GITNUX MARKETDATA REPORT 2024

Must-Know Direct Mail Statistics [Recent Analysis]

Statistic 1

"70% of consumers say direct mail is more personal than online interactions, with open rates of up to 90% and response rates of 4.9%, and adding a name to a direct mail piece can increase response rates by 135%."

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Statistic 2

"The direct mail industry is expected to grow at a rate of 2.4% and reach a market size of $84,72 Bn by 2027, driven mainly by the benefits of direct mail advertising."

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Statistic 3

"70% of consumers say direct mail is more personal than online interactions, with open rates of up to 90% and response rates of 4.9%, and adding a name to a direct mail piece can increase response rates by 135%."

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Statistic 4

"Additionally, the fact that adding a name to a direct mail piece can increase response rates by 135% shows that personalization is key to successful direct mail campaigns."

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Statistic 5

"Direct mail marketing spending is projected to increase by 3.5% from 2020 to 2022, amounting to 43.3 billion US dollars."

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Statistic 6

"Direct mail advertising revenues have been steadily increasing since 2009, and in 2022, it holds a bigger ad revenue share than other printed counterparts, despite the increasing digital US advertising market."

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Statistic 7

"This kind of advertising is expected to grow from $57 billion in 2021 to $72.67 billion in 2022 at a compound annual growth rate of 1.5%."

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Statistic 8

"The direct mail industry is expected to grow at a rate of 2.4% and reach a market size of $84,72 Bn by 2027, driven mainly by the benefits of direct mail advertising."

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Statistic 9

"The average return rate on a direct mail campaign is 0.5-2%, meaning that out of 100 mail pieces, 2-4 people respond and only half of this number take action."

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Statistic 10

"Gunderson Direct is a top direct mail company with 18 years of experience and 1.5 billion pieces of mail sent, with campaigns ranging from $50,000-$150,000, and direct mail campaigns saw a 9% response rate in 2018, compared to email, paid search and social media’s 1% return."

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Statistic 11

"Therefore, direct mail is a viable and profitable marketing strategy that can yield a higher return on investment than other forms of marketing."

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