GITNUX MARKETDATA REPORT 2024

E Commerce India Industry Statistics

The E-commerce industry in India is expected to continue its rapid growth, driven by increasing internet penetration and smartphone usage among the population.

Last Updated: June 22, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore key statistics highlighting the remarkable growth and impact of the e-commerce industry in India. From the staggering market value projections to the evolving consumer trends and notable players in the market, these statistics provide a comprehensive overview of the thriving e-commerce landscape in the country.

Statistic 1

"India’s e-commerce market is estimated to be worth $200 Billion by 2026."

Statistic 2

"Online shoppers in India are expected to reach 220 million by 2025."

Statistic 3

"E-retail in India made up 20% of total online sales in 2020."

Statistic 4

"The electronics segment accounted for 48% of the total e-commerce sales in India in 2020."

Statistic 5

"Convenience is the top reason cited by 55% of Indian shoppers for shopping online."

Statistic 6

"In 2021, 30% of India's internet users - over 448 million users - shopped online."

Statistic 7

"Amazon India is a leading e-commerce platform in India, with a user base of around 310 million in 2020."

Statistic 8

"44% of Indian internet users make purchases via their smartphones as of 2020."

Statistic 9

"The Indian fashion industry generates about 20% of the nation's ecommerce revenue."

Statistic 10

"The e-commerce industry is responsible for creating 1.7 million jobs in India in 2020."

Statistic 11

"In 2020, 62% of online shoppers in India preferred cash on delivery payment modes for e-commerce transactions."

Statistic 12

"The Indian e-commerce industry recorded 46 billion visits in 2020."

Statistic 13

"58% of Indian rural internet users access the internet for social networking and 49% for online shopping."

Statistic 14

"Indian e-commerce is predicted to account for 2.5% of the country’s total GDP by 2030."

Statistic 15

"43% of Indian online shoppers received counterfeit products from online marketplaces in 2018-2019."

Statistic 16

"Indian e-commerce industry attracted $2.8 billion in investments in the first half of 2020."

Statistic 17

"Grocery is the fastest-growing retail category in the Indian e-commerce market, with a predicted annual growth rate of 68.66% for 2021-2025."

Statistic 18

"The Covid-19 pandemic led to an 84% increase in the number of first-time ecommerce users in India."

Statistic 19

"The number of women shoppers in e-commerce platforms in India increased by 65% between 2019 and 2020."

Statistic 20

"The Indian e-commerce market witnessed the launch of over 1100 tech startups in 2020."

In conclusion, the e-commerce industry in India is experiencing rapid growth and significant transformations. The statistics highlight a substantial increase in online shoppers, e-commerce market size, and investments, as well as notable shifts in consumer preferences and behavior. The industry’s impact on the economy is underscored by the creation of millions of jobs and its increasing contribution to the nation’s GDP. However, challenges such as counterfeit products and payment methods preference need to be addressed to sustain this growth trajectory. Overall, the Indian e-commerce landscape presents a dynamic and promising environment with vast opportunities for innovation and expansion in the coming years.