GITNUXREPORT 2025

Digital Signage Benefits Statistics

Digital signage boosts sales, engagement, brand awareness, and marketing effectiveness significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Digital signage can increase brand awareness by 47%

Statistic 2

60% of marketers believe digital signage is more effective than static signage

Statistic 3

Digital signage can boost sales by an average of 29%

Statistic 4

Digital signage ROI can reach up to 300%

Statistic 5

84% of brands plan to increase their investment in digital signage over the next year

Statistic 6

Digital signage is capable of delivering targeted advertising, resulting in 30% higher click-through rates

Statistic 7

45% of brands use digital signage for social media integration, increasing engagement by 40%

Statistic 8

Digital signage's dynamic content capability results in 35% higher ad recall compared to static displays

Statistic 9

80% of retail chains see increased promotional effectiveness with digital signage

Statistic 10

66% of companies view digital signage as a key digital transformation tool

Statistic 11

Digital signage can increase event attendance by up to 25%

Statistic 12

Digital signage has been shown to increase product recall accuracy by 62%

Statistic 13

Digital signage analytics enable targeted marketing, increasing campaign ROI by 35%

Statistic 14

78% of small businesses report that digital signage improves their local visibility

Statistic 15

The digital signage market is projected to grow at a CAGR of 8.4% from 2023 to 2030

Statistic 16

83% of consumers prefer digital signage because it offers dynamic and engaging content

Statistic 17

70% of customers have made impulse purchases after seeing digital signage ads

Statistic 18

Approximately 55% of consumers have interacted with digital signage

Statistic 19

75% of consumers have entered a store because of a digital signage promotion

Statistic 20

68% of viewers find digital signage advertisements more memorable than traditional ads

Statistic 21

69% of consumers say digital signage influences their buying decisions

Statistic 22

84% of shoppers pay attention to digital signage content

Statistic 23

59% of consumers find digital signage to be more engaging than traditional advertising

Statistic 24

Digital signage in public spaces can increase safety awareness by 50%

Statistic 25

61% of consumers believe digital signage provides better shopping information

Statistic 26

Digital signage can increase participation in loyalty programs by 38%

Statistic 27

Digital signage can improve charitable donation rates by 15%

Statistic 28

89% of consumers find digital signage more trustworthy than traditional advertising

Statistic 29

85% of consumers prefer digital signage over traditional billboards for local advertising

Statistic 30

64% of customers consider digital signage to be more innovative

Statistic 31

87% of retail decision-makers state digital signage influences purchasing behavior

Statistic 32

Digital signage reduces perceived wait times by up to 35%

Statistic 33

78% of businesses report increased customer engagement with digital signage

Statistic 34

65% of retail shoppers find digital signage helpful for product information

Statistic 35

Digital signage can improve information dissemination accuracy by 52%

Statistic 36

85% of retail stores increased their sales after implementing digital signage solutions

Statistic 37

Interactive digital signage can increase customer dwell time by 60%

Statistic 38

90% of retailers believe digital signage improves their in-store customer experience

Statistic 39

72% of retail stores report higher foot traffic after digital signage updates

Statistic 40

Digital signage can lead to a 25% reduction in perceived chaos during shopping

Statistic 41

Digital signage can increase average dwell time by 50% in retail environments

Statistic 42

72% of event attendees find digital signage helpful for navigation and schedules

Statistic 43

Digital signage can boost in-store sales conversion rates by 20%

Statistic 44

86% of marketers say digital signage enables personalized marketing campaigns

Statistic 45

Digital signage can improve customer loyalty by 22%

Statistic 46

65% of healthcare facilities plan to invest more in digital signage in the next two years

Statistic 47

77% of architects and designers incorporate digital signage into modern building plans

Statistic 48

72% of travelers report digital signage helps improve their airport experience

Statistic 49

73% of hotel chains use digital signage for guest communication and promotions

Statistic 50

Digital signage provides measurable increases in customer satisfaction scores by 18%

Statistic 51

Digital signage reduces printing and distribution costs by 45%

Statistic 52

50% of companies report improved employee communication through digital signage

Statistic 53

Digital signage content can be updated in real-time, reducing outdated information by 70%

Statistic 54

80% of hospitals use digital signage for wayfinding and patient communication

Statistic 55

Digital signage can enhance emergency communication effectiveness by 60%

Statistic 56

78% of employees better understand company information via digital signage

Statistic 57

Digital signage can reduce energy costs by up to 20% with intelligent lighting features

Statistic 58

Digital signage improves safety compliance in industrial environments by 35%

Statistic 59

90% of educational institutions use digital signage for campus information dissemination

Statistic 60

Digital signage contributes to a 40% reduction in print media expenses annually

Statistic 61

Implementation of digital signage reduces operational costs by approximately 22%

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Key Highlights

83% of consumers prefer digital signage because it offers dynamic and engaging content
Digital signage can increase brand awareness by 47%
70% of customers have made impulse purchases after seeing digital signage ads
Digital signage reduces perceived wait times by up to 35%
60% of marketers believe digital signage is more effective than static signage
Approximately 55% of consumers have interacted with digital signage
Digital signage can boost sales by an average of 29%
78% of businesses report increased customer engagement with digital signage
Digital signage ROI can reach up to 300%
65% of retail shoppers find digital signage helpful for product information
The digital signage market is projected to grow at a CAGR of 8.4% from 2023 to 2030
84% of brands plan to increase their investment in digital signage over the next year
Digital signage can improve information dissemination accuracy by 52%

Did you know that 83% of consumers prefer digital signage for its dynamic content, leading to a staggering 47% boost in brand awareness and a 29% increase in sales—making it an essential tool for modern marketing and customer engagement?

Brand Awareness and Marketing Impact

Digital signage can increase brand awareness by 47%
60% of marketers believe digital signage is more effective than static signage
Digital signage can boost sales by an average of 29%
Digital signage ROI can reach up to 300%
84% of brands plan to increase their investment in digital signage over the next year
Digital signage is capable of delivering targeted advertising, resulting in 30% higher click-through rates
45% of brands use digital signage for social media integration, increasing engagement by 40%
Digital signage's dynamic content capability results in 35% higher ad recall compared to static displays
80% of retail chains see increased promotional effectiveness with digital signage
66% of companies view digital signage as a key digital transformation tool
Digital signage can increase event attendance by up to 25%
Digital signage has been shown to increase product recall accuracy by 62%
Digital signage analytics enable targeted marketing, increasing campaign ROI by 35%
78% of small businesses report that digital signage improves their local visibility

Brand Awareness and Marketing Impact Interpretation

With digital signage boosting brand awareness by 47%, sales by 29%, and ROI up to 300%, it's clear that embracing dynamic, targeted content isn’t just a marketing trend—it's the smart investment that transforms static displays into powerhouse promoters of profit and visibility.

Business Adoption and Market Trends

The digital signage market is projected to grow at a CAGR of 8.4% from 2023 to 2030

Business Adoption and Market Trends Interpretation

With an anticipated 8.4% CAGR, the digital signage market's steady ascent suggests that sooner rather than later, waiting for a sign to advertise may become a thing of the past—and a missed opportunity.

Consumer Preferences and Behavior

83% of consumers prefer digital signage because it offers dynamic and engaging content
70% of customers have made impulse purchases after seeing digital signage ads
Approximately 55% of consumers have interacted with digital signage
75% of consumers have entered a store because of a digital signage promotion
68% of viewers find digital signage advertisements more memorable than traditional ads
69% of consumers say digital signage influences their buying decisions
84% of shoppers pay attention to digital signage content
59% of consumers find digital signage to be more engaging than traditional advertising
Digital signage in public spaces can increase safety awareness by 50%
61% of consumers believe digital signage provides better shopping information
Digital signage can increase participation in loyalty programs by 38%
Digital signage can improve charitable donation rates by 15%
89% of consumers find digital signage more trustworthy than traditional advertising
85% of consumers prefer digital signage over traditional billboards for local advertising
64% of customers consider digital signage to be more innovative
87% of retail decision-makers state digital signage influences purchasing behavior

Consumer Preferences and Behavior Interpretation

These statistics reveal that digital signage not only captivates and persuades a significant majority of consumers—making it a powerful tool for engagement and influence—but also demonstrates a measurable impact on safety awareness, participation, and trust, positioning it as an essential evolution from traditional advertising methods.

Customer Experience and Satisfaction

Digital signage reduces perceived wait times by up to 35%
78% of businesses report increased customer engagement with digital signage
65% of retail shoppers find digital signage helpful for product information
Digital signage can improve information dissemination accuracy by 52%
85% of retail stores increased their sales after implementing digital signage solutions
Interactive digital signage can increase customer dwell time by 60%
90% of retailers believe digital signage improves their in-store customer experience
72% of retail stores report higher foot traffic after digital signage updates
Digital signage can lead to a 25% reduction in perceived chaos during shopping
Digital signage can increase average dwell time by 50% in retail environments
72% of event attendees find digital signage helpful for navigation and schedules
Digital signage can boost in-store sales conversion rates by 20%
86% of marketers say digital signage enables personalized marketing campaigns
Digital signage can improve customer loyalty by 22%
65% of healthcare facilities plan to invest more in digital signage in the next two years
77% of architects and designers incorporate digital signage into modern building plans
72% of travelers report digital signage helps improve their airport experience
73% of hotel chains use digital signage for guest communication and promotions
Digital signage provides measurable increases in customer satisfaction scores by 18%

Customer Experience and Satisfaction Interpretation

Digital signage, by slashing perceived wait times, boosting engagement, and enhancing the overall customer experience across retail, healthcare, travel, and hospitality sectors, proves to be an indispensable tool—turning mere screens into silent salespeople, navigational guides, and loyalty builders with a 52% improvement in information accuracy and a 20% boost in sales conversion.

Operational Efficiency and Cost Reduction

Digital signage reduces printing and distribution costs by 45%
50% of companies report improved employee communication through digital signage
Digital signage content can be updated in real-time, reducing outdated information by 70%
80% of hospitals use digital signage for wayfinding and patient communication
Digital signage can enhance emergency communication effectiveness by 60%
78% of employees better understand company information via digital signage
Digital signage can reduce energy costs by up to 20% with intelligent lighting features
Digital signage improves safety compliance in industrial environments by 35%
90% of educational institutions use digital signage for campus information dissemination
Digital signage contributes to a 40% reduction in print media expenses annually
Implementation of digital signage reduces operational costs by approximately 22%

Operational Efficiency and Cost Reduction Interpretation

Digital signage proves itself as a cost-effective, real-time communication powerhouse—from slashing print expenses by nearly half to boosting safety and engagement across sectors—underscoring that in the digital age, staying connected and informed is both smarter and more economical.