GITNUX REPORT 2024

Key Celebrity Endorsement Statistics Revealed: Impact on Brand Marketing

From sales to trust: Unveiling the power of celebrity endorsements in brand marketing strategies.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

25% of TV commercials feature celebrities

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Celebrity endorsements can increase ad recall by up to 34%

Statistic 3

Celebrity endorsements can increase ad effectiveness by up to 30%

Statistic 4

Celebrity endorsements can increase ad likability by up to 40%

Statistic 5

Celebrity endorsements can increase ad recall by up to 50%

Statistic 6

Celebrity endorsements can increase ad effectiveness by up to 45%

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95% of marketers believe celebrity endorsements are effective in creating brand awareness

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Celebrity endorsements can increase brand credibility by 30%

Statistic 9

Celebrity endorsements can increase brand recall by up to 40%

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78% of marketers say that celebrity endorsements help improve brand reputation

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Celebrity endorsements can increase brand loyalty by up to 15%

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Celebrity endorsements can increase brand trust by up to 45%

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Celebrity endorsements can increase brand awareness by up to 55%

Statistic 14

Celebrity endorsements can increase brand recognition by up to 60%

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Celebrity endorsements can increase brand preference by up to 35%

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Celebrity endorsements can increase brand loyalty by up to 20%

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93% of marketers believe influencer marketing is effective for brand awareness

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49% of consumers depend on influencer recommendations for their purchase decisions

Statistic 19

63% of consumers trust influencer messages more than brand's own advertising

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44% of Gen Z has made a purchase decision based on a celebrity endorsement

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54% of adults aged 18-34 have purchased a product after seeing a celebrity use it on social media

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Celebrity endorsements can increase purchase intent by up to 28%

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92% of consumers trust word-of-mouth recommendations, including those from influencers

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Celebrity endorsements can increase purchase likelihood by up to 25%

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42% of consumers have tried a product recommended by an influencer

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61% of consumers are more likely to trust recommendations from influencers than brand advertisements

Statistic 27

Celebrity endorsements can increase a company's stock returns by 0.25%

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The average celebrity endorsement deal is worth $75,000

Statistic 29

The average ROI for influencer marketing is $5.78 for every dollar spent

Statistic 30

The average cost per post for a celebrity influencer is $3,000

Statistic 31

Negative celebrity news can decrease stock prices by an average of 1%

Statistic 32

Celebrity-endorsed products can command a 20% price premium

Statistic 33

The average cost for a sponsored Instagram post by a celebrity is $1,000 per 100,000 followers

Statistic 34

89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels

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The average ROI for celebrity endorsements is 27%

Statistic 36

The average cost for a celebrity appearance at a corporate event is $50,000

Statistic 37

The beauty industry spends over $1 billion annually on celebrity endorsements

Statistic 38

The food and beverage industry accounts for 25% of all celebrity endorsements

Statistic 39

Celebrity endorsements in the sports industry increased by 11% in 2020

Statistic 40

The technology sector saw a 17% increase in celebrity endorsements in 2020

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The fashion industry accounts for 30% of all celebrity endorsements

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57% of beauty and fashion companies use influencer marketing

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The automotive industry saw a 9% increase in celebrity endorsements in 2020

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The healthcare industry saw a 14% increase in celebrity endorsements in 2020

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The travel industry accounts for 8% of all celebrity endorsements

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The fitness industry saw a 22% increase in celebrity endorsements in 2020

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70% of teenagers trust influencers more than traditional celebrities

Statistic 48

Micro-influencers have a 60% higher engagement rate compared to macro-influencers

Statistic 49

80% of marketers find influencer marketing effective

Statistic 50

90% of marketers believe authenticity is key to the success of influencer campaigns

Statistic 51

60% of YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality

Statistic 52

71% of marketers believe ongoing ambassadorships are more effective than one-off campaigns

Statistic 53

85% of marketers plan to dedicate a budget to influencer marketing in 2021

Statistic 54

64% of marketers agree that influencer marketing is a more cost-effective way of reaching target audiences compared to traditional advertising

Statistic 55

70% of teenage YouTube subscribers say they relate more to YouTube creators than traditional celebrities

Statistic 56

75% of marketers say that finding the right influencers is their biggest challenge

Statistic 57

The global celebrity endorsement market size was valued at $8.2 billion in 2020

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Celebrity endorsements can increase sales by up to 4%

Statistic 59

80% of marketers find influencer marketing effective for generating sales

Statistic 60

Celebrity-endorsed tweets are 50% more likely to be retweeted

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67% of marketers use Instagram for influencer marketing

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The average engagement rate for celebrity posts is 1.6%

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40% of Twitter users have made a purchase as a direct result of a tweet from an influencer

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The average engagement rate for micro-influencers is 7%

Statistic 65

55% of Gen Z consumers have purchased a product after seeing it in a TikTok video

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Summary

  • 95% of marketers believe celebrity endorsements are effective in creating brand awareness
  • Celebrity endorsements can increase sales by up to 4%
  • 70% of teenagers trust influencers more than traditional celebrities
  • The global celebrity endorsement market size was valued at $8.2 billion in 2020
  • 49% of consumers depend on influencer recommendations for their purchase decisions
  • Celebrity endorsements can increase a company's stock returns by 0.25%
  • 25% of TV commercials feature celebrities
  • Micro-influencers have a 60% higher engagement rate compared to macro-influencers
  • 63% of consumers trust influencer messages more than brand's own advertising
  • The average celebrity endorsement deal is worth $75,000
  • 80% of marketers find influencer marketing effective
  • Celebrity endorsements can increase brand credibility by 30%
  • 44% of Gen Z has made a purchase decision based on a celebrity endorsement
  • The beauty industry spends over $1 billion annually on celebrity endorsements
  • Celebrity-endorsed tweets are 50% more likely to be retweeted

Move over paparazzi, because these celebrity endorsements are stealing the spotlight! Did you know that 95% of marketers swear by the power of celebrity endorsements in boosting brand awareness? From increasing sales by 4% to influencing purchase decisions among Gen Z, these stats prove that celebrities are not just trendsetters in fashion, but also in the world of marketing. So, grab your popcorn and get ready to dive into the glamorous world of brand endorsements that can make or break a campaign faster than you can say red carpet.

Advertising

  • 25% of TV commercials feature celebrities
  • Celebrity endorsements can increase ad recall by up to 34%
  • Celebrity endorsements can increase ad effectiveness by up to 30%
  • Celebrity endorsements can increase ad likability by up to 40%
  • Celebrity endorsements can increase ad recall by up to 50%
  • Celebrity endorsements can increase ad effectiveness by up to 45%

Interpretation

In a world where fame and fortune seem to hold the key to consumer hearts, it's no wonder that a whopping 25% of TV commercials rely on celebrity endorsements to make their mark. With the power to boost ad recall, effectiveness, and likability by percentages that hit harder than a paparazzi on a mission, it's clear that having a famous face on board is no mere indulgence—it's a calculated move for maximum impact. So, if you ever doubted the influence of the glittering elite, just remember: even your favorite snack might taste a little better with a sprinkle of stardust.

Brand Awareness

  • 95% of marketers believe celebrity endorsements are effective in creating brand awareness
  • Celebrity endorsements can increase brand credibility by 30%
  • Celebrity endorsements can increase brand recall by up to 40%
  • 78% of marketers say that celebrity endorsements help improve brand reputation
  • Celebrity endorsements can increase brand loyalty by up to 15%
  • Celebrity endorsements can increase brand trust by up to 45%
  • Celebrity endorsements can increase brand awareness by up to 55%
  • Celebrity endorsements can increase brand recognition by up to 60%
  • Celebrity endorsements can increase brand preference by up to 35%
  • Celebrity endorsements can increase brand loyalty by up to 20%
  • 93% of marketers believe influencer marketing is effective for brand awareness

Interpretation

In a world where consumer attention span is shorter than a TikTok video, celebrity endorsements emerge as the knights in shining armor for marketers, wielding the power to catapult a brand into the stratosphere of recognition. With the effectiveness rating soaring higher than Kanye West's ego, it seems that having a famous face attached to a product can work wonders - boosting credibility, recall, reputation, loyalty, trust, awareness, recognition, and preference faster than you can say "Kardashian contour kit." However, one must wonder if influencer marketing is knocking on the celebrity endorsement castle gates, armed with a new-age charm that might just sway the hearts of the digital natives. In this battle of the brands, who will emerge victorious? Only time, and perhaps a strategically placed Instagram post, will tell.

Consumer Behavior

  • 49% of consumers depend on influencer recommendations for their purchase decisions
  • 63% of consumers trust influencer messages more than brand's own advertising
  • 44% of Gen Z has made a purchase decision based on a celebrity endorsement
  • 54% of adults aged 18-34 have purchased a product after seeing a celebrity use it on social media
  • Celebrity endorsements can increase purchase intent by up to 28%
  • 92% of consumers trust word-of-mouth recommendations, including those from influencers
  • Celebrity endorsements can increase purchase likelihood by up to 25%
  • 42% of consumers have tried a product recommended by an influencer
  • 61% of consumers are more likely to trust recommendations from influencers than brand advertisements

Interpretation

In a world where we navigate through a sea of choices every day, it seems that influencers and celebrities have become the lighthouses guiding our purchase decisions. With nearly half of consumers relying on their recommendations and the majority placing more trust in their messages than traditional brand advertising, it's clear that the power of influence is a force to be reckoned with. From Gen Z making impulse buys based on celebrity endorsements to adults being swayed by seeing their favorite stars use products on social media, the allure of celebrity endorsement is undeniable. With statistics showing a significant increase in purchase intent and likelihood when influenced by a celebrity, it's no wonder that word-of-mouth recommendations hold such sway in the consumer landscape. So next time you find yourself reaching for a product endorsed by your favorite influencer, remember that you're not just buying a product, you're buying into a lifestyle curated by the stars.

Financial Impact

  • Celebrity endorsements can increase a company's stock returns by 0.25%
  • The average celebrity endorsement deal is worth $75,000
  • The average ROI for influencer marketing is $5.78 for every dollar spent
  • The average cost per post for a celebrity influencer is $3,000
  • Negative celebrity news can decrease stock prices by an average of 1%
  • Celebrity-endorsed products can command a 20% price premium
  • The average cost for a sponsored Instagram post by a celebrity is $1,000 per 100,000 followers
  • 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels
  • The average ROI for celebrity endorsements is 27%
  • The average cost for a celebrity appearance at a corporate event is $50,000

Interpretation

In the perplexing world of celebrity endorsements and influencer marketing, numbers don't lie but they sure can dazzle. From the mere tickling uptick of stock returns to the eye-watering price tags attached to Instagram posts, it's clear that the charisma of the rich and famous holds a powerful sway over consumers and investors alike. Amidst the glitz and glam, the metrics paint a picture of opportunity and risk, where a celebrity's halo can both lift a brand to new heights and drag it down to the depths with the flick of a tabloid headline. As marketers juggle dollars and digits in this high-stakes game of fame, one thing remains certain: in a world where perception is reality, the allure of a celebrity's endorsement can make or break a bottom line faster than you can say "social media sensation."

Industry Specific

  • The beauty industry spends over $1 billion annually on celebrity endorsements
  • The food and beverage industry accounts for 25% of all celebrity endorsements
  • Celebrity endorsements in the sports industry increased by 11% in 2020
  • The technology sector saw a 17% increase in celebrity endorsements in 2020
  • The fashion industry accounts for 30% of all celebrity endorsements
  • 57% of beauty and fashion companies use influencer marketing
  • The automotive industry saw a 9% increase in celebrity endorsements in 2020
  • The healthcare industry saw a 14% increase in celebrity endorsements in 2020
  • The travel industry accounts for 8% of all celebrity endorsements
  • The fitness industry saw a 22% increase in celebrity endorsements in 2020

Interpretation

In a world where even our morning coffee comes with a side of celebrity approval, marketing budgets are redefining the power of star-studded endorsements. From the runway to the court, from tech gadgets to health remedies, every industry is clamoring for a slice of that coveted celebrity spotlight. With the beauty and fashion moguls leading the pack in influencer marketing, it's clear that in the game of consumer persuasion, having a famous face on your side is more than just a luxury—it's a strategic necessity. So whether you're sweating it out at the gym or cruising in a new ride, rest assured a celebrity is there to guide you. After all, who needs a compass when you can have Kim Kardashian telling you where to go next?

Influencer Marketing

  • 70% of teenagers trust influencers more than traditional celebrities
  • Micro-influencers have a 60% higher engagement rate compared to macro-influencers
  • 80% of marketers find influencer marketing effective
  • 90% of marketers believe authenticity is key to the success of influencer campaigns
  • 60% of YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality
  • 71% of marketers believe ongoing ambassadorships are more effective than one-off campaigns
  • 85% of marketers plan to dedicate a budget to influencer marketing in 2021
  • 64% of marketers agree that influencer marketing is a more cost-effective way of reaching target audiences compared to traditional advertising
  • 70% of teenage YouTube subscribers say they relate more to YouTube creators than traditional celebrities
  • 75% of marketers say that finding the right influencers is their biggest challenge

Interpretation

In today's digital age, it seems traditional celebrities are taking a backseat to the power of influencers. With 70% of teenagers placing their trust in influencers over Hollywood stars, it's clear that times have changed. Micro-influencers are reigning supreme with a 60% higher engagement rate, while 80% of marketers vouch for the effectiveness of influencer marketing. Authenticity is key, as 90% of marketers believe, and ongoing ambassadorships seem to be the way forward, with 71% of marketers favoring them over one-off campaigns. As we head into 2021, it's evident that influencer marketing is here to stay, with 85% of marketers dedicating budgets to it. YouTube creators are stealing the spotlight, as 60% of subscribers trust their advice over that of traditional celebrities, and 70% relate more to them. However, the biggest challenge remains finding the right influencers, with 75% of marketers struggling in this arena. In a world where social media rules, it's a game of influence, engagement, and authenticity that marketers must master to capture the hearts and wallets of their target audiences.

Market Size

  • The global celebrity endorsement market size was valued at $8.2 billion in 2020

Interpretation

The staggering $8.2 billion valuation of the global celebrity endorsement market in 2020 proves that in the world of marketing, stars truly shine the brightest. From athletes to actors, influencers to icons, the allure of having a famous face promote a product or brand shows no signs of slowing down. It seems that in a sea of competition, having a celebrity on your side is the surefire way to make a splash and leave a lasting impression. Remember, in the game of endorsements, it's not just about who you know, but who knows you.

Sales Impact

  • Celebrity endorsements can increase sales by up to 4%
  • 80% of marketers find influencer marketing effective for generating sales

Interpretation

In a world where consumer loyalty is as fleeting as a trending hashtag, the power of a well-placed celebrity endorsement cannot be underestimated. A 4% increase in sales may seem modest, but in the fast-paced arena of modern marketing, every percentage point counts. Furthermore, with 80% of marketers endorsing influencer marketing as an effective tool for boosting sales, it becomes evident that in this age of digital influence, the key to capturing the consumer's heart may rely on the right face and the right platform. Remember, in the battle for brand supremacy, sometimes the right endorsement is worth more than gold.

Social Media Impact

  • Celebrity-endorsed tweets are 50% more likely to be retweeted
  • 67% of marketers use Instagram for influencer marketing
  • The average engagement rate for celebrity posts is 1.6%
  • 40% of Twitter users have made a purchase as a direct result of a tweet from an influencer
  • The average engagement rate for micro-influencers is 7%
  • 55% of Gen Z consumers have purchased a product after seeing it in a TikTok video

Interpretation

In a world where influence reigns supreme, these statistics paint a vivid picture of the power celebrities and influencers wield over consumer behavior. Whether it's a clever tweet or an artfully curated Instagram post, these social media mavens have the Midas touch, turning ordinary content into viral gold. With engagement rates soaring and wallets opening at the mere mention of a favorite star or micro-influencer, it's clear that the allure of celebrity endorsement is a force to be reckoned with. So next time you're scrolling through TikTok, remember: that impulse purchase may just be a click away.

References