GITNUXREPORT 2025

Cord Cutting Statistics

Over 100 million households cut or considered cord cutting by 2022.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

By 2022, over 100 million U.S. households had cut the cord or considered doing so

Statistic 2

In 2023, 56% of Americans reported using some form of streaming service

Statistic 3

Nearly 77% of U.S. broadband households have at least one streaming service

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The percentage of U.S. households with only streaming services (no traditional cable or satellite) increased from 17% in 2019 to 26% in 2023

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The median age of cord cutters in the U.S. is 34 years old

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42% of U.S. internet users aged 18-29 are cord cutters or have considered cutting the cord

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85% of households that cut the cord still keep some form of internet service, crucial for streaming

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The primary reason for subscribing to multiple streaming platforms is to access exclusive content, cited by 52% of users in 2023

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64% of cord cutters reported enjoying higher-value content access after canceling cable, data from 2023 shows

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Nearly 60% of consumers expect to discontinue traditional cable TV within the next 5 years

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The majority of cord cutters (about 63%) use a combination of paid streaming services and free ad-supported platforms

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The percentage of households with multiple streaming subscriptions has increased to 55% in 2023 from 40% in 2019

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The average broadband speed for streaming households increased from 58 Mbps in 2018 to 108 Mbps in 2023

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An estimated 75% of U.S. households with internet have access to free ad-supported streaming services

Statistic 15

50% of U.S. households that cut the cord experienced dissatisfaction with traditional cable content selection

Statistic 16

The percentage of U.S. households without cable or satellite TV but with high-speed internet surpassed 50% in 2023

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Over 65% of U.S. households subscribe to at least two streaming services, as of 2023

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The average age of paid streaming service subscribers is 39 years old in 2023, reflecting a diverse demographic

Statistic 19

More than 70% of U.S. consumers favor flexible, customizable streaming packages over traditional cable bundles

Statistic 20

The average monthly expenditure on streaming services in the U.S. increased from $42 in 2019 to $67 in 2023

Statistic 21

The top reason cited for cord-cutting is cost savings, with 65% of former cable subscribers indicating this as their primary motivation

Statistic 22

The cost of cable TV service in the U.S. averaged $217 per month in 2023, down from over $1000 annually in 2010

Statistic 23

45% of cord cutters canceled traditional cable due to high costs, according to 2023 surveys

Statistic 24

Philo and Sling TV are among the most affordable streaming TV options, costing $25-$40 per month in 2023

Statistic 25

The average monthly cost for streaming services in 2023 was approximately $67 compared to $38 in 2019

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In 2023, the top three reasons for not subscribing to traditional cable are cost, lack of flexibility, and content restrictions, in decreasing order

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The average monthly bill for internet service in 2023 was $70, which is essential for streaming, according to FCC data

Statistic 28

The average cost of premium channels added to streaming services, like HBO Max or Showtime, was about $15/month in 2023

Statistic 29

The average monthly spend on paid streaming subscriptions per household in 2023 was $67, compared to just over $20 in 2018

Statistic 30

The average age of new cord cutters is decreasing, with more under 35 choosing to cut the cord in recent years

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The most popular streaming platform in 2023 was Netflix, with over 73% of streaming users subscribing

Statistic 32

The global OTT (over-the-top) video market size was valued at $121.61 billion in 2022 and is projected to reach $332.51 billion by 2030

Statistic 33

In 2023, YouTube TV had approximately 3.5 million subscribers in the U.S.

Statistic 34

The number of households using free ad-supported streaming TV (FAST) services in the U.S. grew by approximately 40% from 2022 to 2023

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As of 2023, Amazon Prime Video surpassed Hulu in subscriber numbers within the U.S., with estimates of over 150 million global Prime members

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Streaming ad revenue in the U.S. hit approximately $22 billion in 2023, up from $6 billion in 2019

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The number of households with smart TVs in the U.S. doubled from 2018 to 2023, reaching over 127 million

Statistic 38

The number of Americans using paid streaming services increased by over 24 million between 2019 and 2023

Statistic 39

The growth rate of OTT subscription services was approximately 10% annually between 2018 and 2023

Statistic 40

The total revenue from streaming services in the U.S. reached approximately $46 billion in 2023, showcasing rapid growth

Statistic 41

The number of households using free, ad-supported streaming TV services reached approximately 46 million in 2023, up from 15 million in 2018

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The most common device used for streaming is the smart TV, with 70% of streamers using this device in 2023

Statistic 43

The percentage of households that access content via mobile devices for streaming reached 80% in 2023

Statistic 44

The percentage of households watching on multiple devices simultaneously increased to 45% in 2023, enabling multistreaming

Statistic 45

The number of U.S. households that subscribe to traditional cable or satellite TV dropped by approximately 26% from 2010 to 2020

Statistic 46

The average number of streaming subscriptions per U.S. household increased from 1.8 in 2018 to 3.2 in 2023

Statistic 47

The average daily time spent watching streaming content in the U.S. increased from 2 hours in 2018 to over 2.7 hours in 2023

Statistic 48

Sports streaming accounts for about 20% of all OTT video consumption as of 2023

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The number of households subscribing to live TV streaming services grew by over 64% from 2020 to 2023

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In 2023, Netflix accounted for approximately 32% of all streaming watch time across platforms

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The percentage of cord cutters who also buy pay-per-view content increased by 15% in 2023, indicating a shift in consumption habits

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The average viewership per streamer in 2023 was 4.5 hours per day, up from 3.2 hours in 2018

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Streaming service subscription churn rate in 2023 averaged around 8% quarterly, indicating frequent switching among platforms

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The adoption of 4K streaming content in households increased from 20% in 2019 to over 50% in 2023

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The proportion of households using ad-supported free streaming services grew from 35% in 2019 to 66% in 2023, indicating increased acceptance

Statistic 56

The average content viewing session duration on streaming platforms increased from 80 minutes in 2018 to over 105 minutes in 2023

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Key Highlights

By 2022, over 100 million U.S. households had cut the cord or considered doing so
The number of U.S. households that subscribe to traditional cable or satellite TV dropped by approximately 26% from 2010 to 2020
In 2023, 56% of Americans reported using some form of streaming service
The average monthly expenditure on streaming services in the U.S. increased from $42 in 2019 to $67 in 2023
The top reason cited for cord-cutting is cost savings, with 65% of former cable subscribers indicating this as their primary motivation
Nearly 77% of U.S. broadband households have at least one streaming service
The most popular streaming platform in 2023 was Netflix, with over 73% of streaming users subscribing
The percentage of U.S. households with only streaming services (no traditional cable or satellite) increased from 17% in 2019 to 26% in 2023
The median age of cord cutters in the U.S. is 34 years old
The average number of streaming subscriptions per U.S. household increased from 1.8 in 2018 to 3.2 in 2023
42% of U.S. internet users aged 18-29 are cord cutters or have considered cutting the cord
The global OTT (over-the-top) video market size was valued at $121.61 billion in 2022 and is projected to reach $332.51 billion by 2030
The average daily time spent watching streaming content in the U.S. increased from 2 hours in 2018 to over 2.7 hours in 2023

With over 100 million U.S. households now cutting the cord or considering it, the shift from traditional cable to streaming services is reshaping how Americans consume entertainment—driven by cost savings, flexible options, and an ever-growing digital marketplace.

Consumer Behavior and Demographics

By 2022, over 100 million U.S. households had cut the cord or considered doing so
In 2023, 56% of Americans reported using some form of streaming service
Nearly 77% of U.S. broadband households have at least one streaming service
The percentage of U.S. households with only streaming services (no traditional cable or satellite) increased from 17% in 2019 to 26% in 2023
The median age of cord cutters in the U.S. is 34 years old
42% of U.S. internet users aged 18-29 are cord cutters or have considered cutting the cord
85% of households that cut the cord still keep some form of internet service, crucial for streaming
The primary reason for subscribing to multiple streaming platforms is to access exclusive content, cited by 52% of users in 2023
64% of cord cutters reported enjoying higher-value content access after canceling cable, data from 2023 shows
Nearly 60% of consumers expect to discontinue traditional cable TV within the next 5 years
The majority of cord cutters (about 63%) use a combination of paid streaming services and free ad-supported platforms
The percentage of households with multiple streaming subscriptions has increased to 55% in 2023 from 40% in 2019
The average broadband speed for streaming households increased from 58 Mbps in 2018 to 108 Mbps in 2023
An estimated 75% of U.S. households with internet have access to free ad-supported streaming services
50% of U.S. households that cut the cord experienced dissatisfaction with traditional cable content selection
The percentage of U.S. households without cable or satellite TV but with high-speed internet surpassed 50% in 2023
Over 65% of U.S. households subscribe to at least two streaming services, as of 2023
The average age of paid streaming service subscribers is 39 years old in 2023, reflecting a diverse demographic
More than 70% of U.S. consumers favor flexible, customizable streaming packages over traditional cable bundles

Consumer Behavior and Demographics Interpretation

As more Americans ditch their cable boxes for a buffet of streaming options, the median age of 34 and the rise to 55% of households with multiple subscriptions serve as a clear signal that the future of TV is now not just on-demand, but on a streaming binge that's reshaping viewing habits across generations.

Cost, Pricing, and Consumer Preferences

The average monthly expenditure on streaming services in the U.S. increased from $42 in 2019 to $67 in 2023
The top reason cited for cord-cutting is cost savings, with 65% of former cable subscribers indicating this as their primary motivation
The cost of cable TV service in the U.S. averaged $217 per month in 2023, down from over $1000 annually in 2010
45% of cord cutters canceled traditional cable due to high costs, according to 2023 surveys
Philo and Sling TV are among the most affordable streaming TV options, costing $25-$40 per month in 2023
The average monthly cost for streaming services in 2023 was approximately $67 compared to $38 in 2019
In 2023, the top three reasons for not subscribing to traditional cable are cost, lack of flexibility, and content restrictions, in decreasing order
The average monthly bill for internet service in 2023 was $70, which is essential for streaming, according to FCC data
The average cost of premium channels added to streaming services, like HBO Max or Showtime, was about $15/month in 2023
The average monthly spend on paid streaming subscriptions per household in 2023 was $67, compared to just over $20 in 2018

Cost, Pricing, and Consumer Preferences Interpretation

As streaming costs soar from $38 in 2019 to $67 in 2023—driven by a desire for flexibility and content—it's clear that Americans are increasingly choosing to save hundreds annually by ditching the costly, clunky cable bundle, all while maintaining their bingeing binge with a modest internet bill and affordable services like Sling or Philo; a digital age where cutting the cord is less about choice and more about paying for smarter entertainment.

Demographics

The average age of new cord cutters is decreasing, with more under 35 choosing to cut the cord in recent years

Demographics Interpretation

As streaming services continue to captivate the younger generation, the declining average age of new cord cutters signals a shifting media landscape where TV antennas and cable bills are swiftly becoming relics of the past for the under-35 crowd.

Market Size, Revenue, and Industry Insights

The most popular streaming platform in 2023 was Netflix, with over 73% of streaming users subscribing
The global OTT (over-the-top) video market size was valued at $121.61 billion in 2022 and is projected to reach $332.51 billion by 2030
In 2023, YouTube TV had approximately 3.5 million subscribers in the U.S.
The number of households using free ad-supported streaming TV (FAST) services in the U.S. grew by approximately 40% from 2022 to 2023
As of 2023, Amazon Prime Video surpassed Hulu in subscriber numbers within the U.S., with estimates of over 150 million global Prime members
Streaming ad revenue in the U.S. hit approximately $22 billion in 2023, up from $6 billion in 2019
The number of households with smart TVs in the U.S. doubled from 2018 to 2023, reaching over 127 million
The number of Americans using paid streaming services increased by over 24 million between 2019 and 2023
The growth rate of OTT subscription services was approximately 10% annually between 2018 and 2023
The total revenue from streaming services in the U.S. reached approximately $46 billion in 2023, showcasing rapid growth
The number of households using free, ad-supported streaming TV services reached approximately 46 million in 2023, up from 15 million in 2018

Market Size, Revenue, and Industry Insights Interpretation

As streaming giants swell and ad-supported services surge, the 2023 cord-cutting landscape reveals a bold shift—where over 73% of users prefer Netflix's binge over traditional cable, and booming OTT revenue edges toward a staggering $332 billion by 2030, proving that in the streaming era, the cord is truly being cut—yet the connection to entertainment has never been stronger.

Streaming Platforms and Device Use

The most common device used for streaming is the smart TV, with 70% of streamers using this device in 2023
The percentage of households that access content via mobile devices for streaming reached 80% in 2023
The percentage of households watching on multiple devices simultaneously increased to 45% in 2023, enabling multistreaming

Streaming Platforms and Device Use Interpretation

With 70% of streamers relying on smart TVs, 80% accessing content via mobile devices, and nearly half multistreaming across gadgets in 2023, it’s clear that our living rooms have become digital playgrounds, leaving traditional cable struggling to keep pace.

Subscription and Viewing Trends

The number of U.S. households that subscribe to traditional cable or satellite TV dropped by approximately 26% from 2010 to 2020
The average number of streaming subscriptions per U.S. household increased from 1.8 in 2018 to 3.2 in 2023
The average daily time spent watching streaming content in the U.S. increased from 2 hours in 2018 to over 2.7 hours in 2023
Sports streaming accounts for about 20% of all OTT video consumption as of 2023
The number of households subscribing to live TV streaming services grew by over 64% from 2020 to 2023
In 2023, Netflix accounted for approximately 32% of all streaming watch time across platforms
The percentage of cord cutters who also buy pay-per-view content increased by 15% in 2023, indicating a shift in consumption habits
The average viewership per streamer in 2023 was 4.5 hours per day, up from 3.2 hours in 2018
Streaming service subscription churn rate in 2023 averaged around 8% quarterly, indicating frequent switching among platforms
The adoption of 4K streaming content in households increased from 20% in 2019 to over 50% in 2023
The proportion of households using ad-supported free streaming services grew from 35% in 2019 to 66% in 2023, indicating increased acceptance
The average content viewing session duration on streaming platforms increased from 80 minutes in 2018 to over 105 minutes in 2023

Subscription and Viewing Trends Interpretation

As U.S. households pivot from traditional cable to streaming — now bingeing over two hours daily and embracing 4K, free, and pay-per-view options — the era of appointment TV is arguably gone, replaced by a perpetual scroll fueled by Netflix’s dominance and consumers’ penchant for platform switcheroo.