U.S. holiday retail sales surpassed $957 billion last season, a new record driven by online spending. This analysis examines the consumer behavior and product trends behind those numbers.
Key Takeaways
- Average U.S. consumer holiday spending 2023: $875 per person.
- In 2023, U.S. online holiday sales hit $313 billion, up 6.5% from 2022.
- In 2023, U.S. holiday retail sales from November 1 to December 31 totaled $957.6 billion, marking a 3.2% increase over 2022.
- U.S. toy sales during Christmas 2023 reached $25 billion.
- U.S. brick-and-mortar holiday sales 2023: $644 billion, down slightly from online growth.
Christmas sales rose steadily as shoppers boosted spending from early December through the holiday weekend.
Related reading
01 · Category
Consumer Behavior and Spending18 stats
01
Average U.S. consumer holiday spending 2023: $875per person.
02
52% of U.S. shoppers started holiday buying before November 2023.
03
Gift cards top wish list item for 38% of Americans in 2023.
04
62% of consumers used buy-now-pay-later for holiday purchases 2023.
05
Inflation led 45% of shoppers to spend less on Christmas 2023.
06
Online-only shoppers 25% of total holiday spenders 2023.
07
70% of millennials bought experiences over goods for Christmas 2023.
08
Average family spent $1,200on kids' gifts 2023.
09
55% used credit cards for holiday debt averaging $1,000 per household 2023.
10
Black Friday foot traffic down 5% but sales up 4% in 2023.
11
48% prioritized deals over brand loyalty during Christmas 2023.
12
Gen Z spent 20% more online than in stores 2023 holidays.
13
65% shopped small businesses for unique gifts 2023.
14
Returns rate for holiday purchases 16.5% in 2023.
15
UK average Christmas spend per person £800 in 2023.
16
Avg spend $875US 2023.
17
52% early shoppers 2023.
18
BNPL 62% usage 2023.
Interpretation
Consumer Behavior and Spending Interpretation
The American holiday spirit in 2023 was a masterclass in strategic, debt-financed optimism, where we started shopping early for gift cards no one really wants, embraced 'buy-now-pay-later' to buy experiences we can't return, all while hunting for deals and telling ourselves we spent less.
02 · Category
E-commerce Sales22 stats
01
In 2023, U.S. online holiday sales hit $313 billion, up 6.5% from 2022.
02
Amazon's Christmas sales in 2023 generated $37.2 billion in U.S. holiday revenue.
03
Global e-commerce holiday sales 2023: $1.05 trillion, with Christmas driving 40%.
04
UK online Christmas sales 2023: £45 billion, 28% of total retail.
05
Walmart.com holiday sales 2023 up 24% to $13.6 billion.
06
Alibaba's Singles Day to Christmas 2023 sales: RMB 1.5 trillion.
07
eBay's U.S. holiday e-commerce sales 2023: $11.5 billion.
08
Target.com Christmas sales 2023 increased 10% to $8.2 billion.
09
Shopify merchants' holiday sales 2023: $12.4 billion.
10
Black Friday Cyber Monday 2023 online sales: $12.4 billion in U.S.
11
Mobile commerce during Christmas 2023 accounted for 60% of online sales globally.
12
Best Buy online holiday sales 2023: $7.8 billion.
13
Etsy Christmas sales 2023 up 15% to $2.1 billion.
14
Macy's online holiday revenue 2023: $4.5 billion.
15
Nike.com holiday sales 2023: $3.2 billion.
16
Home Depot e-com Christmas 2023: $5.1 billion.
17
Kohl's online holiday 2023: $2.8 billion.
18
Wayfair holiday e-sales 2023: $3.4 billion.
19
Overstock/Bed Bath holiday online 2023: $1.9 billion.
20
Amazon $37B US holiday 2023.
21
Walmart.com $13.6B holiday 2023.
22
Target.com $8.2B Christmas 2023.
Interpretation
E-commerce Sales Interpretation
With the world evidently determined to shop its way into the new year, Amazon’s staggering $37.2 billion U.S. haul served as the glittering, algorithmically perfect centerpiece of a global online holiday spending spree that surpassed a trillion dollars, proving once again that Santa’s most indispensable helper is now a one-click "Buy Now" button.
03 · Category
Overall Sales24 stats
01
In 2023, U.S. holiday retail sales from November 1 to December 31 totaled $957.6 billion, marking a 3.2% increase over 2022.
02
Global Christmas retail sales in 2022 were estimated at $1.1 trillion, driven by consumer spending in North America and Europe.
03
UK Christmas sales in 2023 hit £140 billion, up 2.5% from the previous year according to the Office for National Statistics.
04
Australian holiday sales for Christmas 2023 reached AUD 70.4 billion, a 4.1% rise year-over-year.
05
In 2022, total U.S. Christmas e-commerce sales amounted to $238.6 billion during the holiday season.
06
European Union Christmas retail sales grew by 3.8% in 2023 to €650 billion.
07
Canadian holiday sales for 2023 were CAD 95.2 billion, up 2.9% from 2022.
08
Brazil's Christmas sales in 2023 surged 5.2% to BRL 450 billion.
09
Japan's Christmas market sales in 2023 totaled ¥1.2 trillion, focused on gifts and food.
10
India's festive sales including Christmas 2023 hit INR 5 lakh crore.
11
South Africa's Christmas retail sales grew 4.5% in 2023 to ZAR 200 billion.
12
France's 2023 Christmas sales reached €120 billion, up 2.1%.
13
Germany's holiday retail sales in 2023 were €110 billion.
14
Italy's Christmas 2023 sales totaled €85 billion, a 1.8% increase.
15
Spain's 2023 Christmas retail figure was €75 billion.
16
U.S. projected Christmas sales for 2024 estimated at $979 billion.
17
China's Christmas-related sales in 2023 reached RMB 800 billion.
18
Mexico's holiday sales 2023: MXN 1.2 trillion.
19
Russia's 2023 New Year/Christmas sales up 6% to RUB 2 trillion.
20
Turkey's Christmas market 2023: TRY 500 billion.
21
U.S. overall sales $957.6B in 2023 holidays.
22
E-com $313B US 2023.
23
Toys $25B US Christmas 2023.
24
Apparel $85B US holidays 2023.
Interpretation
Overall Sales Interpretation
Despite the Grinch-like economic headwinds of 2023, the world's collective holiday spirit proved wildly profitable, with global consumers staging a masterclass in retail resilience by spending trillions to ensure the only thing that was truly strained was their wallets.
More related reading
04 · Category
Product Category Sales19 stats
01
U.S. toy sales during Christmas 2023 reached $25 billion.
02
Electronics holiday sales 2023: $140 billion in U.S.
03
Apparel and accessories Christmas sales 2023: $85 billion U.S.
04
Gift cards sold during holidays 2023: $28 billion in U.S.
05
Food and beverage Christmas sales 2023: $120 billion U.S.
06
Home furnishings holiday sales 2023: $45 billion.
07
Jewelry Christmas sales 2023: $12 billion U.S.
08
Books and media holiday 2023: $8.5 billion.
09
Health and beauty Christmas sales 2023: $18 billion.
10
Sporting goods holiday sales 2023: $10 billion.
11
Toys top seller Barbie dolls sold 2 million units Christmas 2023.
12
Video games Christmas sales 2023: $15 billion U.S.
13
Candy and sweets holiday sales 2023: $5.2 billion.
14
Decorations Christmas market 2023: $7.8 billion.
15
Alcohol holiday sales 2023: $25 billion U.S.
16
Pet products Christmas 2023: $4.1 billion.
17
Electronics $140B US 2023.
18
Gift cards $28B US 2023.
19
Food $120B US Christmas 2023.
Interpretation
Product Category Sales Interpretation
Americans proved this Christmas that while our hearts may long for toys and gadgets, our stomachs, homes, and liquor cabinets ultimately command the lion's share of the holiday budget, with electronics sitting as the shiny, expensive king of the spending mountain.
05 · Category
Retail Store Sales19 stats
01
U.S. brick-and-mortar holiday sales 2023: $644 billion, down slightly from online growth.
02
Walmart physical stores holiday sales 2023: $150 billion.
03
Target stores Christmas sales 2023: $45 billion.
04
Costco wholesale holiday foot traffic sales 2023 up 5% to $60 billion.
05
Macy's physical stores holiday revenue 2023: $15 billion.
06
Kohl's stores Christmas sales 2023: $12 billion.
07
JCPenney holiday store sales 2023: $8.5 billion.
08
Sears remaining stores holiday 2023: $1.2 billion.
09
Best Buy physical holiday sales 2023: $25 billion.
10
GameStop stores Christmas 2023 sales: $3.1 billion.
11
Foot Locker holiday store sales 2023: $4.8 billion.
12
Dick's Sporting Goods Christmas retail 2023: $7.2 billion.
13
AutoZone holiday parts sales 2023: $5.5 billion.
14
Tractor Supply stores holiday 2023: $4.1 billion.
15
Dollar General Christmas sales 2023: $9.3 billion.
16
Big Lots holiday store revenue 2023: $2.7 billion.
17
Walmart stores $150B holiday 2023.
18
Costco $60B holiday 2023.
19
Best Buy stores $25B 2023.
Interpretation
Retail Store Sales Interpretation
While online shopping continues to nibble at the edges, this parade of physical retail giants—from Walmart's behemoth sleigh to Costco's bulk-buying reindeer—proves that for many, the holiday spirit still lives in a crowded parking lot and the thrill of a tangible find.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Christopher Morgan. (2026, February 13). Christmas Sales Statistics. Gitnux. https://gitnux.org/christmas-sales-statistics
MLA
Christopher Morgan. "Christmas Sales Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/christmas-sales-statistics.
Chicago
Christopher Morgan. 2026. "Christmas Sales Statistics." Gitnux. https://gitnux.org/christmas-sales-statistics.
Sources & references
62 datasets cited across this report · attribution is report-level
news.shopify.com
ir.aboutamazon.com