract and retain customers who prioritize environmental concerns. Understanding and responding to consumer preferences related to environmental issues can help businesses better meet the expectations and values of their target market.

47% of people say they won’t buy products with harmful environmental impacts.

The statistic that 47% of people say they won’t buy products with harmful environmental impacts suggests that a considerable portion of the population is conscious of the environmental consequences of their purchasing decisions. This finding indicates a growing trend towards environmentally-friendly consumption practices and reflects a potentially increasing demand for sustainable and eco-friendly products in the marketplace. Companies and businesses should take note of this statistic and prioritize sustainability initiatives in their operations to align with consumer preferences and potentially enhance their market competitiveness. Additionally, this statistic highlights the importance of corporate social responsibility and environmental stewardship as key factors influencing consumer behavior and purchasing choices.

The green cleaning products market is expected to reach USD 27.83 billion by 2024.

The statistic “The green cleaning products market is expected to reach USD 27.83 billion by 2024” indicates the projected value of the market for environmentally friendly cleaning products in terms of United States Dollars (USD) by the year 2024. This statistic suggests a growing consumer demand for sustainable and non-toxic cleaning solutions, leading to an anticipated increase in market size and revenue for green cleaning products. The forecasted figure serves as a key metric for businesses and investors operating in the green cleaning industry, providing insights into the potential growth opportunities and economic impact of environmentally conscious cleaning practices in the coming years.

The pandemic has resulted in a 30% increase in demand for cleaning products.

The statistic “The pandemic has resulted in a 30% increase in demand for cleaning products” indicates that there has been a significant rise in the need for cleaning products due to the ongoing pandemic. This surge in demand can be attributed to heightened awareness of the importance of maintaining cleanliness and hygiene to prevent the spread of the virus. With concerns about health and safety at the forefront, individuals and businesses are purchasing more cleaning products to disinfect and sanitize their spaces. This statistic reflects the tangible impact of the pandemic on consumer behavior and emphasizes the increased emphasis on cleanliness in today’s society.

Organic household cleaning products are expected to observe the fastest growth, at a CAGR of 5.6% from 2021 to 2028.

This statistic indicates that organic household cleaning products are projected to experience a considerable increase in demand, with a compound annual growth rate (CAGR) of 5.6% expected between the years 2021 and 2028. This growth rate suggests a growing consumer preference for environmentally friendly and non-toxic cleaning options, driven by increasing awareness of health and environmental concerns. The forecasted growth signifies a shift towards sustainable products in the household cleaning industry, as more consumers seek out natural and organic alternatives over traditional chemical-based cleaning products. This trend is likely driven by factors such as a growing focus on health and wellness, the desire for safer products for families and pets, and a broader movement towards sustainability and eco-conscious consumption.

66% of respondents in Italy are willing to pay more for eco-friendly cleaning products.

Based on the survey results, 66% of respondents in Italy expressed a willingness to pay a higher price for eco-friendly cleaning products. This statistic indicates a strong consumer interest in environmentally-friendly options in the cleaning product market among Italian respondents. The finding suggests that a significant portion of the population in Italy values sustainability and is willing to support it through their purchasing decisions. This information could be valuable for companies looking to cater to the eco-conscious consumer segment in Italy by offering more sustainable cleaning product options to meet the demand and potentially gain a competitive advantage in the market.

E-commerce accounted for a 14.3% share of the global household cleaners market in 2020 due to the growing preference for online shopping amid the COVID-19 pandemic.

The statistic indicates that E-commerce, specifically online shopping, represented a significant portion, accounting for 14.3% of the global household cleaners market in 2020. This notable share is attributed to the increasing trend towards online shopping, spurred by the COVID-19 pandemic. As people were encouraged to stay at home and practice social distancing measures, consumers turned to online platforms to purchase essential items, including household cleaners. The convenience, safety, and accessibility of online shopping likely contributed to the rise of E-commerce in this market segment. This shift highlights the evolving consumer behavior and the growing importance of E-commerce in the retail landscape, especially during times of crisis like the COVID-19 pandemic.

The annual household expenditure for laundry and cleaning supplies in the U.S. averaged at about 185.00 U.S. dollars per consumer unit in 2019.

The statistic indicates that on average, each consumer unit in the U.S. spent about $185.00 on laundry and cleaning supplies in 2019. This figure reflects the annual household expenditure for these essential items. It includes expenses such as detergent, fabric softener, cleaning solutions, and other related products. This data provides insight into the typical spending habits of households in the U.S., highlighting the importance of these items in the budget of a consumer unit. Understanding such statistics can be valuable for businesses in the cleaning and homecare industry, as well as policymakers and researchers studying consumer behavior and household expenditures.

References

0. – https://www.www.grandviewresearch.com

1. – https://www.www.statista.com

2. – https://www.www.nielsen.com

3. – https://www.www.cnn.com

4. – https://www.www.greenbiz.com

5. – https://www.www.globenewswire.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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