GITNUXREPORT 2025

Easter Statistics

Easter boosts global sales, emphasizes chocolates, traditions, and festive celebrations.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Over 90 million chocolate Easter bunnies are produced each year in the United States alone

Statistic 2

Approximately 70% of Americans purchase Easter candy

Statistic 3

Around 60 million jelly beans are consumed during Easter in the U.S. each year

Statistic 4

Approximately 80% of Americans associate Easter with chocolate

Statistic 5

Easter accounts for nearly 7% of annual candy sales in the U.S.

Statistic 6

Approximately 50 million chocolate eggs are purchased each Easter in the U.S.

Statistic 7

Approximately 60 million chocolate bunnies are sold during Easter in the U.S. annually

Statistic 8

In Australia, over 14 million Easter eggs are consumed each year

Statistic 9

In the UK, over 3 million chocolate eggs are sold each Easter season

Statistic 10

The most popular Easter candy in the U.S. is chocolate, followed by jelly beans

Statistic 11

In Canada, approximately 25 million chocolate eggs are sold each year during Easter

Statistic 12

The top-selling Easter candy in the U.S. is Reese’s Peanut Butter Eggs, with sales surpassing $50 million annually

Statistic 13

Over 200 million marshmallow peeps are sold during Easter in the U.S., primarily in the weeks leading to the holiday

Statistic 14

Nearly 2 billion chocolate coins are sold globally during the Easter season, serving as both candy and gift items

Statistic 15

Egg rolling is a popular Easter tradition in the U.S., with over 80,000 participants annually at the White House Egg Roll

Statistic 16

The tradition of egg decorating dates back to at least the 13th century in Europe

Statistic 17

The world's largest chocolate Easter egg was made in Italy in 2011, standing 10.39 meters tall

Statistic 18

Approximately 78% of Americans say they celebrate Easter

Statistic 19

Nearly 80% of U.S. consumers purchase chocolate for Easter

Statistic 20

About 62% of Americans attend church during Easter, emphasizing its religious significance

Statistic 21

Easter egg hunts attract around 20 million participants in the U.S. annually

Statistic 22

The world's largest Easter egg hunt took place in Maui, Hawaii, with over 300,000 eggs hidden in 2018

Statistic 23

Approximately 15 billion eggs are consumed globally at Easter, including both decorative and edible

Statistic 24

The Easter lily is a symbol of purity and resurrection, widely used in religious ceremonies

Statistic 25

In Germany, Easter markets featuring crafts and foods attract over 15 million visitors annually

Statistic 26

The tradition of presenting at least one chocolate egg in an Easter basket is held by nearly 95% of Americans who celebrate Easter

Statistic 27

Home Easter celebrations in the U.S. increase household electricity consumption by an average of 5% during the holiday weekend

Statistic 28

The tradition of giving hot cross buns during Easter dates back to the 12th century, symbolizing the crucifixion of Jesus

Statistic 29

The average number of eggs dyed per household during Easter in the U.S. is 7

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The average American creates about 12 decorated eggs each Easter

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The average American spends about $168 on Easter-related shopping

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Easter is the leading holiday for the sale of greeting cards, with over 150 million cards exchanged annually in the U.S.

Statistic 33

The American Easter holiday generates over $2.6 billion in total sales annually

Statistic 34

Over 70% of consumers buy Easter candy within the week leading up to the holiday

Statistic 35

The global market for Easter-related products is valued at over $25 billion, emphasizing its commercial importance

Statistic 36

Approximately 65% of Americans prefer to give chocolates as presents during Easter

Statistic 37

Easter spending in Australia averages around AUD 600 million annually, including gifts, candies, and decorations

Statistic 38

The first recorded Easter celebration dates back to the 2nd century AD

Statistic 39

In Greece, Easter is considered the most significant religious celebration, with widespread participation

Statistic 40

The tradition of the Easter Bunny originated in Germany in the 1700s, bestowing eggs for children

Statistic 41

In France, the Easter Monday public holiday is widely observed and involves family gatherings

Statistic 42

In Spain, Easter processions are attended by millions of participants, making it one of the most elaborate religious festivals in Europe

Statistic 43

In Italy, Easter is celebrated with large parades and religious festivities, drawing in thousands of tourists annually

Statistic 44

In South Korea, Easter is celebrated especially in Christian communities, with church services attracting thousands

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Key Highlights

Over 90 million chocolate Easter bunnies are produced each year in the United States alone
Approximately 70% of Americans purchase Easter candy
The average American spends about $168 on Easter-related shopping
Around 60 million jelly beans are consumed during Easter in the U.S. each year
Approximately 80% of Americans associate Easter with chocolate
The first recorded Easter celebration dates back to the 2nd century AD
Easter accounts for nearly 7% of annual candy sales in the U.S.
Egg rolling is a popular Easter tradition in the U.S., with over 80,000 participants annually at the White House Egg Roll
The tradition of egg decorating dates back to at least the 13th century in Europe
Approximately 50 million chocolate eggs are purchased each Easter in the U.S.
The world's largest chocolate Easter egg was made in Italy in 2011, standing 10.39 meters tall
In Greece, Easter is considered the most significant religious celebration, with widespread participation
Approximately 60 million chocolate bunnies are sold during Easter in the U.S. annually

Easter is not only a time for religious reflection and family traditions but also a booming commercial celebration in the United States, where over 90 million chocolate Easter bunnies are made annually and Americans spend an average of $168 on holiday festivities.

Easter Candy and Confectionery Market

Over 90 million chocolate Easter bunnies are produced each year in the United States alone
Approximately 70% of Americans purchase Easter candy
Around 60 million jelly beans are consumed during Easter in the U.S. each year
Approximately 80% of Americans associate Easter with chocolate
Easter accounts for nearly 7% of annual candy sales in the U.S.
Approximately 50 million chocolate eggs are purchased each Easter in the U.S.
Approximately 60 million chocolate bunnies are sold during Easter in the U.S. annually
In Australia, over 14 million Easter eggs are consumed each year
In the UK, over 3 million chocolate eggs are sold each Easter season
The most popular Easter candy in the U.S. is chocolate, followed by jelly beans
In Canada, approximately 25 million chocolate eggs are sold each year during Easter
The top-selling Easter candy in the U.S. is Reese’s Peanut Butter Eggs, with sales surpassing $50 million annually
Over 200 million marshmallow peeps are sold during Easter in the U.S., primarily in the weeks leading to the holiday
Nearly 2 billion chocolate coins are sold globally during the Easter season, serving as both candy and gift items

Easter Candy and Confectionery Market Interpretation

With over 90 million chocolate bunnies crafted annually and two billion chocolate coins exchanged worldwide, it's clear that in the quest for Easter sweetness, Americans and global chocolate lovers alike are more invested in their candy than in any resurrection—proving that for many, the real miracle is how these treats multiply and dominate holiday shopping lists.

Easter Celebrations and Traditions

Egg rolling is a popular Easter tradition in the U.S., with over 80,000 participants annually at the White House Egg Roll
The tradition of egg decorating dates back to at least the 13th century in Europe
The world's largest chocolate Easter egg was made in Italy in 2011, standing 10.39 meters tall
Approximately 78% of Americans say they celebrate Easter
Nearly 80% of U.S. consumers purchase chocolate for Easter
About 62% of Americans attend church during Easter, emphasizing its religious significance
Easter egg hunts attract around 20 million participants in the U.S. annually
The world's largest Easter egg hunt took place in Maui, Hawaii, with over 300,000 eggs hidden in 2018
Approximately 15 billion eggs are consumed globally at Easter, including both decorative and edible
The Easter lily is a symbol of purity and resurrection, widely used in religious ceremonies
In Germany, Easter markets featuring crafts and foods attract over 15 million visitors annually
The tradition of presenting at least one chocolate egg in an Easter basket is held by nearly 95% of Americans who celebrate Easter
Home Easter celebrations in the U.S. increase household electricity consumption by an average of 5% during the holiday weekend
The tradition of giving hot cross buns during Easter dates back to the 12th century, symbolizing the crucifixion of Jesus

Easter Celebrations and Traditions Interpretation

Easter, blending ancient traditions and modern festivities, sees Americans both religiously celebrating and indulging in billions of chocolate eggs, while globally, millions participate in vibrant markets and hunts—proving that whether in church or chocolate aisle, the holiday’s spirit keeps everyone egg-cited.

Easter Egg and Decoration Activities

The average number of eggs dyed per household during Easter in the U.S. is 7
The average American creates about 12 decorated eggs each Easter

Easter Egg and Decoration Activities Interpretation

While households typically dye seven eggs, Americans channel their creative energy into decorating nearly twice that, highlighting a festive flair that combines tradition with a dash of artistic exuberance.

Easter Spending and Consumer Behavior

The average American spends about $168 on Easter-related shopping
Easter is the leading holiday for the sale of greeting cards, with over 150 million cards exchanged annually in the U.S.
The American Easter holiday generates over $2.6 billion in total sales annually
Over 70% of consumers buy Easter candy within the week leading up to the holiday
The global market for Easter-related products is valued at over $25 billion, emphasizing its commercial importance
Approximately 65% of Americans prefer to give chocolates as presents during Easter
Easter spending in Australia averages around AUD 600 million annually, including gifts, candies, and decorations

Easter Spending and Consumer Behavior Interpretation

Easter has truly become a national and international retail bonanza—where, amid bunny ears and chocolates, the holiday’s true spirit seems to be measured in billions rather than bunnies.

Regional and Cultural Easter Observances

The first recorded Easter celebration dates back to the 2nd century AD
In Greece, Easter is considered the most significant religious celebration, with widespread participation
The tradition of the Easter Bunny originated in Germany in the 1700s, bestowing eggs for children
In France, the Easter Monday public holiday is widely observed and involves family gatherings
In Spain, Easter processions are attended by millions of participants, making it one of the most elaborate religious festivals in Europe
In Italy, Easter is celebrated with large parades and religious festivities, drawing in thousands of tourists annually
In South Korea, Easter is celebrated especially in Christian communities, with church services attracting thousands

Regional and Cultural Easter Observances Interpretation

Easter's rich history—from its 2nd-century origins and Germany's egg-delivering bunny to Europe's elaborate processions and South Korea's vibrant church services—serves as a testament to its enduring cultural, religious, and festive significance across the globe.