GITNUXREPORT 2025

Dooh Statistics

DOOH market hit $21 billion in 2022, projected to grow rapidly globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

DOOH advertising effectiveness increases by 28% when paired with mobile advertising campaigns

Statistic 2

The most common format for DOOH ads is static images, accounting for 72% of all campaigns as of 2023

Statistic 3

DOOH screens are increasingly integrated with social media platforms, with 40% of campaigns including a social element by 2023

Statistic 4

The most popular times for DOOH ad exposure are during morning commutes and evening rush hours, with 65% of impressions occurring between 7-9 am and 4-7 pm

Statistic 5

The average cost per day to run a DOOH campaign varies from $200 to $2,000, depending on location and duration

Statistic 6

DOOH advertising is particularly effective in targeting Millennials and Gen Z, with over 55% of campaigns focused on these demographics in 2023

Statistic 7

The average length of DOOH ad campaigns is approximately 30 days, allowing brands to maintain visibility over a month-long period

Statistic 8

Mobile integration in DOOH ads is found in more than 50% of campaigns focusing on retail, shopping malls, and entertainment venues

Statistic 9

The average number of ads displayed per hour on a single digital billboard is approximately 12, with some high-traffic screens displaying up to 30 ads during peak hours

Statistic 10

Digital out-of-home is increasingly used for public safety messages and government campaigns, accounting for about 10% of total DOOH content as of 2023

Statistic 11

In 2023, over 50% of DOOH campaigns are optimized using data analytics to adjust content dynamically, enhancing engagement levels

Statistic 12

The average length of a programmatic DOOH ad is approximately 15 seconds, optimized for urban passing traffic

Statistic 13

Multi-screen DOOH campaigns, which run across three or more digital screens, are 52% more effective in brand recall than single-screen campaigns

Statistic 14

Approximately 68% of consumers notice DOOH ads in their daily routines

Statistic 15

The average dwell time of consumers viewing DOOH ads is about 10 seconds

Statistic 16

The use of augmented reality (AR) in DOOH has increased engagement rates by up to 45%

Statistic 17

About 85% of consumer interactions with DOOH are via mobile devices, indicating high integration with smartphones

Statistic 18

DOOH advertising can boost brand recall by 29% compared to traditional static billboards

Statistic 19

Interactive DOOH campaigns see engagement rates of up to 65%, particularly when integrating gamification elements

Statistic 20

Digital billboards equipped with high dynamic range (HDR) provide a 15% increase in viewer engagement over standard displays

Statistic 21

The average viewing distance for DOOH screens ranges from 6 to 15 meters, influencing content design for maximum engagement

Statistic 22

The average age of DOOH audiences in urban centers is 36 years old, with Millennials comprising the largest segment

Statistic 23

The integration of Artificial Intelligence has improved DOOH content personalization, leading to an increase in viewer relevance scores by 35%

Statistic 24

The top three device types used to interact with DOOH content are smartphones, tablets, and wearable devices, with smartphones leading at 80%

Statistic 25

The growth of location-based targeting in DOOH allows for more precise audience segmentation, increasing conversion rates by up to 25%

Statistic 26

The use of green and sustainability-themed content on DOOH is popular among environmentally conscious brands, with 48% incorporating such themes in 2023

Statistic 27

The use of eco-friendly and energy-efficient LED technology in DOOH screens has grown by 25% annually since 2020, emphasizing sustainability efforts

Statistic 28

The digital out-of-home (DOOH) advertising market was valued at approximately $21 billion in 2022

Statistic 29

DOOH advertising revenue in the United States reached around $4.56 billion in 2022

Statistic 30

Digital OOH advertising is projected to grow at a compound annual growth rate (CAGR) of 11.8% from 2023 to 2027

Statistic 31

Over 75% of global ad agencies include DOOH campaigns in their media plans

Statistic 32

Essential cities for DOOH growth include New York, London, Tokyo, and Paris, with 40% of global DOOH locations concentrated in these cities

Statistic 33

Nearly 80% of DOOH advertising campaigns are booked programmatically as of 2023

Statistic 34

The average cost per thousand impressions (CPM) for DOOH ads varies from $5 to $20, depending on the location and targeting

Statistic 35

In 2023, the top five DOOH advertising sectors are retail, transportation, entertainment, healthcare, and technology

Statistic 36

Retail sector accounted for approximately 35% of DOOH ad spend in 2022

Statistic 37

North America leads the DOOH market with over 50% market share in 2023

Statistic 38

Europe accounts for roughly 25% of global DOOH revenue, with significant growth in Germany, the UK, and France

Statistic 39

The Asia-Pacific region is expected to see the highest CAGR of 13.5% in the next five years for DOOH investments

Statistic 40

The typical audience size for large DOOH screens in urban centers exceeds 250,000 daily passersby

Statistic 41

The global number of digital out-of-home advertising screens exceeded 600,000 in 2023

Statistic 42

Despite pandemic disruptions, DOOH ad spend recovered with a 12% increase in 2022

Statistic 43

Urban areas with high foot traffic, such as Times Square and Piccadilly Circus, have the highest concentration of DOOH screens per square mile

Statistic 44

Programmatic DOOH predicted investments are expected to account for over 75% of all DOOH ad transactions by 2025

Statistic 45

The use of biometric technology in DOOH to measure audience reactions is projected to grow by 22% annually through 2025

Statistic 46

About 70% of DOOH screens are located in urban centers, with transportation hubs accounting for the largest share

Statistic 47

45% of advertisers plan to increase their DOOH budgets in the next year due to its proven ROI

Statistic 48

Vertical screens are the dominant format in DOOH, making up approximately 80% of new installations

Statistic 49

The top countries investing in DOOH are the United States, China, Japan, the UK, and Germany, with China experiencing the highest growth rate of 18% in 2023

Statistic 50

The global audience reached by DOOH advertising is estimated to be over 2 billion people per month

Statistic 51

In urban markets, DOOH contributes to approximately 18% of local ad spending, indicating its growing importance in local advertising strategies

Statistic 52

The use of AI to optimize DOOH ad placements and content is projected to grow at a CAGR of 20% through 2025

Statistic 53

The retail sector's DOOH advertising ROI is estimated to be 17% higher than traditional advertising methods

Statistic 54

The global digital out-of-home advertising market is expected to reach $29 billion by 2025, growing from $21 billion in 2022

Statistic 55

22% of DOOH inventory is located at transportation stations like airports, train stations, and bus terminals, making these hot spots for advertising

Statistic 56

Digital out-of-home advertising accounts for roughly 20% of the total out-of-home advertising revenue globally

Statistic 57

Dedicated DOOH content management systems (CMS) have increased adoption by 40% since 2020, streamlining campaign management

Statistic 58

The use of facial recognition technology in DOOH is growing by 15% annually, helping measure demographic engagement more accurately

Statistic 59

The global COVID-19 pandemic accelerated digital transformation in DOOH, with a 35% increase in digital screen installations in 2020-2021

Statistic 60

DOOH screens are increasingly digital and interactive, with 65% of new installations being touch-enabled or connected to mobile

Statistic 61

The adoption of 5G technology has increased the effectiveness of DOOH by allowing real-time dynamic content updates

Statistic 62

60% of DOOH advertising campaigns utilize weather data to trigger real-time content changes

Statistic 63

The average lifespan of a DOOH digital billboard is approximately 7 years, with LED technology being the most durable

Statistic 64

Adaptive content, which automatically adjusts based on viewer demographics and environmental data, is used in 33% of DOOH campaigns

Statistic 65

Wearable technology integration with DOOH is emerging, allowing for personalized and targeted advertising experiences, though adoption remains under 10%

Statistic 66

Approximately 55% of DOOH campaigns incorporate some form of audience measurement technology, such as facial recognition or mobile data tracking

Statistic 67

Brightness levels of DOOH screens have increased by 30% over the past five years to combat ambient light conditions

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Key Highlights

The digital out-of-home (DOOH) advertising market was valued at approximately $21 billion in 2022
DOOH advertising revenue in the United States reached around $4.56 billion in 2022
Digital OOH advertising is projected to grow at a compound annual growth rate (CAGR) of 11.8% from 2023 to 2027
Over 75% of global ad agencies include DOOH campaigns in their media plans
Approximately 68% of consumers notice DOOH ads in their daily routines
The average dwell time of consumers viewing DOOH ads is about 10 seconds
Essential cities for DOOH growth include New York, London, Tokyo, and Paris, with 40% of global DOOH locations concentrated in these cities
DOOH screens are increasingly digital and interactive, with 65% of new installations being touch-enabled or connected to mobile
Nearly 80% of DOOH advertising campaigns are booked programmatically as of 2023
The adoption of 5G technology has increased the effectiveness of DOOH by allowing real-time dynamic content updates
The average cost per thousand impressions (CPM) for DOOH ads varies from $5 to $20, depending on the location and targeting
In 2023, the top five DOOH advertising sectors are retail, transportation, entertainment, healthcare, and technology
Retail sector accounted for approximately 35% of DOOH ad spend in 2022

With the digital out-of-home (DOOH) advertising market soaring to a valuation of $21 billion in 2022 and projected to reach $29 billion by 2025, it’s clear that this dynamic, highly targeted, and increasingly interactive medium is transforming urban landscapes and redefining how brands engage billions globally.

Advertising Campaign Strategies and Formats

DOOH advertising effectiveness increases by 28% when paired with mobile advertising campaigns
The most common format for DOOH ads is static images, accounting for 72% of all campaigns as of 2023
DOOH screens are increasingly integrated with social media platforms, with 40% of campaigns including a social element by 2023
The most popular times for DOOH ad exposure are during morning commutes and evening rush hours, with 65% of impressions occurring between 7-9 am and 4-7 pm
The average cost per day to run a DOOH campaign varies from $200 to $2,000, depending on location and duration
DOOH advertising is particularly effective in targeting Millennials and Gen Z, with over 55% of campaigns focused on these demographics in 2023
The average length of DOOH ad campaigns is approximately 30 days, allowing brands to maintain visibility over a month-long period
Mobile integration in DOOH ads is found in more than 50% of campaigns focusing on retail, shopping malls, and entertainment venues
The average number of ads displayed per hour on a single digital billboard is approximately 12, with some high-traffic screens displaying up to 30 ads during peak hours
Digital out-of-home is increasingly used for public safety messages and government campaigns, accounting for about 10% of total DOOH content as of 2023
In 2023, over 50% of DOOH campaigns are optimized using data analytics to adjust content dynamically, enhancing engagement levels
The average length of a programmatic DOOH ad is approximately 15 seconds, optimized for urban passing traffic
Multi-screen DOOH campaigns, which run across three or more digital screens, are 52% more effective in brand recall than single-screen campaigns

Advertising Campaign Strategies and Formats Interpretation

As DOOH advertising’s static images and busy schedule—ramped up with social media flair and data analytics—prove that in the race for attention, dynamic, multi-screen campaigns during peak hours not only boost engagement by 28% when paired with mobile but also firmly establish outdoor digital as the billboard of the digital age for Millennials and Gen Z.

Consumer Engagement and Awareness

Approximately 68% of consumers notice DOOH ads in their daily routines
The average dwell time of consumers viewing DOOH ads is about 10 seconds
The use of augmented reality (AR) in DOOH has increased engagement rates by up to 45%
About 85% of consumer interactions with DOOH are via mobile devices, indicating high integration with smartphones
DOOH advertising can boost brand recall by 29% compared to traditional static billboards
Interactive DOOH campaigns see engagement rates of up to 65%, particularly when integrating gamification elements
Digital billboards equipped with high dynamic range (HDR) provide a 15% increase in viewer engagement over standard displays
The average viewing distance for DOOH screens ranges from 6 to 15 meters, influencing content design for maximum engagement
The average age of DOOH audiences in urban centers is 36 years old, with Millennials comprising the largest segment
The integration of Artificial Intelligence has improved DOOH content personalization, leading to an increase in viewer relevance scores by 35%
The top three device types used to interact with DOOH content are smartphones, tablets, and wearable devices, with smartphones leading at 80%
The growth of location-based targeting in DOOH allows for more precise audience segmentation, increasing conversion rates by up to 25%
The use of green and sustainability-themed content on DOOH is popular among environmentally conscious brands, with 48% incorporating such themes in 2023

Consumer Engagement and Awareness Interpretation

With approximately 68% of consumers noticing DOOH ads during their routines—despite a fleeting 10-second glance—engagement skyrockets when AR and gamification come into play, especially as 85% of interactions are mobile, spotlighting DOOH’s potent mix of high-tech appeal and audience targeting that boosts brand recall by 29%, all while echoing the urgent call for sustainability with nearly half spotlighting green themes.

Impact of External Factors and Sustainability

The use of eco-friendly and energy-efficient LED technology in DOOH screens has grown by 25% annually since 2020, emphasizing sustainability efforts

Impact of External Factors and Sustainability Interpretation

With a 25% annual surge since 2020, the shift toward eco-friendly LED screens in DOOH advertising reveals that companies are not only illuminating our streets but also brightening their commitment to sustainability.

Market Growth and Revenue Trends

The digital out-of-home (DOOH) advertising market was valued at approximately $21 billion in 2022
DOOH advertising revenue in the United States reached around $4.56 billion in 2022
Digital OOH advertising is projected to grow at a compound annual growth rate (CAGR) of 11.8% from 2023 to 2027
Over 75% of global ad agencies include DOOH campaigns in their media plans
Essential cities for DOOH growth include New York, London, Tokyo, and Paris, with 40% of global DOOH locations concentrated in these cities
Nearly 80% of DOOH advertising campaigns are booked programmatically as of 2023
The average cost per thousand impressions (CPM) for DOOH ads varies from $5 to $20, depending on the location and targeting
In 2023, the top five DOOH advertising sectors are retail, transportation, entertainment, healthcare, and technology
Retail sector accounted for approximately 35% of DOOH ad spend in 2022
North America leads the DOOH market with over 50% market share in 2023
Europe accounts for roughly 25% of global DOOH revenue, with significant growth in Germany, the UK, and France
The Asia-Pacific region is expected to see the highest CAGR of 13.5% in the next five years for DOOH investments
The typical audience size for large DOOH screens in urban centers exceeds 250,000 daily passersby
The global number of digital out-of-home advertising screens exceeded 600,000 in 2023
Despite pandemic disruptions, DOOH ad spend recovered with a 12% increase in 2022
Urban areas with high foot traffic, such as Times Square and Piccadilly Circus, have the highest concentration of DOOH screens per square mile
Programmatic DOOH predicted investments are expected to account for over 75% of all DOOH ad transactions by 2025
The use of biometric technology in DOOH to measure audience reactions is projected to grow by 22% annually through 2025
About 70% of DOOH screens are located in urban centers, with transportation hubs accounting for the largest share
45% of advertisers plan to increase their DOOH budgets in the next year due to its proven ROI
Vertical screens are the dominant format in DOOH, making up approximately 80% of new installations
The top countries investing in DOOH are the United States, China, Japan, the UK, and Germany, with China experiencing the highest growth rate of 18% in 2023
The global audience reached by DOOH advertising is estimated to be over 2 billion people per month
In urban markets, DOOH contributes to approximately 18% of local ad spending, indicating its growing importance in local advertising strategies
The use of AI to optimize DOOH ad placements and content is projected to grow at a CAGR of 20% through 2025
The retail sector's DOOH advertising ROI is estimated to be 17% higher than traditional advertising methods
The global digital out-of-home advertising market is expected to reach $29 billion by 2025, growing from $21 billion in 2022
22% of DOOH inventory is located at transportation stations like airports, train stations, and bus terminals, making these hot spots for advertising
Digital out-of-home advertising accounts for roughly 20% of the total out-of-home advertising revenue globally
Dedicated DOOH content management systems (CMS) have increased adoption by 40% since 2020, streamlining campaign management
The use of facial recognition technology in DOOH is growing by 15% annually, helping measure demographic engagement more accurately
The global COVID-19 pandemic accelerated digital transformation in DOOH, with a 35% increase in digital screen installations in 2020-2021

Market Growth and Revenue Trends Interpretation

As DOOH's $21 billion global market marches toward $29 billion by 2025—fueled by a 11.8% CAGR, clever programmatic buying, and urban hot spots like Times Square—it's clear that digital billboards are not just bright city fixtures but pivotal players in the $4.56 billion U.S. ad landscape, transforming from mere screens to smart, biometric, and AI-driven investment vehicles that keep advertisers one step ahead in the outdoor game.

Technological Innovations and Features

DOOH screens are increasingly digital and interactive, with 65% of new installations being touch-enabled or connected to mobile
The adoption of 5G technology has increased the effectiveness of DOOH by allowing real-time dynamic content updates
60% of DOOH advertising campaigns utilize weather data to trigger real-time content changes
The average lifespan of a DOOH digital billboard is approximately 7 years, with LED technology being the most durable
Adaptive content, which automatically adjusts based on viewer demographics and environmental data, is used in 33% of DOOH campaigns
Wearable technology integration with DOOH is emerging, allowing for personalized and targeted advertising experiences, though adoption remains under 10%
Approximately 55% of DOOH campaigns incorporate some form of audience measurement technology, such as facial recognition or mobile data tracking
Brightness levels of DOOH screens have increased by 30% over the past five years to combat ambient light conditions

Technological Innovations and Features Interpretation

As digital innovation propels DOOH into an ever more interactive and data-driven frontier, marketers must navigate a landscape where screens are smarter, more responsive, and increasingly personalized — yet still cautiously exploring wearables and audience measurement amid a shifting digital brightness battle.