GITNUX REPORT 2024

Key Billboard Advertising Statistics Revealed: Impact, Reach, and Engagement

Discover the impact of billboard advertising: From consumer engagement to revenue generation and beyond.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The average cost per thousand impressions (CPM) for billboards is $5.22

Statistic 2

The average cost of a billboard in the US ranges from $750 to $14,000 per month

Statistic 3

The average CPM for digital billboards is $10.00

Statistic 4

The average CPM for traditional billboards is $3.38

Statistic 5

The average billboard campaign lasts 4 to 8 weeks

Statistic 6

The average CPM for highway billboards is $3.00 to $5.00

Statistic 7

33% of the most memorable outdoor ads were for food or drink brands

Statistic 8

Billboard advertising can increase foot traffic to physical stores by up to 32%

Statistic 9

Billboard advertising can increase brand recognition by up to 48%

Statistic 10

Billboard advertising can increase online activations by up to 38%

Statistic 11

Billboard advertising can increase mobile app downloads by up to 17%

Statistic 12

Billboard advertising can increase website traffic by up to 40%

Statistic 13

Billboard advertising can increase brand trust by up to 28%

Statistic 14

Billboard advertising generates $5.97 in product sales for every $1 spent

Statistic 15

The average ROI for billboard advertising is 497%

Statistic 16

The average billboard is viewed 30,000 times per day

Statistic 17

Billboard advertising reaches 95% of US adults weekly

Statistic 18

The average person is exposed to 3,000 ads per day

Statistic 19

The average billboard reaches 70% of the local population weekly

Statistic 20

The average billboard generates 30,000 to 70,000 views per day

Statistic 21

The average person sees 16 to 20 billboard ads per day

Statistic 22

The average billboard reaches 93% of the population in a 4-week period

Statistic 23

The average billboard generates 6 million impressions per year

Statistic 24

The average person spends 70% of their waking hours outside the home

Statistic 25

58% of consumers have searched online for a brand after seeing a billboard ad

Statistic 26

68% of consumers say outdoor ads influence their purchasing decisions

Statistic 27

40% of consumers say they are more likely to buy a product after seeing it on a billboard

Statistic 28

The average person spends 20 hours per week in their car

Statistic 29

55% of consumers have visited a restaurant after seeing a billboard ad

Statistic 30

62% of consumers have visited a store after seeing a billboard ad

Statistic 31

72% of billboard viewers shop on their way home from work

Statistic 32

82% of billboard viewers make purchasing decisions while in the car

Statistic 33

The average person spends 65% of their waking hours away from home

Statistic 34

76% of consumers report they notice billboards while driving

Statistic 35

55% of travelers have noticed a billboard in the past month

Statistic 36

71% of consumers often look at roadside billboards

Statistic 37

56% of consumers trust billboard advertising more than online ads

Statistic 38

The average billboard viewing time is 5-10 seconds

Statistic 39

71% of consumers feel outdoor advertising stands out more than online ads

Statistic 40

78% of consumers say they notice billboard advertising

Statistic 41

85% of consumers say outdoor advertising is useful for providing directions

Statistic 42

65% of consumers say they are more likely to remember a brand after seeing it on a billboard

Statistic 43

77% of consumers say they notice billboard advertising more than online ads

Statistic 44

69% of consumers say billboard ads are more trustworthy than online ads

Statistic 45

88% of consumers say they notice billboard advertising while driving

Statistic 46

50% of consumers say they are highly engaged by digital billboards

Statistic 47

Digital billboards account for 3% of all outdoor advertising displays

Statistic 48

Digital billboard ad recall is 55% higher than static billboards

Statistic 49

80% of billboard viewers recall seeing a digital ad in the past month

Statistic 50

70% of digital billboard viewers find the medium entertaining

Statistic 51

Digital billboards can increase brand recall by up to 67%

Statistic 52

Digital billboards can increase brand awareness by up to 54%

Statistic 53

Digital billboards can increase sales by up to 33%

Statistic 54

Digital billboards can increase brand loyalty by up to 275%

Statistic 55

91% of consumers say they notice the advertising message on digital billboards

Statistic 56

Digital billboards can increase social media engagement by up to 23%

Statistic 57

Digital billboards can increase brand consideration by up to 48%

Statistic 58

Digital billboards can increase brand preference by up to 37%

Statistic 59

Billboard advertising revenue in the US reached $8.56 billion in 2019

Statistic 60

There are approximately 342,000 billboards in the United States

Statistic 61

The global outdoor advertising market is expected to reach $51.15 billion by 2028

Statistic 62

Billboard advertising accounts for 66% of all outdoor advertising revenue

Statistic 63

The global digital billboard market is expected to grow at a CAGR of 7.2% from 2021 to 2028

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Summary

  • 76% of consumers report they notice billboards while driving
  • 55% of travelers have noticed a billboard in the past month
  • 71% of consumers often look at roadside billboards
  • 50% of consumers say they are highly engaged by digital billboards
  • The average cost per thousand impressions (CPM) for billboards is $5.22
  • Billboard advertising revenue in the US reached $8.56 billion in 2019
  • There are approximately 342,000 billboards in the United States
  • Digital billboards account for 3% of all outdoor advertising displays
  • The average person spends 70% of their waking hours outside the home
  • 58% of consumers have searched online for a brand after seeing a billboard ad
  • The average billboard is viewed 30,000 times per day
  • 68% of consumers say outdoor ads influence their purchasing decisions
  • The global outdoor advertising market is expected to reach $51.15 billion by 2028
  • Digital billboard ad recall is 55% higher than static billboards
  • The average cost of a billboard in the US ranges from $750 to $14,000 per month

Driving down the road, you might miss that billboard, but chances are, it wont miss you! With 76% of consumers reporting they notice billboards while cruising, its no surprise that billboard advertising is raking in big bucks and turning heads. From digital to traditional, these towering giants have a way of capturing attention and influencing purchasing decisions like no other. Strap in for a wild ride through the fascinating world of billboard advertising, where the stats speak for themselves: 55% of travelers have noticed a billboard in the past month, the average person sees 16 to 20 billboard ads daily, and hey, who wouldnt want a 497% return on investment? Buckle up, its going to be a billboard bonanza!

Advertising Costs

  • The average cost per thousand impressions (CPM) for billboards is $5.22
  • The average cost of a billboard in the US ranges from $750 to $14,000 per month
  • The average CPM for digital billboards is $10.00
  • The average CPM for traditional billboards is $3.38
  • The average billboard campaign lasts 4 to 8 weeks
  • The average CPM for highway billboards is $3.00 to $5.00

Interpretation

In the complex world of billboard advertising, where impressions are the golden currency, it seems you can either splurge on the digital dazzle for $10.00 per thousand eyeballs or stick with the tried-and-true traditional billboards at a bargain CPM rate of $3.38. Whether you're cruising the highway or strolling downtown, expect to cough up anywhere from $750 to $14,000 per month for your billboard fix. Remember, it's not just a fleeting glance - the average campaign lasts 4 to 8 weeks, so make sure your message is worth every cent of that $5.22 CPM. Advertising may be an art, but in this price game, it's all about calculative precision and making every impression count.

Advertising Effectiveness

  • 33% of the most memorable outdoor ads were for food or drink brands
  • Billboard advertising can increase foot traffic to physical stores by up to 32%
  • Billboard advertising can increase brand recognition by up to 48%
  • Billboard advertising can increase online activations by up to 38%
  • Billboard advertising can increase mobile app downloads by up to 17%
  • Billboard advertising can increase website traffic by up to 40%
  • Billboard advertising can increase brand trust by up to 28%

Interpretation

In a world filled with fleeting attention spans and endless digital distractions, billboard advertising stands tall as a beacon of effectiveness. With the power to tantalize taste buds, lure shoppers into stores, etch logos into memories, and drive clicks and taps with just a glance, these towering icons of advertising prowess do it all. From boosting brand recognition to building trust, billboards cut through the noise and make a bold, unforgettable statement that resonates in the minds and hearts of consumers. So next time you see a billboard showcasing your favorite snack or drink, remember, it's not just a sign – it's a powerful force shaping perceptions and driving action in the modern marketing landscape.

Advertising ROI

  • Billboard advertising generates $5.97 in product sales for every $1 spent
  • The average ROI for billboard advertising is 497%

Interpretation

Billboard advertising isn't just about catching eyes, it's about making wallets open wide. With a return on investment averaging almost 500%, it's clear that these towering giants mean business. From commanding attention on the highway to sealing the deal at the checkout counter, the numbers speak for themselves - every dollar invested in a billboard sign yields almost six in return. In the world of advertising, that's not just a good deal, it's a billboard bonanza.

Advertising Reach

  • The average billboard is viewed 30,000 times per day
  • Billboard advertising reaches 95% of US adults weekly
  • The average person is exposed to 3,000 ads per day
  • The average billboard reaches 70% of the local population weekly
  • The average billboard generates 30,000 to 70,000 views per day
  • The average person sees 16 to 20 billboard ads per day
  • The average billboard reaches 93% of the population in a 4-week period
  • The average billboard generates 6 million impressions per year

Interpretation

In a world where we're bombarded by a dizzying array of advertisements, the humble billboard stands tall as a stalwart guardian of brand messaging. With its impressive reach that eclipses even the most popular primetime TV shows, the billboard silently commands attention from 30,000 pairs of eyes a day, weaving itself seamlessly into the fabric of our daily existence. Its unassuming presence belies its undeniable impact, as it delivers reliable exposure to nearly all adults in the US, effortlessly capturing the hearts and minds of the local population week after week. So, next time you pass by a billboard, take a moment to appreciate its silent but powerful influence, for it is indeed a towering colossus in the realm of advertising, effortlessly racking up millions of impressions year after year.

Consumer Behavior

  • The average person spends 70% of their waking hours outside the home
  • 58% of consumers have searched online for a brand after seeing a billboard ad
  • 68% of consumers say outdoor ads influence their purchasing decisions
  • 40% of consumers say they are more likely to buy a product after seeing it on a billboard
  • The average person spends 20 hours per week in their car
  • 55% of consumers have visited a restaurant after seeing a billboard ad
  • 62% of consumers have visited a store after seeing a billboard ad
  • 72% of billboard viewers shop on their way home from work
  • 82% of billboard viewers make purchasing decisions while in the car
  • The average person spends 65% of their waking hours away from home

Interpretation

Billboards: the unsung heroes of the consumer world, commanding attention and influencing decisions at every corner. With the average person spending a significant chunk of their waking hours outside the comfort of home, it's no wonder these towering giants wield such power. From sparking online brand searches to luring consumers into stores and restaurants, billboards are the ultimate road trip companions, whispering persuasions as we navigate the world. So next time you find yourself in the driver's seat, remember: that billboard might just hold the key to your next purchase, whether you realize it or not.

Consumer Engagement

  • 76% of consumers report they notice billboards while driving
  • 55% of travelers have noticed a billboard in the past month
  • 71% of consumers often look at roadside billboards
  • 56% of consumers trust billboard advertising more than online ads
  • The average billboard viewing time is 5-10 seconds
  • 71% of consumers feel outdoor advertising stands out more than online ads
  • 78% of consumers say they notice billboard advertising
  • 85% of consumers say outdoor advertising is useful for providing directions
  • 65% of consumers say they are more likely to remember a brand after seeing it on a billboard
  • 77% of consumers say they notice billboard advertising more than online ads
  • 69% of consumers say billboard ads are more trustworthy than online ads
  • 88% of consumers say they notice billboard advertising while driving

Interpretation

In a world where digital ads flood our screens and pop-ups beg for attention, billboards stand tall as the road warriors of advertising, capturing our gaze and commanding our attention as we navigate the bustling streets. With stats showing that a majority of consumers not only notice billboards but also trust them more than their online counterparts, it's clear that these towering giants of the roadside have carved out a unique and influential space in our advertising ecosystem. So the next time you're stuck in traffic or cruising down the highway, don't underestimate the power of the billboard staring back at you—it may just be the key to unlocking your brand recollection and directional savvy in this noisy advertising landscape.

Digital Billboards

  • 50% of consumers say they are highly engaged by digital billboards
  • Digital billboards account for 3% of all outdoor advertising displays
  • Digital billboard ad recall is 55% higher than static billboards
  • 80% of billboard viewers recall seeing a digital ad in the past month
  • 70% of digital billboard viewers find the medium entertaining
  • Digital billboards can increase brand recall by up to 67%
  • Digital billboards can increase brand awareness by up to 54%
  • Digital billboards can increase sales by up to 33%
  • Digital billboards can increase brand loyalty by up to 275%
  • 91% of consumers say they notice the advertising message on digital billboards
  • Digital billboards can increase social media engagement by up to 23%
  • Digital billboards can increase brand consideration by up to 48%
  • Digital billboards can increase brand preference by up to 37%

Interpretation

In a world where attention spans are shorter than an ad break, digital billboards reign supreme, capturing the hearts and minds of consumers faster than you can say "out of home advertising." With statistics like these, it's clear that these flashy screens are more than just eye candy – they're a powerful tool for brand recognition and persuasion. From increasing sales to fostering brand loyalty, digital billboards have proven to be the superheroes of the advertising world, leaving traditional static billboards in the dust. So next time you see a digital display lighting up the city streets, remember that behind the pixels and LED lights lies a strategic powerhouse that's here to make a lasting impression on your wallet and your loyalty.

Market Size

  • Billboard advertising revenue in the US reached $8.56 billion in 2019
  • There are approximately 342,000 billboards in the United States
  • The global outdoor advertising market is expected to reach $51.15 billion by 2028
  • Billboard advertising accounts for 66% of all outdoor advertising revenue
  • The global digital billboard market is expected to grow at a CAGR of 7.2% from 2021 to 2028

Interpretation

Billboards, those towering giants of the advertising world, continue to stand tall in the ever-evolving landscape of marketing strategies. With a revenue of $8.56 billion in the US alone, one can't help but admire the sheer number of these attention-grabbing structures - approximately 342,000 scattered across the country, vying for our fleeting gaze. As we look to the future, it seems the glow of digital billboards will only shine brighter, with a projected market growth that promises to keep our highways and cityscapes forever illuminated by the glow of commerce. Billboard advertising: where big bucks meet big impact, quite literally.

References