Gitnux/Report 2026

Consumer Packaged Goods Industry Statistics

CPG momentum is shifting fast, from $2.2 trillion in the global market in 2023 to a projected $2.9 trillion by 2030, while shoppers reward health, sustainability, and transparency with clear purchasing signals. At the same time, logistics strain has cost the industry $1.5 trillion in lost revenue from 2020 to 2023, so this page connects brand performance to supply chain realities, from 42% AI investment to 89% net zero commitments.
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November 11, 2026Updated
Consumer Packaged Goods Industry Statistics
Gabrielle FontaineWritten by Gabrielle Fontaine·Edited by Sarah Mitchell·Fact-checked by Nikolas Papadopoulos
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The consumer packaged goods industry at a glance

Global FMCG retail sales reached approximately $6.6 trillion in 2025, while slower volume growth, persistent price pressure and shifting consumer preferences are reshaping competition across packaged foods, beverages, household care and personal care.

$6.6T[71]
Global FMCG retail sales, 2025
4.1%[72]
Global CPG forecast CAGR, 2025–2033
$1T[73]
U.S. supermarket sales, 2025
1.65M[74]
U.S. food manufacturing workers, 2025
Market size
Global FMCG retail sales reached approximately $6.6 trillion in 2025. In the United States, supermarket sales totaled about $1 trillion in 2025, providing a major retail channel for packaged food and household products.[71][73]
Forecast & CAGR
Grand View Research forecasts the global CPG market to grow at a 4.1% CAGR from 2025 to 2033, reaching $7.80 trillion in 2033 from $5.47 trillion in 2024. Euromonitor expects global FMCG retail sales to exceed $8 trillion by 2029.[72][71]
Market share & regions
The United States packaged-food market generated $579.2 billion in retail sales in 2023 and is forecast to reach $722.8 billion by 2028, representing a projected 4.5% CAGR. North America remains a major regional market, while global forecasts also cover Europe, Asia-Pacific, Latin America, and the Middle East and Africa.[75][72]
Segmentation
The market is commonly segmented into packaged food and beverages, personal care and beauty, household care and cleaning, health and wellness, and other products. Distribution is also divided among supermarkets and hypermarkets, convenience stores, specialty stores, online retail and other channels.[76][72]
Key players & concentration
Large multinational companies compete with private-label and smaller niche brands across fragmented product categories. In U.S. grocery retail, Walmart reported $276.0 billion in U.S. grocery net sales for fiscal 2025, illustrating the scale of leading retail buyers and distribution platforms.[77][2]
Pricing
U.S. grocery sales increased 1.2% in 2025, but the increase was driven by a 2.2% rise in prices while volume declined 1.0%. FMI reported average supermarket sales of $19.59 per square foot per week in 2025.[2][73]
Trends, drivers & challenges
Convenience, ready-to-eat products, e-commerce and private-label expansion remain important growth themes. At the same time, companies face weak volumes, margin pressure, agricultural-input volatility, trade uncertainty and consumer resistance to higher prices.[74][78][71]
Consumer behavior & competition
In 2025, online transactions accounted for 8.9% of U.S. grocery item sales. Shoppers are increasingly balancing value and convenience, while private-label products and smaller differentiated brands compete with established national brands.[73][2][78]
M&A
M&A remains active as companies pursue scale and portfolio repositioning. In June 2025, the FTC granted early termination of its investigation into Mars’ proposed acquisition of Kellanova after reviewing the transaction’s competitive effects.[79][2]
Regulation
Competition regulation is a significant industry issue because large packaged-goods suppliers and retailers control important brands, shelf space and distribution. The FTC’s nearly year-long review of the Mars–Kellanova transaction included interviews across the supply chain, extensive data analysis, sworn testimony and hundreds of thousands of documents.[79]
Latest news
The latest available industry outlook from 2026 reports that the global CPG market is recovering from weak volumes and margin pressure, with companies emphasizing revenue management, sourcing changes, pricing strategy and renewed M&A activity. In North American grocery, 2025 growth was price-led rather than volume-led.[2]

02 Ranking

Top 10 Companies in the Consumer Packaged Goods Industry

The leading companies in the consumer packaged goods industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Mars leads Gitnux's 2026 consumer packaged goods ranking with an Overall score of 9.3, with snacks, confectionery, petcare and food segments across consumer categories. Procter & Gamble is the highest-ranked household care and cleaning producer at 9.2, backed by operating margin 22.7% and revenue growth 3% signals.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in foods

    Mars

    US

    Ranked #1 · 9.3 · Foods

    Why we picked it: It operates across snacks, confectionery, petcare and food segments, spanning multiple CPG needs.

    See in ranking ↓Visit mars.com ↗

  2. Leader in household care & cleaning

    Procter & Gamble

    US

    Ranked #2 · 9.2 · Household care & cleaning

    Why we picked it: Its beauty, grooming, health and household care brands pair reported margin 22.7% with 3% growth.

    See in ranking ↓Visit pg.com ↗

  3. Leader in beverages

    The Coca-Cola Company

    US

    Ranked #3 · 9.2 · Beverages

    Why we picked it: Its non-alcoholic beverages segment combines 2025 revenue of $47.9 billion with 28.7% operating margin.

    See in ranking ↓Visit coca-colacompany.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the consumer packaged goods industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mars

Foods · US

9.3
2

Procter & Gamble

Household care & cleaning · US

9.2
3

The Coca-Cola Company

Beverages · US

9.2
4

L'Oréal

Beauty & personal care · FR

9.2
5

Unilever

Foods · GB

9.1
6

Nestlé

Food, beverages, nutrition and petcare · CH

8.7
7

Danone

Dairy, plant-based, water and nutrition · FR

8.6
8

Tyson Foods

Packaged meat and prepared foods · US

7.7
9

General Mills

Packaged food and pet food · US

7.6
10

Kenvue

Consumer health and self-care · US

7.5

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Gabrielle Fontaine. (2026, February 13). Top 10 companies in the consumer packaged goods industry. In Consumer Packaged Goods Industry Statistics. Gitnux. https://gitnux.org/consumer-packaged-goods-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest consumer packaged goods companies

Nestlé leads with $101.1B in annual revenue (group level, converted to USD).

Nestlé$101.1B
Procter & Gamble$84.3B
Unilever$54.5B
The Coca-Cola Company$47.9B
L'Oréal$47.6B
Danone$29.5B
source-verifiednestle.com · us.pg.com · unilever.com · investors.coca-colacompany.com · loreal-finance.com · danone.com2025

04 Statistics

Technology & Innovation

AI adoption in 2026 is widespread but uneven: 92% of consumer products companies plan AI agents or autonomous systems within 12 months, while only 7%–10% report enterprise-wide deployment.

AI in the consumer packaged goods industry

  • 75% of retail and CPG executives called AI a top strategic priority, but only 16.5% said they could quantify its return in 2026.[1]
  • 76% of consumer products executives said AI would help identify new product innovation and growth opportunities in 2026.[1]
  • 92% of global consumer products companies surveyed said they were deploying AI agents or autonomous systems for key functions within the next 12 months in 2026.[1]
  • Only 7% to 10% of retail and CPG companies reported enterprise-wide AI deployment in 2026.[1]
  • 71% of CPG leaders reported adopting AI in at least one business function in 2024, up from 42% in 2023.[2]
  • 78% of consumer products executives surveyed said their organizations were increasing AI investment in 2026.[1]

Automation in the consumer packaged goods industry

  • CPG operations teams reported wasting 7.5 days per month on tasks they believed could be automated in 2026.[3]
  • 13% of surveyed CPG operations leaders identified automation or AI adoption as a leading operational priority in 2026.[3]
  • 39% of CPG manufacturers said they planned to use technology to create more engaging jobs in 2025.[4]
  • 43% of CPG leaders said increasing automation was one way their companies planned to address workforce gaps in 2025.[4]
  • 42% of CPG operations teams said they were increasing their operations-technology budgets in 2026, with an average planned increase of 16%.[3]
  • 39% of CPG manufacturers said they planned to introduce flexible scheduling to address workforce challenges in 2025.[4]

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[5]
  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[6]
  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[7]
  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[1]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across consumer goods, 81% of surveyed companies were already using or planning to deploy generative AI in sales, marketing and consumer experiences in 2024.[8]
  • Across consumer products, about 40% of executives said their companies were applying AI technologies to the business in 2025; survey of consumer-products executives.[7]
  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[9]
  • Across consumer products, 73% of chief executives said planned AI investment for 2026 had increased compared with 2025.[5]
  • Across consumer goods, 90% of leaders expected their companies to increase investment in AI agents, and 89% believed AI agents would be essential to compete within two years; 2025 industry survey.[10]
  • Across consumer packaged goods, 56% of surveyed leaders said their organizations were regularly using generative AI in 2024; global CPG-leader survey.[2]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[11]
  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[11]
  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[11]
  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[11]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[11]

Big Data in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[11]
  • Across EU enterprises, 40% performed data analytics internally or through another organization in 2025.[11]
  • Across EU enterprises, 26.20% performed analytics on transaction records such as sales or payment data in 2025.[11]

05 Statistics

Data & Analytics

Data integration limits show up as governance and semantic-layer gaps: 51% cite inability to integrate data from multiple sources as the primary analytics challenge in 2025.

Business intelligence in the consumer packaged goods industry

  • 46% of the CPG companies analyzed at CAGNY 2024 discussed digitizing the core through ERP.[1]
  • 70% of consumer-goods leaders said they are investing in personalization more than ever.[10]
  • 60% of CPG executives said they are prioritizing AI to improve costs, mainly through forecasting and back-office automation.[6]
  • 59% was the estimated share of consumer-goods shopping conducted through digital channels in 2024.[10]
  • 93% of CPG survey respondents expect the industry to become more technology-driven and collaborative.[6]
  • 60% of CPG leaders said their financial reporting does not align with how their business is structured.[6]

Data analytics in the consumer packaged goods industry

  • 52% of consumer-goods leaders said it is harder than ever to maintain consumer loyalty, increasing the importance of consumer and behavioral analytics.[10]
  • 73% of consumer-goods consumers said brands treated them as unique individuals in 2024.[10]
  • 59% was the estimated volume of consumer-goods shopping conducted on digital channels in 2024.[10]
  • 235 organizations worldwide participated in the first-half 2025 global survey on AI-powered analytics.[12]
  • 26 retail and CPG organizations from 11 countries participated in the first-half 2025 global survey on AI-powered analytics.[12]
  • 71% of CPG companies analyzed by Deloitte at CAGNY 2024 discussed big data and analytics.[1]

Data Quality in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[7]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[13]
  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[7]
  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[14]

Data Governance in the consumer goods sector (sector benchmark)

  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[12]
  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[7]
  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[12]
  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[12]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[14]

KPIs in the consumer packaged goods industry

  • 82% of the CPG companies analyzed at CAGNY 2024 discussed margin improvement and cost reduction.[1]
  • 10% of current CPG revenue comes from self-enabled direct-to-consumer channels, according to surveyed executives.[6]
  • 15% is the share of CPG revenue that surveyed executives expect self-enabled direct-to-consumer channels to reach by 2030.[6]
  • 61% of the CPG companies analyzed at CAGNY 2024 discussed divestitures and portfolio optimization.[1]
  • 71% of the CPG companies analyzed at CAGNY 2024 discussed supply-chain improvements and operational excellence.[1]
  • 75% of the CPG companies analyzed at CAGNY 2024 discussed go-to-market changes.[1]

06 Statistics

Strategy & Growth

Premiumization and new use occasions are positioned as growth levers, with 69% expecting premiumization in 2026 and 75% saying new use occasions are critical for 2026 growth strategy.

Growth in the consumer packaged goods industry

  • 69% of surveyed CPG executives expect to pursue premiumization in their product portfolios in 2026.[1]
  • 91% of surveyed CPG executives plan to use artificial intelligence to identify new product-innovation opportunities in 2026.[1]
  • Companies projecting at least 5% revenue growth over the next five years take a more focused approach to innovation, according to PwC’s multinational CPG survey.[6]
  • 66% of consumer-products executives planned to pursue premiumization as a growth strategy for 2025.[1]
  • Health, functionality and premiumization subsegments in most food-and-beverage CPG categories are growing at least 200 basis points faster than category averages.[2]
  • 75% of surveyed CPG executives say creating products for new use occasions is critical to their 2026 growth strategy.[1]

Differentiation in the consumer packaged goods industry

  • 45% of consumers seek premium goods, up four percentage points from the previous year, according to the 2024 CPG and grocery consumer report.[15]
  • 61% of U.S. CPG shoppers expect reduced prices or better deals in exchange for brand loyalty.[16]
  • 52% of U.S. CPG shoppers say staying away from political issues most positively affects their loyalty to a brand.[16]
  • 62% of U.S. CPG shoppers expect great customer service in exchange for brand loyalty.[16]
  • 66% of U.S. CPG shoppers say high-quality products most positively affect their loyalty to a brand.[16]
  • 54% of U.S. CPG shoppers say brand longevity most positively affects their loyalty to a brand.[16]

Mergers and acquisitions in the consumer packaged goods industry

  • Food accounted for 56% of global CPG M&A deal value in 2024.[2]
  • Global CPG M&A deal volume totaled 265 transactions in 2024 across the Americas, EMEA and Asia-Pacific.[2]
  • Global CPG M&A deal value totaled $121 billion in 2024 across the Americas, EMEA and Asia-Pacific.[2]
  • Food accounted for 44% of global CPG M&A deal volume in 2024.[2]
  • Private-equity firms represented 16% of global CPG M&A activity in 2024.[2]
  • The average global CPG food deal size reached approximately $0.60 billion in 2024.[2]

Strategic partnerships in the consumer packaged goods industry

  • 80% of North American CPG leaders surveyed were involved in new supplier-collaboration programs during the pandemic-era e-commerce transition.[2]
  • 73% of surveyed U.S. CPG and retail leaders reported increased commercial collaboration, and 86% of those companies reported increased sales as a result.[1]
  • 61% of consumer brands focused on supplier networks increased collaboration with existing suppliers during the previous two years.[17]
  • 34% of consumer brands focused on supplier networks engaged government or trade organizations to strengthen resilience.[17]
  • 66% of consumer brands focused on supplier networks partnered with technology providers to improve resilience.[17]
  • 80% of consumer brands focused on supplier networks used industry alliances or consortia to strengthen supply-chain resilience.[17]

07 Statistics

People & Workforce

Workforce constraints are persistent: 76% of global consumer goods and services employers reported difficulty finding skilled talent in Q2 2024, and 87% of retail hiring managers found it challenging in 2025.

Hiring in the consumer packaged goods industry

  • 76% of global consumer goods and services employers reported difficulty finding the skilled talent they needed in the second quarter of 2024.[18]
  • The United States accounted for 34% of new retail and consumer-goods job postings globally in 2024.[19]
  • 87% of retail hiring managers said finding skilled talent was somewhat or very challenging in 2025.[20]
  • 61% of US consumer goods employers planned to expand their teams in 2025 by hiring for new and vacated positions.[20]
  • Retail and consumer goods employers globally posted 9.3 million new jobs in 2024, up 22% from 2023.[19]

Employee retention in the consumer packaged goods industry

  • 33% of CPG manufacturers identified improving employee retention as a top workforce challenge expected in 2025.[4]
  • 43% of retail employers planned to enhance professional-development offerings to retain valued talent in 2025.[20]
  • 78% of retail and consumer-goods managers said retaining talent would be a top organizational challenge in 2025.[20]
  • 48% of retail employers planned to use retention bonuses based on tenure to retain valued talent in 2025.[20]
  • 44% of retail employers planned to allow employees to work remotely part-time or full-time as a retention measure in 2025.[20]

Remote Work in the consumer goods sector (sector benchmark)

  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[21]
  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[21]
  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[22]
  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[23]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[21]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[22]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[22]
  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[22]
  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[22]
  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[22]

Upskilling in the consumer packaged goods industry

  • 85% of CPG employers rated adaptability and flexibility as capabilities they were seeking in their workforce.[4]
  • 84% of CPG employers rated cybersecurity practices and standards as a capability they were seeking in their workforce.[4]
  • 34% of CPG manufacturers identified training staff on updated processes as a top workforce challenge expected in 2025.[4]
  • 43% of CPG leaders said increasing automation was a strategy for addressing workforce gaps, increasing demand for automation-related skills.[4]
  • 44% of CPG leaders said they were looking to AI and machine learning to address workforce gaps, increasing demand for related skills.[4]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Across consumer goods and services organizations, 9% of employees expected to leave within two years in data collected from July 2025 through June 2026.[24]
  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[22]
  • Across consumer goods and services organizations, 72% of employees were engaged in data collected from July 2025 through June 2026.[24]
  • Across consumer goods and services organizations, 89% of employees agreed they knew how their work contributed to company goals in data collected from July 2025 through June 2026.[24]
  • Across consumer goods and services organizations, 18% of employees were thinking of or actively seeking jobs elsewhere in data collected from July 2025 through June 2026.[24]

08 Statistics

Customer & Sales

Loyalty remains difficult to translate into retention performance: consumer packaged goods recorded -3.0% change in customer retention performance in spring 2024.

Customer retention in the consumer packaged goods industry

  • 28% was the reported increase in loyalty-program usage among CPG consumers in 2024.[25]
  • 57% of U.S. shoppers did not consider themselves loyal to consumer-products brands in 2025.[26]
  • Consumer packaged goods recorded a -3.0% change in customer retention performance in spring 2024.[27]
  • 73% of CPG marketers said customer retention was a goal for retail media in 2024.[28]
  • 29% of U.S. consumer-products shoppers joined a new loyalty scheme in 2024.[26]

Customer acquisition in the consumer packaged goods industry

  • 5.9% was the reported customer-acquisition performance change for B2C product companies in spring 2024.[27]
  • 63% of CPG marketers said customer acquisition was a goal for retail media in 2024.[28]
  • 76% of CPG marketers planned to allocate more budget to social-media and influencer marketing in 2024.[28]
  • 64% of CPG marketers planned to allocate more budget to retail media networks in 2024.[28]
  • 76% of CPG marketers planned to allocate more budget to mobile marketing in 2024.[28]

Customer loyalty in the consumer packaged goods industry

  • 69% of U.S. CPG shoppers demonstrated loyalty by recommending brands to friends and family in 2024.[16]
  • 66% of U.S. CPG shoppers said high-quality products positively affect brand loyalty in 2024.[16]
  • 44% of U.S. CPG shoppers demonstrated loyalty by using a brand’s loyalty card or scheme in 2024.[16]
  • 46% of U.S. CPG shoppers demonstrated loyalty by having a brand’s app on their phone in 2024.[16]
  • 53% of U.S. CPG shoppers demonstrated loyalty by shopping with a brand frequently in 2024.[16]

09 Statistics

Marketing & Brand

Retail media and connected channels keep drawing budget: 54% of CPG and FMCG marketers planned to increase retail-media spending in 2024.

Marketing in the consumer packaged goods industry

  • 56% of CPG and FMCG marketing professionals planned to increase connected-TV spending in 2024.[29]
  • 29% of CPG and FMCG marketing professionals planned to increase out-of-home or digital-out-of-home spending in 2024.[29]
  • 54% of CPG and FMCG marketing professionals planned to increase retail-media spending in 2024.[29]
  • 67% of CPG and FMCG marketing professionals planned to increase social-platform spending in 2024.[29]
  • 72% of CPG and FMCG marketing professionals planned to increase digital display or video spending in 2024.[29]

Digital marketing in the consumer packaged goods industry

  • $28.19 billion was the projected U.S. CPG display-advertising spend in 2024.[30]
  • $13.2 billion was the projected U.S. CPG social-advertising spend in 2024.[30]
  • $48.79 billion was the projected U.S. CPG digital-advertising spend in 2024.[30]
  • $33.94 billion was the projected U.S. CPG mobile-advertising spend in 2024.[30]
  • 31.2% of U.S. CPG digital-advertising budgets were projected to go to social networks in 2024.[30]

Branding in the consumer packaged goods industry

  • 53% of U.S. CPG shoppers expected consistent branding in exchange for loyalty in 2024.[16]
  • 54% of U.S. CPG shoppers identified brand longevity as a positive influence on loyalty in 2024.[16]
  • 6.2% was the reported brand-value performance change for B2C product companies in spring 2024.[27]

Social media in the consumer packaged goods industry

  • 5.5% of general CPG digital-ad spending went to YouTube in the United States between August 2024 and July 2025.[31]
  • 36.3% of general CPG digital-ad spending went to Instagram in the United States between August 2024 and July 2025.[31]
  • 31.2% of U.S. CPG digital-advertising budgets were projected to be allocated to social networks in 2024.[30]
  • 7.0% of general CPG digital-ad spending went to TikTok in the United States between August 2024 and July 2025.[31]
  • 13.2 billion dollars was the projected U.S. CPG social-advertising spend in 2024.[30]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 96.39% positive campaign sentiment was recorded for CPG influencer campaigns in 2025.[32]
  • 24% of consumers globally bought products from influencers or celebrities in October–November 2024, according to a consumer-product and retail survey.[33]
  • 22.2% brand lift was recorded for CPG influencer campaigns in 2025.[32]
  • 46% of FMCG/CPG marketers had dedicated and growing creator or influencer budgets in 2026.[34]
  • 8.8% consideration lift was recorded for CPG influencer campaigns in 2025.[32]

10 Statistics

Operations & Execution

Operational execution leans reactive in 2026: 44% of U.S. CPG operations teams described their posture as primarily reactive, alongside a 2.4-week average launch delay.

Process optimization in the consumer packaged goods industry

  • 44% of U.S. CPG operations teams described their operational posture as primarily reactive in 2026.[3]
  • 42% of U.S. CPG operations teams planned to increase operations-technology budgets in 2026, with an average planned increase of 16%.[3]
  • 13% of U.S. CPG operations teams identified automation or artificial-intelligence adoption as their main operational-efficiency focus in 2026.[3]
  • 25% of U.S. CPG product launches ran behind schedule during the 12 months preceding the 2026 survey.[3]
  • 11% of U.S. CPG operations teams identified enterprise-resource-planning upgrades as their main operational-efficiency focus in 2026.[3]

Operational efficiency in the consumer packaged goods industry

  • 2.4 weeks was the average delay for U.S. CPG launches that ran behind schedule in the 12 months preceding the 2026 survey.[3]
  • 33% of U.S. CPG operations leaders said logistics and freight was a major source of delayed product launches in 2026.[3]
  • 72% of manufacturers reported productivity increases over the previous three years in the 2024 manufacturing study.[35]
  • 32% of U.S. CPG operations leaders said manufacturing or production was a major source of delayed product launches in 2026.[3]
  • 69% was the average production volume as a percentage of capacity in the 2024 manufacturing study.[35]

Quality management in the consumer packaged goods industry

  • 27% of Berry Global facilities held ISCC+ certification in 2024.[36]
  • 90% of Berry Global facilities held ISO 9001 certification in 2024.[36]
  • 22% of Berry Global facilities held BRC certification in 2024.[36]
  • 7% of Berry Global facilities held FSSC 22000 certification in 2024.[36]
  • 19% of Berry Global facilities held SQF certification in 2024.[36]

Supply chain in the consumer packaged goods industry

  • The overall CPG working-capital index rose by 20.4 points from 2023 to 2024.[37]
  • 39% of CPG companies surveyed by KPMG were reducing purchasing costs for direct materials in 2024.[7]
  • 44% of CPG companies surveyed by KPMG were simplifying their product portfolios to manage supply-chain costs in 2024.[7]
  • 35% of CPG companies surveyed by KPMG were reassessing their manufacturing footprints in 2024.[7]
  • CPG and packaging-company inventory levels were approximately 17% above their average pre-pandemic level by the third quarter of 2023.[2]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[38]
  • 42% of consumer packaged goods brand owners plan to increase outsourced work over the next two to three years, according to a 2026 survey.[39]
  • About 40% of surveyed manufacturing professionals outsource more than half their production, spanning CPG, industrial manufacturing and pharmaceuticals, in 2025.[40]
  • 30% of output is outsourced on average by brands surveyed across CPG, industrial manufacturing and pharmaceuticals in 2025.[40]
  • 63% of surveyed brand owners contract out between 10% and 49% of their business to contract packaging or manufacturing providers, in 2024.[38]

11 Statistics

Finance & Pricing

Price sensitivity remains central: U.S. consumer-goods shelf prices increased about 30% between 2020 and 2024, while 51% of CPG executives said they could not count on price hikes for revenue growth in 2025.

Pricing strategy in the consumer packaged goods industry

  • 61% of consumers said price mattered more to them in 2024 than it did two years earlier.[2]
  • U.S. consumer-goods shelf prices increased approximately 30% between 2020 and 2024.[6]
  • 76% of consumer-products executives expected their companies to offer more sales discounts and promotions in 2025 than in 2024.[1]
  • 51% of CPG executives said they could not count on price hikes to drive revenue growth in 2025.[30]
  • 57% of consumers ranked value among their top three purchase-decision factors in 2024.[2]

Cost reduction in the consumer packaged goods industry

  • 39% of CPG companies surveyed by KPMG cited increased investment in new technologies as a supply-chain cost-management action in 2024.[7]
  • 39% of CPG companies surveyed by KPMG cited direct-material purchasing-cost reduction as a supply-chain cost-management action in 2024.[7]
  • 37% of CPG companies surveyed by KPMG cited supplier-portfolio and footprint reassessment as a cost-management action in 2024.[7]
  • 61% of CPG companies surveyed by KPMG cited inventory optimization as a supply-chain cost-management action in 2024.[7]
  • 44% of CPG companies surveyed by KPMG cited product-portfolio simplification as a supply-chain cost-management action in 2024.[7]

Profitability in the consumer packaged goods industry

  • 50% of value growth from 2016 to 2019 came from U.S. small CPG brands representing 11% of 2016 revenues.[2]
  • 17.4% was Mondelēz International's operating-income margin in 2024.[41]
  • 9% was Berry Global's share of facilities holding ISO 15378 certification in 2024.[36]
  • 19.4% was Procter & Gamble's core net earnings margin in fiscal 2024.[42]
  • 22.1% was Procter & Gamble's reported operating margin in fiscal 2024.[42]

Financial planning in the consumer packaged goods industry

  • $23.305 billion was Procter & Gamble's selling, general and administrative expense in fiscal 2024.[43]
  • $40.848 billion was Procter & Gamble's cost of products sold in fiscal 2024.[43]
  • $14.9 billion was Procter & Gamble's net earnings attributable to the company in fiscal 2024.[43]
  • 105% was Procter & Gamble's adjusted free-cash-flow productivity in fiscal 2024.[43]
  • $18.5 billion was Procter & Gamble's operating income in fiscal 2024.[43]

12 Statistics

Product & Service

Most launches are renovations rather than new-to-world products, with 65% of global CPG launches during Jan–May 2024 in renovation categories.

Product development in the consumer packaged goods industry

  • 28% of overall store growth came from 2024’s top New Product Pacesetter launches across food, beverage and nonfood categories.[44]
  • 35% of global CPG launches were genuinely new products during January–May 2024, while the remainder were renovations such as line extensions and reformulations.[45]
  • 29% of North American CPG launches were genuinely new products during January–May 2024.[45]
  • 84% of surveyed CPG executives said they would invest a higher percentage of revenue in marketing and innovation.[1]
  • 96% of the 28 CPG companies analyzed at CAGNY 2024 discussed core innovation or premiumization.[1]

Product lifecycle in the consumer packaged goods industry

  • 34% of CPG companies forecasting above-average growth plan to invest in sustainability, compared with 20% of slower-growing peers.[6]
  • 58% of global CPG launches were renovations in 2019, according to Mintel’s Global New Product Database.[46]
  • 60% of global CPG launches were renovations in 2021, according to Mintel’s Global New Product Database.[46]
  • 65% of global CPG launches were renovations rather than genuinely new products during January–May 2024, including line extensions, reformulations, new packaging and relaunches.[45]
  • Self-enabled direct-to-consumer sales are expected to rise from 10% of CPG revenue currently to 15% by 2030.[6]

After-sales in the consumer packaged goods industry

  • 54% of US CPG shoppers say brand longevity most positively affects their loyalty.[16]
  • 53% of US CPG shoppers expect loyalty points or cashback from brands they support.[16]
  • 61% of US CPG shoppers expect reduced prices or better deals in exchange for brand loyalty.[16]
  • 74% of consumer-goods consumers reported switching brands within the previous year.[10]
  • 47% of US CPG shoppers expect free returns in exchange for brand loyalty.[16]

13 Statistics

Sustainability & Ethics

Sustainability disclosure is broad but uneven across dimensions, with 87% of global listed consumer-goods market capitalisation represented by companies reporting Scope 1 and 2 emissions in the OECD 2024 dataset.

Sustainability in the consumer packaged goods industry

  • 42% of the German FMCG market consisted of sustainability-marketed products in 2024.[44]
  • 10% of global businesses believed they communicated their sustainability strategy effectively in 2024, including consumer-goods companies.[47]
  • 87% of global listed consumer-goods market capitalisation was represented by companies reporting sustainability information in the OECD’s 2024 dataset.[48]
  • 44.9% of U.S. CPG market growth from 2013 to 2025 came from sustainability-marketed products.[49]
  • 37% of the UK FMCG market consisted of sustainability-marketed products in 2024.[44]

ESG in the consumer packaged goods industry

  • 79% of global consumer-goods market capitalisation was represented by companies reporting Scope 1 and 2 emissions information.[48]
  • 64% of global consumer-goods market capitalisation was represented by companies reporting Scope 3 emissions information.[48]
  • 80% of consumer-industry executives said their company created a new role or responsibility for increased ESG disclosure requirements in 2024.[1]
  • 95% of Russell 1000 consumer-staples companies published sustainability reports in 2024.[50]
  • 59% of Russell 1000 consumer-staples sustainability reports specified GHG reporting scope in 2024.[50]

Ethics in the consumer packaged goods industry

  • 72% of consumer-staples companies disclosed information on grievance mechanisms in 2024.[51]
  • 85% of consumer-staples companies disclosed information on worker voice in 2024.[51]
  • 88% of consumer-staples companies disclosed at least three actions addressing human-rights issues in their value chain in 2024.[51]
  • 88% of consumer-staples companies disclosed information on value-chain transparency in 2024.[51]
  • 94% of consumer-staples companies disclosed at least one action addressing human-rights issues in their value chain in 2024.[51]

CSR in the consumer packaged goods industry

  • 80% of consumer-industry executives reported creating a new ESG-related internal role or responsibility, a CSR-governance indicator, in 2024.[1]
  • 90% of consumer-staples companies disclosed responsible-sourcing practices, a CSR indicator, in 2024.[51]
  • 18.37 was the mean CSR-performance score for consumer-goods companies in a multi-industry study.[52]
  • 94% of consumer-staples companies reported at least one value-chain human-rights action, a CSR indicator, in 2024.[51]
  • 94% of consumer-staples companies disclosed diversity-and-inclusion actions in 2024.[51]

Circular economy in the consumer packaged goods industry

  • 15.3 kilograms of plastic packaging waste were recycled per EU inhabitant in 2024.[11]
  • 35.9 kilograms of plastic packaging waste were generated per EU inhabitant in 2024.[11]
  • 2.3 million tonnes of metal-based consumer packaging were placed on the market across 19 EU Member States in 2024.[53]
  • 42.8 million tonnes of consumer packaging were placed on the market across 19 EU Member States in 2024.[53]
  • 86% of Nestlé’s plastic packaging was designed for recycling in 2024.[54]

Carbon footprint in the consumer packaged goods industry

  • USD 5.5 trillion of consumer-goods market capitalisation was represented by companies reporting Scope 3 emissions information.[48]
  • 39% of global consumer-goods companies had set near-term decarbonization targets by January 2023.[2]
  • 64% of reported emissions for consumer-goods, retail and hospitality companies were Scope 3 upstream emissions in 2024.[6]
  • 14% of reported emissions for consumer-goods, retail and hospitality companies were Scope 1 and 2 emissions in 2024.[6]
  • 69 tonnes of CO2e were reported per $100,000 of revenue by consumer-goods, retail and hospitality companies in 2024.[6]

15 Statistics

Globalization & Expansion

Geographic repositioning is explicit: 45% of surveyed CPG executives identify India as the highest-potential market outside North America and Europe for 2026 and beyond.

Globalization in the consumer packaged goods industry

  • 45% of surveyed CPG executives identify India as their company’s highest-potential market outside North America and Europe for 2026 and beyond.[1]
  • 36% of consumers across four major markets say they prefer domestic brands because they want to support domestic businesses.[2]
  • 68% of surveyed CPG executives plan to change their product mix to reduce reliance on inputs affected by international trade policies in 2026.[1]
  • 7 in 10 CPG executives expect to find high-growth opportunities in geographies beyond their traditional markets in 2026.[1]
  • 74% of surveyed CPG executives plan to manufacture more domestically, in the countries where products are sold, in response to 2026 trade-policy changes.[1]

Cultural adaptation in the consumer packaged goods industry

  • 69% of CPG executives expect their product portfolios to tilt toward premiumization in 2026, reflecting adaptation to changing consumer preferences.[1]
  • 20% of consumers say local brands better fit their needs when explaining their preference for domestic brands.[2]
  • 13% of consumers say domestic brands are more affordable when explaining why they prefer local brands.[2]
  • 45% of CPG executives identify India as their highest-potential non-Western market for growth in 2026 and beyond.[1]
  • 47% of consumers across China, Germany, the United Kingdom and the United States say locally owned companies are important in purchase decisions.[2]

Supplier management in the consumer packaged goods industry

  • 66% of consumer brands focused on supplier networks partnered with technology providers to improve supply-chain resilience.[17]
  • 50% of FMCG companies focused on supplier networks added new suppliers during the previous two years.[17]
  • 34% of consumer brands focused on supplier networks engaged government or trade organizations to improve supply-chain resilience.[17]
  • 61% of consumer brands focused on supplier networks both expanded their supplier base and deepened collaboration with existing partners during the previous two years.[17]
  • 43% of consumer brands focused on supplier networks collaborated with logistics providers such as 3PLs or 4PLs.[17]

Stakeholder management in the consumer packaged goods industry

  • 34% of surveyed business leaders in 2025 said suppliers were the primary stakeholder considered by leadership in long-term strategy, ahead of customers at 23%.[69]
  • 41% of consumer-industry CEOs identify governments as a stakeholder group expected to have the greatest impact on sustainability management over the next five years.[70]
  • 53% of consumer-industry CEOs identify consumers as a stakeholder group expected to have the greatest impact on sustainability management over the next five years.[70]
  • 30% of consumer-industry CEOs identify regulators as a stakeholder group expected to have the greatest impact on sustainability management over the next five years.[70]
  • 44% of consumer-industry CEOs identify employees as a stakeholder group expected to have the greatest impact on sustainability management over the next five years.[70]

Distribution channels in the consumer packaged goods industry

  • 70% of product portfolios at surveyed North American CPG companies met packaging and safety requirements for e-commerce shipments.[2]
  • 74% of surveyed CPG executives plan more domestic manufacturing in countries where products are sold, implying shorter and more localized distribution networks.[1]
  • 43% of consumer brands focused on supplier networks collaborate with logistics providers such as 3PLs or 4PLs.[17]
  • 80% of consumer brands focused on supplier networks use industry alliances or consortia, supporting distribution resilience.[17]
  • 45% of surveyed CPG executives identify India as their highest-potential market outside North America and Europe for future growth.[1]

Key questions about the Consumer Packaged Goods Industry

What is the current size of the global consumer packaged goods market?
Global FMCG retail sales reached approximately $6.6 trillion in 2025.
How fast is the global CPG market expected to grow?
Grand View Research forecasts a 4.1% CAGR from 2025 to 2033, reaching $7.80 trillion in 2033 from $5.47 trillion in 2024.
Which companies lead the consumer packaged goods industry?
Mars leads Gitnux's 2026 consumer packaged goods ranking with an Overall score of 9.3, with snacks, confectionery, petcare and food segments across consumer categories. Procter & Gamble is the highest-ranked household care and cleaning producer at 9.2, backed by operating margin 22.7% and revenue growth 3% signals.
What technology shift is most cited for 2026 in consumer products?
Technology adoption emphasizes AI agents: 92% of global consumer products companies said they were deploying AI agents or autonomous systems for key functions within 12 months in 2026.
How concentrated is the market structure compared with smaller brands?
Large multinational companies compete with private-label and smaller niche brands across fragmented product categories.
What are the main drivers shaping competition in 2025–2026?
Global FMCG competition reflects slower volume growth, persistent price pressure, and shifting consumer preferences.
Reference

Cite This Report

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APA
Gabrielle Fontaine. (2026, February 13). Consumer Packaged Goods Industry Statistics. Gitnux. https://gitnux.org/consumer-packaged-goods-industry-statistics
MLA
Gabrielle Fontaine. "Consumer Packaged Goods Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/consumer-packaged-goods-industry-statistics.
Chicago
Gabrielle Fontaine. 2026. "Consumer Packaged Goods Industry Statistics." Gitnux. https://gitnux.org/consumer-packaged-goods-industry-statistics.

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