GITNUX MARKETDATA REPORT 2024

The Most Surprising Content Creation Industry Statistics in 2024

Statistic 1

"80% of people prefer to watch a live video from a brand rather than read a blog."

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Statistic 2

"Content marketing gets three times more leads than paid search advertising."

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Statistic 3

"As of 2021, more than 50 million people around the world consider themselves creators."

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Statistic 4

"The influencer marketing industry was valued at $13.8 billion in 2021."

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Statistic 5

"Instagram Stories feature has 500 million daily active users."

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Statistic 6

"Facebook, YouTube, and Instagram are the top three social media platforms for marketers."

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Statistic 7

"81% of businesses use video as part of their digital marketing strategies."

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Statistic 8

"LinkedIn is 277% more effective at generating leads than Facebook."

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Statistic 9

"Articles with images get 94% more total views."

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Statistic 10

"54% of consumers want to see more video content from brands they support."

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Statistic 11

"92% of marketers say that video is an important part of their marketing strategy."

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Statistic 12

"Podcasts now make up 22% of all audio consumed in the U.S."

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Statistic 13

"76% of B2B marketers use blogging as part of their content marketing strategy."

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Statistic 14

"70% of marketers say their main focus for 2021 is to create more engaging content."

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Statistic 15

"48% of marketers plan to add YouTube to their content strategy in the next year."

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Statistic 16

"Interactive content is 23% more effective in educating the buyer and converting them."

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Statistic 17

"64% of website visitors are more likely to buy a product online after watching a video."

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Statistic 18

"Over 1 million creators have earned revenue through Vimeo in the last three years."

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Statistic 19

"86% of businesses use video as a marketing tool."

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Statistic 20

"61% of companies say that growing their organic presence & SEO is their top inbound marketing priority."

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