GITNUXREPORT 2025

Boxing Day Statistics

Boxing Day generates billions, drives millions online and in-store shoppers worldwide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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In France, Boxing Day sales are not traditional but some stores begin their sales on December 26, attracting large crowds

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In Japan, Boxing Day is not traditionally celebrated but some stores hold clearance sales, attracting around 1 million shoppers nationwide

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The total number of online transactions in the UK during Boxing Day 2022 was over 21 million, representing a 20% increase from 2021

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Over 3 million electronic gadgets were sold during Boxing Day sales in the UK in 2022

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The most popular categories during Boxing Day sales include electronics, clothing, and toys, accounting for over 70% of sales

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The most popular items bought on Boxing Day in the UK are clothing, electronics, and footwear, totaling over 60% of sales

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The top-selling product category on Boxing Day in Canada includes appliances, which saw a 25% increase in sales compared to previous weeks

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The total retail sales in the UK on Boxing Day reached over £4 billion in 2022

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The average amount spent by consumers during Boxing Day sales in the UK is around £127

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The first Boxing Day sale in the UK was recorded in the early 20th century, becoming a tradition over time

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Boxing Day sales in New Zealand increased by 15% in 2022 compared to the previous year

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In South Africa, Boxing Day sales account for about 15% of annual retail revenue

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Retailers in Germany observe an increase of 18% in sales during Boxing Day compared to regular days

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In the UK, Boxing Day sales account for roughly 22% of all annual holiday shopping spend

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Retail analysts estimate that Boxing Day sales generate roughly £1.2 billion in revenue for UK retailers annually

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In the UK, Boxing Day sales account for approximately 30% of the total Christmas shopping season revenue

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Approximately 22 million people in the UK participated in Boxing Day shopping in 2021

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In Canada, Boxing Day is one of the busiest shopping days, with over 50% of Canadians planning to shop during the day in 2022

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Retailers in Australia see an increase of 20-30% in sales on Boxing Day compared to an average day

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In the US, approximately 22 million shoppers participated in post-Christmas sales in 2022

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Online sales on Boxing Day account for roughly 35% of the total retail online turnover in the UK

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In 2023, mobile shopping on Boxing Day constituted 62% of total online sales in the UK

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In Australia, Boxing Day sales often see discounts averaging 40% across major retail chains

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The largest single Boxing Day shopping mall in the UK saw over 250,000 visitors in 2022

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The average checkout time during Boxing Day sales in the UK is approximately 7 minutes per customer due to high volume

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The busiest shopping hour during Boxing Day in the UK typically occurs between 10 am and 11 am

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Australian Boxing Day sales often feature over 1,000,000 discounted items sold across major online platforms

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The average discount offered on Boxing Day in the UK is approximately 50%, encouraging widespread shopper participation

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According to surveys, over 65% of UK shoppers plan to spend the same or more during Boxing Day 2023 compared to previous years

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In India, some stores hold online flash sales on Boxing Day, with participation increasing by 45% year-over-year

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Over 80% of UK consumers who shop on Boxing Day prefer to shop online rather than in-store

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The average spend on Boxing Day in Australia is approximately AUD 220 per person, contributing significantly to retail revenue

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In Italy, Boxing Day sales are gathering popularity with a 12% increase in physical store visits during the holiday period in 2022

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In Sweden, Boxing Day sales accounted for approximately 13% of December retail sales, with online purchasing dominating

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In 2022, over 150,000 new accounts were created online specifically for Boxing Day sales in the UK, showing increased consumer engagement

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The peak online traffic during Boxing Day sales in the UK occurs between 8 am and 11 am, due to early deal hunting

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(The average return rate for items purchased during Boxing Day sales in the UK is around 12%, higher than usual retail return rates

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Key Highlights

In the UK, Boxing Day sales account for approximately 30% of the total Christmas shopping season revenue
The total retail sales in the UK on Boxing Day reached over £4 billion in 2022
Approximately 22 million people in the UK participated in Boxing Day shopping in 2021
The average amount spent by consumers during Boxing Day sales in the UK is around £127
In Canada, Boxing Day is one of the busiest shopping days, with over 50% of Canadians planning to shop during the day in 2022
Retailers in Australia see an increase of 20-30% in sales on Boxing Day compared to an average day
In the US, approximately 22 million shoppers participated in post-Christmas sales in 2022
Online sales on Boxing Day account for roughly 35% of the total retail online turnover in the UK
The first Boxing Day sale in the UK was recorded in the early 20th century, becoming a tradition over time
In 2023, mobile shopping on Boxing Day constituted 62% of total online sales in the UK
Over 3 million electronic gadgets were sold during Boxing Day sales in the UK in 2022
The most popular categories during Boxing Day sales include electronics, clothing, and toys, accounting for over 70% of sales
In Australia, Boxing Day sales often see discounts averaging 40% across major retail chains

Boxing Day transforms post-Christmas chaos into a shopping frenzy that generates over £4 billion in UK retail sales alone, with millions of consumers worldwide flocking to discounts on electronics, clothing, and toys.

Geographical and Cultural Variations

In France, Boxing Day sales are not traditional but some stores begin their sales on December 26, attracting large crowds
In Japan, Boxing Day is not traditionally celebrated but some stores hold clearance sales, attracting around 1 million shoppers nationwide

Geographical and Cultural Variations Interpretation

Despite their cultural differences, France’s unconventional Boxing Day sales draw crowds just as formidable as Japan’s nationwide clearance frenzy, proving the holiday's commercial appeal transcends tradition.

Online and Mobile Shopping Dynamics

The total number of online transactions in the UK during Boxing Day 2022 was over 21 million, representing a 20% increase from 2021

Online and Mobile Shopping Dynamics Interpretation

The surge to over 21 million online transactions on Boxing Day 2022, a 20% leap from the previous year, highlights how Britons are increasingly trading their post-Christmas laziness for virtually clicking their way through the sales, transforming the holiday into a digital shopping frenzy.

Popular Products and Categories

Over 3 million electronic gadgets were sold during Boxing Day sales in the UK in 2022
The most popular categories during Boxing Day sales include electronics, clothing, and toys, accounting for over 70% of sales
The most popular items bought on Boxing Day in the UK are clothing, electronics, and footwear, totaling over 60% of sales
The top-selling product category on Boxing Day in Canada includes appliances, which saw a 25% increase in sales compared to previous weeks

Popular Products and Categories Interpretation

Boxing Day's shopping frenzy—fueling a tech surge in the UK and appliance boom in Canada—reveals that consumers worldwide are more eager than ever to unwrap new gadgets, wardrobe upgrades, and household essentials, all while hinting that their holiday spending habits might be more about gifting than conserving.

Retail Sales and Consumer Spending

The total retail sales in the UK on Boxing Day reached over £4 billion in 2022
The average amount spent by consumers during Boxing Day sales in the UK is around £127
The first Boxing Day sale in the UK was recorded in the early 20th century, becoming a tradition over time
Boxing Day sales in New Zealand increased by 15% in 2022 compared to the previous year
In South Africa, Boxing Day sales account for about 15% of annual retail revenue
Retailers in Germany observe an increase of 18% in sales during Boxing Day compared to regular days
In the UK, Boxing Day sales account for roughly 22% of all annual holiday shopping spend
Retail analysts estimate that Boxing Day sales generate roughly £1.2 billion in revenue for UK retailers annually

Retail Sales and Consumer Spending Interpretation

Despite the historic roots and global enthusiasm, Boxing Day's staggering £4 billion UK sales underscore that for consumers, opening their wallets remains the true post-Christmas tradition.

Shopping Behaviors and Trends

In the UK, Boxing Day sales account for approximately 30% of the total Christmas shopping season revenue
Approximately 22 million people in the UK participated in Boxing Day shopping in 2021
In Canada, Boxing Day is one of the busiest shopping days, with over 50% of Canadians planning to shop during the day in 2022
Retailers in Australia see an increase of 20-30% in sales on Boxing Day compared to an average day
In the US, approximately 22 million shoppers participated in post-Christmas sales in 2022
Online sales on Boxing Day account for roughly 35% of the total retail online turnover in the UK
In 2023, mobile shopping on Boxing Day constituted 62% of total online sales in the UK
In Australia, Boxing Day sales often see discounts averaging 40% across major retail chains
The largest single Boxing Day shopping mall in the UK saw over 250,000 visitors in 2022
The average checkout time during Boxing Day sales in the UK is approximately 7 minutes per customer due to high volume
The busiest shopping hour during Boxing Day in the UK typically occurs between 10 am and 11 am
Australian Boxing Day sales often feature over 1,000,000 discounted items sold across major online platforms
The average discount offered on Boxing Day in the UK is approximately 50%, encouraging widespread shopper participation
According to surveys, over 65% of UK shoppers plan to spend the same or more during Boxing Day 2023 compared to previous years
In India, some stores hold online flash sales on Boxing Day, with participation increasing by 45% year-over-year
Over 80% of UK consumers who shop on Boxing Day prefer to shop online rather than in-store
The average spend on Boxing Day in Australia is approximately AUD 220 per person, contributing significantly to retail revenue
In Italy, Boxing Day sales are gathering popularity with a 12% increase in physical store visits during the holiday period in 2022
In Sweden, Boxing Day sales accounted for approximately 13% of December retail sales, with online purchasing dominating
In 2022, over 150,000 new accounts were created online specifically for Boxing Day sales in the UK, showing increased consumer engagement
The peak online traffic during Boxing Day sales in the UK occurs between 8 am and 11 am, due to early deal hunting
(The average return rate for items purchased during Boxing Day sales in the UK is around 12%, higher than usual retail return rates

Shopping Behaviors and Trends Interpretation

Boxing Day's global retail frenzy—fuelled by discounts averaging 50%, peak online activity before 11 am, and millions of eager shoppers—proves that in the battle between consumer savings and retail servers, the thrill of a deal often comes with a quick turnaround.