GITNUXREPORT 2025

Display Advertising Statistics

Display advertising dominates digital spend, boosting engagement and targeting effectiveness globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The average click-through rate (CTR) for display ads across industries is about 0.35%

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The average conversion rate for display ads is approximately 1-3%

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Retargeting display ads can increase conversion rates by up to 70%

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The average creative size for banner ads is 728x90 pixels, but the most effective sizes include 300x250 and 160x600

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View-through rate (VTR) for display ads averages around 22%, indicating the percentage of users who view an ad but do not click

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60% of digital marketers say display advertising provides good ROI

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45% of consumers report that seeing familiar brands through display ads increases brand trust

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81% of marketers claim that targeted display campaigns are more effective than non-targeted campaigns

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The cost-per-acquisition (CPA) for retargeted display ads is roughly 30-50% lower compared to non-retargeted ads

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The average bounce rate for websites with targeted display ads is approximately 40%, which can be optimized further with better ad relevance

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Dynamic creative optimization (DCO) in display ads can lead to a 20-30% increase in click-through rates

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The effectiveness of display advertising in brand awareness campaigns results in a 37% increase in brand recognition

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Over 80% of internet users in the US are exposed to display ads monthly

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47% of consumers say they have made a purchase after clicking on a display ad

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Native display ads tend to generate higher engagement, with click rates 8.8 times higher than standard banners

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The average user is exposed to approximately 4,000 to 10,000 ads daily online, including display ads

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About 63% of consumers prefer personalized display ads over generic ones

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Rich media display ads, such as interactive banners, have an average engagement rate of 3.2%

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The average lifespan of a digital display ad impression is roughly 3 seconds, after which the user may scroll past

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The average time spent on websites with display advertising is about 9 seconds before clicking away or engaging

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The adoption of 5G technology is expected to boost mobile display ad performance significantly, with a potential 40% increase in engagement rates

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Nearly 50% of online users employ ad blockers, impacting the effectiveness of display advertising campaigns

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The average cost-per-thousand impressions (CPM) for display ads varies from $0.50 to $10, depending on target audience and industry

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Display ad fraud causes estimated losses of $23 billion annually worldwide

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The average cost per click (CPC) for display ads varies from $0.50 to $2.00 depending on industry and targeting

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The average digital ad fraud rate is estimated at 10-20%, leading to significant losses in display ad campaigns

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The global digital advertising spend reached approximately $424 billion in 2023

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Display advertising accounts for over 50% of all digital ad spend in various markets

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Programmatic advertising makes up approximately 85% of all digital display ad spend

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Mobile display advertising accounts for nearly 70% of all display ad impressions

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Banner ads still hold around 33% of display ad share globally

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The global programmatic video advertising market is projected to reach $70 billion by 2024

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The median viewability rate for display ads is around 50.4%

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Video display ads are the fastest-growing format, with a 25% annual growth rate

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The click-through rate for video ads is approximately 1.84%, higher than display static ads

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Over 75% of ad impressions are served to mobile devices

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The use of AI in display ad targeting is expected to increase by 50% over the next two years

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The use of programmatic display advertising in video game environments has increased by 45% in the past year

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The global market for digital display advertising is expected to grow at a CAGR of 10.8% from 2023 to 2028

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52% of advertisers plan to increase their display ad budgets in the upcoming year

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Around 20% of all digital ad spend in 2023 was allocated to display advertising

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Approximate 65% of display ad revenue is generated from desktop devices

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Over 35% of programmatic display ads are now bought via private marketplaces

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The average viewability rate for video display ads is approximately 60%, higher than static banners

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The average CPM for premium display inventory can range from $5 to $30, depending on niche and publisher

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Approximately 60% of digital display ad impressions are viewed on social media platforms

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The median size of a display ad's creative is around 150 KB, with larger sizes leading to faster load times and better engagement

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Sources

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Key Highlights

The global digital advertising spend reached approximately $424 billion in 2023
Display advertising accounts for over 50% of all digital ad spend in various markets
The average click-through rate (CTR) for display ads across industries is about 0.35%
Over 80% of internet users in the US are exposed to display ads monthly
Programmatic advertising makes up approximately 85% of all digital display ad spend
Mobile display advertising accounts for nearly 70% of all display ad impressions
The average conversion rate for display ads is approximately 1-3%
Banner ads still hold around 33% of display ad share globally
The global programmatic video advertising market is projected to reach $70 billion by 2024
Retargeting display ads can increase conversion rates by up to 70%
The median viewability rate for display ads is around 50.4%
The average cost-per-thousand impressions (CPM) for display ads varies from $0.50 to $10, depending on target audience and industry
47% of consumers say they have made a purchase after clicking on a display ad

With over $424 billion spent globally in 2023, display advertising has become the cornerstone of digital marketing, yet its effectiveness, growth, and challenges—ranging from mobile dominance to ad fraud—make it a complex landscape worth exploring.

Advertising Campaign Performance and Effectiveness

The average click-through rate (CTR) for display ads across industries is about 0.35%
The average conversion rate for display ads is approximately 1-3%
Retargeting display ads can increase conversion rates by up to 70%
The average creative size for banner ads is 728x90 pixels, but the most effective sizes include 300x250 and 160x600
View-through rate (VTR) for display ads averages around 22%, indicating the percentage of users who view an ad but do not click
60% of digital marketers say display advertising provides good ROI
45% of consumers report that seeing familiar brands through display ads increases brand trust
81% of marketers claim that targeted display campaigns are more effective than non-targeted campaigns
The cost-per-acquisition (CPA) for retargeted display ads is roughly 30-50% lower compared to non-retargeted ads
The average bounce rate for websites with targeted display ads is approximately 40%, which can be optimized further with better ad relevance
Dynamic creative optimization (DCO) in display ads can lead to a 20-30% increase in click-through rates
The effectiveness of display advertising in brand awareness campaigns results in a 37% increase in brand recognition

Advertising Campaign Performance and Effectiveness Interpretation

While the average display ad click-through rate of 0.35% may suggest a digital odds-on favorite for marketers, retargeting—which can boost conversions by up to 70%—and targeted campaigns—deemed more effective by 81% of marketers—prove that personalization and strategic design are the true keys to turning fleeting views into trusted brands and tangible ROI.

Audience Engagement and User Behavior

Over 80% of internet users in the US are exposed to display ads monthly
47% of consumers say they have made a purchase after clicking on a display ad
Native display ads tend to generate higher engagement, with click rates 8.8 times higher than standard banners
The average user is exposed to approximately 4,000 to 10,000 ads daily online, including display ads
About 63% of consumers prefer personalized display ads over generic ones
Rich media display ads, such as interactive banners, have an average engagement rate of 3.2%
The average lifespan of a digital display ad impression is roughly 3 seconds, after which the user may scroll past
The average time spent on websites with display advertising is about 9 seconds before clicking away or engaging
The adoption of 5G technology is expected to boost mobile display ad performance significantly, with a potential 40% increase in engagement rates
Nearly 50% of online users employ ad blockers, impacting the effectiveness of display advertising campaigns

Audience Engagement and User Behavior Interpretation

Despite bombarding users with thousands of ads daily and facing the challenge of ad blockers, innovative strategies like native and rich media display ads—especially amidst 5G's promise of faster engagement—are proving essential for turning fleeting impressions into meaningful consumer interactions.

Financial Aspects and Industry Challenges

The average cost-per-thousand impressions (CPM) for display ads varies from $0.50 to $10, depending on target audience and industry
Display ad fraud causes estimated losses of $23 billion annually worldwide
The average cost per click (CPC) for display ads varies from $0.50 to $2.00 depending on industry and targeting
The average digital ad fraud rate is estimated at 10-20%, leading to significant losses in display ad campaigns

Financial Aspects and Industry Challenges Interpretation

With CPMs ranging from $0.50 to $10 and fraud draining up to $23 billion annually, digital advertisers must navigate a costly minefield where a significant fraction of clicks and impressions may be more illusion than audience.

Market Trends and Growth Metrics

The global digital advertising spend reached approximately $424 billion in 2023
Display advertising accounts for over 50% of all digital ad spend in various markets
Programmatic advertising makes up approximately 85% of all digital display ad spend
Mobile display advertising accounts for nearly 70% of all display ad impressions
Banner ads still hold around 33% of display ad share globally
The global programmatic video advertising market is projected to reach $70 billion by 2024
The median viewability rate for display ads is around 50.4%
Video display ads are the fastest-growing format, with a 25% annual growth rate
The click-through rate for video ads is approximately 1.84%, higher than display static ads
Over 75% of ad impressions are served to mobile devices
The use of AI in display ad targeting is expected to increase by 50% over the next two years
The use of programmatic display advertising in video game environments has increased by 45% in the past year
The global market for digital display advertising is expected to grow at a CAGR of 10.8% from 2023 to 2028
52% of advertisers plan to increase their display ad budgets in the upcoming year
Around 20% of all digital ad spend in 2023 was allocated to display advertising
Approximate 65% of display ad revenue is generated from desktop devices
Over 35% of programmatic display ads are now bought via private marketplaces
The average viewability rate for video display ads is approximately 60%, higher than static banners
The average CPM for premium display inventory can range from $5 to $30, depending on niche and publisher
Approximately 60% of digital display ad impressions are viewed on social media platforms

Market Trends and Growth Metrics Interpretation

As digital advertising breaks the $424 billion ceiling in 2023, it's clear that mobile-driven, programmatically targeted display ads—still wielding a hefty 50% of the pie—are not just capturing eyeballs with banner ads and burgeoning video content but also increasingly leveraging AI and private marketplaces, all while striving for that elusive 50% viewability rate to turn impressions into meaningful engagement in a rapidly growing, social-media-dominated landscape.

Technological Innovations and Implementations

The median size of a display ad's creative is around 150 KB, with larger sizes leading to faster load times and better engagement

Technological Innovations and Implementations Interpretation

While the median display ad size hovers at a modest 150 KB, embracing larger creatives—despite their size—can actually accelerate load times and boost engagement, proving that sometimes, in digital advertising, bigger truly is better.