GITNUX MARKETDATA REPORT 2024

Ecommerce South Africa Statistics [Fresh Research]

Statistic 1

"By 2021, e-commerce sales in South Africa were worth $4 billion."

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Statistic 2

"The e-commerce market penetration in South Africa reached 47.7% in 2021."

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Statistic 3

"In 2021, the average annual revenue per user in South Africa’s e-commerce market was $155.71."

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Statistic 4

"The fashion segment generated $523 million in revenue for South Africa’s e-commerce market in 2021."

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Statistic 5

"South Africa’s online retail share reached 2.5% of total retail sales in 2021."

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Statistic 6

"The Electronics and Media segment is projected to have the highest CAGR of 13.7% between 2021 and 2025 in South Africa’s e-commerce market."

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Statistic 7

"The top e-commerce platform in South Africa is Takealot, with a 35% share of the e-commerce market."

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Statistic 8

"In 2021, total e-commerce sales in South Africa through domestic retailers were approximately $3.5 billion."

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Statistic 9

"By 2025, e-commerce revenue in South Africa is expected to reach $6 billion."

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Statistic 10

"Almost 70% of South African online shoppers use smartphones to make purchases."

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Statistic 11

"South Africa saw about 23.6 million people shop online in 2021."

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Statistic 12

"In South Africa, 61% of e-commerce users are between the ages of 25 and 54."

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