Healthcare marketing is an ever-evolving field that requires staying up-to-date on the latest trends and statistics. Knowing what’s working and what’s not can help healthcare marketers make informed decisions about their marketing strategies.
In this article, we’ll explore some of the most important healthcare marketing statistics and how they can be used to improve your marketing efforts. We’ll also discuss how healthcare marketers can use these statistics to create more effective campaigns and drive better results. So, let’s dive in and take a look at the latest healthcare marketing statistics.
Healthcare Marketing: The Most Important Statistics
In 2020, the public healthcare expenditure in Belgium funded through governmental schemes and compulsory health insurance amounted to 38.8 billion euros.
India’s healthcare sector size increased from 2008 to 2020, growing from $280 billion to an estimated $372 billion by 2022, making it one of the largest sectors in terms of revenue and employment.
Healthcare Marketing: Statistics Overview
This survey found that 33% of C-suite executives at healthcare organizations with annual revenues between $250 million and $3 billion had deployed 3D printing in 2019.
3D printing is being adopted more widely in the healthcare industry, which could have implications for healthcare marketing strategies.
This survey found that 36% of C-suite executives at healthcare organizations with annual revenues between $250 million and $3 billion had implemented AR/VR in 2019.
AR/VR technology is being adopted by healthcare organizations, which suggests that healthcare organizations are recognizing the potential of AR/VR technology to improve patient care and the overall healthcare experience.
In 2020, the public healthcare expenditure in Belgium funded through governmental schemes and compulsory health insurance amounted to 38.8 billion euros.
This provides insight into the amount of money that is being spent on healthcare in Belgium, and how it has changed over the years.
This information can be used to inform healthcare marketing strategies, such as targeting specific demographics or regions, and understanding how much money is available for healthcare services and products.
Indian government’s healthcare expenditure is projected to reach 2.5% of GDP by 2025.
This shows the potential for growth in the healthcare industry in India. This increase in government spending will likely lead to greater access to healthcare services and products, which could benefit healthcare marketers in terms of increased demand for their products and services.
Additionally, this increase in government spending could lead to more investment in healthcare infrastructure, which could further benefit healthcare marketers.
Healthcare companies in the US had a marketing budget of 8.3 million US dollars in 2021, a significant increase from 2020 but a decrease from pre-covid levels.
This shows the impact of the Covid-19 pandemic on the marketing budget of healthcare companies in the US. It is an important indicator of the financial health of the industry and can help inform decisions on how to best allocate resources.
39.1% of healthcare companies in the US reported an increase in their marketing budget to patients in 2021 compared to 2020, with fluctuating budgets from 2017-2021.
Healthcare companies are investing more in marketing to patients, which could indicate that they are recognizing the importance of marketing in their industry and are investing more resources into reaching their target audience.
This could lead to more effective marketing strategies and better engagement with patients, leading to better healthcare outcomes.
Ernst & Young generated $161 million in provider revenue in 2013, making it the largest healthcare management consulting firm in the US.
This demonstrates the size and scope of the healthcare management consulting industry in the US. It also shows the potential for growth and profitability in this sector, which is important for healthcare marketers to consider when developing their strategies.
Deloitte earned 830 million dollars in healthcare consulting revenue in 2021, more than the total of the second and third company combined, making it the top earner in the industry.
Deloitte is a major player in the healthcare consulting industry, and that its services are highly sought after.
India’s healthcare sector size increased from 2008 to 2020, growing from $280 billion to an estimated $372 billion by 2022, making it one of the largest sectors in terms of revenue and employment.
This highlights the rapid growth of India’s healthcare sector and the potential for healthcare marketing opportunities in the country.
This information can be used to inform healthcare marketing strategies, such as targeting specific regions or demographics, and to identify potential areas of growth for healthcare businesses.
China’s online healthcare market size increased from 2012 to 2020, reaching 94 billion yuan in 2020.
This shows the potential for growth in the online healthcare market in China. This statistic can be used to inform marketing strategies and investments in the Chinese healthcare market.
47% of internet users search online for information about doctors or other health professionals.
With nearly half of internet users searching online for information about doctors or other health professionals, it is essential for healthcare providers to have an effective online presence in order to reach potential patients. Healthcare marketing strategies must be tailored to the digital landscape in order to ensure that potential patients can easily find and access the information they need.
In 2019, the global health advertising market was worth approximately 36 billion U.S. dollars.
The global health advertising market is a lucrative and growing industry, with a value of 36 billion U.S. dollars in 2019. This indicates that healthcare marketing is an important and profitable sector, and one that is worth investing in.
75% of healthcare institutions use content marketing.
The majority of healthcare institutions have embraced content marketing as an effective way to reach their target audiences and promote their services. This statistic is especially relevant to a blog post about healthcare marketing statistics, as it provides a valuable insight into the current state of healthcare marketing and the strategies being used to reach potential patients.
Healthcare marketing’s ad spend increased by 13.2% in 2018.
This highlights the need for healthcare marketers to stay up-to-date with the latest trends and strategies in order to remain competitive and successful. As such, this statistic is an invaluable resource for anyone looking to gain insight into the current state of healthcare marketing.
77% of patients used search engines prior to booking an appointment.
The majority of patients are turning to search engines to find the healthcare services they need, and that healthcare providers need to ensure their online presence is optimized to capture these potential customers.
50% of all paid search clicks for healthcare occurred on mobile devices.
With half of all paid search clicks for healthcare occurring on mobile devices, it is clear that healthcare marketers must prioritize mobile optimization in order to reach their target audience.
Healthcare digital ad spend is expected to increase by 14.8% in 2022.
Healthcare marketers are recognizing the importance of digital marketing in reaching their target audiences. This is an important statistic to consider when discussing healthcare marketing, as it shows that healthcare marketers are investing in digital marketing strategies to reach their audiences and promote their services.
Telehealth is projected to grow 80% in 2020 due to the COVID-19 pandemic.
This highlights the need for healthcare providers to embrace telehealth services in order to meet the needs of their patients. This statistic is a valuable insight for healthcare marketers, as it demonstrates the potential for telehealth to become a major part of healthcare delivery in the near future.
89% of HCPs prefer emails for communication regarding medical information from pharmaceutical companies.
This highlights the importance of email as a communication tool for healthcare marketing, and suggests that companies should focus their efforts on email-based campaigns to reach HCPs. Furthermore, it suggests that companies should ensure their emails are tailored to the needs of HCPs, as this is the preferred method of communication.
Conclusion
In conclusion, healthcare marketing is an ever-evolving field that requires constant attention and adaptation to changing trends.
Healthcare marketers must stay up-to-date on the latest healthcare marketing statistics to ensure their campaigns are successful. By leveraging the latest data, healthcare marketers can create effective campaigns that reach the right audiences and drive positive outcomes.
References
1 – https://www.statista.com/statistics/1209508/3d-print-deployment-healthcare-organization-usa/
2 – https://www.statista.com/statistics/1209525/virtual-augmented-reality-deployment-healthcare-organization-usa/
3 – https://www.statista.com/statistics/1323726/public-healthcare-expenditure-in-belgium/
4 – https://www.statista.com/statistics/1247848/india-government-healthcare-expenditure-as-a-share-of-gdp/
5 – https://www.statista.com/statistics/1296720/marketing-budgets-healthcare-companies-us/
6 – https://www.statista.com/statistics/275454/change-in-marketing-budgets-of-us-health-care-companies-by-target/
7 – https://www.statista.com/statistics/443760/total-provider-revenue-of-top-healthcare-management-consulting-firms-in-the-us/
8 – https://www.statista.com/statistics/443744/total-revenue-of-top-healthcare-management-consulting-firms-in-the-us/
9 – https://www.statista.com/statistics/701556/healthcare-sector-size-india/
10 – https://www.statista.com/statistics/941888/china-online-healthcare-market-size/
11 – https://www.pewresearch.org
12 – https://www.google.com
13 – https://www.emarketer.com
14 – https://www.digitalauthority.me
15 – https://www.statista.com
16 – https://www.choozle.com
17 – https://www.akendi.com
18 – https://klick.com
