GITNUXREPORT 2025

Digital Signage Statistics

Digital signage market grows, influences purchases, boosts sales and engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Digital signage videos have an average engagement rate of 77%, higher than static displays

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68% of digital signage content is programmed to change based on time of day or customer demographics

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Interactive digital signage increases engagement by up to 75%

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28% of digital signage content is dedicated to promotional offers and discounts

Statistic 5

The average viewer retention rate for digital signage videos is approximately 82%, compared to 55% for static images

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65% of digital signage content is designed for multilingual audiences, accommodating diverse populations

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69% of digital signage content is updated in real-time to reflect current events, promotions, or weather conditions

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Digital signage in education settings is associated with increased student engagement by 30%

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34% of digital signage is used in transportation, including airports and transit stations

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46% of digital signage deployments are in hospitality environments, including hotels and restaurants

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Digital signage can help decrease perceived wait times in retail and hospitality environments by up to 35%

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Over 65% of digital signage is used in hotels for concierge and informational purposes

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70% of consumers have used digital signage as a source of information about products or services

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Retail companies allocate an average of 8% of their marketing budget to digital signage

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55% of consumers say digital signs influence their purchase decisions

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60% of digital signage users report an increase in sales after implementation

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Digital signage can increase brand awareness by up to 47%

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49% of consumers say digital signage content influences their buying decisions

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Over 80% of digital signage networks are installed in retail environments

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78% of consumers say digital signage catches their attention better than static signage

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The use of 4K digital signage displays is projected to grow at a CAGR of 20% by 2025

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65% of consumers say digital signage improves their shopping experience

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89% of digital signage networks are managed remotely

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The majority of digital signage content is created in-house by organizations, about 60%, rather than outsourced

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Retail digital signage can increase average transaction size by 15%

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The leading industries adopting digital signage are retail (72%), hospitality (46%), healthcare (30%), and transportation (34%)

Statistic 27

87% of digital signage networks have integrated social media content to enhance engagement

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54% of digital signage viewers visit the advertised location within one day after viewing the display

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The use of LED digital signage displays increased by 40% in the past three years, especially in outdoor advertising

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Digital signage in healthcare settings can reduce patient wait times by up to 25%

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74% of digital signage displays are now interactive, including touchscreens and sensors, enhancing user experience

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42% of digital signage network operators invest in AI-driven content personalization, improving relevance

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82% of organizations believe digital signage enhances customer experience

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The average digital signage network has over 100 displays connected, indicating extensive deployment in large venues

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The use of facial recognition technology in digital signage is projected to grow at a CAGR of 25% through 2028

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The global digital signage market size was valued at approximately USD 19.6 billion in 2020 and is expected to reach USD 29.6 billion by 2026

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The average dwell time around digital signage displays is approximately 4.8 minutes

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The global digital signage digital-out-of-home (DOOH) advertising market is projected to reach USD 27 billion by 2024

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45% of marketers plan to increase their digital signage budgets in the next year

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53% of digital signage content is updated weekly

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The most common digital signage screen size is 55 inches, used in over 40% of deployments

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62% of digital signage content is designed for mobile viewing, considering the rise in smartphone usage

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The global digital signage software market was valued at USD 4 billion in 2020 and is projected to grow at a CAGR of 8.2% through 2027

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The average cost of digital signage content management software is around USD 50-$150 per month per license

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Digital signage advertising revenue is projected to surpass USD 23 billion worldwide by 2024

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90% of digital signage content is optimized for digital devices, considering the user interfaces of smartphones and tablets

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The average age of digital signage hardware is approximately 3-5 years

Statistic 48

The average cost for a digital signage display is around USD 2,500, with high-end models exceeding USD 10,000

Statistic 49

The average lifespan of digital signage screens is about 60,000 hours of operation, roughly 7 years of continuous use

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Key Highlights

The global digital signage market size was valued at approximately USD 19.6 billion in 2020 and is expected to reach USD 29.6 billion by 2026
70% of consumers have used digital signage as a source of information about products or services
Retail companies allocate an average of 8% of their marketing budget to digital signage
55% of consumers say digital signs influence their purchase decisions
60% of digital signage users report an increase in sales after implementation
Digital signage can increase brand awareness by up to 47%
49% of consumers say digital signage content influences their buying decisions
The average dwell time around digital signage displays is approximately 4.8 minutes
Over 80% of digital signage networks are installed in retail environments
78% of consumers say digital signage catches their attention better than static signage
The use of 4K digital signage displays is projected to grow at a CAGR of 20% by 2025
The global digital signage digital-out-of-home (DOOH) advertising market is projected to reach USD 27 billion by 2024
65% of consumers say digital signage improves their shopping experience

With the digital signage market expected to soar to nearly $30 billion by 2026 and over 80% of networks installed in retail environments, it’s clear that this dynamic technology is transforming consumer engagement—boosting sales, enhancing brand awareness, and redefining the shopping experience.

Content and Engagement

Digital signage videos have an average engagement rate of 77%, higher than static displays
68% of digital signage content is programmed to change based on time of day or customer demographics
Interactive digital signage increases engagement by up to 75%
28% of digital signage content is dedicated to promotional offers and discounts
The average viewer retention rate for digital signage videos is approximately 82%, compared to 55% for static images
65% of digital signage content is designed for multilingual audiences, accommodating diverse populations
69% of digital signage content is updated in real-time to reflect current events, promotions, or weather conditions
Digital signage in education settings is associated with increased student engagement by 30%

Content and Engagement Interpretation

Digital signage's dynamic, multilingual, and real-time content not only commands an impressive 77% engagement rate but also outshines static displays in retention and interactivity—proving that in the digital age, audience attention truly favors the adaptable and the interactive.

Industry Applications

34% of digital signage is used in transportation, including airports and transit stations
46% of digital signage deployments are in hospitality environments, including hotels and restaurants
Digital signage can help decrease perceived wait times in retail and hospitality environments by up to 35%
Over 65% of digital signage is used in hotels for concierge and informational purposes

Industry Applications Interpretation

With over half of digital signage dedicated to hospitality and travel, it's clear that modern wayfinding and entertainment virtualize our wait times, turning pages into pixels and lobbies into lively digital lounges.

Market Adoption and Usage

70% of consumers have used digital signage as a source of information about products or services
Retail companies allocate an average of 8% of their marketing budget to digital signage
55% of consumers say digital signs influence their purchase decisions
60% of digital signage users report an increase in sales after implementation
Digital signage can increase brand awareness by up to 47%
49% of consumers say digital signage content influences their buying decisions
Over 80% of digital signage networks are installed in retail environments
78% of consumers say digital signage catches their attention better than static signage
The use of 4K digital signage displays is projected to grow at a CAGR of 20% by 2025
65% of consumers say digital signage improves their shopping experience
89% of digital signage networks are managed remotely
The majority of digital signage content is created in-house by organizations, about 60%, rather than outsourced
Retail digital signage can increase average transaction size by 15%
The leading industries adopting digital signage are retail (72%), hospitality (46%), healthcare (30%), and transportation (34%)
87% of digital signage networks have integrated social media content to enhance engagement
54% of digital signage viewers visit the advertised location within one day after viewing the display
The use of LED digital signage displays increased by 40% in the past three years, especially in outdoor advertising
Digital signage in healthcare settings can reduce patient wait times by up to 25%
74% of digital signage displays are now interactive, including touchscreens and sensors, enhancing user experience
42% of digital signage network operators invest in AI-driven content personalization, improving relevance
82% of organizations believe digital signage enhances customer experience
The average digital signage network has over 100 displays connected, indicating extensive deployment in large venues
The use of facial recognition technology in digital signage is projected to grow at a CAGR of 25% through 2028

Market Adoption and Usage Interpretation

With over 70% of consumers turning to digital signage for product info and nearly 80% of networks managed remotely, it’s clear that in the world of marketing, digital signage isn’t just catching eyes — it’s commanding attention, boosting sales, and steadily evolving into a high-tech, AI-driven powerhouse that's reshaping customer experiences across industries.

Market Trends and Economics

The global digital signage market size was valued at approximately USD 19.6 billion in 2020 and is expected to reach USD 29.6 billion by 2026
The average dwell time around digital signage displays is approximately 4.8 minutes
The global digital signage digital-out-of-home (DOOH) advertising market is projected to reach USD 27 billion by 2024
45% of marketers plan to increase their digital signage budgets in the next year
53% of digital signage content is updated weekly
The most common digital signage screen size is 55 inches, used in over 40% of deployments
62% of digital signage content is designed for mobile viewing, considering the rise in smartphone usage
The global digital signage software market was valued at USD 4 billion in 2020 and is projected to grow at a CAGR of 8.2% through 2027
The average cost of digital signage content management software is around USD 50-$150 per month per license
Digital signage advertising revenue is projected to surpass USD 23 billion worldwide by 2024
90% of digital signage content is optimized for digital devices, considering the user interfaces of smartphones and tablets

Market Trends and Economics Interpretation

As digital signage surges toward a nearly $30 billion worldwide market fueled by savvy marketers increasing budgets, rapid content updates, mobile-friendly designs, and a focus on engaging viewers within fleeting 4.8-minute moments, it’s clear that in the race for consumer attention, digital displays are not just screens—they’re the new battleground for brand dominance.

Technologies and Equipment

The average age of digital signage hardware is approximately 3-5 years
The average cost for a digital signage display is around USD 2,500, with high-end models exceeding USD 10,000
The average lifespan of digital signage screens is about 60,000 hours of operation, roughly 7 years of continuous use

Technologies and Equipment Interpretation

With digital signage hardware averaging 3-5 years and costing around $2,500—sometimes over $10,000—businesses must weigh the allure of cutting-edge tech against its roughly seven-year lifespan and the inevitable upgrade cycle, highlighting the importance of strategic investment in a rapidly evolving digital landscape.