GITNUXREPORT 2025

Emotional Marketing Statistics

Emotional marketing significantly boosts sales, loyalty, engagement, and brand perception.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of buyers are emotionally connected to brands they buy from

Statistic 2

80% of consumers say they are more likely to buy from a brand they feel emotionally connected with

Statistic 3

Brands that create emotional connections see a 50% increase in customer loyalty

Statistic 4

68% of consumers say emotional connection influences their brand loyalty

Statistic 5

60% of customers feel more connected to brands that demonstrate social responsibility and emotional engagement

Statistic 6

92% of consumers trust recommendations from friends or family over other forms of advertising, often driven by emotional bonds

Statistic 7

85% of consumers say they feel more loyalty towards brands that align with their values

Statistic 8

95% of purchase decisions are subconscious, driven by emotion

Statistic 9

Brands that evoke emotions tend to see a 23% higher revenue growth than those that do not

Statistic 10

60% of consumers say they are more likely to purchase from a brand that delivers emotional value

Statistic 11

65% of purchasing decisions are made based on how a product or service makes a person feel

Statistic 12

90% of consumers say their buying decisions are influenced by their emotions

Statistic 13

56% of consumers are more likely to recommend brands that evoke positive emotions

Statistic 14

Brands that successfully evoke emotions can increase customer lifetime value by 25%

Statistic 15

52% of consumers say their emotions influence their brand perceptions

Statistic 16

70% of decision-making is subconscious, crossed by emotional responses

Statistic 17

74% of consumers say they feel more connected to brands that understand their emotions

Statistic 18

63% of consumers prefer brands that evoke positive feelings

Statistic 19

Emails with emotionally appealing subject lines have a 35% higher open rate

Statistic 20

40% of consumers have made an impulse purchase due to an emotional response to advertising

Statistic 21

Emotional ads are 4 times more likely to generate sales than only rational ads

Statistic 22

Ads that evoke strong emotional responses are 2.7 times more likely to be remembered

Statistic 23

Emotional marketing can increase advertising effectiveness by up to 31%

Statistic 24

Emotional storytelling in marketing increases engagement rates by up to 400%

Statistic 25

Using emotional appeals can improve response rates for direct mail campaigns by 21%

Statistic 26

Positive emotions are associated with a 10-15% increase in sales conversions

Statistic 27

80% of social media engagement is driven by emotional content

Statistic 28

Stories with emotional content are 3 times more likely to be shared

Statistic 29

Google searches related to emotionally appealing content have increased by 70% over 5 years

Statistic 30

Marketers who use emotional branding see a 230% increase in revenue compared to those who do not

Statistic 31

78% of consumers say emotional advertising is more memorable than rational advertising

Statistic 32

Compassion-focused advertising increases brand awareness by 35%

Statistic 33

Emotional marketing can improve the perceived value of a product or service by 24%

Statistic 34

Emotional advertising increases ad memorability by up to 55%

Statistic 35

Effective emotional marketing campaigns see a 35% higher engagement rate

Statistic 36

57% of consumers have purchased a product because of an emotionally compelling ad

Statistic 37

89% of brand creatives say emotional campaigns outperform rational campaigns

Statistic 38

82% of consumers say they are more likely to buy from brands that tell emotional stories

Statistic 39

Visual content that evokes emotion results in 2.3x more engagement

Statistic 40

45% of consumers say they are willing to pay more for brands that create positive emotional experiences

Statistic 41

86% of consumers say they are willing to pay more for a better emotional experience

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Key Highlights

Emotional ads are 4 times more likely to generate sales than only rational ads
95% of purchase decisions are subconscious, driven by emotion
70% of buyers are emotionally connected to brands they buy from
Brands that evoke emotions tend to see a 23% higher revenue growth than those that do not
60% of consumers say they are more likely to purchase from a brand that delivers emotional value
Ads that evoke strong emotional responses are 2.7 times more likely to be remembered
80% of consumers say they are more likely to buy from a brand they feel emotionally connected with
Emotional marketing can increase advertising effectiveness by up to 31%
65% of purchasing decisions are made based on how a product or service makes a person feel
90% of consumers say their buying decisions are influenced by their emotions
Brands that create emotional connections see a 50% increase in customer loyalty
56% of consumers are more likely to recommend brands that evoke positive emotions
Emotional storytelling in marketing increases engagement rates by up to 400%

In a world where 95% of purchase decisions are subconscious and driven by emotion, mastering emotional marketing can unlock a 230% increase in revenue and forge unbreakable bonds between brands and consumers.

Consumer Loyalty and Brand Trust

70% of buyers are emotionally connected to brands they buy from
80% of consumers say they are more likely to buy from a brand they feel emotionally connected with
Brands that create emotional connections see a 50% increase in customer loyalty
68% of consumers say emotional connection influences their brand loyalty
60% of customers feel more connected to brands that demonstrate social responsibility and emotional engagement
92% of consumers trust recommendations from friends or family over other forms of advertising, often driven by emotional bonds
85% of consumers say they feel more loyalty towards brands that align with their values

Consumer Loyalty and Brand Trust Interpretation

In a landscape where nearly all consumers crave authenticity and connection, brands that master emotional engagement and social responsibility are reaping loyalty boosts of up to 50%, proving that in marketing, feeling truly matters more than features alone.

Emotional Influence on Consumer Decision-Making

95% of purchase decisions are subconscious, driven by emotion
Brands that evoke emotions tend to see a 23% higher revenue growth than those that do not
60% of consumers say they are more likely to purchase from a brand that delivers emotional value
65% of purchasing decisions are made based on how a product or service makes a person feel
90% of consumers say their buying decisions are influenced by their emotions
56% of consumers are more likely to recommend brands that evoke positive emotions
Brands that successfully evoke emotions can increase customer lifetime value by 25%
52% of consumers say their emotions influence their brand perceptions
70% of decision-making is subconscious, crossed by emotional responses
74% of consumers say they feel more connected to brands that understand their emotions
63% of consumers prefer brands that evoke positive feelings
Emails with emotionally appealing subject lines have a 35% higher open rate
40% of consumers have made an impulse purchase due to an emotional response to advertising

Emotional Influence on Consumer Decision-Making Interpretation

In the high-stakes world of modern marketing, mastering the art of emotional connection isn't just a strategy—it's the subconscious currency that transforms browsers into loyal advocates and fuels exponential revenue growth.

Impact of Emotional Advertising and Storytelling

Emotional ads are 4 times more likely to generate sales than only rational ads
Ads that evoke strong emotional responses are 2.7 times more likely to be remembered
Emotional marketing can increase advertising effectiveness by up to 31%
Emotional storytelling in marketing increases engagement rates by up to 400%
Using emotional appeals can improve response rates for direct mail campaigns by 21%
Positive emotions are associated with a 10-15% increase in sales conversions
80% of social media engagement is driven by emotional content
Stories with emotional content are 3 times more likely to be shared
Google searches related to emotionally appealing content have increased by 70% over 5 years
Marketers who use emotional branding see a 230% increase in revenue compared to those who do not
78% of consumers say emotional advertising is more memorable than rational advertising
Compassion-focused advertising increases brand awareness by 35%
Emotional marketing can improve the perceived value of a product or service by 24%
Emotional advertising increases ad memorability by up to 55%
Effective emotional marketing campaigns see a 35% higher engagement rate
57% of consumers have purchased a product because of an emotionally compelling ad
89% of brand creatives say emotional campaigns outperform rational campaigns
82% of consumers say they are more likely to buy from brands that tell emotional stories
Visual content that evokes emotion results in 2.3x more engagement

Impact of Emotional Advertising and Storytelling Interpretation

Given that emotional marketing makes ads four times more likely to convert, 80% of social media engagement driven by emotion, and brands experiencing a 230% revenue boost from emotional branding, it's clear that tapping into consumers’ feelings isn’t just a nice touch—it's a strategic imperative for delivering memorable messages, boosting engagement, and ultimately, driving sales.

Payment Willingness and Purchase Behavior

45% of consumers say they are willing to pay more for brands that create positive emotional experiences
86% of consumers say they are willing to pay more for a better emotional experience

Payment Willingness and Purchase Behavior Interpretation

With nearly nine out of ten consumers ready to shell out extra for a better emotional experience, brands that overlook the power of feelings might be leaving a hefty profit on the table—and their customers' hearts.