Gitnux/Report 2026

Facebook Users Statistics

Facebook keeps pulling in massive reach with 3.00 billion people using Facebook services monthly in July 2024, yet its ad performance is measured in tiny percentages with a 0.9% average ad CTR in 2024 and 9.8% ad conversion rate. See how Facebook’s audience and marketer momentum line up, from 55+ plus buying discovery behavior to Advantage+ placements reportedly lifting results by 19%, and what that means for anyone planning campaigns.
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2 days agoUpdated
Facebook Users Statistics
Helena KowalczykWritten by Helena Kowalczyk·Edited by Claire Beaumont·Fact-checked by Jonathan Hale
Last verified Jul 11, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

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Statistics that fail independent corroboration are excluded.

Next review Jan 2027
Facebook services reached 3.03 billion monthly users in April and 3.00 billion in July. At the same time, 33% of global social media users said they discovered new products on Facebook and 52% of marketers used it for advertising. These figures show why Facebook remains central to both audience reach and ad spending.

Key Takeaways

  • In 2024, 33% of global social media users said they discovered new products on Facebook
  • In 2024, 52% of marketers reported using Facebook for advertising
  • In 2024, 28% of marketers planned to increase spending on Facebook ads in the next 12 months
  • Facebook ad audience: ages 55+ comprised 20.0% globally (January 2025)
  • In the US, 41% of Facebook users have household income below $50,000
  • 2.49 billion people used Facebook monthly in 2020 (average across the year)
  • 3.00 billion people used Facebook services monthly in July 2024
  • 3.03 billion people used Facebook services monthly in April 2024
  • In Q4 2024, Meta’s Family of Apps (includes Facebook) had advertising revenue of $40.1 billion
  • Meta reported a 2024 advertising revenue of $134.9 billion
  • Facebook’s average ad CTR was 0.9% in 2024, per WordStream benchmarks
  • Facebook had 1.0% of global web traffic in April 2024 (as measured by Similarweb)
  • Facebook’s average monthly visit duration was 9 minutes in 2024 (desktop)
  • Facebook Stories were viewed by 1.0 billion people daily in 2021, per Meta
  • Facebook’s average engagement rate (interactions per follower) was 0.26% in 2024 across benchmarked industries

Facebook reaches billions, with most social media users discovering products there and marketers largely boosting ad budgets.

Related reading

01 · Category

User Adoption6 stats

01
2.49 billion people used Facebook monthly in 2020 (average across the year)
02
3.00 billion people used Facebook services monthly in July 2024
03
3.03 billion people used Facebook services monthly in April 2024
04
Facebook ranked #2 globally by monthly active users among social networks in 2024 (behind only YouTube)
05
Facebook had 2.06 billion ad impressions reach in 2024 (global, annual average)
06
Facebook’s user base was 57% male and 43% female in 2024 (gender split, global)
Interpretation

User Adoption Interpretation

User adoption on Facebook has surged from 2.49 billion monthly users in 2020 to about 3.00 billion people using its services in July 2024, reflecting a clear upward trend and keeping Facebook #2 worldwide by monthly active users in 2024.

03 · Category

Monetization & Ads4 stats

01
In Q4 2024, Meta’s Family of Apps (includes Facebook) had advertising revenue of $40.1 billion
02
Meta reported a 2024 advertising revenue of $134.9 billion
03
Facebook’s average ad CTR was 0.9% in 2024, per WordStream benchmarks
04
Facebook’s average ad conversion rate was 9.8% in 2024, per Revealbot dataset
Interpretation

Monetization & Ads Interpretation

In the Monetization and Ads category, Meta’s 2024 advertising revenue reached $134.9 billion, and with Facebook ads averaging a 0.9% CTR alongside a 9.8% conversion rate, strong downstream performance appears to be helping turn modest click-through into meaningful monetization.

More related reading

04 · Category

Engagement Metrics4 stats

01
Facebook had 1.0% of global web traffic in April 2024 (as measured by Similarweb)
02
Facebook’s average monthly visit duration was 9 minutes in 2024 (desktop)
03
Facebook Stories were viewed by 1.0 billion people daily in 2021, per Meta
04
In 2024, 19% of surveyed Facebook users said they post at least once per week
Interpretation

Engagement Metrics Interpretation

Engagement on Facebook appears steady but somewhat shallow overall, with users spending about 9 minutes per visit in 2024 while only 19% of surveyed users say they post at least once a week.

05 · Category

Audience Composition2 stats

01
Facebook ad audience: ages 55+ comprised 20.0% globally (January 2025)
02
In the US, 41% of Facebook users have household income below $50,000
Interpretation

Audience Composition Interpretation

For Audience Composition, Facebook ads targeting older audiences need to factor in that ages 55+ make up 20.0% of the global audience while in the US 41% of users have household incomes below $50,000.

06 · Category

Industry Overview3 stats

01
Facebook’s average engagement rate (interactions per follower) was 0.26% in 2024 across benchmarked industries
02
In 2024, Facebook video ads had an average completion rate of 25% for 6–15 second creative (benchmark)
03
In 2023, Facebook’s appeal rate for content decisions was 12.4% (share of removals/decisions with appeals)
Interpretation

Industry Overview Interpretation

For the Industry Overview angle, Facebook’s engagement sits at a low 0.26% in 2024 while short video ads still achieve a 25% completion rate, and transparency data shows only a 12.4% appeal rate for content decisions in 2023, indicating performance and moderation processes operate on tighter margins.
report visual · Key figures

Facebook monthly reach over time

Facebook usage continued at multi‑billion monthly levels in 2020 and remained above 3B monthly in 2024.

2.49
2.49 billion people used Facebook monthly in 2020 (average across the year)
3.00
3.00 billion people used Facebook services monthly in July 2024
3.03
3.03 billion people used Facebook services monthly in April 2024
source-verifieddatareportal.com2024
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Helena Kowalczyk. (2026, February 13). Facebook Users Statistics. Gitnux. https://gitnux.org/facebook-users-statistics
MLA
Helena Kowalczyk. "Facebook Users Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/facebook-users-statistics.
Chicago
Helena Kowalczyk. 2026. "Facebook Users Statistics." Gitnux. https://gitnux.org/facebook-users-statistics.

Sources & references

24 datasets cited across this report · attribution is report-level

datareportal.combusinessofapps.cominvestor.fb.comsimilarweb.comabout.meta.compewresearch.orgaxios.comwordstream.comrevealbot.comhubspot.comomnicoreagency.comsocialmediatoday.comdata.worldbank.orgsocialinsider.iosmartinsights.comtransparency.meta.com

+8 additional datasets cited (not shown individually)