Diversity In The Market Research Industry Statistics

In this post, we will explore a comprehensive collection of statistics shedding light on the current state of diversity and inclusion within the market research industry worldwide. These statistics offer valuable insights into the representation of various demographic groups, workplace experiences, and leadership dynamics within this sector.

Statistic 1

"As of 2020, 9.9% of marketing research analysts and marketing specialists identified as Black or African American."

Statistic 2

"In 2019, only 25% of CEO positions in UK-based market research companies were held by women."

Statistic 3

"In 2020, 36% of entry-level market research roles in the US were occupied by people of color."

Statistic 4

"About 12% of market research professionals in the US identified as Hispanic or Latino in 2020."

Statistic 5

"In 2018, only 10% of product managers in the market research industry identified as Black, African American, Hispanic, or Latino."

Statistic 6

"In the UK, BAME representation in the market research industry decreased from 13% in 2018 to 10% in 2020."

Statistic 7

"In 2020, 64% of global market research companies reported having a diversity and inclusion program in place."

Statistic 8

"Only 20% of global market research companies regularly published diversity reports as of 2019."

Statistic 9

"Over 50% of LGBTQ+ employees in the US market research industry reported experiencing microaggressions at work in 2020."

Statistic 10

"As of 2019, 28% of the executive positions in the global market research industry are held by women."

Statistic 11

"Millennials made up 33% of the market research workforce in the US in 2019."

Statistic 12

"As of 2020, only 30% of market research companies in the US have an executive leader accountable for diversity and inclusion efforts."

Statistic 13

"In the UK, flexible work is offered by 60% of businesses in the market research industry."

Statistic 14

"Only about 15% of market research professionals in the UK have a disability."

Statistic 15

"Around one in four people in the market research industry in Canada experienced a mental health problem or illness in 2018."

Statistic 16

"In 2020, 18.6% of top positions (C-Level, Owner, Partner) in the market research industry in the US were filled by minority ethnic groups."

Statistic 17

"In Australia, the market research industry witnessed a decline of 11% in the engagement of indigenous communities between 2015 and 2020."

In summary, the statistics on diversity and inclusion within the market research industry reveal a mixed landscape. Although progress has been made in some areas, such as the representation of people of color in entry-level roles and the existence of diversity and inclusion programs, disparities persist, particularly at higher organizational levels and in leadership positions. The findings underscore the importance of continued efforts to address barriers to equity and inclusion, such as gender disparities in CEO roles, limited representation of certain ethnic groups, and challenges faced by LGBTQ+ and disabled professionals. Moving forward, a concerted focus on fostering a more diverse and inclusive environment, accompanied by concrete actions and accountability measures, is essential for driving meaningful change within the industry.