Digital transformation is reshaping how pets are cared for and how owners, veterinarians, and retailers interact, from remote monitoring and faster diagnostics to smarter purchasing and repeat services. As adoption accelerates across the US and other markets, data from smart devices, wearables, and on-demand platforms is increasingly influencing health insights, service matching, and inventory decisions. This page walks through the technologies driving pet tech growth, the operational changes across clinics and e-commerce, and the key social and infrastructure factors that determine who benefits and where.
Key Takeaways
- AI predicted 85% accuracy pet health issues from wearable data 2023 studies
- Chewy used AI personalization boosting conversion 25% in 2023 e-com
- PetPace AI detected anomalies 92% accuracy in heart rate 2023 trials
- 45M smart pet devices shipped globally in 2023, 85% via online channels
- 25% of US dog owners use GPS trackers like Whistle in 2023, up from 8% in 2020
- Furbo pet camera active users 4M in 2023, 30% YoY growth in IoT adoption
- Rover app users grew to 1M walkers 2023, digital matching
- Chewy Autoship app retention 80% in 2023, subscription digital service
- Petco app downloads 5M in 2023, repeat purchase rate 65%
- Online pet retail in US captured 28% market share in 2023, up 5pp from 2022
- 62% of US pet owners bought pet products online in 2023, vs 45% in 2020, digital shift
- Chewy app accounted for 40% of its $11B sales in 2023, mobile e-commerce dominance
- In 2023, the global pet industry market size reached $261 billion, with digital transformation contributing to a 15% CAGR from 2018-2023 driven by online platforms and pet tech adoption
- US pet industry spending hit $136.8 billion in 2022, with e-commerce sales growing 22% YoY due to digital marketplaces like Chewy and Petco
- Digital pet care segment projected to grow from $4.2B in 2022 to $9.8B by 2030 at 11.2% CAGR, fueled by IoT and apps
AI and digital platforms are rapidly boosting pet health insights and online shopping growth across the industry.
Related reading
- Digital Transformation In IndustryDigital Transformation In The Merchant Industry Statistics
- Customer Experience In IndustryCustomer Experience In The Pet Industry Statistics
- Digital Transformation In IndustryDigital Transformation In The Promotional Products Industry Statistics
- Digital Transformation In IndustryDigital Transformation In The Electronics Industry Statistics
01 · Category
Ai And Data Analytics26 stats
01
AI predicted 85% accuracy pet health issues from wearable data 2023 studies
02
Chewy used AI personalization boosting conversion 25% in 2023 e-com
03
PetPace AI detected anomalies 92% accuracy in heart rate 2023 trials
04
40% vets use AI diagnostics tools 2023, improving speed 3x
05
Whistle AI activity scores correlated 88% with vet assessments 2023
06
IBM Watson vet diagnostics pilot 75% accuracy boost 2023
07
Fi AI escape predictions prevented 10K incidents 2023
08
70% reduction in food waste via AI portion feeders 2023 Petkit data
09
Predictive analytics in pet insurance cut claims 15% 2023 Lemonade
10
Computer vision in Furbo detected 95% pet distress cries 2023
11
52% clinics use data analytics for inventory 2023, cost savings 20%
12
AI chatbots handled 60% customer queries for Chewy 2023
13
Genomic data AI matched diets 90% better outcomes 2023 Basepaws
14
25M pet behavior data points analyzed daily 2023 by Mars Petcare AI
15
Sentiment analysis on pet social media predicted trends 80% accuracy 2023
16
35% faster diagnosis with AI X-ray tools 2023 vet study
17
Personalized ad targeting lifted pet e-com sales 18% 2023
18
Blockchain data for pet health records 5K pilots 2023
19
ML models forecasted pet obesity 85% accuracy 2023
20
42% supply chain optimized via AI in pet food 2023 Nestle Purina
21
Customer lifetime value predicted 92% accuracy by pet apps 2023
22
AI-driven dynamic pricing in pet e-com 12% revenue lift 2023
23
68% pet owners trust AI health recommendations 2023 survey
24
Big data from wearables enabled 20% early disease detection 2023
25
Fraud detection in pet insurance 95% via AI 2023
26
Demand forecasting accuracy 90% for pet products 2023 analytics
Interpretation
Ai And Data Analytics Interpretation
Across 2023 studies, AI and data analytics are proving especially effective in pet health and decision support, with reported accuracy as high as 92% for anomaly detection and 85% for wearable issue prediction, while vet adoption rises to 40% thanks to diagnostics getting 3 times faster.
02 · Category
Adoption Of Pet Tech28 stats
01
45M smart pet devices shipped globally in 2023, 85% via online channels
02
25% of US dog owners use GPS trackers like Whistle in 2023, up from 8% in 2020
03
Furbo pet camera active users 4M in 2023, 30% YoY growth in IoT adoption
04
PetPace health monitors sold 500K units in 2023, vet-integrated IoT
05
18% pet owners use automatic feeders like PetSafe, 2023 survey data
06
iKalogo smart collars adoption 12% in Europe 2023, activity tracking key
07
35M pet wearables connected to apps in 2023 globally
08
Tractive GPS units 2M active in 2023, 40% growth in pet tech
09
Litter-Robot auto litter boxes 300K sold 2023, smart home integration
10
Petkit smart feeders 1.5M units in China 2023, 50% adoption rise
11
22% UK cat owners use activity monitors 2023, digital health trend
12
Australia PetCowatch IoT feeders 100K users 2023
13
India smart pet cams 200K sales 2023 via Flipkart
14
Brazil Cobasi app-connected feeders 150K 2023 adoption
15
28% millennial pet owners own connected toys 2023 US
16
Fi collar series 1M subscribers 2023, LTE connectivity
17
15% vet clinics use IoT diagnostics 2023, up 10pp
18
Smart water fountains like PetSafe 800K units 2023, hydration tracking
19
42% growth in pet robot vacuum adoption 2023 for hair control
20
Halo collar GPS+fence 500K dogs 2023, virtual boundaries
21
20M app-connected pet cams globally 2023, video analytics
22
Whistle health data shared with vets by 60% users 2023
23
12% pet owners use RFID feeders 2023, portion control
24
Europe smart litter market 25% adoption in urban areas 2023
25
55% increase in laser toy app controls 2023 sales
26
Canada Flappie auto door 50K installs 2023, microchip tech
27
Mexico pet tech penetration 10%, 300K devices 2023
28
South Korea Naver Pet Robot 100K preorders 2023 AI companion
Interpretation
Adoption Of Pet Tech Interpretation
Adoption of pet tech is accelerating quickly, with 45M smart pet devices shipped in 2023 and GPS tracking usage among US dog owners rising to 25% from just 8% in 2020.
03 · Category
Digital Services And Apps28 stats
01
Rover app users grew to 1M walkers 2023, digital matching
02
Chewy Autoship app retention 80% in 2023, subscription digital service
03
Petco app downloads 5M in 2023, repeat purchase rate 65%
04
Wag! app 300K walks/day peak 2023, on-demand service
05
75% pet owners use apps for vet booking 2023 US survey
06
TeleVet platforms handled 10M consultations 2023 globally
07
PetDesk app 2M users scheduling 2023, reminders key
08
1st Pet app insurance claims processed 5M digitally 2023 UK
09
Meowtel cat sitting app 100K bookings 2023, niche digital
10
DogVacay rebranded Rover, 500K listings 2023 digital marketplace
11
68% use apps for pet training videos 2023
12
Bond Vet app telehealth 200K visits 2023 NYC
13
Australia Petcloud app 50K vet clients 2023 digital records
14
India Heads Up For Tails app 1M downloads 2023 services
15
Brazil DogHero app 300K caregivers 2023
16
82% satisfaction with app-based grooming bookings 2023
17
Whistle app health insights 3M reports generated 2023
18
Fi app community features 500K shares 2023
19
Petkit app feeder controls 2M daily 2023 China
20
Tractive app walks tracked 1B km 2023
21
45% pet owners use nutrition apps daily 2023
22
Vetic app India 500K users 2023 telehealth
23
Pawp telehealth 1M chats 2023, AI triage
24
30M monthly active users on pet social apps 2023 globally
25
Chewy Health app 400K enrollments 2023 virtual care
26
55% reduction in no-shows via app reminders 2023 vets
27
EzyVet cloud software 10K clinics 2023 digital ops
28
65% pet insurance claims filed via app 2023 US
More related reading
04 · Category
E Commerce Penetration25 stats
01
Online pet retail in US captured 28% market share in 2023, up 5pp from 2022
02
62% of US pet owners bought pet products online in 2023, vs 45% in 2020, digital shift
03
Chewy app accounted for 40% of its $11B sales in 2023, mobile e-commerce dominance
04
Petco Vitacost online sales grew 25% to $1.2B in 2023 via digital personalization
05
Amazon pet category sales up 19% YoY to $8B in 2023, subscription models key
06
55% of UK pet purchases online in 2023, £4.2B total
07
China pet e-commerce GMV $15B in 2023, 35% of total pet market digitally
08
70% of millennial pet owners prefer online buying, driving 30% e-com growth 2023
09
Pet subscription services retention 75% via digital auto-renewals in 2023
10
Europe pet e-tail penetration 22% in 2023, up from 15% pre-pandemic
11
India pet online sales 18% of market, 50% YoY growth to INR 2,500cr 2023
12
Brazil Petlove e-com revenue R$2B in 2023, 40% market share digitally
13
Australia online pet sales AUD 1.8B in 2023, 26% penetration rate
14
Canada 60% pet owners shop online weekly in 2023 survey
15
Mexico Mercado Libre pet sales up 45% to $500M in 2023 digitally
16
South Africa pet e-com 15% penetration, 32% growth to ZAR 1.2B 2023
17
48% Gen Z pet owners exclusively buy online, per 2023 Packaged Facts
18
Petco same-day delivery orders 2M in 2023, boosting e-com 15%
19
Rover integrated e-com for supplies, 20% upsell in 2023 bookings
20
65% pet owners use buy-online-pickup-in-store (BOPIS) digitally in 2023 US
21
Global pet D2C brands e-com sales $3.5B in 2023, 28% growth
22
Wag! app bundled product sales 25% of revenue in 2023
23
PetSmart online 35% of sales in 2023, AR try-on features drove 12% uplift
24
72% satisfaction with online pet shopping due to reviews/digital tools 2023
25
38% of pet product returns handled digitally in 2023, improving e-com efficiency
Interpretation
E Commerce Penetration Interpretation
E-commerce is steadily deepening its foothold in pet retail, with 62% of US pet owners buying online in 2023 up from 45% in 2020 and online pet retail reaching 28% market share in the US in 2023, up 5 points from 2022.
05 · Category
Market Size And Growth30 stats
01
In 2023, the global pet industry market size reached $261 billion, with digital transformation contributing to a 15% CAGR from 2018-2023 driven by online platforms and pet tech adoption
02
US pet industry spending hit $136.8 billion in 2022, with e-commerce sales growing 22% YoY due to digital marketplaces like Chewy and Petco
03
Digital pet care segment projected to grow from $4.2B in 2022 to $9.8B by 2030 at 11.2% CAGR, fueled by IoT and apps
04
Pet tech market valued at $5.6B in 2023, expected to reach $18.2B by 2028 with 26.5% CAGR from smart devices and software
05
Online pet product sales in Europe surged 28% in 2022 to €12.5B, attributed to digital transformation post-COVID
06
Brazil's pet market digital spend grew 35% YoY in 2023 to R$15B, led by apps and e-tailers
07
Asia-Pacific pet digital market to expand at 14.7% CAGR to $45B by 2027, driven by mobile commerce
08
Pet subscription box services, a digital model, generated $1.2B revenue in 2023 with 40% subscriber growth via apps
09
Global smart pet collar market size was $2.1B in 2022, projected 22% CAGR to 2030 from GPS/IoT integration
10
US pet e-commerce penetration reached 25% of total sales in 2023, up from 12% in 2019 due to digital shifts
11
Chewy's digital revenue grew 20% to $11B in 2023, representing 92% of pet retail digital transformation success
12
Petco's online sales increased 18% YoY to $2.8B in FY2023, driven by app-based personalization
13
Rover app bookings rose 30% in 2023 to $250M, exemplifying gig economy digital transformation in pet services
14
Global pet telehealth market valued at $1.4B in 2023, expected 28% CAGR to $6.2B by 2030 via digital platforms
15
Wag! digital walking services revenue hit $120M in 2023, up 25% from app enhancements
16
Pet food e-commerce share in China reached 18% of $30B market in 2023, growing 32% YoY digitally
17
UK pet insurance digital policies grew 22% to 2.5M in 2023, via online platforms
18
Australia pet tech market at AUD 450M in 2023, 19% growth from digital adoption
19
India pet care digital spend up 45% to INR 5,000 crore in 2023, mobile-led
20
Pet wellness apps downloads exceeded 50M globally in 2023, driving $800M market
21
Canada pet e-commerce sales $3.2B CAD in 2023, 24% YoY growth digitally
22
Mexico pet digital market $1.8B USD equivalent in 2023, 30% surge via apps
23
South Korea pet tech revenue $900M in 2023, 27% CAGR projected
24
Pet camera market global size $1.9B in 2023, 23% growth from IoT
25
Automatic pet feeder market $1.5B in 2023, 20.5% CAGR to 2030
26
GPS pet trackers sales volume 12M units in 2023 globally, digital sales 85%
27
Pet grooming apps bookings $400M in 2023, 35% digital growth
28
Digital pet training platforms revenue $250M in 2023, 28% YoY
29
Vet clinic management software market $1.1B in 2023, 16% growth digitally
30
Pet nutrition apps user base 40M in 2023, monetized at $300M
Interpretation
Market Size And Growth Interpretation
Digital transformation is driving clear expansion across the pet industry, from the global market reaching $261 billion in 2023 with a 15% CAGR over 2018 to 2023 to digital pet care projected to nearly double from $4.2 billion in 2022 to $9.8 billion by 2030 at an 11.2% CAGR.
report visual · Key figures
AI accuracy and pet-tech impact (2023)
Across key pet-tech use cases in 2023, AI models show high accuracy for health detection and improved operational outcomes.
92%
PetPace AI detected anomalies 92% accuracy in heart rate 2023 trials
95%
Computer vision in Furbo detected 95% pet distress cries 2023
88%
Whistle AI activity scores correlated 88% with vet assessments 2023
85%
AI predicted 85% accuracy pet health issues from wearable data 2023 studies
80%
Sentiment analysis on pet social media predicted trends 80% accuracy 2023
75%
IBM Watson vet diagnostics pilot 75% accuracy boost 2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Gabrielle Fontaine. (2026, February 13). Digital Transformation In The Pet Industry Statistics. Gitnux. https://gitnux.org/digital-transformation-in-the-pet-industry-statistics
MLA
Gabrielle Fontaine. "Digital Transformation In The Pet Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/digital-transformation-in-the-pet-industry-statistics.
Chicago
Gabrielle Fontaine. 2026. "Digital Transformation In The Pet Industry Statistics." Gitnux. https://gitnux.org/digital-transformation-in-the-pet-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
pawp.com