GITNUX MARKETDATA REPORT 2024

Celebrity Endorsement Statistics [Fresh Research]

Highlights: The Most Important Celebrity Endorsement Statistics

  • Just 4% of fashion buyers choose their style based on celebrity endorsements, suggesting that brands may be overestimating their influence.
  • The number of celebrity endorsement deals in India has grown 8.4% CAGR since 2017, with the leading 20 celebrities entering into 376 deals in 2021.
  • Celebrity presence in ads is not enough to ensure success, but when used effectively, it can improve brand impact and sales.
  • Just 4% of fashion buyers choose their style based on celebrity endorsements, suggesting that brands may be overestimating their influence.
  • Influencer marketing is a powerful marketing tactic that can help companies expand their reach and generate leads.
  • Consumers have a greater recall of products endorsed by celebrities, even if they are not fans of the celebrity.
  • Celebrity endorsements are beneficial for launching new products and brands, as they help to target and acquire new customers.
  • Pepsi had 23 celebrity endorsements in the US as of June 2016, including Beyonce, Calvin Harris, and Britney Spears.
For students, scientists and academics

Would you like to write scientific papers faster?

Jenni's AI-powered text editor helps you write, edit, and cite with confidence. Save hours on your next paper.

Table of Contents

Celebrity endorsements are an increasingly popular marketing tool used by brands to increase their reach and visibility. But how effective are they? In this blog post, we’ll be taking a look at the statistics behind celebrity endorsements, exploring the impact they have on consumer behavior and brand loyalty.

We’ll also be looking at the different types of celebrity endorsements, and how to choose the right celebrity for your brand. So, let’s dive in and take a closer look at the numbers behind celebrity endorsements.

Celebrity Endorsement: Most Important Statistics

Just 4% of fashion buyers choose their style based on celebrity endorsements, suggesting that brands may be overestimating their influence.
40% of Canadians spent between $100-$499 on products endorsed by celebrities, which shows the influence of celebrity endorsements on consumer spending.
47% of celebrity brand endorsements in the Indian Premier League season 14 in 2021 were by film actors, with 39% being sports person and 11% being Ranveer Singh and 9% being M.S. Dhoni.

Celebrity Endorsement: Statistics Overview

The number of celebrity endorsement deals in India has grown 8.4% CAGR since 2017, with the leading 20 celebrities entering into 376 deals in 2021.

This shows the growth of celebrity endorsements in India, which are a key element of marketing campaigns for brands aiming for mass awareness of their products. This indicates that celebrity endorsements are a successful and effective way for brands to reach their target audiences.

Celebrity presence in ads is not enough to ensure success, but when used effectively, it can improve brand impact and sales.

This highlights the need for companies to use celebrities in their ads in a strategic and effective way in order to maximize the benefits of the celebrity’s presence.

It also emphasizes that simply having a celebrity in an ad is not enough to guarantee success and that other factors, such as how the celebrity is used, must be taken into account.

Just 4% of fashion buyers choose their style based on celebrity endorsements, suggesting that brands may be overestimating their influence.

Brands may be wasting resources on celebrity endorsements when they could be focusing on other marketing strategies that better align with consumer values.

40% of Canadians spent between $100-$499 on products endorsed by celebrities, which shows the influence of celebrity endorsements on consumer spending.

This demonstrates that celebrity endorsements are effective in influencing consumer behavior, which can be used to inform marketing strategies.

Influencer marketing is a powerful marketing tactic that can help companies expand their reach and generate leads.

Influencer marketing is a powerful marketing tactic that can help companies expand their reach and generate leads. By partnering with influencers, companies can tap into the trust that influencers have built with their followers and use their endorsements to reach a wider audience.

This can be a powerful way to increase brand awareness and generate leads, making it an important tool for companies looking to maximize their marketing efforts.

Influencer marketing is an effective marketing channel for businesses, with 90% of marketers believing it to be effective and 72% of marketers agreeing it provides higher quality customers.

This shows the value of influencer marketing and how it can help increase sales, customer retention, and social media following.

Consumers have a greater recall of products endorsed by celebrities, even if they are not fans of the celebrity.

Celebrity endorsement is an effective marketing tool. Even if a consumer is not a fan of the celebrity, they are still more likely to remember the product that was endorsed.

This is because the human brain recognizes celebrities similarly to how it recognizes people we actually know. Brands should use this statistic to their advantage and provide tools to help consumers validate the individual fit of a product or service for their individual situation.

Celebrity endorsements are beneficial for launching new products and brands, as they help to target and acquire new customers.

Celebrity endorsements are a powerful marketing tool, as they can help to create a sense of trust and faith in a product or brand.

This is especially important for launching new products and brands, as it can help to target and acquire new customers in the market. This is beneficial for businesses, as it can help to increase sales and brand recognition.

47% of celebrity brand endorsements in the Indian Premier League season 14 in 2021 were by film actors, with 39% being sports person and 11% being Ranveer Singh and 9% being M.S. Dhoni.

This shows the prevalence of film actors and sports person in the Indian Premier League season 14 in 2021, as well as the two most popular celebrities in that season. This information can be used to inform future celebrity endorsement strategies and to better understand the current market.

A study showed that celebrity endorsements are associated with a 20-40% increase in sales and trust, and is one of the most cited studies on the topic.

Celebrity endorsements are an effective marketing tool and can be beneficial to brands in terms of increasing sales and trust.

Pepsi had 23 celebrity endorsements in the US as of June 2016, including Beyonce, Calvin Harris, and Britney Spears.

This shows the effectiveness of Pepsi’s celebrity endorsements in the US. It also provides insight into the popularity of Pepsi’s celebrity endorsers, which can be used to inform future endorsement decisions.

Conclusion

In conclusion, celebrity endorsements are a powerful marketing tool that can have a significant impact on a brand’s success. Celebrity endorsements can increase brand awareness, create positive associations, and boost sales.

However, it is important to consider the potential risks associated with celebrity endorsements, such as negative publicity and decreased credibility. Additionally, it is important to measure the effectiveness of celebrity endorsements in order to ensure that they are providing a positive return on investment. By understanding the potential benefits and risks associated with celebrity endorsements, brands can make informed decisions and maximize the potential of this powerful marketing tool.

References

1 – https://www.statista.com/statistics/1359914/india-number-of-celebrity-endorsement-deals/

2 – https://www.kantar.com/inspiration/advertising-media/how-can-celebrities-help-to-maximise-the-brand-impact-of-advertising#:~:text=Celebrities%20feature%20in%2016%25%20of,improve%20brand%20impact%20and%20sales.&text=Use%20of%20celebrities%20is%20one,Kantar’s%202021%20Creative%20Effectiveness%20Awards.

3 – https://finance.yahoo.com/news/celebrity-endorsements-only-influence-4-003158246.html

4 – https://www.statista.com/statistics/1027018/amount-spent-purchases-influenced-by-celebrity-endorsement-canada/

5 – https://influencermarketinghub.com/influencer-marketing-statistics/

6 – https://www.meltwater.com/en/blog/influencer-marketing-statistics

7 – https://blog.zoovu.com/impact-of-celebrity-endorsement-on-consumer-buying-behavior/

8 – https://www.databridgemarketresearch.com/covid-19-resources/impact-on-consumer-behavior-of-celebrity-endorsements

9 – https://www.statista.com/statistics/1278192/ipl-share-of-celebrity-endorsed-ads-by-profession/

10 – https://tigersharkstudios.com/just-the-facts-please-celebrity-endorsement-research/

11 – https://www.statista.com/statistics/326140/soft-drinks-celebrity-endorsement-deals-usa/

FAQs

What is celebrity endorsement?

Celebrity endorsement is a form of advertising in which a famous person is hired to promote a product or service.

What are the benefits of celebrity endorsement?

The benefits of celebrity endorsement include increased brand awareness, improved public perception, and increased sales.

What are the risks of celebrity endorsement?

The risks of celebrity endorsement include potential damage to the brand's reputation if the celebrity's behavior is deemed inappropriate, and potential legal issues if the celebrity does not adhere to the terms of the endorsement agreement.

How do companies choose celebrities for endorsement?

Companies choose celebrities for endorsement based on the celebrity's popularity, their ability to reach a target audience, and the relevance of the celebrity to the product or service.

How much does a celebrity endorsement cost?

The cost of a celebrity endorsement can vary greatly depending on the celebrity, the product or service, and the scope of the endorsement agreement.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents