GITNUXREPORT 2025

Direct Mail Statistics

Direct mail boasts higher response, trust, and ROI than digital marketing channels.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

54% of consumers say they want to receive direct mail to learn about new products

Statistic 2

70% of consumers say direct mail is more personal than digital communications

Statistic 3

91% of consumers check their mail daily

Statistic 4

73% of millennials prefer direct mail over email for brand communication

Statistic 5

56% of consumers say receiving a piece of direct mail makes them more likely to visit a business

Statistic 6

54% of consumers feel that direct mail is easier to engage with than digital ads

Statistic 7

62% of consumers say they look forward to receiving direct mail more than digital ads

Statistic 8

33% of consumers say that direct mail is the most trustworthy form of advertising

Statistic 9

81% of shoppers seek out offers and discounts via mail

Statistic 10

44% of direct mail recipients say they appreciate receiving coupons via mail

Statistic 11

58% of consumers prefer to receive promotional offers via mail rather than email

Statistic 12

86% of recipients say they trust direct mail more than digital advertisements

Statistic 13

91% of consumers find direct mail more personal than digital marketing

Statistic 14

77% of consumers prefer to receive catalogs via mail over digital shopping

Statistic 15

72% of consumers say they would rather receive promotional offers via mail than digital channels

Statistic 16

55% of consumers say a handwritten note increases their likelihood to respond to a direct mail piece

Statistic 17

61% of marketing budgets are allocated to digital channels, but 74% of consumers prefer direct mail

Statistic 18

70% of consumers find direct mail more trustworthy than digital ads

Statistic 19

64% of consumers say they prefer to receive offers via mail rather than email

Statistic 20

69% of marketers say direct mail is more effective at building trust than digital

Statistic 21

83% of consumers prefer to receive catalogs or mail from brands they follow

Statistic 22

The response rate for direct mail is 4.4%, compared to email's 0.12%

Statistic 23

80% of direct mail gets opened, compared to 20-30% for email

Statistic 24

86% of consumers say they read or scan their direct mail

Statistic 25

66% of people have made a purchase online as a result of receiving direct mail

Statistic 26

51% of marketers rank direct mail as the highest converting marketing channel

Statistic 27

45% of consumers have purchased a product after receiving a tailored direct mail piece

Statistic 28

The average open rate for personalized direct mail is 64%

Statistic 29

50% of small businesses find direct mail to be their most effective marketing tactic

Statistic 30

92% of direct mail pieces are opened within the first week of receipt

Statistic 31

The lifetime value of customers acquired through direct mail is 28% higher than those acquired via digital channels

Statistic 32

68% of people who receive a direct mail piece are likely to visit the company's website

Statistic 33

42% of recipients will read or scan the entire direct mail piece

Statistic 34

Direct mail improves brand recall by up to 70%

Statistic 35

60% of respondents say that receiving direct mail makes them more likely to make a purchase soon

Statistic 36

82% of marketers consider direct mail to be an essential part of their marketing mix

Statistic 37

The average response rate for multi-channel direct mail campaigns is 13%, higher than single-channel campaigns

Statistic 38

65% of marketers find that direct mail helps close sales faster

Statistic 39

41% of direct mail campaigns contain personalized content, leading to higher engagement rates

Statistic 40

78% of small businesses report an increase in customer engagement following direct mail campaigns

Statistic 41

99% of direct mail gets opened at least once, ensuring message delivery

Statistic 42

29% of consumers better remember brands that send them direct mail compared to digital ads

Statistic 43

59% of consumers say they are more likely to respond to a promotional offer received through direct mail than email

Statistic 44

48% of customers make a purchase after receiving a direct mail piece that includes a promotional offer

Statistic 45

88% of recipients say they are likely to keep a piece of mail that includes a special offer or coupon

Statistic 46

46% of direct mail recipients make a purchase within a week of receiving the mail

Statistic 47

Campaigns with personalized direct mail have a 2.5 times higher response rate

Statistic 48

94% of total marketing budgets are allocated to digital media, but direct mail still influences 60% of offline purchases

Statistic 49

67% of marketers plan to increase their direct mail budgets in the next year

Statistic 50

Direct mail campaigns generate a 29% lift in revenue per campaign

Statistic 51

The ROI for direct mail is estimated at $12 for every $1 spent

Statistic 52

The average cost per lead generated from direct mail is $58, compared to $200 for digital channels

Statistic 53

94% of marketers see positive ROI from their direct mail campaigns

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Sources

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Key Highlights

54% of consumers say they want to receive direct mail to learn about new products
70% of consumers say direct mail is more personal than digital communications
91% of consumers check their mail daily
The response rate for direct mail is 4.4%, compared to email's 0.12%
73% of millennials prefer direct mail over email for brand communication
Direct mail campaigns generate a 29% lift in revenue per campaign
56% of consumers say receiving a piece of direct mail makes them more likely to visit a business
54% of consumers feel that direct mail is easier to engage with than digital ads
The ROI for direct mail is estimated at $12 for every $1 spent
80% of direct mail gets opened, compared to 20-30% for email
86% of consumers say they read or scan their direct mail
66% of people have made a purchase online as a result of receiving direct mail
51% of marketers rank direct mail as the highest converting marketing channel

In an era dominated by digital ads, recent statistics reveal that direct mail continues to outperform online channels in engagement, trust, and ROI—making it a powerful tool for brands eager to connect personally and effectively with consumers.

Consumer Preferences and Perceptions

54% of consumers say they want to receive direct mail to learn about new products
70% of consumers say direct mail is more personal than digital communications
91% of consumers check their mail daily
73% of millennials prefer direct mail over email for brand communication
56% of consumers say receiving a piece of direct mail makes them more likely to visit a business
54% of consumers feel that direct mail is easier to engage with than digital ads
62% of consumers say they look forward to receiving direct mail more than digital ads
33% of consumers say that direct mail is the most trustworthy form of advertising
81% of shoppers seek out offers and discounts via mail
44% of direct mail recipients say they appreciate receiving coupons via mail
58% of consumers prefer to receive promotional offers via mail rather than email
86% of recipients say they trust direct mail more than digital advertisements
91% of consumers find direct mail more personal than digital marketing
77% of consumers prefer to receive catalogs via mail over digital shopping
72% of consumers say they would rather receive promotional offers via mail than digital channels
55% of consumers say a handwritten note increases their likelihood to respond to a direct mail piece
61% of marketing budgets are allocated to digital channels, but 74% of consumers prefer direct mail
70% of consumers find direct mail more trustworthy than digital ads
64% of consumers say they prefer to receive offers via mail rather than email
69% of marketers say direct mail is more effective at building trust than digital
83% of consumers prefer to receive catalogs or mail from brands they follow

Consumer Preferences and Perceptions Interpretation

Despite spending over three-quarters of marketing budgets on digital, consumers—who check the mail daily and trust it more—still crave the personal touch, coupons, and trustworthiness of direct mail, revealing that in the digital age, a handwritten note and an actual postcard remain powerful tools for building genuine brand loyalty.

Effectiveness and Engagement Metrics

The response rate for direct mail is 4.4%, compared to email's 0.12%
80% of direct mail gets opened, compared to 20-30% for email
86% of consumers say they read or scan their direct mail
66% of people have made a purchase online as a result of receiving direct mail
51% of marketers rank direct mail as the highest converting marketing channel
45% of consumers have purchased a product after receiving a tailored direct mail piece
The average open rate for personalized direct mail is 64%
50% of small businesses find direct mail to be their most effective marketing tactic
92% of direct mail pieces are opened within the first week of receipt
The lifetime value of customers acquired through direct mail is 28% higher than those acquired via digital channels
68% of people who receive a direct mail piece are likely to visit the company's website
42% of recipients will read or scan the entire direct mail piece
Direct mail improves brand recall by up to 70%
60% of respondents say that receiving direct mail makes them more likely to make a purchase soon
82% of marketers consider direct mail to be an essential part of their marketing mix
The average response rate for multi-channel direct mail campaigns is 13%, higher than single-channel campaigns
65% of marketers find that direct mail helps close sales faster
41% of direct mail campaigns contain personalized content, leading to higher engagement rates
78% of small businesses report an increase in customer engagement following direct mail campaigns
99% of direct mail gets opened at least once, ensuring message delivery
29% of consumers better remember brands that send them direct mail compared to digital ads
59% of consumers say they are more likely to respond to a promotional offer received through direct mail than email
48% of customers make a purchase after receiving a direct mail piece that includes a promotional offer
88% of recipients say they are likely to keep a piece of mail that includes a special offer or coupon
46% of direct mail recipients make a purchase within a week of receiving the mail
Campaigns with personalized direct mail have a 2.5 times higher response rate

Effectiveness and Engagement Metrics Interpretation

Despite the digital age's dominance, direct mail boasts a response rate over 36 times higher than email and a 70% boost in brand recall—proving that when it comes to cutting through the noise and converting customers, old-school mail still writes the most compelling message.

Impact on Brand Recognition and Customer Loyalty

94% of total marketing budgets are allocated to digital media, but direct mail still influences 60% of offline purchases

Impact on Brand Recognition and Customer Loyalty Interpretation

Despite digital's dominance in marketing budgets, the enduring influence of direct mail on 60% of offline purchases unveils its surprising resilience as a tactile force in an increasingly digital world.

Market Trends and Marketing Strategies

67% of marketers plan to increase their direct mail budgets in the next year

Market Trends and Marketing Strategies Interpretation

With nearly two-thirds of marketers gearing up to boost their direct mail budgets, it's clear that in a digital age, the tangible still proves to be a hard act to follow.

Return on Investment and Cost Efficiency

Direct mail campaigns generate a 29% lift in revenue per campaign
The ROI for direct mail is estimated at $12 for every $1 spent
The average cost per lead generated from direct mail is $58, compared to $200 for digital channels
94% of marketers see positive ROI from their direct mail campaigns

Return on Investment and Cost Efficiency Interpretation

With a 29% revenue boost and a staggering $12 return for every dollar spent, direct mail proves that in a world of digital noise, traditional outreach still delivers high-value, measurable results—making it an email’s best, most tangible friend.