GITNUX REPORT 2024

Global BNPL Statistics: Market to Hit $33.6B, 45M U.S. Users.

Discover the booming world of BNPL: $33.6B market, 45M U.S. users, and trends worldwide.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

BNPL fraud attempts increased by 55% in Q1 2021.

Statistic 2

36% of BNPL users are concerned about the impact on their credit score.

Statistic 3

27% of BNPL users have encountered issues with merchant refunds.

Statistic 4

71% of BNPL users are concerned about the impact on their financial well-being.

Statistic 5

28% of BNPL users have experienced financial difficulties after using BNPL services.

Statistic 6

23% of BNPL users have faced issues with hidden fees.

Statistic 7

32% of BNPL users have experienced credit score declines due to missed payments.

Statistic 8

25% of BNPL users have faced difficulty in paying off BNPL debts.

Statistic 9

The global BNPL market is expected to reach $33.6 billion by 2027.

Statistic 10

The number of BNPL users in the U.S. is estimated to reach 45 million by 2023.

Statistic 11

The BNPL market in Australia grew by 90% in 2020.

Statistic 12

The BNPL market in Europe is projected to grow at a CAGR of 25.4% from 2021 to 2028.

Statistic 13

The BNPL penetration rate in the UK is 20%.

Statistic 14

The BNPL market in Asia-Pacific is set to reach $124.8 billion by 2028.

Statistic 15

The BNPL market in Canada is projected to grow at a CAGR of 19.4% from 2021 to 2028.

Statistic 16

The BNPL market in India is expected to grow by 25.9% from 2021 to 2028.

Statistic 17

By 2025, the global BNPL market is projected to exceed $152 billion.

Statistic 18

In the UK, BNPL users collectively owed £2.7 billion as of early 2021.

Statistic 19

The BNPL industry is projected to grow by 19.2% annually in the U.S. from 2021 to 2028.

Statistic 20

The BNPL market in Latin America is forecasted to grow by 26.3% from 2021 to 2028.

Statistic 21

The number of BNPL transactions in Australia reached 58.9 million in 2020.

Statistic 22

The BNPL market penetration rate in Australia is 45%.

Statistic 23

The average annual growth rate of the BNPL market in China is expected to be 26.5% from 2021 to 2028.

Statistic 24

In Germany, the BNPL market is forecasted to grow by 22.6% from 2021 to 2028.

Statistic 25

The BNPL market in South Korea is set to grow by 24.8% from 2021 to 2028.

Statistic 26

The BNPL industry constitutes 10% of the e-commerce market in the UK.

Statistic 27

The average BNPL transaction value in Europe is €103.

Statistic 28

41% of BNPL users in the UK have missed a payment, according to a survey.

Statistic 29

Millennials are the largest user group of BNPL services.

Statistic 30

The average BNPL transaction size is $230.

Statistic 31

58% of BNPL users say they used the service for convenience, according to a survey.

Statistic 32

In the U.S., 71% of Gen Z and Millennial consumers have used BNPL services.

Statistic 33

55% of BNPL users say they would not have made certain purchases without the availability of BNPL services.

Statistic 34

65% of global consumers have tried BNPL services at least once.

Statistic 35

BNPL users are more likely to overspend compared to traditional credit card users.

Statistic 36

The average age of BNPL users is 33.

Statistic 37

54% of BNPL users have admitted to feeling pressured to overspend.

Statistic 38

64% of BNPL users have delayed buying essentials to afford BNPL purchases.

Statistic 39

46% of Gen Z consumers in the U.S. have used BNPL services.

Statistic 40

39% of BNPL users have admitted to hiding their use of BNPL from friends and family.

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Summary

  • The global BNPL market is expected to reach $33.6 billion by 2027.
  • The number of BNPL users in the U.S. is estimated to reach 45 million by 2023.
  • 41% of BNPL users in the UK have missed a payment, according to a survey.
  • Millennials are the largest user group of BNPL services.
  • The BNPL market in Australia grew by 90% in 2020.
  • The average BNPL transaction size is $230.
  • 58% of BNPL users say they used the service for convenience, according to a survey.
  • The BNPL market in Europe is projected to grow at a CAGR of 25.4% from 2021 to 2028.
  • The BNPL penetration rate in the UK is 20%.
  • In the U.S., 71% of Gen Z and Millennial consumers have used BNPL services.
  • The BNPL market in Asia-Pacific is set to reach $124.8 billion by 2028.
  • 55% of BNPL users say they would not have made certain purchases without the availability of BNPL services.
  • The BNPL market in Canada is projected to grow at a CAGR of 19.4% from 2021 to 2028.
  • BNPL fraud attempts increased by 55% in Q1 2021.
  • 36% of BNPL users are concerned about the impact on their credit score.

Hold onto your wallets, folks, because the buy now, pay later (BNPL) craze is taking the financial world by storm! With the global BNPL market set to skyrocket to a whopping $33.6 billion by 2027, its no surprise that 45 million users in the U.S. and 41% of users in the UK have jumped on the BNPL bandwagon. Millennials are leading the charge, fueling a 90% growth in the Australian market while splurging an average of $230 per transaction. But beware, as BNPL users grapple with missed payments, overspending tendencies, and the looming specter of credit score worries. Its a financial wild ride full of convenience, risks, and statistics that will make you think twice before swiping that BNPL option at checkout!

Concerns and Issues

  • BNPL fraud attempts increased by 55% in Q1 2021.
  • 36% of BNPL users are concerned about the impact on their credit score.
  • 27% of BNPL users have encountered issues with merchant refunds.
  • 71% of BNPL users are concerned about the impact on their financial well-being.
  • 28% of BNPL users have experienced financial difficulties after using BNPL services.
  • 23% of BNPL users have faced issues with hidden fees.
  • 32% of BNPL users have experienced credit score declines due to missed payments.
  • 25% of BNPL users have faced difficulty in paying off BNPL debts.

Interpretation

The Buy Now, Pay Later trend seems to be both a friend and a foe, as statistics paint a nuanced picture of its impact. With BNPL fraud attempts skyrocketing by 55%, it's like navigating a financial minefield with hidden fees waiting to trip you up. While 36% of users worry about their credit scores taking a hit, and 32% have already seen declines due to missed payments, it's clear that this modern-day convenience comes with a hefty price tag. Perhaps it's time to reconsider whether the allure of instant gratification is worth the long-term financial risks.

Market Growth Projections

  • The global BNPL market is expected to reach $33.6 billion by 2027.
  • The number of BNPL users in the U.S. is estimated to reach 45 million by 2023.
  • The BNPL market in Australia grew by 90% in 2020.
  • The BNPL market in Europe is projected to grow at a CAGR of 25.4% from 2021 to 2028.
  • The BNPL penetration rate in the UK is 20%.
  • The BNPL market in Asia-Pacific is set to reach $124.8 billion by 2028.
  • The BNPL market in Canada is projected to grow at a CAGR of 19.4% from 2021 to 2028.
  • The BNPL market in India is expected to grow by 25.9% from 2021 to 2028.
  • By 2025, the global BNPL market is projected to exceed $152 billion.
  • In the UK, BNPL users collectively owed £2.7 billion as of early 2021.
  • The BNPL industry is projected to grow by 19.2% annually in the U.S. from 2021 to 2028.
  • The BNPL market in Latin America is forecasted to grow by 26.3% from 2021 to 2028.
  • The number of BNPL transactions in Australia reached 58.9 million in 2020.
  • The BNPL market penetration rate in Australia is 45%.
  • The average annual growth rate of the BNPL market in China is expected to be 26.5% from 2021 to 2028.
  • In Germany, the BNPL market is forecasted to grow by 22.6% from 2021 to 2028.
  • The BNPL market in South Korea is set to grow by 24.8% from 2021 to 2028.
  • The BNPL industry constitutes 10% of the e-commerce market in the UK.

Interpretation

In a world where traditional payment methods are feeling as outdated as a flip phone in the age of smartphones, Buy Now, Pay Later (BNPL) schemes have taken the financial world by storm, with statistics painting a picture of exponential growth and widespread adoption. From the staggering $33.6 billion global market projection by 2027 to the estimated 45 million BNPL users in the U.S. by 2023, it’s clear that the BNPL wave is one that shows no signs of cresting anytime soon. With growth rates in various regions resembling a game of financial leapfrog, from the 90% surge in Australia to the projected 25.4% CAGR in Europe, it seems like BNPL is the cool kid in the payment playground that everyone wants to hang out with. So, as we watch these numbers soar to new heights like a rocket powered by consumer credit, one thing is certain – the BNPL industry is not just knocking on the door of the future; it’s kicking it wide open.

Regional Market Analysis

  • The average BNPL transaction value in Europe is €103.

Interpretation

In a world where convenience often trumps caution, the seductive allure of Buy Now, Pay Later (BNPL) schemes can be both a blessing and a curse. At an average transaction value of €103 in Europe, it seems that indulgence comes cheap – until the bill comes due, that is. This modest figure serves as a stark reminder that financial responsibility should never be purchased on installment plans. After all, as the saying goes, "a euro saved is a euro earned - not borrowed."

User Behavior Insights

  • 41% of BNPL users in the UK have missed a payment, according to a survey.
  • Millennials are the largest user group of BNPL services.
  • The average BNPL transaction size is $230.
  • 58% of BNPL users say they used the service for convenience, according to a survey.
  • In the U.S., 71% of Gen Z and Millennial consumers have used BNPL services.
  • 55% of BNPL users say they would not have made certain purchases without the availability of BNPL services.
  • 65% of global consumers have tried BNPL services at least once.
  • BNPL users are more likely to overspend compared to traditional credit card users.
  • The average age of BNPL users is 33.
  • 54% of BNPL users have admitted to feeling pressured to overspend.
  • 64% of BNPL users have delayed buying essentials to afford BNPL purchases.
  • 46% of Gen Z consumers in the U.S. have used BNPL services.
  • 39% of BNPL users have admitted to hiding their use of BNPL from friends and family.

Interpretation

In a world where delayed gratification seems like a distant memory, Buy Now, Pay Later (BNPL) services have emerged as both a savior and a slippery slope for consumers. With 41% of users in the UK missing payments and 55% admitting they wouldn't have made certain purchases without it, BNPL is disrupting spending habits faster than you can say "add to cart." As Millennials lead the charge in utilizing BNPL for the sake of convenience, one can't help but wonder if this modern form of purchasing power is a blessing or a curse. With users feeling pressured to overspend, hiding their BNPL usage from loved ones, and even delaying buying essentials to afford those impulse buys, the statistics paint a cautionary tale. It seems the age-old advice of "money can't buy happiness" is being conveniently ignored for the allure of immediate gratification.

References