GITNUXREPORT 2025

Experiential Marketing Statistics

Experiential marketing significantly boosts brand engagement, loyalty, and positive consumer perceptions.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

82% of event attendees have a more positive view of a brand after experiencing its product or service firsthand

Statistic 2

53% of consumers attend experiential marketing events to discover new products

Statistic 3

83% of consumers are willing to share their experiences on social media if they find a brand's event engaging

Statistic 4

76% of consumers say they have a more positive opinion of brands after attending a live event

Statistic 5

80% of event attendees find experiential marketing events to be more engaging than traditional advertising

Statistic 6

55% of companies increased their marketing budgets specifically for experiential marketing

Statistic 7

90% of attendees at experiential events are more likely to remember the brand afterwards

Statistic 8

74% of attendees at experiential events develop a more positive attitude toward the brand

Statistic 9

68% of consumers who experience a brand through live events develop a stronger emotional connection

Statistic 10

92% of consumers find experiential marketing experiences memorable

Statistic 11

71% of consumers who attend experiential events report feeling more personally connected to the brand afterward

Statistic 12

88% of consumers trust brands that deliver positive experiences

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87% of consumers say they have a more favorable impression of brands that host experiential events

Statistic 14

90% of consumers say attending experiential events improves their perception of the brand

Statistic 15

56% of marketers report that experiential marketing has helped them create more authentic brand narratives

Statistic 16

91% of consumers are more likely to shop with brands that they engage with through experiential marketing

Statistic 17

98% of consumers say experiential marketing helps develop a stronger emotional connection with brands

Statistic 18

74% of consumers are likely to become repeat buyers after a positive brand experience

Statistic 19

65% of consumers say a brand’s experiential marketing event influences their purchasing decisions

Statistic 20

70% of consumers feel more connected to brands through live events

Statistic 21

91% of consumers are more likely to buy from a brand after participating in an experiential activity

Statistic 22

69% of event marketers report that experiential campaigns generate higher engagement rates

Statistic 23

50% of attendees at experiential events say they are more likely to research the brand afterward

Statistic 24

78% of brands have increased their marketing budgets for experiential campaigns

Statistic 25

66% of consumers have purchased a brand’s product after participating in an experiential event

Statistic 26

70% of Millennials and Gen Z are more likely to buy from brands that deliver experiential engagement

Statistic 27

89% of marketers agree that experiential marketing is effective for creating emotional connections

Statistic 28

67% of consumers are more likely to share their brand experiences on social media after an event

Statistic 29

81% of consumers say experiential marketing makes a brand more memorable

Statistic 30

55% of marketers suggest that experiential events help build customer loyalty

Statistic 31

72% of consumers say they prefer to learn about products through experiences rather than traditional ads

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62% of consumers say that attending experiential events makes them more loyal to brands

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48% of consumers say they share their experiences from brand events on social media

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77% of event marketers report that experiential marketing increases customer engagement

Statistic 35

73% of consumers prefer brands that offer experiential interactions over traditional advertising

Statistic 36

84% of consumers say that positive brand experiences influence their purchasing decision

Statistic 37

69% of marketers say that experiential marketing campaigns help in acquiring new customers

Statistic 38

65% of consumers say they are more loyal to brands that offer memorable experiences

Statistic 39

58% of consumers reported feeling more connected to a brand after participating in an interactive experience

Statistic 40

87% of marketers believe that experiential marketing yields higher engagement than traditional advertising

Statistic 41

91% of consumers are more likely to share their brand interactions online after an experiential event

Statistic 42

80% of consumers say that face-to-face experiences influence their purchase decisions more than digital ads

Statistic 43

63% of consumers say that participating in experiential marketing increases their likelihood to recommend the brand

Statistic 44

54% of companies say that experiential marketing helps differentiate their brand from competitors

Statistic 45

89% of brands reported increased customer engagement after deploying experiential marketing campaigns

Statistic 46

77% of consumers believe that brands offering memorable experiences are more innovative

Statistic 47

65% of marketers agree that experiential marketing helps in building better customer relationships

Statistic 48

59% of marketers say that experiential marketing provides a better ROI than traditional advertising

Statistic 49

72% of event marketers say their experiential marketing campaigns significantly improve brand awareness

Statistic 50

64% of brands report an increase in sales directly attributable to experiential marketing campaigns

Statistic 51

86% of marketers reported that their experiential campaigns helped increase brand awareness

Statistic 52

75% of brands that invested in experiential marketing saw positive ROI within the first year

Statistic 53

61% of consumers who participate in experiential marketing campaigns intend to purchase from the brand afterward

Statistic 54

84% of brands reported that experiential marketing campaigns earned significant media coverage

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Key Highlights

91% of consumers are more likely to shop with brands that they engage with through experiential marketing
98% of consumers say experiential marketing helps develop a stronger emotional connection with brands
74% of consumers are likely to become repeat buyers after a positive brand experience
65% of consumers say a brand’s experiential marketing event influences their purchasing decisions
70% of consumers feel more connected to brands through live events
82% of event attendees have a more positive view of a brand after experiencing its product or service firsthand
91% of consumers are more likely to buy from a brand after participating in an experiential activity
59% of marketers say that experiential marketing provides a better ROI than traditional advertising
88% of consumers trust brands that deliver positive experiences
69% of event marketers report that experiential campaigns generate higher engagement rates
50% of attendees at experiential events say they are more likely to research the brand afterward
87% of consumers say they have a more favorable impression of brands that host experiential events
78% of brands have increased their marketing budgets for experiential campaigns

Did you know that 91% of consumers are more likely to shop with brands they engage with through experiential marketing, revealing that immersive experiences are transforming brand loyalty and driving sales like never before?

Attendee Experience and Positivity

82% of event attendees have a more positive view of a brand after experiencing its product or service firsthand
53% of consumers attend experiential marketing events to discover new products
83% of consumers are willing to share their experiences on social media if they find a brand's event engaging
76% of consumers say they have a more positive opinion of brands after attending a live event
80% of event attendees find experiential marketing events to be more engaging than traditional advertising
55% of companies increased their marketing budgets specifically for experiential marketing
90% of attendees at experiential events are more likely to remember the brand afterwards
74% of attendees at experiential events develop a more positive attitude toward the brand
68% of consumers who experience a brand through live events develop a stronger emotional connection
92% of consumers find experiential marketing experiences memorable
71% of consumers who attend experiential events report feeling more personally connected to the brand afterward

Attendee Experience and Positivity Interpretation

These staggering stats reveal that experiential marketing isn't just a fleeting trend but a powerful catalyst for emotional engagement, brand loyalty, and social sharing, turning fleeting moments into lasting brand impressions—making traditional ads look increasingly obsolete in today’s interactive landscape.

Brand Perception and Trust

88% of consumers trust brands that deliver positive experiences
87% of consumers say they have a more favorable impression of brands that host experiential events
90% of consumers say attending experiential events improves their perception of the brand
56% of marketers report that experiential marketing has helped them create more authentic brand narratives

Brand Perception and Trust Interpretation

These statistics reveal that in the age of fleeting digital impressions, experiential marketing is the golden ticket — not only boosting consumer trust and favorability but also enabling brands to craft authentic stories that resonate beyond the screen.

Consumer Engagement and Loyalty

91% of consumers are more likely to shop with brands that they engage with through experiential marketing
98% of consumers say experiential marketing helps develop a stronger emotional connection with brands
74% of consumers are likely to become repeat buyers after a positive brand experience
65% of consumers say a brand’s experiential marketing event influences their purchasing decisions
70% of consumers feel more connected to brands through live events
91% of consumers are more likely to buy from a brand after participating in an experiential activity
69% of event marketers report that experiential campaigns generate higher engagement rates
50% of attendees at experiential events say they are more likely to research the brand afterward
78% of brands have increased their marketing budgets for experiential campaigns
66% of consumers have purchased a brand’s product after participating in an experiential event
70% of Millennials and Gen Z are more likely to buy from brands that deliver experiential engagement
89% of marketers agree that experiential marketing is effective for creating emotional connections
67% of consumers are more likely to share their brand experiences on social media after an event
81% of consumers say experiential marketing makes a brand more memorable
55% of marketers suggest that experiential events help build customer loyalty
72% of consumers say they prefer to learn about products through experiences rather than traditional ads
62% of consumers say that attending experiential events makes them more loyal to brands
48% of consumers say they share their experiences from brand events on social media
77% of event marketers report that experiential marketing increases customer engagement
73% of consumers prefer brands that offer experiential interactions over traditional advertising
84% of consumers say that positive brand experiences influence their purchasing decision
69% of marketers say that experiential marketing campaigns help in acquiring new customers
65% of consumers say they are more loyal to brands that offer memorable experiences
58% of consumers reported feeling more connected to a brand after participating in an interactive experience
87% of marketers believe that experiential marketing yields higher engagement than traditional advertising
91% of consumers are more likely to share their brand interactions online after an experiential event
80% of consumers say that face-to-face experiences influence their purchase decisions more than digital ads
63% of consumers say that participating in experiential marketing increases their likelihood to recommend the brand
54% of companies say that experiential marketing helps differentiate their brand from competitors
89% of brands reported increased customer engagement after deploying experiential marketing campaigns
77% of consumers believe that brands offering memorable experiences are more innovative
65% of marketers agree that experiential marketing helps in building better customer relationships

Consumer Engagement and Loyalty Interpretation

In an era where 91% of consumers are more inclined to purchase from brands they experience firsthand, it's clear that experiential marketing isn't just a cherry on top but the secret ingredient in forging emotional bonds, boosting loyalty, and transforming fleeting interactions into lifelong customer relationships.

Marketing Effectiveness and Business Impact

59% of marketers say that experiential marketing provides a better ROI than traditional advertising
72% of event marketers say their experiential marketing campaigns significantly improve brand awareness
64% of brands report an increase in sales directly attributable to experiential marketing campaigns
86% of marketers reported that their experiential campaigns helped increase brand awareness
75% of brands that invested in experiential marketing saw positive ROI within the first year
61% of consumers who participate in experiential marketing campaigns intend to purchase from the brand afterward
84% of brands reported that experiential marketing campaigns earned significant media coverage

Marketing Effectiveness and Business Impact Interpretation

With over half of marketers touting superior ROI, three-quarters seeing immediate sales boosts, and a staggering 86% confirming enhanced brand awareness, it's clear that experiential marketing isn't just fun and games — it's the serious engine driving brand growth and media buzz in today's competitive landscape.