GITNUX MARKETDATA REPORT 2024

Diversity In The Rv Industry Statistics

The RV industry is seeing a gradual increase in diversity representation across manufacturers, buyers, and users.

Highlights: Diversity In The Rv Industry Statistics

  • About 5% of RV industry employees are Black, compared to 12% of the total U.S. workforce.
  • Around 7% of workers in the RV industry are Asian, while they make up around 6% of the broader U.S. labor market.
  • At least 34% of RV Buyers are single and female.
  • In 2019, the average age of the new RV buyer was 46 years old.
  • Hispanics/Latinos make up about 15% of the workforce in the RV industry.
  • Approximately 22% of RV buyers are aged between 35 and 44 years.
  • 29% of RV buyers are 55 to 64 years old.
  • About 13% of RV buyers are aged 65 to 74 years.
  • Multi-cultural families are the most popular racial demographic of campers.
  • People of color accounted for 18% of all campers in 2019.
  • New campers in 2020 self-identified as Hispanic (44%), Black (18%), or Asian (16%).
  • Asian, Black, and Hispanic communities have been participating in more outdoor activities, including RVing, with a 30% increase in Asian American campers and a 44% increase in Black campers in the past year.
  • Only 9% of all RV owners are single and are not married.
  • Only 20% of all RV owners have a post-graduate degree.
  • Most RV owners in the U.S. have an income of between $50,000 and $99,999.
  • More than 9 million households in the U.S. own an RV.
  • About 80% of RVs sold were towable units.
  • An estimated 1 million people are living full time in RVs in the United States.

Table of Contents

The Latest Diversity In The Rv Industry Statistics Explained

About 5% of RV industry employees are Black, compared to 12% of the total U.S. workforce.

This statistic indicates that the representation of Black employees in the recreational vehicle (RV) industry is lower than their proportion in the overall U.S. workforce. Specifically, only about 5% of RV industry employees are Black, whereas Black workers make up 12% of the total U.S. workforce. This disparity suggests potential issues related to diversity and inclusion within the RV industry, potentially signaling a lack of equal opportunities for Black individuals in this sector. Addressing this gap in representation and working towards a more inclusive and diverse workforce within the RV industry could be important for promoting equity and equality in employment practices.

Around 7% of workers in the RV industry are Asian, while they make up around 6% of the broader U.S. labor market.

This statistic indicates that there is a slightly higher representation of Asian workers in the recreational vehicle (RV) industry compared to the broader U.S. labor market. Specifically, around 7% of workers in the RV industry identify as Asian, which is slightly higher than the overall percentage of Asians in the U.S. labor market, which stands at around 6%. This suggests that Asians are slightly overrepresented in the RV industry compared to their overall presence in the labor market. The reasons for this could vary and may be influenced by factors such as recruitment practices, geographical location of RV industry companies, or specific skill sets within the Asian workforce that are in demand in the RV industry.

At least 34% of RV Buyers are single and female.

The statistic “At least 34% of RV Buyers are single and female” suggests that a significant proportion of individuals who purchase recreational vehicles (RVs) fall into the category of being both female and single. This statistic indicates that this demographic group makes up a notable portion of the overall RV-buying population. Understanding the demographics of RV buyers is essential for marketers and manufacturers in tailoring their products and marketing strategies to cater to the specific interests and preferences of this demographic group. Further research and analysis may help uncover additional insights into the behaviors and motivations of single female RV buyers, allowing for more targeted and effective approaches in reaching this market segment.

In 2019, the average age of the new RV buyer was 46 years old.

The statistic “In 2019, the average age of the new RV buyer was 46 years old” indicates that among the individuals who purchased a new recreational vehicle (RV) in that year, the average age was 46. This implies that in 2019, the typical age of those investing in a new RV skewed towards the middle-aged demographic, as the average buyer age was closer to midlife. Understanding this statistic can offer insights into the consumer behavior and preferences within the RV industry, allowing businesses to tailor their marketing strategies and product offerings to better cater to this particular age group.

Hispanics/Latinos make up about 15% of the workforce in the RV industry.

This statistic indicates that Hispanics/Latinos account for approximately 15% of the total workforce employed within the recreational vehicle (RV) industry. This suggests that there is a detectable presence and level of representation of Hispanics/Latinos within this specific sector of employment. The statistic reflects the diversity within the industry and highlights the participation of this demographic group in contributing to the labor force within the RV industry. Additionally, this data could also potentially provide insights into the recruitment practices, diversity initiatives, and overall inclusivity within the RV industry, as well as possibly indicating opportunities for further diversification and inclusion efforts.

Approximately 22% of RV buyers are aged between 35 and 44 years.

The statistic indicating that approximately 22% of RV buyers fall within the age range of 35 to 44 years suggests that this particular demographic segment accounts for a significant portion of the consumer base in the RV market. This data point highlights the fact that individuals in their mid-thirties to mid-forties are actively engaging in purchasing recreational vehicles, indicating a potential trend or preference within this age group for RV ownership. Understanding the age distribution of RV buyers can be valuable for businesses operating in the RV industry, informing their marketing strategies and product offerings to cater to the needs and preferences of this age group.

29% of RV buyers are 55 to 64 years old.

This statistic states that 29% of individuals who purchase recreational vehicles (RVs) fall within the age demographic of 55 to 64 years old. This information suggests that there is a significant portion of the RV consumer market comprising individuals in their mid to late 50s and early 60s. Understanding the age distribution of RV buyers can be valuable for businesses in the RV industry for targeting marketing efforts, developing products tailored to this age group’s preferences and needs, and planning inventory levels to meet the demands of this specific demographic segment within the market.

About 13% of RV buyers are aged 65 to 74 years.

This statistic indicates that approximately 13% of individuals who purchase recreational vehicles (RVs) fall within the age range of 65 to 74 years old. This finding suggests that there is a notable segment of the RV market consists of older adults, who are likely seeking opportunities for leisure travel and a mobile lifestyle in their retirement years. Understanding the age distribution of RV buyers can be valuable for industry stakeholders, such as manufacturers and marketers, in tailoring their products and campaigns to better cater to the preferences and needs of this specific demographic group.

Multi-cultural families are the most popular racial demographic of campers.

This statistic suggests that multi-cultural families, defined as families with members from different racial backgrounds, are the most common racial demographic among campers. This could indicate a growing trend towards diversity and inclusivity in the camping community, as families from various racial backgrounds come together to enjoy outdoor activities and reconnect with nature. It also implies that multi-cultural families may have unique preferences or motivations for participating in camping activities, potentially seeking opportunities for cross-cultural exchange and exposure to different experiences. This statistic highlights the importance of promoting diversity and representation in outdoor recreation spaces to ensure equitable access and engagement for all individuals and families.

People of color accounted for 18% of all campers in 2019.

This statistic indicates that in the year 2019, 18% of all campers were individuals identified as people of color. This means that nearly one-fifth of all campers belonged to racial or ethnic minority groups. The statistic suggests a level of diversity within the camping population, with a notable portion of campers coming from underrepresented communities. It is important to continue monitoring and promoting diversity in outdoor recreation spaces to ensure equal access and inclusion for individuals of all backgrounds.

New campers in 2020 self-identified as Hispanic (44%), Black (18%), or Asian (16%).

The statistic provided is detailing the demographic breakdown of new campers in 2020 based on their self-identified race/ethnicity. It indicates that 44% of the new campers identified as Hispanic, 18% identified as Black, and 16% identified as Asian. These percentages represent the proportion of each racial/ethnic group among the new campers in the given year. This information highlights the diversity within the group of new campers, showcasing the representation of different racial and ethnic backgrounds within this particular demographic. Such statistics can be useful for understanding the composition of camp attendees and potentially tailoring programs or services to better meet the needs and preferences of these diverse groups.

Asian, Black, and Hispanic communities have been participating in more outdoor activities, including RVing, with a 30% increase in Asian American campers and a 44% increase in Black campers in the past year.

The statistic highlights a notable trend in outdoor recreational activities, particularly RVing, among Asian, Black, and Hispanic communities over the past year. Specifically, there has been a significant increase of 30% in Asian American campers and a substantial 44% increase in Black campers engaging in outdoor activities. This suggests a growing interest and participation in outdoor pursuits within these demographic groups, signaling a shift towards more diverse representation in the outdoor recreation space compared to previous years. The data underscores the importance of diversity and inclusion in outdoor activities and suggests a potential shift in the traditionally perceived demographics of outdoor enthusiasts.

Only 9% of all RV owners are single and are not married.

The statistic that only 9% of all RV owners are single and not married indicates that a small proportion of the overall population of RV owners fall into this category. This suggests that the majority of RV owners are likely either married or in a committed relationship. The statistic highlights that being single without a marital partner is less common among individuals who own RVs, possibly indicating differences in lifestyle choices, financial stability, or family dynamics among RV owners. Understanding the demographic composition of RV owners can provide valuable insights for businesses targeting this market segment and help tailor products and services to better meet their needs and preferences.

Only 20% of all RV owners have a post-graduate degree.

The statistic “Only 20% of all RV owners have a post-graduate degree” indicates that a minority of individuals who own recreational vehicles (RVs) possess advanced academic qualifications beyond a bachelor’s degree, specifically a post-graduate degree. This statistic suggests that the majority of RV owners do not hold post-graduate degrees, highlighting the distribution of educational attainment within this particular demographic group. The data may be useful for market research or targeting specific advertising campaigns towards RV owners with higher educational backgrounds, but it should be interpreted with caution as it does not provide information on other demographic factors or the reasons behind the observed educational distribution among RV owners.

Most RV owners in the U.S. have an income of between $50,000 and $99,999.

The statistic that most RV owners in the U.S. have an income of between $50,000 and $99,999 indicates that a majority of individuals who own recreational vehicles fall within this income range. This suggests that RV ownership is more common among individuals with moderate to upper-middle-class incomes. The statistic implies that owning an RV is a significant expense that may be more feasible for individuals with a certain level of income. This information can be valuable for companies targeting RV owners with products or services tailored to this demographic, as well as for policymakers or researchers studying the demographics of RV ownership in the U.S.

More than 9 million households in the U.S. own an RV.

The statistic indicates that there are more than 9 million households in the United States that own a recreational vehicle (RV). This suggests that RV ownership is relatively common in the country, with a significant portion of households choosing to invest in this type of vehicle for travel, leisure, and possibly even as a primary residence. The popularity of RV ownership may be driven by various factors such as the desire for flexibility in travel, the appeal of outdoor recreation, and the potential cost savings compared to traditional travel and accommodation options. Additionally, the high number of RV-owning households reflects a strong market for RV manufacturers and related industries in the U.S.

About 80% of RVs sold were towable units.

The statistic “About 80% of RVs sold were towable units” indicates that approximately 80% of recreational vehicles (RVs) purchased by consumers were of the towable type, meaning they need to be towed by a separate vehicle. This suggests that towable RVs are more popular among buyers compared to motorized RVs, which can be driven independently. The insight provided by this statistic can be used by RV manufacturers and dealers to tailor their marketing strategies and product offerings to cater to the high demand for towable units in the market. By understanding this trend, businesses can optimize their product mix and inventory to better meet consumer preferences and maximize sales opportunities in the RV industry.

An estimated 1 million people are living full time in RVs in the United States.

The statistic stating that an estimated 1 million people are living full time in RVs in the United States indicates that there is a significant number of individuals choosing to make recreational vehicles their primary residence. This trend may be driven by various factors such as the desire for mobility, cost-effectiveness, minimalist living, or even housing affordability issues. Living in an RV full time presents unique challenges and benefits, including a more flexible lifestyle but potential limitations in terms of space and amenities. This statistic sheds light on a growing trend in alternative living arrangements and highlights the diversity in housing choices among Americans.

References

0. – https://www.www.statista.com

1. – https://www.thedyrt.com

2. – https://www.www.rvia.org

3. – https://www.powr.io

4. – https://www.rv-pro.com

5. – https://www.www.arvc.org

6. – https://www.girlcamper.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!