Critical Cpg Marketing Trends [Recent Study]

Highlights: Cpg Marketing Trends

  • 1. Personalization and hyper-targeting
  • 2. Voice and conversational marketing
  • 3. Influencer marketing
  • 4. Augmented reality (AR) and virtual reality (VR)
  • 5. Omnichannel marketing
  • 6. Data-driven marketing
  • 7. Mobile-first marketing
  • 8. Video and live-streaming
  • 9. Social commerce
  • 10. Sustainable and ethical marketing
  • 11. Customer experience (CX) marketing
  • 12. Account-based marketing (ABM)
  • 13. Content marketing in multiple formats
  • 14. Artificial intelligence (AI) and machine learning
  • 15. Experiential marketing

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In the ever-evolving world of consumer packaged goods (CPG), companies constantly strive to stay relevant, engage customers, and grow their market share amidst a fiercely competitive landscape.

As digital transformation continues to revolutionize the industry, marketing strategies and approaches must adapt to remain effective.

In this blog post, we will explore the latest CPG marketing trends that are shaping the landscape and discuss how both established brands and emerging players can capitalize on these insights to drive their businesses forward.

From influencer partnerships to data-driven personalization, we’ll delve into the innovative tactics that are transforming the way companies reach, connect with, and retain their customer base. Stay tuned as we uncover the key trends powering the future of CPG marketing.

Top CPG Marketing Trends

1. Personalization and hyper-targeting

Companies are using big data and artificial intelligence (AI) to deliver more personalized and relevant marketing messages to consumers. This includes targeted offers, content, and product recommendations based on user preferences and online behavior.

2. Voice and conversational marketing

With the growing popularity of smart speakers and voice assistants, marketers are starting to leverage voice technology to interact with customers, answer their queries, and drive sales.

3. Influencer marketing

Partnering with influencers, bloggers, and content creators continues to be a popular way to reach new audiences, build brand awareness, and generate buzz for products and services.

4. Augmented reality (AR) and virtual reality (VR)

AR and VR technologies are gaining traction in marketing, allowing brands to create immerse and interactive experiences for consumers, from trying on clothes virtually to virtual store tours and product demonstrations.

5. Omnichannel marketing

Integrated marketing strategies that blend online and offline channels are becoming crucial to reach consumers at multiple touchpoints and providing a seamless customer experience.

6. Data-driven marketing

Marketing teams are increasingly relying on data analytics to optimize campaigns, measure performance, and make informed decisions on marketing spend.

7. Mobile-first marketing

With the majority of consumers now using mobile devices for online activities, marketers are prioritizing mobile-optimized content, responsive web design, and mobile advertising strategies.

8. Video and live-streaming

Video content is dominating social media platforms, and live-streaming has become a popular way for brands to engage with their audiences and showcase their products, events, or behind-the-scenes content.

9. Social commerce

Social media platforms are becoming online marketplaces where users can discover products, read reviews, and directly make purchases.

10. Sustainable and ethical marketing

Companies are increasingly incorporating sustainable and ethical practices into their marketing campaigns, aiming to appeal to environmentally and socially conscious consumers.

11. Customer experience (CX) marketing

Businesses are focusing on delivering exceptional customer experiences across all touchpoints, recognizing that CX is critical to driving loyalty and long-term customer value.

12. Account-based marketing (ABM)

This targeted approach focuses on specific high-value accounts and tailors marketing efforts to engage and convert those potential clients.

13. Content marketing in multiple formats

In addition to traditional blog posts and articles, marketing teams are exploring new formats like podcasts, interactive quizzes, and webinars to engage their audience and drive traffic.

14. Artificial intelligence (AI) and machine learning

AI-powered tools are helping marketers automate tasks, analyze data, and optimize campaigns for better performance.

15. Experiential marketing

Brands are using unique events activations, and experiences to create memorable and shareable moments for consumers, thereby enhancing brand perception and building loyalty.


The future of CPG marketing is evolving with advanced technology, data-driven strategies, and a focus on the customer experience. Personalization, hyper-targeting, voice and conversational marketing, AR/VR, omnichannel, data analytics, mobile-first, video/live-streaming, social commerce, sustainable/ethical marketing, CX marketing, account-based marketing, varied content formats, AI/machine learning, and experiential marketing will all play a role in driving long-term brand loyalty and creating value for businesses and consumers.


CPG businesses must keep up with new trends to succeed. Leveraging digital channels, Big Data and AI, voice search, and omnichannel marketing can provide insights and propel growth. Staying informed and proactive is crucial to navigating the complexities of CPG marketing. It’s essential to explore innovative solutions that cater to evolving consumer demands and preferences.



What is CPG marketing and why is it important?

CPG marketing refers to the strategies and tactics used to promote and sell consumer packaged goods (CPG). These are everyday, non-durable products that people use regularly and purchase frequently, such as food, beverages, and toiletries. CPG marketing is crucial for businesses to create brand awareness, drive consumer demand, and ultimately boost sales in the highly competitive market.

What are some prominent CPG marketing trends with the rise of digital channels?

Some key CPG marketing trends in the digital age include the growing importance of social media advertising, content marketing, influencer partnerships, personalized marketing, and leveraging data analytics to better understand consumer behavior and preferences.

How has e-commerce impacted the CPG marketing landscape?

The rise of e-commerce has significantly transformed the CPG marketing landscape. It has increased competition by reducing barriers to entry and allowing smaller, innovative brands to reach consumers directly. Moreover, e-commerce has shifted consumer buying patterns, making it essential for CPG brands to provide seamless online shopping experiences and find ways to stand out on digital shelves.

How is sustainability influencing CPG marketing trends?

As consumers become increasingly conscious about environmental issues and sustainability, CPG brands need to adapt their marketing strategies to resonate with these values. This includes highlighting eco-friendly product features, packaging, and initiatives, and embracing transparency in sourcing and manufacturing processes. Sustainability-focused marketing can help brands differentiate themselves in the crowded CPG space and forge deeper connections with consumers.

How can CPG brands leverage technology to enhance the customer experience and drive sales?

CPG brands can harness technology to create personalized and immersive customer experiences, such as using augmented reality to let consumers virtually try out products or AI-powered chatbots to assist with customer inquiries. Additionally, by utilizing data analytics and machine learning, CPG companies can better understand customer preferences, tailor their marketing efforts, and optimize pricing and promotions, driving higher sales and customer loyalty.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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