GITNUX MARKETDATA REPORT 2024

The Most Surprising Cord Cutting Statistics And Trends in 2024

Statistic 1

"By the end of 2020, an estimated 6.6 million households in the U.S. had cut the cord."

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Statistic 2

"By 2025, 55.1% of U.S. households will not have traditional pay-TV."

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Statistic 3

"Global OTT subscription revenues are expected to reach $167 billion by 2025."

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Statistic 4

"Cord-cutters represent about 17% of the total U.S. TV market."

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Statistic 5

"The U.S. saw a 19.9% increase in cord-cutting households in 2019."

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Statistic 6

"Over 31 million U.S. households will have cut the cord by 2022."

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Statistic 7

"The average American household subscribes to 3 streaming services."

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Statistic 8

"The rate of U.S. adult cable-TV watchers dropped to 56% in 2020."

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Statistic 9

"Cord-cutters spend an average of $80 per month on streaming services."

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Statistic 10

"Traditional pay-TV subscriptions saw a 7% decline in 2020."

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Statistic 11

"By the end of 2023, traditional pay-TV will capture less than half of the U.S. TV market."

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Statistic 12

"Streaming services saw a 37% increase in subscriptions in 2020."

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Statistic 13

"The number of U.S. broadband-only homes increased by 45% from 2019 to 2020."

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Statistic 14

"Cable TV subscriptions in the U.S. dropped from 63% in 2014 to 44% in 2020."

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Statistic 15

"Live TV streaming services gained 1.6 million subscribers in Q3 2020."

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Statistic 16

"Advertising spend on streaming platforms was projected to increase by 40% in 2020."

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Statistic 17

"83% of cable-TV subscribers are considering cord-cutting due to high costs."

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Statistic 18

"In 2021, 82% of U.S. consumers subscribed to at least one streaming service."

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Statistic 19

"Nearly 60% of U.S. adults aged 18-29 have shifted to streaming services."

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Statistic 20

"More than 40 million U.S. households will access the internet exclusively by 2023."

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