Must-Know Digital Footprint Statistics [Current Data]

With sources from:,,, and many more

In this post, we explore the intricate world of digital footprints through a series of compelling statistics that shed light on the pervasive presence and impact of our online traces. From the comfort levels of social media users with targeted ads to the concerning lack of disclosure from IoT device manufacturers, these data points highlight the complexities and implications of our digital identities in today’s interconnected world. Let’s dive into the numbers that shape our digital footprints and influence various aspects of our lives.

Statistic 1

"54% of social media users are comfortable with platforms using their personal data for targeted ads."

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Statistic 2

"70% of employers use social media to screen candidates during the hiring process."

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Statistic 3

"64% of Internet of Things (IoT) devices manufacturers do not disclose how they use personal data, affecting the user's digital footprint."

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Statistic 4

"46% of smartphone users have checked the permissions before downloading an app to manage their digital footprint."

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Statistic 5

"There was a 42% increase in data breaches in the healthcare sector in 2021, elevating concerns about digital footprints."

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Statistic 6

"The average social media user spends approximately 2 hours and 24 minutes per day on social platforms."

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Statistic 7

"50% of individuals have googled themselves to see what digital footprint they leave."

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Statistic 8

"There is a 50% rise in premium insurance costs for users who are deemed high-risk based on their digital footprint."

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Statistic 9

"About 65% of internet users globally say they worry about how their digital footprints affect their privacy."

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Statistic 10

"92% of children under two years old in the United States already have a digital footprint."

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Statistic 11

"80% of recruitment professionals in the U.S. believe that a positive online presence impacts hiring decisions."

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Statistic 12

"57% of employers are less likely to interview a candidate if they can't find them online."

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Statistic 13

"50% of individuals are not aware of their digital footprint."

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Statistic 14

"78% of US internet users are worried about their digital footprint and online privacy."

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Statistic 15

"89% of Millennials have taken steps to manage their digital footprint."

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Statistic 16

"93% of recruiters are likely to look at a candidate's social media profiles during hiring."

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Statistic 17

"67% of dating website users conduct searches on potential partners to uncover their digital footprint."

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Statistic 18

"60% of parents worry about their children’s digital footprint."

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Statistic 19

"Only 29% of users modify privacy settings on their social media accounts regularly."

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Statistic 20

"43% of identity theft cases in the United States are due to the exposure of personal information online."

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The statistics presented clearly demonstrate the intricacies and implications of digital footprints in today's technology-driven society. From concerns about privacy and data breaches to the impact on hiring decisions and insurance costs, it is evident that individuals and organizations alike are increasingly aware of the significance of managing their online presence. The data highlights a range of behaviors and attitudes towards digital footprints, underscoring the need for individuals to take proactive steps in understanding and controlling the information they leave behind in the digital world.

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