GITNUX MARKETDATA REPORT 2024

Diversity In The B2B Industry Statistics

The B2B industry should embrace diversity to drive innovation, creativity, and better decision-making, as evidenced by statistics demonstrating the positive impact of diverse teams on business performance.

Highlights: Diversity In The B2B Industry Statistics

  • Around 20% of leadership positions in B2B companies are held by women.
  • 94% of B2B marketers believe organizations with a focus on diversity will grow.
  • 87% of B2B businesses say they are focusing on increasing gender diversity.
  • Companies in the top quartile for gender diversity are 21% more likely to have financial returns above national industry mean.
  • Businesses in the top 25% for racial and ethnic diversity are 35% more likely to have financial returns above the national industry average.
  • Only 5% of all VC funding in 2019 went to start-ups with all female founding teams.
  • 85% of B2B marketers say a diverse workforce makes a company more innovative.
  • 90% of B2B marketers say diverse marketing teams deliver more comprehensive campaigns.
  • Diverse teams produce 60% more innovative business solutions.
  • Only 25% of B2B tech industry workers are female.
  • 41% of organizations globally say they’re aligning their hiring efforts more with diversity goals.
  • Over 70% of Black professionals feel their employers provide equal opportunities for career progression.
  • Only 15% of LGBTQIA+ professionals say they've experienced discrimination at work in B2B industries.
  • 13% of tech employees are Black or Latino.
  • Ethnic minorities hold fewer than 15% of the tech jobs in Silicon Valley.
  • 90% of technology executives are male.
  • Companies with more diverse management teams have 19% higher revenue.
  • Fewer than 25% of tech jobs are held by women, and the number is even lower at the executive level.

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The Latest Diversity In The B2B Industry Statistics Explained

Around 20% of leadership positions in B2B companies are held by women.

The statistic ‘Around 20% of leadership positions in B2B companies are held by women’ indicates that there is a disparity in gender representation within the leadership roles of business-to-business (B2B) companies, with women holding a relatively small percentage of these positions. This suggests that there may be barriers or challenges that hinder women from reaching top leadership roles in B2B organizations, such as gender bias, lack of opportunities for advancement, or social norms that favor male leaders. Addressing this gender disparity through initiatives that promote gender diversity, equal opportunities, and inclusive leadership practices can help create a more equitable and successful business environment.

94% of B2B marketers believe organizations with a focus on diversity will grow.

The statistic ‘94% of B2B marketers believe organizations with a focus on diversity will grow’ indicates a high level of consensus among business-to-business marketers that diversity initiatives within organizations are seen as beneficial for growth. This statistic suggests that the vast majority of B2B marketers recognize the positive impact that diversity can have on a company’s success and sustainability in today’s global business environment. By acknowledging the value of diversity in terms of different perspectives, ideas, and experiences, these marketers view diversity as a driver of innovation, creativity, and ultimately, growth in the marketplace. This statistic underscores the importance of promoting diversity and inclusion strategies within organizations to tap into diverse talent, improve decision-making, and enhance overall business performance.

87% of B2B businesses say they are focusing on increasing gender diversity.

The statistic ‘87% of B2B businesses say they are focusing on increasing gender diversity’ indicates that a large majority of business-to-business (B2B) companies are actively prioritizing efforts to improve gender diversity within their organizations. This suggests a growing recognition of the importance of gender diversity in the workplace and a commitment to creating more inclusive environments. By focusing on increasing gender diversity, these businesses are likely implementing strategies such as hiring practices, training programs, and policies that aim to promote diversity, equity, and inclusion. This statistic highlights a positive trend towards building more diverse and inclusive workplaces in the B2B sector.

Companies in the top quartile for gender diversity are 21% more likely to have financial returns above national industry mean.

The statistic suggests that companies with greater gender diversity in their workforce, specifically those in the top quartile, are more likely to outperform their industry peers financially. Specifically, these companies are 21% more likely to achieve financial returns that exceed the average returns of their industry. This finding implies that greater gender diversity within an organization may lead to improved financial performance, potentially attributed to the benefits of diverse perspectives, experiences, and talents in decision-making processes and overall business strategies. As such, promoting and supporting gender diversity initiatives within companies may not only contribute to a more inclusive and equitable workplace but also offer potential financial benefits and competitive advantages in the market.

Businesses in the top 25% for racial and ethnic diversity are 35% more likely to have financial returns above the national industry average.

The statistic indicates that businesses in the top 25% for racial and ethnic diversity are 35% more likely to achieve financial returns above the average for their industry at the national level. This suggests a positive correlation between diversity within a company and its financial performance, implying that organizations with diverse racial and ethnic backgrounds among their employees may benefit from a variety of perspectives, experiences, and skills which can lead to improved decision-making, innovation, and overall competitiveness in the market. By prioritizing diversity and inclusion within their workforce, companies may enhance their financial performance and potentially gain a competitive edge in their industry.

Only 5% of all VC funding in 2019 went to start-ups with all female founding teams.

The statistic states that in 2019, only 5% of all venture capital (VC) funding was allocated to start-up companies with exclusively female founding teams. This figure highlights a significant gender disparity in VC funding, indicating that female entrepreneurs face challenges in securing financial support for their ventures compared to their male counterparts. The low percentage suggests that the venture capital industry still lacks gender diversity and that efforts are needed to address and rectify this imbalance to ensure equal opportunities for all entrepreneurs regardless of gender.

85% of B2B marketers say a diverse workforce makes a company more innovative.

The statistic that 85% of B2B marketers believe a diverse workforce leads to increased innovation within a company suggests a strong consensus among professionals in the business-to-business marketing industry. This finding underscores the widely held belief that diverse teams, composed of individuals from different backgrounds, experiences, and perspectives, have the ability to approach challenges from a variety of angles and offer innovative solutions. By valuing and actively seeking diversity in their workforce, companies can tap into this creativity and drive innovation, leading to a competitive edge in the marketplace.

90% of B2B marketers say diverse marketing teams deliver more comprehensive campaigns.

The statistic “90% of B2B marketers say diverse marketing teams deliver more comprehensive campaigns” indicates that the vast majority of business-to-business marketers believe that having a diverse team leads to the development of more comprehensive marketing campaigns. This suggests that diversity in terms of different perspectives, backgrounds, and experiences among team members can bring a unique range of insights and ideas to the table, ultimately enhancing the overall strategy and effectiveness of marketing efforts targeting businesses. By recognizing the value of diversity in marketing teams, businesses can strive to create more inclusive and innovative campaigns that are better positioned to reach and resonate with a broader audience.

Diverse teams produce 60% more innovative business solutions.

This statistic suggests that diverse teams, defined as groups of individuals with varying backgrounds, perspectives, and experiences, have been shown to outperform homogenous teams in producing innovative business solutions by 60%. The presence of diversity within a team can lead to increased creativity, critical thinking, and the ability to approach problems from multiple angles, thereby fostering a more dynamic and innovative work environment. By incorporating a range of voices and ideas, diverse teams are better positioned to generate unique and groundbreaking solutions that can help organizations stay competitive and adaptable in today’s rapidly changing business landscape.

Only 25% of B2B tech industry workers are female.

The statistic “Only 25% of B2B tech industry workers are female” indicates that there is a significant gender imbalance within the B2B tech industry, with women comprising only one-fourth of the workforce. This underrepresentation of women in the sector may be attributed to systemic barriers such as gender bias, lack of inclusive workplace cultures, and limited opportunities for women to enter and advance in tech-related roles. Addressing this gender disparity is crucial for promoting diversity and inclusivity in the industry, as well as harnessing the full potential of talent in driving innovation and growth. Strategies such as promoting gender diversity initiatives, providing equal opportunities for career advancement, and fostering inclusive workplaces can help bridge this gender gap in the B2B tech industry.

41% of organizations globally say they’re aligning their hiring efforts more with diversity goals.

The statistic that 41% of organizations globally are aligning their hiring efforts more with diversity goals indicates that a significant portion of companies are recognizing the importance of diversity in the workplace and are taking deliberate steps to incorporate this aspect into their recruitment strategies. This suggests a shift towards more inclusive and equitable hiring practices, which can lead to a more diverse and representative workforce. By prioritizing diversity goals in their hiring processes, organizations are not only fostering a culture of inclusivity but also potentially enhancing innovation, creativity, and overall performance within their companies.

Over 70% of Black professionals feel their employers provide equal opportunities for career progression.

The statistic “Over 70% of Black professionals feel their employers provide equal opportunities for career progression” indicates that a majority of Black professionals perceive that their employers offer fair and equitable chances for advancement within the organization. This suggests that a significant portion of Black professionals believe they have access to the same career development opportunities as their non-Black counterparts within their workplace. The high percentage of positive perceptions among Black professionals regarding equal career progression opportunities from their employers reflects a level of satisfaction and confidence in the fairness of the organizational policies and practices related to career advancement for individuals of diverse backgrounds, contributing to a more inclusive and supportive work environment.

Only 15% of LGBTQIA+ professionals say they’ve experienced discrimination at work in B2B industries.

The statistic indicates that only 15% of professionals who identify as LGBTQIA+ have reported experiencing discrimination in the workplace within Business-to-Business (B2B) industries. This suggests that a minority of LGBTQIA+ individuals in B2B industries have encountered discriminatory behavior based on their sexual orientation, gender identity, or other aspects of their LGBTQIA+ identity. While the percentage may seem relatively low, it is important to note that any level of discrimination is unacceptable and can have significant negative impacts on individuals’ well-being, job satisfaction, and overall professional experience. Efforts to create inclusive and supportive work environments for all employees, regardless of their sexual orientation or gender identity, are crucial to fostering diversity, equality, and respect in the workplace.

13% of tech employees are Black or Latino.

The statistic ‘13% of tech employees are Black or Latino’ indicates the representation of Black or Latino individuals within the tech industry. This statistic suggests that there is a disparity in the racial and ethnic diversity of tech employees, with Black and Latino individuals making up a smaller proportion compared to other racial or ethnic groups. This lack of representation may reflect broader issues of equity and inclusion within the tech sector, highlighting the need for initiatives aimed at increasing diversity and promoting opportunities for underrepresented groups in the industry.

Ethnic minorities hold fewer than 15% of the tech jobs in Silicon Valley.

The statistic that ethnic minorities hold fewer than 15% of the tech jobs in Silicon Valley indicates a significant lack of diversity within the tech industry in this region. The low representation of ethnic minorities suggests a potential issue of underrepresentation and inequity in the hiring practices and opportunities provided to individuals from diverse backgrounds. This statistic highlights the need for initiatives and efforts to promote diversity, equity, and inclusivity within Silicon Valley’s tech sector to ensure that all individuals have equal access and opportunities to pursue and succeed in tech-related careers.

90% of technology executives are male.

The statistic “90% of technology executives are male” indicates that the vast majority of top leadership positions in the technology industry are held by men. This suggests a significant gender imbalance within the sector, with women being underrepresented in executive roles. This statistic highlights a potential lack of diversity and gender equality in the technology field, which can have wide-reaching implications for company culture, decision-making processes, and ultimately, innovation. Addressing this imbalance is crucial for promoting diversity, inclusivity, and equal opportunities within the technology industry.

Companies with more diverse management teams have 19% higher revenue.

The statistic that companies with more diverse management teams have 19% higher revenue suggests a correlation between the level of diversity within a company’s leadership and its financial performance. This implies that having a diverse range of perspectives, backgrounds, and experiences among top management can lead to increased innovation, better decision-making, and ultimately higher revenue generation. By incorporating a variety of viewpoints and skills, diverse management teams may be better equipped to respond to evolving market demands, identify new opportunities, and connect with a broader range of consumers. Overall, the statistic highlights the potential benefits of fostering diversity and inclusivity within organizational leadership structures to drive business success and growth.

Fewer than 25% of tech jobs are held by women, and the number is even lower at the executive level.

This statistic highlights a significant gender disparity within the tech industry, where fewer than one-quarter of all tech jobs are occupied by women. Moreover, the representation of women in leadership positions within the tech sector is even lower than the industry average. This underrepresentation of women in both technical and executive roles underscores the prevailing gender imbalance and lack of diversity within the tech workforce. Addressing this issue is crucial not just for promoting gender equality but also for fostering a more inclusive and innovative tech industry that can benefit from a broader range of perspectives and talent.

References

0. – https://www.www.campaignlive.co.uk

1. – https://www.www.cio.co.uk

2. – https://www.www.bcg.com

3. – https://www.www.b2bmarketingzone.com

4. – https://www.www.forbes.com

5. – https://www.www.b2bmarketing.net

6. – https://www.fortune.com

7. – https://www.hbr.org

8. – https://www.www.catalyst.org

9. – https://www.www.ons.gov.uk

10. – https://www.www.nature.com

11. – https://www.www.usatoday.com

12. – https://www.www.mckinsey.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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