Key Takeaways
- 68% of Singapore consumers aged 18-34 shop online weekly
- Female consumers account for 55% of total e-commerce spending in Singapore
- Millennials (25-40) represent 42% of e-commerce users in 2023
- Singapore's e-commerce market size reached SGD 10.5 billion in 2022, growing 14.5% year-over-year
- E-commerce GMV in Singapore is projected to hit SGD 13.4 billion by 2025 with a CAGR of 12.7% from 2021-2025
- Digital economy contributed 17.3% to Singapore's GDP in 2022, with e-commerce as a key driver
- E-commerce payments via cards reached 58% of transactions in 2023
- Digital wallets like GrabPay used in 42% of e-commerce payments
- Buy Now Pay Later (BNPL) adoption surged to 25% of transactions
- Shopee dominates with 45% market share in fashion e-commerce
- Lazada holds 28% of total e-commerce GMV in Singapore 2023
- Amazon.sg captured 12% market share post-2021 launch
- Fashion category leads with 28% of total e-commerce spend by females
- Electronics sales online reached SGD 2.1 billion in 2023
- Grocery e-commerce grew 35% to SGD 1.8 billion in 2023
Mobile shopping dominates Singapore e commerce as 72% of residents shop online, with fast growth ahead.
Consumer Demographics and Behavior
Consumer Demographics and Behavior Interpretation
Market Overview and Growth
Market Overview and Growth Interpretation
Payments, Logistics, and Regulations
Payments, Logistics, and Regulations Interpretation
Platforms and Sellers
Platforms and Sellers Interpretation
Product Categories and Sales
Product Categories and Sales Interpretation
How We Rate Confidence
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
David Kowalski. (2026, February 13). E Commerce Singapore Statistics. Gitnux. https://gitnux.org/e-commerce-singapore-statistics
David Kowalski. "E Commerce Singapore Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/e-commerce-singapore-statistics.
David Kowalski. 2026. "E Commerce Singapore Statistics." Gitnux. https://gitnux.org/e-commerce-singapore-statistics.
Sources & References
- Reference 1STATISTAstatista.com
statista.com
- Reference 2EMARKETERemarketer.com
emarketer.com
- Reference 3IMDAimda.gov.sg
imda.gov.sg
- Reference 4DATAREPORTALdatareportal.com
datareportal.com
- Reference 5SINGSTATsingstat.gov.sg
singstat.gov.sg
- Reference 6ENTERPRISESGenterprisesg.gov.sg
enterprisesg.gov.sg
- Reference 7APPANNIEappannie.com
appannie.com
- Reference 8RESEARCHANDMARKETSresearchandmarkets.com
researchandmarkets.com
- Reference 9VISAvisa.com.sg
visa.com.sg
- Reference 10WEFORUMweforum.org
weforum.org
- Reference 11CUSTOMScustoms.gov.sg
customs.gov.sg
- Reference 12DELOITTEwww2.deloitte.com
www2.deloitte.com
- Reference 13MARKETSANDMARKETSmarketsandmarkets.com
marketsandmarkets.com
- Reference 14KENRESEARCHkenresearch.com
kenresearch.com
- Reference 15MORDORINTELLIGENCEmordorintelligence.com
mordorintelligence.com
- Reference 16TEMASEKtemasek.com.sg
temasek.com.sg
- Reference 17GRANDVIEWRESEARCHgrandviewresearch.com
grandviewresearch.com
- Reference 18DHLdhl.com
dhl.com
- Reference 19SHOPEEshopee.sg
shopee.sg
- Reference 20PWCpwc.com
pwc.com
- Reference 21NIELSENnielsen.com
nielsen.com
- Reference 22MCKINSEYmckinsey.com
mckinsey.com
- Reference 23GWIgwi.com
gwi.com
- Reference 24WORLDBANKworldbank.org
worldbank.org
- Reference 25DELOITTEdeloitte.com
deloitte.com
- Reference 26BAINbain.com
bain.com
- Reference 27EUROMONITOReuromonitor.com
euromonitor.com
- Reference 28KANTARkantar.com
kantar.com
- Reference 29AARPaarp.org
aarp.org
- Reference 30TRUSTPILOTtrustpilot.com
trustpilot.com
- Reference 31SCIENCEDIRECTsciencedirect.com
sciencedirect.com
- Reference 32BAYMARDbaymard.com
baymard.com
- Reference 33ACCENTUREaccenture.com
accenture.com
- Reference 34NIELSENIQnielseniq.com
nielseniq.com
- Reference 35HOOTSUITEhootsuite.com
hootsuite.com
- Reference 36IPSOSipsos.com
ipsos.com
- Reference 37WHICHwhich.co.uk
which.co.uk
- Reference 38MINTELmintel.com
mintel.com
- Reference 39THINKWITHGOOGLEthinkwithgoogle.com
thinkwithgoogle.com
- Reference 40INFLUENCERMARKETINGHUBinfluencermarketinghub.com
influencermarketinghub.com
- Reference 41SHOPIFYshopify.com
shopify.com
- Reference 42GFKgfk.com
gfk.com
- Reference 43PHOCUSWRIGHTphocuswright.com
phocuswright.com
- Reference 44IDCidc.com
idc.com
- Reference 45PUBLISHERSWEEKLYpublishersweekly.com
publishersweekly.com
- Reference 46NPDnpd.com
npd.com
- Reference 47AUTOTRADERautotrader.sg
autotrader.sg
- Reference 48IKEAikea.com
ikea.com
- Reference 49NUTRAINGREDIENTS-ASIAnutraingredients-asia.com
nutraingredients-asia.com
- Reference 50PETFOODINDUSTRYpetfoodindustry.com
petfoodindustry.com
- Reference 51IFPIifpi.org
ifpi.org
- Reference 52STAPLESstaples.sg
staples.sg
- Reference 53MOTHERCAREmothercare.sg
mothercare.sg
- Reference 54IWSRiwsr.com
iwsr.com
- Reference 55NEWZOOnewzoo.com
newzoo.com
- Reference 56COUNTERPOINTRESEARCHcounterpointresearch.com
counterpointresearch.com
- Reference 57SIMILARWEBsimilarweb.com
similarweb.com
- Reference 58IPRICEiprice.sg
iprice.sg
- Reference 59CHANNELNEWSASIAchannelnewsasia.com
channelnewsasia.com
- Reference 60QOO10qoo10.sg
qoo10.sg
- Reference 61ABOUTabout.carousell.group
about.carousell.group
- Reference 62ZALORAzalora.sg
zalora.sg
- Reference 63LAZADAlazada.sg
lazada.sg
- Reference 64SELLERseller.shopee.sg
seller.shopee.sg
- Reference 65TIKTOKtiktok.com
tiktok.com
- Reference 66COURTScourts.com.sg
courts.com.sg
- Reference 67ALIBABAGROUPalibabagroup.com
alibabagroup.com
- Reference 68WISHwish.com
wish.com
- Reference 69PANDORApandora.net
pandora.net
- Reference 70DELIVERYHEROdeliveryhero.com
deliveryhero.com
- Reference 71BESTDENKIbestdenki.com.sg
bestdenki.com.sg
- Reference 72GARTNERgartner.com
gartner.com
- Reference 73GROWgrow.lazada.sg
grow.lazada.sg
- Reference 74SENSORTOWERsensortower.com
sensortower.com
- Reference 75GRABgrab.com
grab.com
- Reference 76AFTERPAYafterpay.com
afterpay.com
- Reference 77CHAINALYSISchainalysis.com
chainalysis.com
- Reference 78PDPCpdpc.gov.sg
pdpc.gov.sg
- Reference 79MASmas.gov.sg
mas.gov.sg
- Reference 80GS1gs1.org.sg
gs1.org.sg
- Reference 81NINJAVANSGninjavansg.com
ninjavansg.com
- Reference 82MASTERCARDmastercard.com
mastercard.com
- Reference 83CAAcaa.gov.sg
caa.gov.sg
- Reference 84PCISECURITYSTANDARDSpcisecuritystandards.org
pcisecuritystandards.org
- Reference 85LOGISTICSMQlogisticsmq.com.sg
logisticsmq.com.sg
- Reference 86GLOBALglobal.alipay.com
global.alipay.com
- Reference 87IRASiras.gov.sg
iras.gov.sg
- Reference 88SINGPOSTsingpost.com
singpost.com
- Reference 89FICOfico.com
fico.com







