Ecommerce South Africa Statistics [Fresh Research]

With sources from:,,, and many more

In this post, we explore key statistics that shed light on the vibrant e-commerce landscape in South Africa. From the substantial growth in total sales to the top players in the market and consumer behavior trends, these data points offer valuable insights into the evolving e-commerce sector in the region.

Statistic 1

"By 2021, e-commerce sales in South Africa were worth $4 billion."

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Statistic 2

"The e-commerce market penetration in South Africa reached 47.7% in 2021."

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Statistic 3

"In 2021, the average annual revenue per user in South Africa’s e-commerce market was $155.71."

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Statistic 4

"The fashion segment generated $523 million in revenue for South Africa’s e-commerce market in 2021."

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Statistic 5

"South Africa’s online retail share reached 2.5% of total retail sales in 2021."

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Statistic 6

"The Electronics and Media segment is projected to have the highest CAGR of 13.7% between 2021 and 2025 in South Africa’s e-commerce market."

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Statistic 7

"The top e-commerce platform in South Africa is Takealot, with a 35% share of the e-commerce market."

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Statistic 8

"In 2021, total e-commerce sales in South Africa through domestic retailers were approximately $3.5 billion."

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Statistic 9

"By 2025, e-commerce revenue in South Africa is expected to reach $6 billion."

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Statistic 10

"Almost 70% of South African online shoppers use smartphones to make purchases."

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Statistic 11

"South Africa saw about 23.6 million people shop online in 2021."

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Statistic 12

"In South Africa, 61% of e-commerce users are between the ages of 25 and 54."

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In conclusion, the statistics reveal a significant growth and potential in South Africa's e-commerce market. With e-commerce sales reaching $4 billion in 2021 and a market penetration of 47.7%, the sector is becoming increasingly important in the country's retail landscape. The average annual revenue per user is also noteworthy at $155.71, indicating a strong consumer base. The fashion segment stands out with $523 million in revenue, showcasing diverse opportunities within the market. The projected growth of the Electronics and Media segment further highlights the evolving nature of South Africa's e-commerce landscape. With top players like Takealot leading the market, total e-commerce sales are expected to reach $6 billion by 2025, demonstrating a promising future for online retail in the country.

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