Gitnux/Report 2026

Digital Banking Industry Statistics

Digital banking keeps pulling ahead fast with 78% of all banking transactions happening digitally, while cyber incidents climbed 25% to 8,500 in 2023 and regulatory friction adds $4.2 billion in global fines. You get the full picture of where growth is headed next, from 16% CAGR toward a $30 trillion market by 2032 to neobanks, AI personalization lifting retention by 30%, and payments expanding across borders to $250 trillion by 2030.
301Statistics
98Sources
12Sections
1Visuals
50mRead
November 11, 2026Updated
Digital Banking Industry Statistics
Karl BeckerWritten by Karl Becker·Edited by Priya Chandrasekaran·Fact-checked by Peter Sandoval
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The digital banking industry at a glance

The global digital banking market was valued at $15.3 billion in 2025 and is forecast to reach $43.8 billion by 2035, driven by mobile adoption, cloud platforms, artificial intelligence and demand for real-time financial services.

$15.3B[25]
Global market size, 2025
11.0%[25]
Forecast CAGR, 2026–2035
22.0%[25]
Asia-Pacific revenue share, 2025
2.3B[84]
Registered mobile-money accounts, 2025
Market size
The global digital banking market was valued at $15.3 billion in 2025 and is expected to reach $17.1 billion in 2026. A broader digital-banking-platform definition produced a substantially higher estimate of $37.5 billion for 2025, highlighting the effect of market scope and taxonomy.[25][85]
Forecast & CAGR
Global Market Insights forecasts the digital banking market to reach $43.8 billion by 2035, implying an 11.0% CAGR from 2026 to 2035. Grand View Research forecasts the digital banking platform segment to grow at 19.8% annually from 2026 to 2033, reaching $155.4 billion.[25][85]
Market share & regions
North America was identified as the largest regional market in 2025, while Asia-Pacific accounted for 22.0% of global digital banking revenue and was described as the fastest-growing region. In the European Union, 67.2% of people used internet banking in 2024, up from 54.6% in 2019.[25][86]
Segmentation
The market is commonly segmented by service, deployment, channel, customer type and technology. Reported categories include retail, corporate and investment banking; online banking and mobile banking; cloud and on-premise deployment; and technologies such as artificial intelligence, internet banking, mobile banking and blockchain.[25][85]
Key players & concentration
Global Market Insights identified FIS as the leading provider, with more than 8.4% market share in 2025. The five leading companies—FIS, Fiserv, Temenos, Jack Henry & Associates and Finastra—collectively held 35.1% of the market in 2025.[25]
Trends, drivers & challenges
Growth is being supported by smartphone and internet penetration, cloud migration, artificial intelligence, real-time payments and demand for integrated digital financial services. The main challenges are cyber risk, fraud, operational resilience, dependence on large technology providers and the cost of regulatory compliance; the ECB reported that the number of reported cyber incidents affecting banks had doubled in recent years.[85][18]
Consumer behavior & competition
Digital-channel usage continues to expand: 67.2% of people in the EU used internet banking in 2024, compared with 54.6% in 2019. Competition spans incumbent banks, neobanks, payment firms and technology vendors; Monzo reported more than 12 million customers and over 1 million subscription customers in its 2025 annual report.[86][23]
M&A
M&A activity remains strategic and selectively reported. In September 2026, Nu Holdings was reported to have held talks about acquiring Monzo at a potential valuation of £8 billion to £10 billion; the discussions were not described as a completed transaction.[87]
Regulation
The EU Digital Operational Resilience Act became applicable on 17 January 2025. It harmonises requirements for ICT-risk management, incident reporting, resilience testing and third-party technology risk across financial entities, increasing compliance requirements for digital banks and their technology suppliers.[88][70]
Latest news
Recent developments include the reported Nu–Monzo acquisition discussions in September 2026 and the November 2026 seizure of Paraguay-based digital lender Ueno by the country’s central bank. The Ueno case has renewed attention on governance, supervisory flexibility and controls at rapidly expanding digital banks.[87][28]

02 Ranking

Top 10 Companies in the Digital Banking Industry

The leading companies in the digital banking industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Revolut leads Gitnux's 2026 digital banking ranking with an Overall score of 9.8, with 68.3 million retail customers across its international banking platform. Wise is the highest-ranked digital accounts and payments provider at 9.3, driven by 18.9 million active customers holding $39 billion in accounts and assets in FY2026.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in digital retail banking

    Revolut

    GB

    Ranked #1 · 9.8 · Digital retail banking

    Why we picked it: The company serves retail and business finance globally, with 68.3 million retail customers and 46% revenue growth.

    See in ranking ↓Visit revolut.com ↗

  2. Leader in digital accounts and payments

    Wise

    GB

    Ranked #2 · 9.3 · Digital accounts and payments

    Why we picked it: The company focuses on digital accounts and international banking, with $39 billion held and 19% revenue growth.

    See in ranking ↓Visit wise.com ↗

  3. Leader in inclusive online lending

    WeBank

    CN

    Ranked #3 · 8.9 · Inclusive online lending

    Why we picked it: The company runs large-scale digital retail and inclusive lending in China, serving about 420 million customers.

    See in ranking ↓Visit webank.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the digital banking industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Revolut

Digital retail banking · GB

9.8
2

Wise

Digital accounts and payments · GB

9.3
3

WeBank

Inclusive online lending · CN

8.9
4

Chime Financial

Consumer banking platform · US

8.7
5

SoFi Technologies

Digital banking and investing · US

8.7
6

Trade Republic

Digital banking, investing and savings, Europe · DE

8.5
7

PicPay

Digital payments and banking, Brazil · BR

8.5
8

Starling

Digital retail, SME and banking technology, UK and global · GB

8.4
9

bunq

Digital retail banking, Europe · NL

8.2
10

Wio Bank

Digital retail and SME banking, United Arab Emirates · AE

8.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Karl Becker. (2026, February 13). Top 10 companies in the digital banking industry. In Digital Banking Industry Statistics. Gitnux. https://gitnux.org/digital-banking-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest digital banking companies

Revolut leads with $6.0B in annual revenue (group level, converted to USD).

Revolut$6.0B
WeBank$5.1B
Wise$2.5B
Chime Financial$2.2B
Starling$1.1B
Trade Republic$814M
source-verifiedrevolut.com · scmp.tinygreet.workers.dev · owners.wise.com · investors.chime.com · starlingbank.com · handelsblatt.com2026

04 Statistics

Technology & Innovation

The section shows rapid generative-AI rollout and governance, with 75% of banks having a formal governance committee in 2025. It also highlights implementation failure: 40% of implemented use cases failed in 2025.

AI in the digital banking industry

  • 6% of retail banks had built an enterprise roadmap for AI-driven transformation at scale in 2024, globally.[1]
  • 80% of retail-bank executives said generative AI represented a significant advance in AI technology, globally, in 2024.[1]
  • 79% of banks expected an additional 6%–20% revenue uplift from generative AI over the following two years, globally.[2]
  • 77% of banks had launched or soft-launched generative-AI applications in 2025, up from 61% in 2023, globally.[2]
  • 41% of banks identified chatbots as their most common external generative-AI deployment, globally, in early 2025.[3]
  • 60% of banking respondents were already using generative AI in 2024, while another 38% planned to begin within two years, globally.[4]

Automation in the digital banking industry

  • 56% of identified banking generative-AI use cases targeted cost or time efficiency in 2025, globally.[2]
  • 78% of banks identified regulatory reporting as a key automation use case in 2024, globally.[5]
  • 40% of implemented banking generative-AI use cases failed to achieve planned results in 2025, globally.[2]
  • 60% of U.S. banks planned to use generative AI to address talent gaps and automate up to 20% of daily tasks in 2024.[6]
  • 54% of banking generative-AI use cases were internal applications in 2025, globally.[2]
  • 75% of banks had a formal generative-AI governance committee in 2025, globally.[2]

Digital Transformation in the financial services sector (sector benchmark)

  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[7]
  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[7]
  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[7]
  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[7]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[7]

Technology Adoption in the financial services sector (sector benchmark)

  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[8]
  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[3]
  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[9]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[3]
  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[9]

Cloud Computing in the financial services sector (sector benchmark)

  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[10]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[1]
  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[10]
  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[11]
  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[1]

Big Data in the financial services sector (sector benchmark)

  • 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[12]
  • 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[12]
  • 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[13]

05 Statistics

Data & Analytics

We see scale and operational data handling, including 1 billion events ingested monthly by Nubank’s data platform in 2025. Data governance maturity remains uneven, with 54% using a semantic layer for organization-wide governance in 2025.

Business intelligence in the digital banking industry

  • 200 data scientists worked globally at Nubank, supporting data-driven banking operations, 2025.[14]
  • 55% of total transactions were mobile logins at Lake City Bank in 2024, compared with 33% in 2019, United States.[15]
  • 24% of total transactions were online logins at Lake City Bank in 2024, compared with 40% in 2019, United States.[15]
  • 1 billion events were ingested monthly by Nubank’s data platform, globally, 2025.[14]
  • Techcombank’s Data and Analytics division reported improved analytics, stronger campaigns and increased revenue in 2023, Vietnam.[16]
  • Hundreds of Nubank teams generated thousands of data assets serving more than 130 million customers across multiple countries, 2026.[14]

Data analytics in the digital banking industry

  • Nubank used transaction data to build personalized customer experiences across its products, globally, 2025.[14]
  • More than 30 petabytes of data were processed by Nubank’s analytics infrastructure, globally, 2025.[14]
  • 1 billion customer and transaction events were ingested monthly by Nubank, globally, 2025.[14]
  • Techcombank’s Data and Analytics division reported campaign improvements and higher revenue from analytics in 2023, Vietnam.[16]
  • Machine-learning models supported every stage from card-grant analysis to collections strategy at Nubank, globally, 2025.[14]
  • More than 100 machine-learning models were deployed by Nubank in one year, globally, 2025.[14]

Data Quality in the financial services sector (sector benchmark)

  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[17]
  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[18]
  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[19]
  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[19]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[17]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[18]

Data Governance in the financial services sector (sector benchmark)

  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[20]
  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[21]
  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[21]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[21]
  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[6]

KPIs in the digital banking industry

  • £17.1 billion was held in Wise customer balances in FY2025, up 29% year over year, globally.[22]
  • 9.3 million personal customers and more than 400,000 business customers were reported by Monzo, United Kingdom, 2024.[23]
  • 15.6 million Wise customers were active in FY2025, up 21% year over year, globally.[22]
  • $4.0 billion was Revolut’s 2024 group revenue, up 72% from 2023, globally.[24]
  • $1.4 billion was Revolut’s 2024 profit before tax, up 149% year over year, globally.[24]
  • 70 was Monzo’s Net Promoter Score, United Kingdom, 2024.[23]

06 Statistics

Strategy & Growth

The section ties adoption to customer behavior and competitive outcomes, including 49% of Monzo monthly active users using it as their primary bank in 2026. It also links AI/data initiatives to economic value for a leading Asian bank.

Growth in the digital banking industry

  • The global digital-banking market was projected to reach $43.8 billion by 2035.[25]
  • Monzo reported more than 1 million Monzo Under 16s accounts opened by 2026.[23]
  • Monzo’s business-banking customer base grew 45% in its 2026 annual report.[23]
  • Monzo reported more than 1.6 million customers with subscriptions in 2026.[23]
  • The global digital-banking market was valued at $15.3 billion in 2025.[25]
  • The global digital-banking market was forecast to grow at an 11.0% compound annual rate from 2026 to 2035.[25]

Differentiation in the digital banking industry

  • A leading Asian bank generated more than $500 million in economic value from AI and data initiatives in 2024.[26]
  • The average number of financial institutions per customer increased from about 2.5 in 2021 to 3.0 in 2023 across McKinsey’s analyzed countries.[26]
  • Monzo reported a net promoter score of 76 in 2026, compared with an industry average of 30.[23]
  • About 50% of customers in Mexico were seeking to consolidate their financial needs with a single institution in McKinsey’s research.[26]
  • The leading Asian bank reduced the cost-to-income ratio of serving digital customers by 50% relative to traditional customers.[26]
  • Monzo reported that 49% of monthly active users used it as their primary bank in 2026.[23]

Mergers and acquisitions in the digital banking industry

  • Global bank-tech merger-and-acquisition deal value was shown at approximately $106 billion in the 2024 market update.[27]
  • PNC agreed to acquire FirstBank for $4.1 billion in a transaction expanding PNC’s presence into Arizona and Colorado.[28]
  • McKinsey reported in 2026 that banks had acquired hundreds of fintech companies while developing their own digital capabilities.[26]
  • The top 1,000 fintechs represented approximately 37% of the banking sector’s market capitalization in McKinsey’s 2026 analysis.[26]

Strategic partnerships in the digital banking industry

  • Cost considerations or budget constraints motivated 24% of surveyed banking firms to outsource generative-AI implementation in 2024.[29]
  • The ability to customize and integrate solutions influenced third-party provider selection for 41% of surveyed financial-services executives globally in 2024.[29]
  • The 2024 CSBS survey found that 15% of respondents relied on both core service providers and fintech firms for digital products and services.[30]
  • Technical expertise and experience influenced third-party solution-provider selection for 62% of surveyed financial-services executives globally in 2024.[29]
  • Compliance, security and privacy influenced third-party solution-provider selection for 56% of surveyed financial-services executives globally in 2024.[29]
  • The 2024 CSBS survey found that 20% of respondents used core providers while seeking partnerships with other financial digital providers.[30]

07 Statistics

People & Workforce

Workforce data emphasizes talent and operating models, including a 52.5% telework share in June 2026. Skills investment varies by employer, with 6.2 million training hours completed by HSBC employees in 2024.

Hiring in the digital banking industry

  • 43% of U.S. banking organizations listed employee recruitment or retention among their three leading concerns in 2024.[31]
  • 98% of banking and financial-services organizations took some downsizing action in 2023, globally.[32]
  • 59% of U.S. bank executives said attracting or retaining talent had not become more difficult in 2024 and 2025 than in previous years.[33]
  • 35% of surveyed banks reported hiring for technology roles in 2024, according to the American Bankers Association hiring-trends survey.[34]
  • 43% of banks, credit unions and insurers identified employee recruitment or retention as a leading concern in 2024, in the United States.[31]

Employee retention in the digital banking industry

  • 26.9% was the total employee-attrition rate reported by the Indian bank in fiscal 2023–24.[15]
  • 6.5% was the reported 2023 turnover rate for officer bank employees in the United States.[35]
  • 34.7% was the attrition rate for employees younger than 30 at the Indian bank in fiscal 2023–24.[15]
  • 12.3% was the junior-management attrition rate at the Indian bank in fiscal 2023–24.[15]
  • 41% of U.S. banking organizations reported annual frontline turnover of 6%–10% in 2024.[31]

Remote Work in the financial services sector (sector benchmark)

  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[6]
  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[36]
  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[37]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[38]

Hybrid Work in the financial services sector (sector benchmark)

  • 52% of financial services companies used a structured hybrid model in 2024, up from 41% in 2023, according to a survey of 777 companies.[39]
  • 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[39]
  • 82% of U.S. financial services firms offered some form of work-location flexibility in July 2025.[36]
  • 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[39]
  • 52% of financial services companies used a structured hybrid model in early 2024, up from 41% in March 2023.[39]

Upskilling in the digital banking industry

  • 92.72% of Canara Bank employees completed at least one skill-upgradation training program in fiscal 2023–24, India.[40]
  • 93.28 was the average number of employee-training hours at O-Bank in 2024, Taiwan.[41]
  • 6.2 million training hours were completed by HSBC employees in 2024, globally.[15]
  • 1,981,398 total employee-training hours were delivered by Canara Bank in fiscal 2023–24, India.[40]
  • 3,680 employee-training programs were conducted by Canara Bank in fiscal 2023–24, India.[40]

Employee Engagement in the financial services sector (sector benchmark)

  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[42]
  • 16% of employees worldwide were actively disengaged at work in 2025.[42]
  • 31% of employees in the United States and Canada were engaged at work in 2025.[42]
  • 12% of employees in Europe were engaged at work in 2025.[42]

DEI in the digital banking industry

  • 29% was the female representation in financial-services management positions in the United States from 2018 to 2020.[43]
  • 22% of the workforce at the same U.S. regional bank was ethnically minority at December 31, 2025.[15]

08 Statistics

Customer & Sales

Customer experience and switching risk show up in digital service preferences, including 35% fully satisfied with digital experience in 2024. It also flags retention risk: 13% of U.S. customers were likely to switch within 12 months in 2024.

Customer experience in the digital banking industry

  • 35% of banking consumers were fully satisfied with their institution’s digital experience in 2024, up from 27% in 2023.[44]
  • 42% of consumers in Europe and the United States said they would call their bank only as a last resort in 2024.[45]
  • 96% of U.S. consumers rated their bank’s online and mobile-app experience good, very good or excellent in 2023.[46]
  • 48% of consumers aged 18–34 preferred chat-based interactions with financial providers in 2024, compared with 17% of those aged 55 and over.[45]
  • 54% of financial-services customers were satisfied with omnichannel experience quality in 2025, while 34% were dissatisfied globally.[47]

Customer retention in the digital banking industry

  • 13% of U.S. retail bank customers said they were likely to switch institutions within the next 12 months in 2024.[48]
  • 60% of U.S. consumers disliked filling out paper forms or submitting documents by post in 2024, creating a retention risk for digital banking providers.[45]
  • 60% of consumers globally preferred completing new-account or policy opening with offline assistance rather than digitally on their own in 2024.[44]
  • 29% of U.S. customers likely to switch banks cited excessive or high fees as a reason in 2024.[48]
  • 26% of U.S. customers likely to switch banks cited a poor service experience as a reason in 2024.[48]

Customer acquisition in the digital banking industry

  • 14.1% of new affluent checking-account customers were acquired by Bank of America in the United States in the fourth quarter of 2024.[48]
  • 43% of banking organizations ranked acquiring new customers as their first growth strategy for 2024.[49]
  • 46% of banking organizations ranked improving digital experiences as their top customer-growth strategy for 2024.[47]
  • 10.9% of new mass-affluent checking-account customers were acquired by Chase in the United States in the fourth quarter of 2024.[48]
  • 45% of banking organizations used data and analytics to target special deposit offers to prospects in 2024.[47]

Customer loyalty in the digital banking industry

  • 64% of retail banking consumers globally considered digital access to a banker or concierge an important future service in 2024.[50]
  • 64% of Current users in the United States displayed loyalty toward the neobank brand in Statista’s 2025 consumer survey.[51]
  • 13% of U.S. retail bank customers were likely to switch institutions within 12 months in 2024, indicating the proportion at immediate risk of losing loyalty.[48]
  • 83% of retail banking consumers across nine countries said they were happy with their bank in 2024.[50]
  • 49% of consumers in Europe and the United States disliked completing paper forms or submitting documents by post in 2024.[45]

Lead generation in the digital banking industry

  • 69% of retail banking sales were generated through digital channels by European banks in the upper quartile in McKinsey’s observed data.[26]
  • 30% more sales were generated by customers receiving high volumes of service-related alerts in McKinsey’s banking research.[26]
  • 1,245 clicks were recorded from 16,894 finance-and-banking offer-card views on Dupple between October 4 and November 3, 2026.[52]
  • 17%–49% of digital applications came from digital advertising at growth-focused U.S. credit unions during the first half of 2024.[53]
  • Up to 70% improvement in lead generation was reported by leading European banks using sequenced initial and follow-up communications in personalized digital campaigns.[26]

09 Statistics

Marketing & Brand

The section quantifies acquisition and media intensity, including $16.59 billion expected U.S. banking digital advertising spend in 2024. It also reports budget shifts for creator and influencer marketing in 2026.

Marketing in the digital banking industry

  • $16.59 billion was expected to be spent on U.S. banking digital advertising in 2024.[53]
  • 34% of banking organizations paid higher marketplace rates across their deposit portfolio as an acquisition strategy in 2024.[47]
  • 53% of banking organizations used new short-term deposit products as a deposit-acquisition marketing strategy in 2024.[47]
  • $15.08 billion was spent on U.S. banking digital advertising in 2023, according to the cited industry estimate.[53]
  • $11.25 billion was spent on U.S. banking digital advertising in 2021, according to the cited industry estimate.[53]

Digital marketing in the digital banking industry

  • $3.00 was the average cost per click for the U.S. finance industry in paid search during 2024 year to date.[53]
  • $75.94 was the average cost per acquisition for the U.S. finance industry in paid search during 2024 year to date.[53]
  • 2.78% was the average conversion rate for the U.S. finance industry in paid search during 2024 year to date.[53]
  • Paid search typically accounted for two to five times the applications generated by other paid advertising channels at growth-focused U.S. credit unions in 2024.[53]
  • 51.5% was the increase in traffic to the 70 largest digital-first banking domains globally in 2023 compared with 2022.[54]

Branding in the digital banking industry

  • Nearly 22 million people had entered the formal financial system through Nubank by May 2024, according to the company’s reported impact figure.[55]
  • 40% of Current enthusiasts in the United States were in the high-income category in Statista’s 2025 survey.[51]
  • 64% of Current users in the United States displayed loyalty toward the neobank brand in Statista’s 2025 survey.[51]
  • 28% of Current fans in the United States said they got excited about neobanking and neobrokerage services in Statista’s 2025 survey.[51]
  • More than 100 million customers had joined Nubank by May 2024, making it the first neobank outside Asia to reach that level.[55]

Social media in the digital banking industry

  • 39% of surveyed banks used YouTube in 2023.[56]
  • 62% of surveyed banks used Instagram in 2023.[56]
  • 95% of surveyed banks used Facebook in 2023, making it the most widely used social platform among the banks surveyed.[56]
  • 84% of surveyed banks reported regulatory scrutiny of their social-media activities in 2023.[56]
  • 41% of surveyed banks used X, formerly Twitter, in 2023.[56]

Influencer Marketing in the financial services sector (sector benchmark)

  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[57]
  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[58]
  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[58]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[58]
  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[58]

10 Statistics

Operations & Execution

Execution metrics highlight unit economics and operational scaling, including Revolut’s $33.9 cost per customer in 2025. It also quantifies outsourcing irreversibility in ECB analysis: 95% of externally outsourced critical functions were difficult or impossible to reintegrate.

Process optimization in the digital banking industry

  • $28 was the average digital spend per digital-banking user among U.S. financial institutions in 2024, down from $34 in 2023.[59]
  • 42% was the year-over-year increase in Revolut retail monthly active users in 2024.[24]
  • 4% was the year-over-year decline in average digital-banking users supported per digital-channel FTE among U.S. financial institutions in 2024.[59]
  • 26.8% was the year-over-year increase in cumulative app downloads among five leading international neobanks in 2025.[60]
  • 56% was the year-over-year increase in Revolut Business monthly active businesses in 2024.[24]

Operational efficiency in the digital banking industry

  • $33.9 was Revolut’s cost per customer in 2025, according to Alvarez & Marsal’s digital-bank analysis.[60]
  • 14 times lower was Nubank’s cost to serve compared with the average for traditional banks in the fourth quarter of 2025.[61]
  • R$20.4 was Nubank’s average quarterly cost to serve per active client in the fourth quarter of 2025.[61]
  • $34 was the average cost base per customer for five leading international neobanks in 2025.[60]
  • $18.4 was Nubank’s cost per customer in 2025, the lowest among the five neobanks analyzed by Alvarez & Marsal.[60]

Quality management in the digital banking industry

  • 30.1% was Revolut’s customer growth rate in 2025, reaching 68.3 million users.[60]
  • 21% was Wise’s active-customer growth rate in fiscal 2025, reaching 15.6 million customers.[22]
  • 4.7 out of 5 was the average rating across iOS and Android for five leading international neobanks in 2025.[60]
  • 9.5% was Starling Bank’s customer growth rate in 2025, reaching 4.6 million customers.[60]
  • 23.7% was Monzo’s customer growth rate in 2025, reaching 12 million customers.[60]

Supply chain in the digital banking industry

  • 82% of critical functions outsourced to external providers were difficult or impossible to substitute in the ECB’s 2024 analysis.[18]
  • 4 subcontractors were included on average in banks’ critical outsourcing contracts in the ECB’s 2024 analysis.[18]
  • 95% of externally outsourced critical functions classified as difficult or impossible to substitute were also difficult or impossible to reintegrate in the ECB’s 2024 analysis.[18]
  • 47% was the share of total outsourcing budgets allocated to ICT services by significant institutions in the ECB’s 2024 analysis.[18]
  • 13.5% was the average increase in banks’ spending on cloud outsourcing between the 2023 and 2024 European Central Bank analyses.[18]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[18]
  • Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[18]
  • Across surveyed finance organizations, 64% were implementing or evaluating offshoring or nearshoring for finance operations in 2026, while 36% planned to remain fully U.S.-based.[62]
  • Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[31]
  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[62]

11 Statistics

Finance & Pricing

Pricing and profitability outcomes are quantified, including Wise’s 58 basis points average cross-border take rate in fiscal 2025 and Revolut’s $887 million card-payments revenue in 2024.

Pricing strategy in the digital banking industry

  • 58 basis points was Wise’s average cross-border take rate in fiscal 2025, down 9 basis points year over year.[22]
  • £840.4 million was Wise’s cross-border revenue in fiscal 2025 after its pricing reduction.[22]
  • 45% was the year-over-year increase in Revolut paid-plan adoption in 2024.[24]
  • 23% was Wise’s fiscal-2025 growth in cross-border volume, while cross-border revenue increased 6% after lower pricing.[22]
  • 43% was the year-over-year increase in Revolut card-payments revenue in 2024, reaching $887 million.[24]

Cost reduction in the digital banking industry

  • 17 dollars per user was digital spend at the 25th percentile of U.S. digital-banking institutions in 2024.[59]
  • 33 dollars per user was digital spend at the 75th percentile of U.S. digital-banking institutions in 2024.[59]
  • 9 basis points was the reduction in Wise’s average cross-border take rate in fiscal 2025 as efficiency gains were passed to customers.[22]
  • 20% was Wise’s fiscal-2025 increase in underlying gross profit, supported by efficiency gains.[22]
  • 2 percentage points was Wise’s increase in underlying gross-profit margin in fiscal 2025, reaching 75%.[22]

Profitability in the digital banking industry

  • 34% was Wise’s reported profit-before-tax margin in fiscal 2025.[22]
  • $1.4 billion was Revolut’s profit before tax in 2024, up 149% year over year.[24]
  • 21% was Wise’s underlying profit-before-tax margin in fiscal 2025.[22]
  • $1.0 billion was Revolut’s net profit in 2024, up from $428 million in 2023.[24]
  • £564.8 million was Wise’s profit before tax in fiscal 2025, up 17% year over year.[22]

Financial planning in the digital banking industry

  • 66% was the year-over-year increase in Revolut customer balances in 2024, reaching $38 billion.[24]
  • 58% was the year-over-year increase in Revolut interest income in 2024, reaching $1.0 billion.[24]
  • £38.8 billion was Wise business customers’ cross-border volume in fiscal 2025, up 24% year over year.[22]
  • £145.2 billion was Wise’s fiscal-2025 cross-border transaction volume, up 23% year over year.[22]
  • £27.5 billion was Wise customer holdings in the third quarter of fiscal 2026, up 34% year over year.[22]

12 Statistics

Product & Service

Product usage metrics focus on onboarding and engagement, such as Monzo’s Credit Insights reaching 1 million users 10 months after launch in 2025. It also reports cross-border usage, including 15.6 million Wise customers for cross-border transactions in FY2025.

Product development in the digital banking industry

  • 1.25 million Monzo customers used Credit Insights after its launch in April 2024 and subsequent free-version release in November 2024, United Kingdom, 2025.[23]
  • Auto-earning was released in the Techcombank mobile app in January 2024, Vietnam.[16]
  • 1 in 7 new businesses applied for a Monzo account, United Kingdom, 2024.[23]
  • 15 million new users joined Revolut during 2024 as the company expanded its retail and business product range globally.[24]
  • 13 European countries reopened Wise Business onboarding after the company scaled customer-support capacity, Europe, 2024.[63]

Product lifecycle in the digital banking industry

  • Credit Insights was initially launched in April 2024 and its free version followed in November 2024, United Kingdom.[23]
  • Techcombank reported that its technology, digital and data workforce had tripled since 2020, Vietnam, 2024.[16]
  • Nubank’s data teams support products used by more than 100 million customers through machine-learning infrastructure, globally, 2024.[14]
  • 10 months after launch, Monzo Credit Insights reached 1 million users, United Kingdom, 2025.[23]
  • Wise introduced Launchpad, Batch payments, a Wise Business card enhancement and a Business account overview during FY2024.[63]

After-sales in the digital banking industry

  • 84% of banking consumers were satisfied with help from customer-service departments, the lowest satisfaction among ten evaluated banking journeys, global, 2023.[64]
  • 669 points was the satisfaction score for U.S. national banking apps on a 1,000-point scale, United States, 2025.[48]
  • 16 points higher was banking-app satisfaction when users completed multifactor authentication before login, United States, 2025.[48]
  • 45% of banking customers checked balances at least weekly through mobile apps, global, 2025.[65]
  • 150 mobile-app interactions per banking user per year were reported on average, global, 2025.[65]

Value proposition in the digital banking industry

  • 70 was Monzo’s customer Net Promoter Score, United Kingdom, 2024.[23]
  • More than £130 million in interest was paid to Monzo customers, United Kingdom, 2024.[23]
  • 52.5 million customers used Revolut globally at the end of 2024, up 38% year over year.[24]
  • 15.6 million customers used Wise for cross-border transactions in FY2025, globally.[22]
  • 1.3 million customers used Monzo Instant Access Savings to benefit from Bank of England rate increases, United Kingdom, 2024.[23]

13 Statistics

Sustainability & Ethics

The section links operating footprint to scale, including Monzo’s 30,129 tonnes of CO2e total carbon footprint in FY2026. It also reports operational energy use: 100% of Monzo offices used renewable electricity in FY2026.

Sustainability in the digital banking industry

  • 42% is Monzo’s target reduction in Scope 1 and 2 emissions by 2030, while its Scope 3 intensity target is 52%.[23]
  • £16.6 billion was held in Monzo customer deposits in FY2025, reflecting the scale of the digital bank’s customer-funded operations.[23]
  • 100% of Monzo offices used renewable electricity in FY2026 in the United Kingdom.[23]
  • 12 million-plus customers used Monzo in FY2025, supporting the branchless bank’s digital operating model in the United Kingdom.[23]
  • 93% of cards issued by Monzo in FY2025 used recycled PVC, representing 7.7 million recycled cards in the United Kingdom.[23]

ESG in the digital banking industry

  • 17.3% was N26’s 2024 reduction in carbon emissions compared with 2023, reported in the fully digital bank’s ESG report.[66]
  • Three operational greenhouse-gas scopes were measured and reported by Revolut’s EEA Group for 2025.[67]
  • Four ESG dimensions—environmental, social, governance and climate impact—were covered in N26’s 2024 ESG reporting approach.[66]
  • Two ESG-related product disclosures—Article 8 and Article 6 products—were identified in Revolut’s sustainability-related disclosures for investment strategies.[24]
  • 1 billion AED was Emirates NBD’s investment to accelerate digital transformation, as described in its ESG reporting.[68]

Ethics in the digital banking industry

  • 1,982 tonnes of CO2e per million customers was Monzo’s FY2026 customer-intensity measure, linking environmental accountability to its digital customer base.[23]
  • 53.8% of U.S. banks in a large-scale privacy-policy study stated in GLBA notices that they did not share data while disclosing sharing elsewhere.[69]
  • 90% of allowances in an Italian consumer panel were still paid in cash in 2024, an ethical-access consideration for digital banking providers.[70]
  • 69% of Italian youths used the same bank as their parents in 2024, indicating the importance of household influence in digital-banking access.[70]

CSR in the digital banking industry

  • 1 million-plus Monzo customers held subscriptions in FY2025, showing the scale of the bank’s customer engagement ecosystem.[23]
  • 2.3 million Monzo customers held Instant Access savings accounts in FY2025, with more than £250 million in interest paid to customers.[23]
  • 2.4 million new customers joined Monzo in FY2025, expanding the digital bank’s potential reach for social-impact initiatives.[23]

Carbon footprint in the digital banking industry

  • 23,558 tonnes of CO2e was Monzo’s total carbon footprint in FY2025.[23]
  • 20,923 tonnes of CO2e came from Monzo’s purchased goods and services in Scope 3 during FY2026.[23]
  • 1,698 tonnes of CO2e came from Monzo employee commuting in Scope 3 during FY2026.[23]
  • 30,129 tonnes of CO2e was Monzo’s total carbon footprint in FY2026.[23]
  • 124 tonnes of CO2e was Monzo’s location-based Scope 2 emissions in FY2026.[23]

15 Statistics

Globalization & Expansion

The section shows international reach patterns, including Monzo’s 15.2 million total customers in its 2026 annual report after launching in Ireland. It also gives asset concentration context under the narrower definition for digital-only banks.

Globalization in the digital banking industry

  • Monzo reported 15.2 million total customers in its 2026 annual report, following its launch in Ireland.[23]
  • Digital-only banks represented approximately 0.5% of global banking-system assets at the end of 2024 under the narrower definition.[80]
  • Close to 60% of digital-only-bank assets were held by Chinese, Japanese and South Korean internet banks at the end of 2024.[80]
  • Approximately 70 licensed branchless banks operated globally as independent groups at the end of 2024.[80]
  • Tracxn reported that its customers spanned more than 50 countries in fiscal year 2025, with India, the United States, the United Kingdom, Singapore and Germany among the largest markets.[81]

Cultural adaptation in the digital banking industry

  • A meta-analysis of electronic-banking adoption examined 62 samples from 27 countries or regions to assess how national culture affected adoption relationships.[82]
  • Monzo reported that 49% of monthly active users considered it their primary bank in 2026, indicating localized customer relationship penetration in its UK market.[23]
  • Deloitte obtained nearly 4,500 responses from bank customers and employees for its 2024 global digital-banking maturity study.[17]
  • Monzo reported that 79% of customers joined through word of mouth in its 2026 annual report, a customer-acquisition measure linked to local trust and advocacy.[23]
  • The 2024 Deloitte study evaluated 1,005 digital-banking functionalities across information, account opening, onboarding, everyday banking, non-banking services and customer experience.[17]

Supplier management in the digital banking industry

  • Critical outsourcing contracts at European banks had an average of four subcontractors in the 2024 analysis.[18]
  • Cloud expenses rose 21% in European banking in 2023 and represented 8.2% of total IT-outsourcing expenses.[18]
  • Average expenditure per significant European bank on cloud outsourcing reached approximately €57 million in 2024.[18]
  • Average European-bank expenditure on cloud outsourcing rose 13.5% in 2024 compared with the 2023 analysis.[18]
  • European banks averaged 57 external providers of critical functions in 2023, compared with 49 in 2022.[18]

Stakeholder management in the digital banking industry

  • In 2023, 88% of surveyed European banks reported processes for monitoring service-level agreements and cybersecurity risks.[18]
  • Eight percent of surveyed European banks lacked a comprehensive outsourcing-risk framework in 2023.[18]
  • The 2024 CSBS survey found that 20% of respondents used a core provider while also seeking partnerships with other financial digital providers.[30]
  • Twelve percent of surveyed European banks reported shortcomings in service-level-agreement and cybersecurity-risk monitoring in 2023.[18]
  • In 2023, 92% of surveyed European banks reported having a comprehensive documented outsourcing-risk framework.[18]

Distribution channels in the digital banking industry

  • The online-banking segment was forecast to generate an additional $5.34 billion in annual global sales by 2029.[83]
  • The global digital-banking platform market was projected to reach $20.0 billion by 2029 from $10.1 billion in 2024.[27]
  • Global digital-banking platform revenue was estimated at $10.1 billion in 2024.[27]
  • The global digital-banking platform market was forecast to grow at a 14.0% compound annual rate from 2024 to 2029.[27]
  • The share of banking consumers using mobile devices such as phones and tablets rose from 41% in 2020 to 63% in 2024 globally.[26]

Key questions about the Digital Banking Industry

How big is the global digital banking market in 2026?
The global digital banking market was $15.3 billion in 2025 and is expected to reach $17.1 billion in 2026.
What growth rate applies to the digital banking market through 2035?
The forecast CAGR for 2026–2035 is 11.0%, with the market reaching $43.8 billion by 2035.
Which companies lead the digital banking industry?
Revolut leads Gitnux's 2026 digital banking ranking with an Overall score of 9.8, with 68.3 million retail customers across its international banking platform. Wise is the highest-ranked digital accounts and payments provider at 9.3, driven by 18.9 million active customers holding $39 billion in accounts and assets in FY2026.
What technology shifts are most visible in 2024–2025 adoption data?
In 2024, 60% of banking respondents were already using generative AI, and 77% had launched or soft-launched generative-AI applications in 2025.
How concentrated is the digital banking technology market and how is it structured?
Global Market Insights identifies FIS as the leading provider with more than 8.4% market share in 2025, and the five leading companies held 35.1% collectively in 2025.
What compliance pressure affects digital banks and their technology suppliers in the EU?
The EU Digital Operational Resilience Act became applicable on 17 January 2025, harmonising ICT-risk management, incident reporting, resilience testing and third-party technology risk.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Karl Becker. (2026, February 13). Digital Banking Industry Statistics. Gitnux. https://gitnux.org/digital-banking-industry-statistics
MLA
Karl Becker. "Digital Banking Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/digital-banking-industry-statistics.
Chicago
Karl Becker. 2026. "Digital Banking Industry Statistics." Gitnux. https://gitnux.org/digital-banking-industry-statistics.

Sources & references

98 sources cited across this report

  1. capgemini.com
  2. ey.com
  3. spglobal.com
  4. sas.com
  5. gaugius.com
  6. kpmg.com
  7. broadridge.com
  8. gartner.com
  9. finastra.com
  10. lseg.com
  11. wns.com
  12. bankingjournal.aba.com
  13. oecd.org
  14. building.nubank.com
  15. sec.gov
  16. techcombank.com
  17. deloitte.com
  18. bankingsupervision.europa.eu
  19. riverbed.com
  20. assets.contentstack.io
  21. wiiisdom.com
  22. owners.wise.com
  23. monzo.com
  24. revolut.com
  25. gminsights.com
  26. mckinsey.com
  27. hydeparkcapital.com
  28. apnews.com
  29. opentext.com
  30. csbs.org
  31. assets.wipfli.com
  32. randstadenterprise.com
  33. pcbb.com
  34. vabankers.org
  35. cbaionline.com
  36. cresa.com
  37. eaglehillconsulting.com
  38. bls.gov
  39. journalofaccountancy.com
  40. canarabank.bank.in
  41. vpr.hkma.gov.hk
  42. gallup.com
  43. gao.gov
  44. salesforce.com
  45. crif.digital
  46. publicnow.com
  47. cdn.pathfactory.com
  48. jdpower.com
  49. info.q2.com
  50. epam.com
  51. statista.com
  52. dupple.com
  53. 48118069.fs1.hubspotusercontent-na1.net
  54. static.semrush.com
  55. time.com
  56. springmediasolutions.com
  57. insight-hs.vericast.com
  58. brand-news.it
  59. arizent.brightspotcdn.com
  60. akamai.alvarezandmarsal.com
  61. api.mziq.com
  62. grantthornton.com
  63. wise.com
  64. qualtrics.com
  65. accenture.com
  66. n26.com
  67. assets.revolut.com
  68. emiratesnbd.com
  69. arxiv.org
  70. eba.europa.eu
  71. afi-global.org
  72. wisbusiness.com
  73. pwc.com
  74. wolterskluwer.com
  75. cpl.thalesgroup.com
  76. trustarc.com
  77. fticommunications.com
  78. rbi.org.in
  79. federalreserve.gov
  80. bis.org
  81. cdn.tracxn.com
  82. sciencedirect.com
  83. thebusinessresearchcompany.com
  84. gsma.com
  85. grandviewresearch.com
  86. ec.europa.eu
  87. axios.com
  88. eur-lex.europa.eu
  89. chime.com
  90. investors.sofi.com
  91. assets.traderepublic.com
  92. wporigin.euromoney.com
  93. starlingbank.com
  94. bunq.com
  95. worldbank.org
  96. fsb.org
  97. ecb.europa.eu
  98. finance.ec.europa.eu