Event Popularity Statistics

In this post, we will explore a plethora of intriguing statistics that shed light on the increasing popularity and importance of events in the business world. From the significant impact of live events on company success to the rise of virtual and hybrid events, these statistics provide valuable insights into the evolving landscape of event marketing and management. Keep reading to discover the latest trends and data shaping the events industry today.

Statistic 1

"In a survey by EventMB, It was found that 80% of respondents believe that live events are critical to their company’s success."

Statistic 2

"According to Freeman's research, 27% of businesses will spend more on virtual events to make them memorable and stand out."

Statistic 3

"A 2018 study by Eventbrite revealed that 1 in 4 Americans attended an event last year that they found out about through an online platform."

Statistic 4

"According to Chatmeter, 30% of mobile searches are related to a location, making this a crucial factor in event popularity."

Statistic 5

"A 2019 survey by Bizzabo found that 41% of marketers believe events are the single-most effective marketing channel."

Statistic 6

"According to Endless Events, 80% of event creators plan to host more events in the coming year."

Statistic 7

"A Research and Markets report suggests that the global events industry is expected to reach $2,330 billion by 2026."

Statistic 8

"Statista states that global music concert ticket sales revenue has increased from 28.88 billion U.S. dollars in 2011 to over 31 billion in 2020."

Statistic 9

"According to Convene, 75% of companies with event budgets between $50-100 million say they expect an ROI of more than 5:1 for live event and experiential programs."

Statistic 10

"An EventMB report states, 73% of event marketers plan to host hybrid events moving forward."

Statistic 11

"Lead Retrieval app research says, 70% of exhibitors feel that the quality of attendees at physical events has increased."

Statistic 12

"According to Eventbrite, 57% of organizers plan to use technology to engage attendees during hybrid events."

Statistic 13

"A study from Bizzabo reveals, 93% of event marketers plan to invest in virtual events moving forward."

Statistic 14

"63% of respondents hold virtual events for educational purposes, according to a report by WildApricot."

Statistic 15

"According to a Cvent study, email marketing drives 40% of ticket sales for events."

Statistic 16

"As per a research by Quartz Insights, 70% of the decision-makers at tech conference expect their budgets for live events to increase."

Statistic 17

"As found in a study by Forrester, 82% of B2B marketers prioritize lead quality over quantity at live events."

The statistics presented highlight the growing importance and popularity of live and virtual events in the marketing landscape. Companies are recognizing the value of events for driving success and are increasingly investing in them to stand out and engage with their audiences. The upward trend in event attendance, coupled with the significant revenue generated by the events industry, underscores the significance of events as an effective marketing channel. The data also suggest a shift towards hybrid and virtual events, as event marketers and organizers adapt to changing preferences and technological advancements in engaging attendees. The statistics reinforce the notion that live events remain a key strategy for companies seeking to achieve high returns on their investments and prioritize lead quality in generating business opportunities.