Gitnux/Report 2026

Automobile Industry Statistics

The global automotive market is forecast at $2.839 trillion in 2026, explore the figures behind growth, company results and 2025-to-2026 trends.
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November 11, 2026Updated
Automobile Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The automobile industry at a glance

The global automobile industry produced 96.4 million vehicles in 2025, while electrification accelerated: electric cars exceeded 20 million sales and represented 25% of new-car sales worldwide.

$2.75T[106]
Global market size, 2025
96.4M[20]
Vehicles produced, 2025
25%[1]
Electric share of car sales, 2025
34.4M[68]
China vehicle sales, 2025
Market size
Grand View Research estimates the global automotive market at $2.75 trillion in 2025 and $2.839 trillion in 2026. Separately, OICA reports 96.4 million motor vehicles produced and 99.8 million sold globally in 2025.[106][20]
Forecast & CAGR
The global automotive market is forecast to reach $3.725 trillion by 2033, implying a 4.0% CAGR from 2026 to 2033. For physical volumes, S&P Global Mobility’s partner forecast expects global light-vehicle sales to rise from 91.69 million in 2025 to 95.9 million by 2029.[106][107]
Market share & regions
Asia, Oceania and the Middle East accounted for more than 55% of global vehicle sales in 2025 after regional sales increased to 55.02 million units. China was the largest individual market, with 34.4 million vehicle sales, while China, North America and Western Europe recorded approximately 28.0 million, 19.75 million and 13.4 million light-vehicle sales, respectively, under the narrower light-vehicle definition.[20][68][107]
Segmentation
The industry is segmented by vehicle type, propulsion, application and region. Grand View Research identifies two-wheelers and three-wheelers alongside passenger and commercial applications, while propulsion is divided principally between internal-combustion and electric vehicles; in 2025, electric cars surpassed 20 million global sales and reached 25% of new-car sales.[106][1]
Key players & concentration
The market remains moderately fragmented, with large global manufacturers competing alongside regional and emerging producers. Toyota expected to sell approximately 9.7 million vehicles in the fiscal year ending March 2027, equivalent to roughly one-tenth of OICA’s 99.8 million global vehicle-sales total for 2025; this comparison is indicative rather than a directly comparable market-share measure.[106][21][20]
Pricing
In the European Union, the average battery-electric vehicle price fell 4% in 2025, or about €1,800, to €42,700. Prices for small B-segment electric cars declined 13%, or approximately €4,600, as manufacturers introduced more affordable models to meet emissions targets.[108][109]
Trends, drivers & challenges
Electrification, software, advanced driver assistance and Chinese export growth are reshaping competition. Electric-car sales grew 20% in 2025 to more than 20 million, but manufacturers face affordability pressures, regional policy divergence, trade barriers, supply-chain risks and weaker 2026 volume expectations; S&P Global Mobility cut its 2026 light-vehicle forecast to 89.4 million units from 91.9 million in 2025.[1][47][68]
Consumer behavior & competition
Consumers are shifting toward electrified vehicles where model availability and prices improve: electric cars represented one in four global new-car sales in 2025, while China exceeded a 50% electric share for annual car sales. In Europe, cars made in China accounted for 7% of new-car sales in 2025, increasing competitive pressure on established brands.[1][68]
M&A
Reliable 2026 global automobile M&A totals were not identified from a sufficiently authoritative source. Strategic cooperation is nevertheless increasing: Honda and Nissan agreed in August 2026 to collaborate on automotive software as competition intensifies in automated driving and zero-emission vehicles.[21]
Regulation
EU fleet regulation sets a long-term target of zero grams of CO2 per kilometre for new cars and vans, corresponding to a 100% reduction. The European Commission proposed in April 2025 that manufacturers could assess compliance with 2025–2027 CO2 targets using a three-year average rather than separate annual targets.[110]
Latest news
The latest major company update available on November 10, 2026 was Toyota’s November 5 earnings announcement: it raised its full-year operating-profit forecast to ¥3.57 trillion from ¥3.25 trillion and maintained a global sales expectation of about 9.7 million vehicles, despite weaker China sales and higher raw-material costs.[21]

02 Ranking

Top 10 Companies in the Automobile Industry

The leading companies in the automobile industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Mahindra & Mahindra stands out for SUVs and commercial vehicles because it reported 25% revenue growth, while Geely Auto is the pick for passenger cars and electric vehicles since it is headquartered in CN.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in sUVs and utility vehicles

    Mahindra & Mahindra

    IN

    Ranked #1 · 8.9 · SUVs and utility vehicles

    Why we picked it: It covers SUVs, utility vehicles and commercial vehicles, and reported a 25% revenue growth.

    See in ranking ↓Visit mahindra.com ↗

  2. Leader in passenger cars and EVs

    Geely Auto

    CN

    Ranked #2 · 8.9 · Passenger cars and EVs

    Why we picked it: Its mix spans passenger cars and electric vehicles, anchored in China with CN headquarters.

    See in ranking ↓Visit geely.com ↗

  3. Leader in passenger and commercial vehicles

    Toyota Motor Corporation

    JP

    Ranked #3 · 8.8 · Passenger and commercial vehicles

    Why we picked it: Toyota produced 9.05 million vehicles and sold 9.36 million in fiscal 2025, alongside revenue growth of 6.5%.

    See in ranking ↓Visit global.toyota ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the automobile industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mahindra & Mahindra

SUVs and utility vehicles · IN

8.9
2

Geely Auto

Passenger cars and EVs · CN

8.9
3

Toyota Motor Corporation

Passenger and commercial vehicles · JP

8.8
4

Tesla

Electric vehicles and charging · US

8.7
5

General Motors

Passenger and commercial vehicles · US

8.6
6

Volkswagen Group

Passenger cars, commercial vehicles and mobility · DE

8.5
7

Suzuki Motor

Compact cars, motorcycles and commercial vehicles · JP

8.1
8

Ford Motor Company

Passenger vehicles, trucks and commercial vehicles · US

8.1
9

BMW Group

Premium cars, motorcycles and mobility services · DE

8.1
10

Tata Motors

Passenger cars, trucks, buses and luxury vehicles · IN

8.1

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the automobile industry. In Automobile Industry Statistics. Gitnux. https://gitnux.org/automobile-industry-statistics/#top-companies

report visual · Comparison

Passenger cars on roads (European Union)

Germany leads with 49.1M.

Germany49.1M
Italy40.9M
France39.3M
Spain26.0M
Poland20.0M
Romania8.1M
source-verifiedacea.auto

04 Statistics

Technology & Innovation

Technology investment and automation adoption move quickly, with electric-car sales growing 20% in 2025 to more than 20 million. Level 2 systems reached 50% of new cars sold globally in 2025.

AI in the automobile industry

  • 5 times more powerful chips for driving automation have been developed since 2020.[1]
  • Electric vehicles sold in 2025 were approximately twice as likely to be partially automated as internal-combustion and hybrid vehicles.[1]
  • 50% of new cars sold globally in 2025 featured Level 2 systems that automate steering and speed control.[1]
  • Automotive and mobility companies allocated 0.014% of revenue to AI-platform spending in 2025.[2]
  • 8,000 robotaxis operated commercially across approximately 20 cities globally in 2025.[1]
  • AI-platform spending by automotive and mobility companies grew 42% in 2025.[2]

Automation in the automobile industry

  • Around half of new cars sold globally in 2025 included Level 2 automation for steering and speed control.[1]
  • 10% of Chinese cars sold in 2025 had Level 2+ automated-driving technology.[1]
  • Global robotaxi fleet estimates for 2035 range from 700,000 to 3 million vehicles.[1]
  • Baidu’s Apollo RT6 self-driving vehicle manufacturing cost fell below $30,000 in 2025.[1]
  • 100% of operating commercial robotaxis were battery-electric in 2026.[1]
  • Less than 1% of new cars sold globally had Level 2 automation approximately 10 years before 2025.[1]

Digital Transformation in the automotive sector (sector benchmark)

  • Across automotive, 36% of executives said their company is entering a phase of deep transformation affecting business models, products and operations over the next three years in 2025.[3]
  • Across automotive manufacturing, technology investment rose 35% year over year, from 23% to 31% of operating budgets, in 2024.[4]
  • Across automotive, 52% of executives said continuous transformation is now the industry norm rather than a program with an end date in 2026.[3]
  • Across automotive, 47% of companies use AI and other advanced technologies today, a share expected to reach 72% by 2030, according to executives surveyed in 2026.[5]

Technology Adoption in the automotive sector (sector benchmark)

  • Across automotive, 86% of companies reported investing heavily in AI and emerging technologies in 2025.[6]
  • Across automotive manufacturing, 48% of surveyed companies were not using AI in production in 2024, while 18% used it for supplier search.[7]
  • Across automotive manufacturing, 56% identified quality control as an AI application, while 45% identified process optimization and 45% robotics in 2025.[4]
  • Across automotive, only 36% of AI and software initiatives had scaled beyond pilot stage and been adopted across the organization in 2026.[3]

Cloud Computing in the automotive sector (sector benchmark)

  • Across automotive OEMs and suppliers, 67% reported cloud spending below 1% of annual revenue in the 2022 study.[8]
  • Across automotive and manufacturing organizations, 10% described themselves as cloud-evolved, the most advanced cloud-adoption category, in 2026.[9]
  • Across automotive OEMs and suppliers, 44% reported that 50%–74% of infrastructure was in the cloud in the 2022 study.[8]
  • Across midsize automotive businesses, 39.8% cited cloud migration as a priority for simplification and process improvement, compared with 37.8% across industries, in the reported study.[10]

Big Data in the automotive sector (sector benchmark)

  • Across automotive businesses, 50.8% prioritized new or updated analytics products and decision-making tools to simplify work and processes in the reported study.[10]
  • Across automotive manufacturers, 76% viewed manufacturing analytics as very or extremely valuable in the 2021 smart-manufacturing survey.[11]
  • Across automotive executives, 81% reported collecting connected-vehicle telemetry, while 40% had an automated pipeline linking data collection, insights, validation and deployment in 2026.[12]
  • 30% of automotive survey respondents have implemented AI-supported real-time factory analytics, according to a 2025 global automotive industry survey.[13]
  • 36% of automotive manufacturers say industry leaders use collected data for artificial intelligence, applied AI, generative AI or machine learning, globally in 2024.[4]
  • 34% of automotive manufacturers say industry leaders use collected data to improve or monitor product quality, globally in 2024.[4]

05 Statistics

Data & Analytics

Data use remains uneven across the value chain, with only 5% fully using 76–100% of collected data in the 2025 global automotive manufacturing survey. Adoption spans industrial computers, production-monitoring software, and enterprise-resource-planning software at 84%, 84%, and 76%.

Business intelligence in the automobile industry

  • 32% of automotive manufacturers said industry leaders used data for supply or demand planning in 2024, globally.[4]
  • 36% of automotive manufacturers said industry leaders used data for artificial intelligence, applied AI, generative AI or machine learning in 2024, globally.[4]
  • 36% of automotive manufacturers said industry leaders used data for process optimization in 2024, globally.[4]
  • 41% of automotive manufacturers planned to increase automation to drive positive business outcomes over the following five years in 2024, globally.[4]
  • 37% of automotive manufacturers planned to adopt supply-chain-planning software to drive positive business outcomes over the following five years in 2024, globally.[4]
  • 34% of automotive manufacturers said industry leaders used data for cybersecurity protection in 2024, globally.[4]

Data analytics in the automobile industry

  • 84% of automotive manufacturers had adopted or planned to adopt industrial computers in 2024, globally.[4]
  • 84% of automotive manufacturers had adopted or planned to adopt production-monitoring software in 2024, globally.[4]
  • 76% of automotive manufacturers had adopted or planned to adopt enterprise-resource-planning software in 2024, globally.[4]
  • 83% of automotive manufacturers had adopted or planned to adopt edge-computing devices in 2024, globally.[4]
  • 78% of automotive manufacturers had adopted or planned to adopt networking hardware in 2024, globally.[4]
  • 81% of automotive manufacturers had adopted or planned to adopt sensors and instruments in 2024, globally.[4]

Data Quality in the automotive sector (sector benchmark)

  • 5% of automotive firms fully use 76–100% of their collected data, according to the 2025 global automotive manufacturing survey.[4]
  • 30% of tier-one and tier-two automotive suppliers use real-time statistical process-control software, while 12% run software checks manually, in a 2021 survey.[14]
  • 55% of tier-one and tier-two automotive suppliers still conduct capability studies in Excel, based on a 2021 survey of 215 suppliers.[14]
  • 57% of automotive quality leaders estimate total quality costs exceed 5% of revenue, based on a 2026 survey of 65 leaders.[15]
  • 68% of automotive respondents identify data and technology adoption as a priority, according to Hexagon’s 2025 advanced manufacturing survey.[16]

Data Governance in the automotive sector (sector benchmark)

  • 78% of automotive OEMs use metrics and KPIs to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[3]
  • 34% of automotive manufacturers report complete visibility of data flows across all processes and IT-OT systems, based on a 2019 survey of 100 firms.[12]
  • 42% of automotive OEMs employ a chief privacy officer to oversee systemic handling of sensitive data, according to KPMG’s 2024 global survey.[3]
  • 84% of automotive OEMs use a cross-functional steering committee to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[3]
  • 67% of automotive OEMs report to the board on customer-privacy efforts, according to KPMG’s 2024 global survey.[3]
  • 40% of automotive manufacturers have established a data-governance framework covering data flow, access control and retention, according to a 2019 survey of 100 firms.[12]

KPIs in the automobile industry

  • $58 billion in global automotive warranty-related costs was recorded in 2024, equal to roughly 2.2% of industry sales.[17]
  • About 11% to 12% was the OEM EBITDA margin in the second quarter of 2024 in an analysis of European automotive companies.[18]
  • About 52 to 61 days was the OEM inventory-days-on-hand range after the pandemic period through the second quarter of 2024 in an analysis of European automotive companies.[18]
  • 5.3% was the average EBIT margin for global automotive suppliers in 2023.[19]
  • 4% or more of revenue was represented by warranty costs at some automotive OEMs in 2024.[17]
  • 4.7% was the average EBIT margin for global automotive suppliers in 2024.[19]

06 Statistics

Strategy & Growth

Vehicle volumes recover gradually while electrification holds a large share of demand, with 30% of global car sales electric or hybrid in 2024. Global sales rose to 99.8 million motor vehicles sold worldwide in 2025.

Growth in the automobile industry

  • 99.8 million motor vehicles were sold worldwide in 2025, up 4.7% from 2024.[20]
  • China’s automobile exports increased 21% in 2025, driven largely by electric-vehicle shipments.[21]
  • 30% of global car sales were electric or hybrid vehicles in 2024, making electrification the main source of recent industry growth.[1]
  • 31 million vehicles were sold in China in 2024, making it the world’s largest automobile market.[22]
  • 15.98 million new vehicles were sold in the United States in 2024, up 2.0% from 2023.[23]
  • 8.69 million passenger cars and light commercial vehicles were delivered by Volkswagen Group worldwide in 2024.[24]

Differentiation in the automobile industry

  • 31.5% was Stellantis’ estimated EU30 automotive market share in 2024, with Peugeot holding a 14.6% share of the region’s electric-vehicle market.[25]
  • 10.5% was Hyundai-Kia’s estimated U.S. vehicle market share in 2024.[26]
  • 16.6% was General Motors’ estimated U.S. vehicle market share in 2024.[26]
  • 12.8% was Ford’s estimated U.S. vehicle market share in 2024.[26]
  • 32% of Chinese electric and hybrid vehicle sales were attributed to BYD in 2024.[22]
  • 8.7% was Honda’s estimated U.S. vehicle market share in 2024, up from 8.2% in 2023.[26]

Mergers and acquisitions in the automobile industry

  • 147 middle-market automotive M&A transactions were announced in the third quarter of 2025.[27]
  • 115 middle-market automotive M&A transactions were announced in the first quarter of 2025.[27]
  • €1.6 billion was the cumulative value of automotive transactions in the first quarter of 2025, compared with €6.7 billion in the first quarter of 2024.[28]
  • 57 automotive transactions were recorded in the first quarter of 2025 in ClearwaterCF’s dataset, down from 74 in the fourth quarter of 2024.[28]
  • 115 middle-market automotive M&A transactions were announced in the second quarter of 2025.[27]
  • $7.9 billion was the value of India’s automotive transactions in 2025, up 291% year on year.[29]

Strategic partnerships in the automobile industry

  • 3 automakers—Honda, Nissan and Mitsubishi Motors—were included in Nissan’s global partnership overview for vehicle intelligence and electrification.[30]
  • 2 electric cars are planned for joint development by Volkswagen and XPeng under their China-focused partnership.[31]
  • 95,377,269 Rivian ordinary shares were issued to Volkswagen when the initial convertible note converted in December 2024.[24]
  • 1 reciprocal platform-sharing opportunity was being sought by Nissan for its Frontier pickup platform in 2025.[32]
  • 2 next-generation software-defined-vehicle architectures were the stated development objective of the Volkswagen-Rivian partnership.[24]
  • $5 billion was the potential total investment Volkswagen committed to Rivian and their joint venture through 2026.[31]

07 Statistics

People & Workforce

Workforce allocation and retention remain measurable levers, with 17,000 skilled employees without four-year degrees hired by GM by 2024. U.S. dealership general managers and operators showed 91% retained for one year in 2024.

Hiring in the automobile industry

  • 1,122 newly hired employees were recorded by Toyota Motor Corporation in fiscal 2024.[33]
  • 33,092 employees were hired by Stellantis worldwide in 2024.[26]
  • More than 400 mobility registered apprentices completed programs in Michigan in 2024.[34]
  • 96% of first-shift workers hired for Hyundai’s Georgia EV operation were local residents in 2024.[35]
  • 17,000 skilled employees without four-year degrees were hired by GM by 2024.[36]

Employee retention in the automobile industry

  • 12.7% was automotive employee movement in the United Kingdom in 2022.[37]
  • 55% was annualized turnover for U.S. dealership sales consultants in 2024.[38]
  • 91% of U.S. dealership general managers and operators were retained for one year in 2024.[38]
  • 17% was annualized turnover for U.S. dealership general managers and operators in 2024.[38]
  • 69% of U.S. dealership sales consultants were retained for one year in 2024.[38]

Remote Work in the automotive sector (sector benchmark)

  • Across global automotive companies, 2% of corporate employees worked fully remotely in 2024, according to a survey of 120 automotive CEOs.[6]
  • Across automotive and other transportation companies, 63% said in 2024 that they were mandating employees return to the workplace.[39]
  • Across U.S. motor-vehicle manufacturers, 3.4% of positions were fully remote in 2024, based on employer recruiting data.[40]
  • Across automotive and other transportation companies, 61% said in 2024 that they were seeking more remote workers in low-cost-of-living areas.[39]

Hybrid Work in the automotive sector (sector benchmark)

  • Across U.S. motor-vehicle manufacturers, 32.6% of positions were fully hybrid in 2024, based on employer recruiting data.[40]
  • Across global automotive companies, 96% of corporate employees worked in-office in 2024, leaving 4% in fully remote or hybrid arrangements.[6]
  • Across U.S. motor-vehicle manufacturers, 64% of positions were fully in-person in 2024, based on employer recruiting data.[40]
  • Across global automotive companies, 3% of corporate employees worked in hybrid arrangements in 2024, according to a survey of 120 automotive CEOs.[6]

Upskilling in the automobile industry

  • 57,708 training hours were completed by SEAT employees over 50 in 2024.[31]
  • 18.9 training hours per employee were recorded by Volkswagen Group in 2024.[24]
  • $140 million was the value of GM employee training opportunities financed in 2022.[41]
  • 55,030 training hours were completed by SEAT employees aged 41–50 in 2024.[31]
  • 844 Ford purchasing employees completed supply-chain sustainability training in 2023.[42]

Employee Engagement in the automotive sector (sector benchmark)

  • Across the U.S. automotive workforce, 70% of surveyed employees were satisfied or very satisfied with their job in 2025.[43]
  • Across the U.S. automotive workforce, 63% of surveyed employees described their company culture as very or somewhat inclusive in 2025.[43]
  • Across the U.S. automotive workforce, 60% of surveyed employees intended to still work for their current company two years later in 2025.[43]
  • Across the U.S. automotive workforce, 79% of 312 surveyed employees said they felt respected and valued by colleagues, teammates, or peers in 2025.[43]
  • Across the U.S. automotive workforce, 73% of surveyed employees said their work was purposeful in 2025.[43]

DEI in the automobile industry

  • 43.6% of Ford’s Chinese professional-level employees were women in 2023.[44]
  • 11.8% of Ford’s South American top management were women in 2023.[44]

08 Statistics

Customer & Sales

Customer expectations shift toward evidence-based service and cross-channel shopping, with 64% of U.S. vehicle-service customers wanting photo or video evidence in 2026. Omnichannel is rated ideal by 63% of U.S. vehicle buyers in 2025.

Customer experience in the automobile industry

  • 42% of U.S. vehicle buyers said their 2025 buying experience was better than their previous purchase.[23]
  • 64% of U.S. vehicle-service customers wanted photo or video evidence with multi-point inspection results in 2026.[45]
  • 76% of U.S. vehicle buyers were highly satisfied with the dealership process in 2025.[23]
  • 63% of U.S. vehicle buyers said an omnichannel experience combining online and in-person activities was ideal in 2025.[23]
  • 75% of U.S. new-vehicle buyers were highly satisfied with the overall shopping experience in 2024.[23]

Customer retention in the automobile industry

  • 50% of U.S. customers whose repairs were not completed correctly on the first visit said they returned or planned to return to the dealership in 2025.[45]
  • 4% was the year-over-year increase in U.S. customer return-to-market volume in 2024.[46]
  • 51.6% was the U.S. automotive brand loyalty rate from July 2025 through June 2026.[47]
  • 60.1% was Toyota hybrid-owner loyalty in the United States in 2025.[48]
  • 48.8% was the luxury-brand loyalty rate in the United States from July 2025 through June 2026.[47]

Customer acquisition in the automobile industry

  • 29% of U.S. new-vehicle buyers considered leasing and buying in 2025.[23]
  • 48% of U.S. vehicle buyers wanted to apply for credit online, while 33% did so in 2025.[23]
  • 53% of U.S. vehicle buyers completed all required purchase steps at the dealership in 2025.[23]
  • 74% of U.S. used-vehicle buyers considered both used and new vehicles in 2025.[23]
  • 63% of U.S. auto dealers said investing in artificial-intelligence tools was critical to success in 2025.[23]

Customer loyalty in the automobile industry

  • 0.6 percentage points was the year-over-year increase in U.S. automotive brand loyalty in 2024.[46]
  • 51.0% was the U.S. automotive brand loyalty rate in 2023.[46]
  • 51.6% was the U.S. automotive brand loyalty rate in 2024.[46]
  • 48% of mainstream-model inflow came from brand-loyal households during the first six months in S&P Global Mobility’s 2024 analysis.[47]
  • Subaru won S&P Global Mobility’s 2024 Overall Loyalty to Dealer award in the United States.[46]

Lead generation in the automobile industry

  • 27.7% of unlogged new in-market U.S. dealership leads originated from website calls in the 2024 study.[49]
  • 41% was the new-vehicle phone-and-internet lead show-to-sale rate at U.S. dealerships in the second half of 2023.[49]
  • 4.3% of U.S. dealership web leads became closed deals in the 2024 Foureyes benchmark study.[49]
  • 58.9% of qualified U.S. dealership leads that bought did so within three days of submitting a form, chat or website call.[49]
  • 3.5 leads were generated per sold new-vehicle identification number by U.S. dealerships in the first quarter of 2024.[49]

09 Statistics

Marketing & Brand

Digital touchpoints expand while research leans on video and creators, with nearly 70% of automotive shoppers relying on video during research in 2025. Brand value references include Toyota at $30.243 billion in 2024.

Marketing in the automobile industry

  • 81% of U.S. new-vehicle buyers were highly satisfied with their dealership experience in 2024.[23]
  • 4 distinct channels were used by the average automotive shopper during the vehicle-buying process in 2025.[23]
  • 62 average touchpoints occurred in the automotive buyer journey in 2025, while dealerships tracked only two touchpoints on average.[23]
  • 42% of new-car shoppers first discovered the vehicle they ultimately chose through content in 2025.[50]
  • Nearly 70% of automotive shoppers relied on video during their research journey in 2025.[50]

Digital marketing in the automobile industry

  • 69% of U.S. dealers said customers were driving adoption of digital retail tools in 2024.[23]
  • 48% of U.S. vehicle buyers wanted to apply for credit online in 2025, while only 33% actually did so.[23]
  • 63% of U.S. vehicle buyers said an omnichannel retail experience combining online and in-person activities was ideal in 2025.[23]
  • 63% of U.S. auto dealers surveyed in 2025 said investing in AI tools was critical to long-term success.[23]
  • 83% of U.S. consumers surveyed in 2025 believed AI would affect car buying within the following 10 years.[23]

Branding in the automobile industry

  • $30.243 billion was Toyota’s automotive brand value in 2024, ranking second in Kantar’s global automotive category.[51]
  • $575.4 billion was the combined global brand value of the automobile sector in 2026.[52]
  • $22.798 billion was Mercedes-Benz’s automotive brand value in 2024, ranking fourth in Kantar’s global automotive category.[51]
  • $35.170 billion was Porsche’s global automobile brand value in 2026, ranking fifth.[53]
  • $23.163 billion was BMW’s automotive brand value in 2024, ranking third in Kantar’s global automotive category.[51]

Social media in the automobile industry

  • More than 13 million unique authors discussed cars in public online conversations from April 2023 through March 2024.[54]
  • Nearly 41 million automotive mentions were recorded across public online conversations from April 2023 through March 2024.[54]
  • 43% of automotive shoppers who did not use augmented reality said they would like to use it during vehicle research in 2025.[55]
  • 40% of automotive shoppers used augmented-reality features while researching a vehicle in 2025.[55]
  • 69% of car buyers said creators made them more aware of vehicle brands in 2025.[55]

Influencer Marketing in the automotive sector (sector benchmark)

  • Among 277 surveyed car enthusiasts, 84% had taken at least one real-world action because of a car influencer they followed online in 2026.[56]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 63% said creators made them consider buying a vehicle brand or model in 2025.[55]
  • Among US Pinterest users planning to buy a car in 2024, 44% noticed sponsorship of user-generated content, such as a YouTube video or podcast.[57]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 61% said they trusted vehicle recommendations and reviews from creators in 2025.[55]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 69% said creators made them more aware of vehicle brands in 2025.[55]

10 Statistics

Operations & Execution

Manufacturing change shows measurable variability, with 28% of automotive manufacturers surveyed investing in predictive-maintenance systems in 2024. U.S. mass-market vehicle brands averaged 181 problems per 100 vehicles in 2024.

Process optimization in the automobile industry

  • 42% of automotive manufacturers identified improved product quality as a main benefit of smart factories in 2024.[33]
  • 83.2% of Volkswagen AG production-area employees had completed vocational or additional training in 2024.[24]
  • 82 vehicle projects were started across the Volkswagen Group production network in 2024, including 22 new or successor products.[24]
  • 28% of automotive manufacturers surveyed had invested in predictive-maintenance systems in 2024.[13]
  • 82% of automotive manufacturing respondents expected AI or generative-AI software use to increase in 2024.[33]

Operational efficiency in the automobile industry

  • Porsche produced 302,750 vehicles in fiscal 2024, a decrease of 10.0% from the prior year.[31]
  • Volkswagen Group production totaled 8.954 million vehicles worldwide in 2024, down 3.8% from 2023.[24]
  • Volkswagen Group production excluding Chinese joint ventures reached 6.2 million vehicles in 2024, down 0.4% year on year.[24]
  • Volkswagen AG manufactured 772,524 vehicles at its Wolfsburg, Hanover and Emden plants in 2024, down 5.3% year on year.[24]
  • Škoda Auto manufactured more than 925,000 vehicles globally in 2024, an increase of 4.2% year on year.[31]

Quality management in the automobile industry

  • 181 problems per 100 vehicles was the 2024 average for U.S. mass-market vehicle brands.[45]
  • 99,144 purchasers and lessees of 2024 model-year vehicles participated in J.D. Power’s 2024 U.S. Initial Quality Study.[45]
  • Volkswagen Group reported that warranty and ex-gratia repair payments per vehicle increased for vehicles produced from 2020 onward as vehicle technology and complexity grew.[24]
  • 9,528,595 vehicles were included in newly initiated U.S. safety recalls in fiscal 2026 Q1.[58]
  • 194 problems per 100 vehicles was the U.S. automotive industry average in J.D. Power’s 2024 Initial Quality Study.[45]

Supply chain in the automobile industry

  • 12,663 natural-disaster disruption events affected the global automotive supply chain during 2024 and the first five months of 2025.[59]
  • 937 geopolitical and trade disruption events affected the global automotive supply chain during 2024 and the first five months of 2025.[59]
  • 30% of automotive manufacturers surveyed in 2025 identified regionalization, localization or hyper-localization as a supply-chain challenge.[60]
  • 45% of automotive manufacturers surveyed in 2025 identified supply-chain disruption, parts shortages and inventory management as their leading supply-chain challenge.[60]
  • 4% was the approximate increase in automotive supplier inventory-to-revenue ratios in Roland Berger’s 2024 analysis.[61]

Outsourcing / Offshoring in the automotive sector (sector benchmark)

  • 80% of U.S. automotive respondents sourced at least half of their services domestically in 2023, while 51% sourced 75%–100% domestically.[7]
  • 66% of U.S. automotive respondents sourced at least half of their products and raw materials domestically in 2023, while 40% sourced 75% or more domestically.[7]
  • 79% of U.S. automotive respondents were likely to add North American product or raw-material suppliers within the next 12 months in 2023.[7]
  • 28% of automotive procurement by dollar value came from offshore locations globally in 2023, down from 36% in 2021.[62]
  • 22% of automotive procurement by dollar value is projected to come from offshore locations globally in 2025, according to automotive supply-chain executives.[62]

11 Statistics

Finance & Pricing

Pricing pressure ties to incentives and margin structure, with average new-vehicle transaction price in the United States at $48,623 in October 2024. European EV pricing fell 4% in 2025 to €42,700.

Pricing strategy in the automobile industry

  • 5.6% of average transaction price was the average electric-vehicle incentive level in the United States in October 2023.[63]
  • $48,623 was the average new-vehicle transaction price in the United States in October 2024.[63]
  • 6.3% of average transaction price was the average new-vehicle incentive package in the United States in April 2024.[23]
  • 2.7% was the year-over-year decline in United States new-vehicle average transaction prices in March 2024.[23]
  • 5.4% was the decline in United States new-vehicle average transaction prices from the December 2022 peak by March 2024.[23]

Cost reduction in the automobile industry

  • 21% was the cost reduction automotive organizations expected to achieve over the five years after 2025.[12]
  • $50 million was Autoliv’s estimated annual saving recorded from indirect-workforce reductions in 2024.[64]
  • 13% was the average cost reduction achieved by surveyed automotive organizations over the five years to 2025.[12]
  • €1.5 billion per year was Volkswagen’s planned labor-cost saving from its German wage agreement through 2030.[24]
  • 14% was the average productivity and efficiency improvement achieved by surveyed automotive organizations over the five years to 2025.[12]

Profitability in the automobile industry

  • 5.84% was the average EBIT margin of 62 publicly listed automotive suppliers in the fourth quarter of 2024.[47]
  • 3.6% was the average EBIT margin of European automotive suppliers in 2024.[19]
  • 5.18% was the average EBIT margin of 22 publicly listed automotive OEMs in the fourth quarter of 2024.[47]
  • 6.8% was the revenue-weighted margin of the world’s 100 largest automotive suppliers in 2024.[65]
  • 7.0% was the average EBIT margin of all global automotive suppliers in 2024.[66]

Financial planning in the automobile industry

  • €1.7 billion was Volkswagen Automotive Division spending on mergers and acquisitions in 2024.[24]
  • ¥2,134.8 billion was Toyota’s capital expenditure in fiscal 2025.[67]
  • €33.0 billion was Volkswagen Automotive Division gross cash flow in 2024.[24]
  • €21.0 billion was Volkswagen Automotive Division research and development expenditure in 2024.[24]
  • ¥1,326.4 billion was Toyota’s R&D expenditure in fiscal 2025.[67]

12 Statistics

Product & Service

Vehicle age and service demand sit alongside connected features, with the average age of passenger cars in the United States at 12.6 years in 2024. Connected-car willingness to pay reached 86% in 2024.

Product development in the automobile industry

  • 20% of vehicles produced worldwide were built in Europe, according to the European Automobile Manufacturers’ Association.[68]
  • $3.5 billion was spent on software products in U.S. motor-vehicle research and development in 2022.[69]
  • 98 car assembly plants operated in Europe, according to the European Automobile Manufacturers’ Association’s latest industry figures.[68]
  • 48.8% was Volkswagen Group’s capitalization ratio for automotive research and development costs in 2024.[24]
  • 62,780 people worked in Volkswagen Group research and development at December 31, 2024, representing 9.2% of its total workforce worldwide.[24]

Product lifecycle in the automobile industry

  • 8 years was the average age of passenger cars in Luxembourg in 2023, the newest car fleet in the EU.[68]
  • 14.1 years was the average age of trucks on EU roads in 2023.[68]
  • 12.6 years was the average age of vehicles in the United States in 2024, a record high reported by SEMA.[70]
  • 12.2 years was the average age of buses on EU roads in 2023.[68]
  • 12.5 years was the average age of passenger cars on EU roads in 2023.[68]

After-sales in the automobile industry

  • 43% of aftermarket spending on classic U.S. vehicles went to performance products, according to SEMA’s 2024 lifecycle research.[70]
  • 3.5% was Ford’s warranty-claims rate as a share of vehicle-sales revenue in 2024.[71]
  • $156 billion was generated by U.S. dealership service and parts operations in 2024.[23]
  • 16% of U.S. vehicle owners preferred receiving service updates by phone call in the 2024 J.D. Power service study.[45]
  • $57.9 billion was paid in warranty claims by global passenger-car original-equipment manufacturers in 2024.[71]

Value proposition in the automobile industry

  • 48% of traditional car buyers expected to increase their use of digital services in the car, according to McKinsey’s 2024 global consumer survey.[72]
  • 46% of U.S. adults said they were not too likely or not at all likely to buy an electric vehicle next in the 2024 AP-NORC/EPIC poll.[21]
  • More than 11 million electric cars were sold in China in 2024, making electric vehicles almost half of the country’s car sales.[1]
  • 86% of global consumers were willing to pay for connected-car services in 2024, according to S&P Global Mobility.[73]
  • 54% of U.S. connected-vehicle owners said they would enable direct in-car payment for fuel, tolls or parking in 2024.[74]

13 Statistics

Sustainability & Ethics

Sustainability metrics show high recycling rates and emissions reduction commitments, with 88.3% of EU end-of-life vehicle parts and materials reused or recycled in 2023. Supply-chain reductions and life-cycle coverage expand alongside electrification.

Sustainability in the automobile industry

  • 86.47% of automotive suppliers’ waste was recycled or recovered in 2023.[75]
  • 2.45 million passenger vehicles were sold worldwide by BMW Group in 2024.[76]
  • 88.3% of EU end-of-life vehicle parts and materials were reused or recycled in 2023.[77]
  • More than 210,000 motorcycles were sold worldwide by BMW Group in 2024.[76]
  • Automotive suppliers reduced CO2 emissions by 4.1 million tonnes between 2021 and 2023.[75]

ESG in the automobile industry

  • 83% of Hyundai Motor Group’s vehicle life-cycle assessments covered electrified vehicles in 2025.[78]
  • 21% was the reduction in supply-chain CO2 emissions achieved for Mercedes-Benz’s electric GLB through specified measures.[79]
  • 962,000 electrified vehicles were sold by Hyundai Motor Group in 2025.[78]
  • 33% of Hyundai Motor Group’s board members were women in 2025.[78]
  • More than 60 billion euros was Mercedes-Benz’s planned investment in its transformation by 2026.[80]

Ethics in the automobile industry

  • 227 suspected Code of Conduct violations were reported to Volvo Cars’ Compliance & Ethics Office in 2024.[81]
  • 10 human-rights policy risk workshops were organized by Volvo Cars in 2024.[82]
  • 10 elements make up Volvo Cars’ Compliance & Ethics Program.[83]
  • 18% of Ford supplier-audit non-conformances concerned health and safety in 2023.[42]
  • 28% of Ford supplier-audit non-conformances concerned labor issues in 2023.[42]

CSR in the automobile industry

  • 1,300 direct jobs are expected from Hyundai Steel’s Louisiana electric-arc-furnace project.[84]
  • 6.3% was Hyundai Motor Company’s year-on-year revenue growth in 2025.[78]
  • 80.2 points was Hyundai Motor Group’s organizational culture survey score in 2025.[78]
  • 4.1 million vehicles were sold worldwide by Hyundai Motor Company in 2025.[78]
  • 4,100 indirect jobs are expected from Hyundai Steel’s Louisiana electric-arc-furnace project.[84]

Circular economy in the automobile industry

  • Around 6.5 million vehicles are reported as end-of-life vehicles in Europe each year.[85]
  • 110,398 tonnes was the estimated weight of end-of-life vehicles treated in Ireland in 2024.[86]
  • 92% was Ireland’s reuse-and-recycling rate for end-of-life vehicles in 2024.[86]
  • 25% is BMW Group’s targeted average recycled content in all vehicles by 2030.[87]
  • 19% of plastic fractions recovered after European end-of-life vehicle shredding were sent to recycling.[85]

Carbon footprint in the automobile industry

  • 1.0 tonne of CO2 per vehicle was Mercedes-Benz’s logistics-emissions level in 2024.[80]
  • 40% is the reported carbon-footprint reduction for Mercedes-Benz electric GLB battery cells using renewable electricity.[79]
  • 21% was the reduction in supply-chain CO2 emissions for Mercedes-Benz’s electric GLB from specified measures.[79]
  • 30% was the lifecycle product-carbon-footprint reduction for BMW’s new iX3 compared with its predecessor.[87]
  • 2.8 tonnes of CO2 can be saved in the Mercedes-Benz electric GLB battery cells through renewable electricity.[79]

15 Statistics

Globalization & Expansion

Networks broaden across countries while partnerships expand internationally. Toyota’s distributor network covered 56 African countries through 48 distributors as of March 31, 2024.

Globalization in the automobile industry

  • Audi worked with more than 12,400 suppliers in over 60 countries in 2024.[94]
  • Toyota’s fiscal 2024 vehicle-unit sales were distributed across Japan at 21.1%, North America at 29.8%, Europe at 12.6% and Asia at 19.1%.[25]
  • Stellantis sold 0.9 million vehicles in South America and 0.5 million in the Middle East and Africa in 2024.[25]
  • Volkswagen Group operated 114 production sites worldwide in 2024.[24]
  • 31 million vehicles were sold in China in 2024, making it the world’s largest automotive market.[22]

Cultural adaptation in the automobile industry

  • 35% to 40% of vehicle buyers in Europe and the United States intended to repurchase their current automotive brand in 2025.[89]
  • Maserati sales in Japan represented 7.5% of its global sales in 2024.[25]
  • 7% of U.S. consumers surveyed were open to buying Chinese vehicles in 2025.[89]
  • About 10% of Chinese vehicle buyers intended to repurchase their current automotive brand in 2025.[89]
  • 65% of Chinese consumers chose Chinese automotive brands in 2024, compared with 60% choosing foreign brands in 2019.[22]

Supplier management in the automobile industry

  • Autoneum worked with around 1,052 direct suppliers and 11,000 indirect-spend suppliers in 2025.[95]
  • Autoneum’s total procurement spend was CHF 1.475 billion in 2025.[95]
  • Local-supplier contracts represented 96% of Iveco Group’s procurement costs in 2024.[64]
  • Kongsberg Automotive had approximately 300 direct-material suppliers in Asia-Pacific in 2023.[96]
  • Kongsberg Automotive had almost 600 direct-material suppliers in the Americas in 2023.[96]

Stakeholder management in the automobile industry

  • Volkswagen Group employed 293,338 people in Germany at the end of 2024.[24]
  • Volkswagen Group employed 22,810 people in Brazil at the end of 2024.[24]
  • Volkswagen Group operated 114 production sites whose surrounding communities were included in its corporate-citizenship responsibilities in 2024.[24]
  • Volkswagen Group employed 20,117 people in Mexico at the end of 2024.[24]
  • Volkswagen Group employed 26,117 people in the United States at the end of 2024.[24]

Distribution channels in the automobile industry

  • Toyota’s distributor network covered 56 African countries through 48 distributors as of March 31, 2024.[64]
  • Toyota operated 187 dedicated Lexus new-vehicle sales outlets in Japan as of March 31, 2024.[64]
  • Toyota’s distributor network covered 19 Asian countries excluding China through 13 distributors as of March 31, 2024.[64]
  • Penske Automotive Group operated 16 used-vehicle dealerships at December 31, 2024: six in the United States, nine in the United Kingdom and one in Australia.[25]
  • Toyota’s dealer network comprised 236 dealer companies employing approximately 110,000 people and operating about 4,500 sales and service outlets as of March 31, 2024.[64]

16 Statistics

Regional markets

Regional output and exports differ sharply, with 10.52 million vehicles produced in the United States in 2024 and 4.069 million passenger cars produced in Germany in 2024. Production and job data can be benchmarked at the national level using these figures.

The automobile industry in United States

  • 116,849 motor vehicles were exported from the United States in July 2026, valued at $4.7 billion.[97]
  • 16.34 million new vehicles were sold in the United States in 2024.[20]
  • 1.07 million people were employed in U.S. motor vehicles and parts manufacturing in October 2024.[98]
  • 10.52 million vehicles were produced in the United States in 2024.[99]

The automobile industry in France

  • 207,000 people worked in France’s automobile industry in 2024.[100]
  • €56.4 billion was the value of France’s automobile exports in 2024.[100]
  • 910,000 passenger cars were produced in France in 2024.[101]
  • 2.371 million jobs in France were induced by the automobile industry in 2024.[100]

The automobile industry in Mexico

  • 32.6% of Mexico’s manufacturing product value came from transport-equipment manufacturing in 2024.[102]
  • 3,989,403 light vehicles were produced in Mexico in 2024.[102]
  • 1,496,797 light vehicles were sold in Mexico during 2024.[102]
  • 3,479,086 light vehicles were exported from Mexico in 2024.[102]

The automobile industry in Germany

  • 761,000 people were employed in Germany’s automobile industry at the end of 2024.[101]
  • 3.4 million new passenger cars were exported from Germany in 2024.[101]
  • 4.069 million passenger cars were produced in Germany in 2024.[101]
  • €135.0 billion was the value of Germany’s new passenger-car exports in 2024.[101]

The automobile industry in India

  • 26,691,916 two-wheelers were produced in India in fiscal year 2025–26.[103]
  • 34,708,984 vehicles were produced in India in fiscal year 2025–26, including passenger vehicles, commercial vehicles, three-wheelers, two-wheelers and quadricycles.[103]
  • 42.19 lakh passenger vehicles were sold domestically in India in fiscal year 2023–24.[103]
  • 5,539,115 passenger vehicles were produced in India in fiscal year 2025–26.[103]
  • 67.2 lakh passenger vehicles were exported from India in fiscal year 2023–24.[103]

The automobile industry in Detroit

  • More than 2,200 employees are expected at General Motors’ Factory ZERO electric-vehicle assembly plant in Detroit when fully operational.[41]
  • 4,600 workers were reported at the Detroit Assembly Complex–Jefferson in 2013, when the plant was producing more than 300,000 vehicles annually.[104]
  • 900 additional jobs are anticipated at Stellantis’ Detroit Assembly Complex–Mack facility after nearly $100 million in retooling for a new vehicle program.[26]

The automobile industry in Michigan

  • Approximately 463,000 Michigan jobs are supported by the automotive supply chain, including downstream sales, service and logistics roles.[34]
  • About 2 million light-duty vehicles were produced in Michigan in 2024, representing 19% of U.S. automotive production.[34]
  • 173,000 core automotive jobs were projected for Michigan in 2024, with employment expected to reach approximately 175,000 by 2030.[34]
  • 182,300 jobs were recorded in Michigan’s transportation-equipment manufacturing industry in 2024.[34]
  • 33,953 clean-vehicle jobs were recorded in Michigan in 2024, including jobs related to hybrid, plug-in hybrid, battery-electric and hydrogen vehicles.[34]

The automobile industry in South Korea

  • 4,128,447 vehicles were produced in South Korea in 2024, down 2.7% from the previous year.[105]

Key questions about the automobile industry

What is the global automobile market size in 2025 and 2026?
Global market size reached $2.75T in 2025. Grand View Research estimates it at $2.839T in 2026.
How much did vehicle demand change in 2025, and what is the electrification share?
The industry produced 96.4 million vehicles in 2025. Electric cars exceeded 20 million sales and represented 25% of new-car sales worldwide.
Which companies lead the automobile industry?
Mahindra & Mahindra stands out for SUVs and commercial vehicles because it reported 25% revenue growth, while Geely Auto is the pick for passenger cars and electric vehicles since it is headquartered in CN.
What technology shift is most visible in new vehicles by 2025?
Level 2 systems featured in 50% of new cars sold globally in 2025 for steering and speed control. Less than 1% had Level 2 automation about 10 years before 2025.
Is the market concentrated or fragmented?
The market remains moderately fragmented, with large global manufacturers competing alongside regional and emerging producers.
How are forecasts shifting for light-vehicle volume into 2026?
S&P Global Mobility cut its 2026 light-vehicle forecast to 89.4 million units from 91.9 million in 2025.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Automobile Industry Statistics. Gitnux. https://gitnux.org/automobile-industry-statistics
MLA
Samuel Norberg. "Automobile Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/automobile-industry-statistics.
Chicago
Samuel Norberg. 2026. "Automobile Industry Statistics." Gitnux. https://gitnux.org/automobile-industry-statistics.

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