GITNUX MARKETDATA REPORT 2024

Global E Commerce Industry Statistics

The global e-commerce industry is expected to continue growing rapidly, with an estimated total retail e-commerce sales projected to reach $4.9 trillion in 2021.

Highlights: Global E Commerce Industry Statistics

  • Global eCommerce sales amounted to more than $3.5 trillion in 2019, showing a growth of approximately 18%
  • It is estimated that by the end of 2020, global eCommerce sales will reach $4.2 trillion.
  • The eCommerce market is expected to hit $6.5 trillion by 2023.
  • The fast-growing B2B e-commerce market is projected to reach $20.9 trillion by 2027.
  • China is the largest e-commerce market in the world, accounting for more than 50% of global e-commerce sales.
  • In 2019, 63% of shopping occasions began online.
  • By 2040, it is estimated that 95% of retail purchases will be conducted online.
  • Over 2 billion people purchased goods or services online in 2020.
  • In 2020, the average revenue per user (ARPU) in the e-commerce market was projected to be $1,360.50.
  • The fashion segment is projected to reach a market volume of $759.5 billion by 2022.
  • In 2021, over 2.14 billion people worldwide are expected to buy goods and services online.
  • By 2023, the number of global digital buyers is expected to reach close to 3 billion.
  • As of 2018, Asia-Pacific held the largest portion of the e-commerce market - 62.6%.
  • By 2021, mobile commerce is expected to control 73% of e-commerce.
  • By 2021, it is estimated that there will be 2.1 billion digital buyers worldwide.
  • The number of US digital buyers is projected to reach 230.5 million in 2021.
  • In 2019, Amazon was the most popular online marketplace in the United States, with 150.6 million mobile users accessing the Amazon app.
  • As of Q2 2019, online orders place through mobile devices represent 65% of total ecommerce orders.
  • In 2019, the top three online stores' revenue amounted to almost $100 billion.
  • As of 2020, the average amount spent per online transaction globally is $126.30.

Our Newsletter

The Business Week In Data

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!

Table of Contents

The Latest Global E Commerce Industry Statistics Explained

Global eCommerce sales amounted to more than $3.5 trillion in 2019, showing a growth of approximately 18%

The statistic indicates that the total sales generated through eCommerce worldwide reached over $3.5 trillion in the year 2019, representing an impressive growth rate of around 18% compared to the previous year. This significant increase demonstrates the rapid expansion and adoption of online shopping on a global scale. The emergence of technology, improved internet accessibility, and a shift in consumer behavior towards digital platforms have all contributed to the steady growth in eCommerce sales. The statistic highlights the substantial market potential and opportunity for businesses to tap into the growing online market to reach a wider customer base and drive sales.

It is estimated that by the end of 2020, global eCommerce sales will reach $4.2 trillion.

The statistic stating that global eCommerce sales are estimated to reach $4.2 trillion by the end of 2020 indicates the significant growth and impact of online retail transactions on a global scale. This figure underscores the increasing trend of consumers turning to online platforms for purchasing goods and services, especially in light of the COVID-19 pandemic that has accelerated the shift towards digital shopping. The statistic also reflects the massive opportunities that eCommerce presents for businesses to reach a larger audience and capitalize on the growing demand for online shopping. Overall, this statistic highlights the booming nature of the eCommerce industry and its importance in shaping the future of retail.

The eCommerce market is expected to hit $6.5 trillion by 2023.

The statistic ‘The eCommerce market is expected to hit $6.5 trillion by 2023’ indicates the projected total value of online transactions across various platforms and industries by the year 2023. This high figure reflects the continued growth and prominence of online shopping globally, driven by factors such as increasing internet penetration, technological advancements, and changing consumer preferences. The significant scale of the eCommerce market underscores its importance for businesses seeking to capitalize on digital opportunities and highlights the potential for further innovation and expansion in the online retail landscape in the coming years.

The fast-growing B2B e-commerce market is projected to reach $20.9 trillion by 2027.

The statistic indicates that the business-to-business (B2B) e-commerce sector is experiencing rapid growth and is expected to expand significantly in the coming years, reaching an estimated market value of $20.9 trillion by 2027. This projection suggests a notable increase in the adoption of online purchasing among businesses, as they increasingly leverage digital platforms for buying and selling goods and services. Factors driving this growth may include advancements in technology, changing consumer preferences, and the benefits of cost efficiency, scalability, and convenience that e-commerce offers. As businesses continue to embrace digital transformation and online commerce, the B2B e-commerce market is poised for substantial growth and innovation in the near future.

China is the largest e-commerce market in the world, accounting for more than 50% of global e-commerce sales.

The statistic that China is the largest e-commerce market in the world, accounting for more than 50% of global e-commerce sales, highlights the significant dominance and influence of the Chinese market in the digital retail industry. With a population of over 1.4 billion and a rapidly growing middle class, China has experienced a surge in online shopping, driven by factors such as increasing internet penetration, smartphone usage, and digital payment methods. The sheer size and scale of China’s e-commerce sector, primarily fueled by major players like Alibaba and JD.com, have propelled the country to the forefront of global e-commerce activities, surpassing other leading economies in terms of sales volume and market share. This statistic underscores China’s pivotal role in shaping the future of e-commerce and underscores the importance of understanding and engaging with this dynamic market for businesses operating in the digital retail space.

In 2019, 63% of shopping occasions began online.

The statistic “In 2019, 63% of shopping occasions began online” indicates that a significant majority of instances where consumers initiated their shopping process were through online channels. This suggests a notable shift in consumer behavior towards beginning their shopping journey on digital platforms rather than traditional brick-and-mortar stores. This statistic reflects the increasing prominence of e-commerce and the growing importance of online shopping in the retail industry. It signifies the need for businesses to have a strong online presence and optimize their digital marketing strategies to effectively reach and engage with consumers who are increasingly turning to online channels for their shopping needs.

By 2040, it is estimated that 95% of retail purchases will be conducted online.

The statistic indicates that by the year 2040, a significant shift in consumer behavior is expected, with the prediction that 95% of retail purchases will be made online. This projection suggests a substantial increase in the prevalence and popularity of e-commerce platforms as the primary mode of shopping for consumers. Factors such as advancements in technology, convenience, and changing consumer preferences towards online shopping may contribute to this trend. The statistic highlights the importance for traditional brick-and-mortar retailers to adapt and integrate online strategies to remain competitive in the evolving retail landscape.

Over 2 billion people purchased goods or services online in 2020.

The statistic “Over 2 billion people purchased goods or services online in 2020” represents a significant milestone in the global e-commerce industry, showcasing the widespread adoption of online shopping as a convenient and accessible mode of commerce around the world. The sheer scale of over 2 billion individuals engaging in online purchases highlights the growing trend of consumers shifting towards digital platforms for their shopping needs. This statistic underscores the importance for businesses to establish a strong online presence and optimize their e-commerce strategies to cater to this expanding market of online shoppers, driving further innovation and competition in the digital marketplace.

In 2020, the average revenue per user (ARPU) in the e-commerce market was projected to be $1,360.50.

The average revenue per user (ARPU) statistic of $1,360.50 in the e-commerce market for the year 2020 indicates the average amount of revenue generated by each individual user over the specified time period. This metric is valuable for e-commerce companies to assess their revenue generation efficiency and customer spending habits. The higher the ARPU value, the more profitable and successful the company is considered to be in monetizing its user base. This statistic can help businesses make informed decisions regarding pricing strategies, marketing campaigns, and customer retention efforts to further optimize their revenue streams.

The fashion segment is projected to reach a market volume of $759.5 billion by 2022.

The statistic stating that the fashion segment is projected to reach a market volume of $759.5 billion by 2022 indicates a significant growth and expansion in the fashion industry. This figure reflects the anticipated total value of goods and services within the fashion sector including clothing, accessories, footwear, and more by the specified future time frame. The projection suggests a positive outlook for the fashion industry, demonstrating an increasing demand for stylish products and a thriving market for fashion brands and retailers to capitalize on. This statistic underscores the importance and economic significance of the fashion segment within the global market, highlighting the potential opportunities for businesses and investors in this industry in the coming years.

In 2021, over 2.14 billion people worldwide are expected to buy goods and services online.

The statistic stating that over 2.14 billion people worldwide are expected to buy goods and services online in 2021 signifies a significant global shift towards e-commerce as a preferred shopping method. This trend is indicative of the increasing convenience, accessibility, and variety offered by online shopping platforms. It also highlights the extensive reach and impact of the digital economy on a global scale, showing how technology has transformed traditional retail practices. The statistic underscores the growing importance of online businesses in meeting consumer demands and preferences, as well as the continuing evolution of the digital marketplace as a key driver of economic activity and growth.

By 2023, the number of global digital buyers is expected to reach close to 3 billion.

The statistic indicates that by the year 2023, the number of individuals globally who engage in digital buying activities is projected to almost reach 3 billion. This suggests a significant growth in digital commerce, reflecting the increasing trend towards online shopping and transactions worldwide. The continued expansion of e-commerce platforms, technological advancements, and a shift in consumer behavior towards digital channels are likely contributing factors to this anticipated surge in digital buyers. This statistic highlights the pervasive influence of digital technologies in shaping modern consumer habits and signifies the importance for businesses to adapt to a digital-first approach in order to effectively reach and engage with this vast and growing customer base.

As of 2018, Asia-Pacific held the largest portion of the e-commerce market – 62.6%.

The statistic “As of 2018, Asia-Pacific held the largest portion of the e-commerce market – 62.6%” indicates that the Asia-Pacific region accounted for the majority of global e-commerce sales in 2018, with a significant market share of 62.6%. This suggests that consumers in countries within the Asia-Pacific region, such as China, Japan, and South Korea, were driving a substantial amount of online shopping activity. Factors such as increasing internet penetration, growing smartphone usage, and the availability of digital payment options have likely contributed to the region’s dominance in the e-commerce market. This statistic highlights the importance of the Asia-Pacific region as a key player in the global e-commerce landscape and underscores the potential for further growth and innovation in online retail within this dynamic marketplace.

By 2021, mobile commerce is expected to control 73% of e-commerce.

The statistic “By 2021, mobile commerce is expected to control 73% of e-commerce” indicates the anticipated significant shift towards mobile platforms as the primary channel for conducting online business transactions. This forecast suggests that a substantial majority (73%) of all e-commerce activities, including purchases and sales, will be carried out through mobile devices such as smartphones and tablets by the year 2021. The increasing prevalence of mobile commerce can be attributed to the rising usage of mobile technologies, improved mobile shopping experiences, and the convenience and accessibility that mobile platforms offer to consumers and businesses. This statistic highlights the importance for businesses to optimize their online presence and customer experiences for mobile platforms in order to stay competitive and capitalize on the growing trend of mobile commerce.

By 2021, it is estimated that there will be 2.1 billion digital buyers worldwide.

The statistic indicates that by the year 2021, the global number of individuals engaging in online purchasing activities, referred to as digital buyers, is projected to reach 2.1 billion. This signifies a substantial growth in the e-commerce market as more people around the world are opting to buy goods and services through digital platforms. The increasing accessibility to the internet, mobile devices, and online payment options are some of the factors driving this trend. The rise of digital buyers reflects a shift in consumer behavior towards the convenience and variety offered by online shopping, highlighting the importance for businesses to adapt and invest in their digital presence to cater to this expanding market segment.

The number of US digital buyers is projected to reach 230.5 million in 2021.

The statistic “The number of US digital buyers is projected to reach 230.5 million in 2021” indicates the estimated total population of individuals in the United States who make purchases online during the year 2021. This projection suggests a significant increase in the number of consumers transitioning towards digital shopping platforms, reflecting the growing trend towards e-commerce and online retail. Factors such as the convenience of online shopping, the increasing preference for contactless transactions, and the expansion of digital payment options are likely driving this trend. This statistic is valuable for businesses and marketers looking to tailor their strategies towards reaching and engaging with this expanding audience of digital buyers.

In 2019, Amazon was the most popular online marketplace in the United States, with 150.6 million mobile users accessing the Amazon app.

The statistic provided indicates that Amazon was the leading online marketplace in the United States in 2019, as evidenced by the fact that 150.6 million mobile users accessed the Amazon app. This implies a wide prevalence and high level of consumer engagement with the platform, showcasing Amazon’s dominant position in the e-commerce market. The significant number of mobile users further highlights the increasing trend of shopping via mobile devices and the convenience offered by Amazon’s mobile app. This statistic underscores the scale and impact of Amazon’s presence in the online marketplace landscape, emphasizing its competitive advantage and popularity among consumers in the United States.

As of Q2 2019, online orders place through mobile devices represent 65% of total ecommerce orders.

The statistic indicates that during the second quarter of 2019, the proportion of online orders placed through mobile devices accounted for 65% of all ecommerce orders. This highlights the significant shift towards mobile commerce as consumers increasingly prefer the convenience and accessibility of shopping on their mobile devices. The data suggests that businesses need to prioritize mobile-friendly platforms and user experiences to cater to the growing trend of mobile shopping. It also emphasizes the importance of optimizing websites and online stores for mobile devices to capture a larger share of the ecommerce market and meet the evolving needs of customers.

In 2019, the top three online stores’ revenue amounted to almost $100 billion.

The statistic “In 2019, the top three online stores’ revenue amounted to almost $100 billion” indicates that the combined total revenue generated by the top three online stores in 2019 was nearly $100 billion. This figure underscores the significant growth and dominance of online retail, highlighting the substantial impact these top players have on the e-commerce industry. The statistic also suggests the immense scale of transactions and sales volume that these top online stores are able to achieve in a single year, reflecting the shifting consumer preferences towards online shopping and the vast opportunities for revenue generation in the digital marketplace.

As of 2020, the average amount spent per online transaction globally is $126.30.

The statistic that as of 2020, the average amount spent per online transaction globally is $126.30 indicates the typical size of online purchases made by consumers worldwide. This figure represents the mean amount spent across all online transactions and gives insight into the spending behavior of consumers in the digital retail space. It suggests that, on average, online shoppers are spending around $126.30 per transaction, highlighting the potential revenue generated from online shopping and the significance of e-commerce as a growing part of the global economy. Tracking this statistic over time can offer valuable information for businesses looking to understand consumer trends and tailor their strategies to optimize sales and profitability in the online marketplace.

References

0. – https://www.www.grandviewresearch.com

1. – https://www.www.statista.com

2. – https://www.www.nasdaq.com

3. – https://www.www.thinkwithgoogle.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!