Healthcare Marketing Statistics [Fresh Research]

Statistic 1

"Indian government’s healthcare expenditure is projected to reach 2.5% of GDP by 2025."

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Statistic 2

"Ernst & Young generated $161 million in provider revenue in 2013, making it the largest healthcare management consulting firm in the US."

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Statistic 3

"China’s online healthcare market size increased from 2012 to 2020, reaching 94 billion yuan in 2020."

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Statistic 4

"47% of internet users search online for information about doctors or other health professionals."

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Statistic 5

"In 2019, the global health advertising market was worth approximately 36 billion U.S. dollars."

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Statistic 6

"75% of healthcare institutions use content marketing."

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Statistic 7

"Healthcare marketing’s ad spend increased by 13.2% in 2018"

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Statistic 8

"77% of patients used search engines prior to booking an appointment."

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Statistic 9

"50% of all paid search clicks for healthcare occurred on mobile devices."

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Statistic 10

"Healthcare digital ad spend is expected to increase by 14.8% in 2022."

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Statistic 11

"Telehealth is projected to grow 80% in 2020 due to the COVID-19 pandemic."

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Statistic 12

"89% of HCPs prefer emails for communication regarding medical information from pharmaceutical companies."

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